Marketing Automation with Eloqua
Eloqua is a powerful platform that develops automated marketing and demand generation software and services for business-to-business marketers. It provides enough tools to start to centralize marketing operations and build holistic views of demand generation across multiple channels. This, in turn, gives marketers actionable results for their campaigns and the ability to centralize more of this data from one or a few systems. It helps ensure every component of marketing works harder and more efficiently to drive revenue. This practical guide will help you realize your full potential by demonstrating how your campaign vision can be translated into a digital campaign in Eloqua, and how to measure its success.It will walk you through building a practical campaign, and explains the powerful features of Eloqua on this journey. You'll also learn how to utilize these features in your campaign along with various tools that will enhance its marketing value. ...
Eloqua is a powerful platform that develops automated marketing and demand generation software and services for business-to-business marketers. It provides enough tools to start to centralize marketing operations and build holistic views of demand generation across multiple channels. This, in turn, gives marketers actionable results for their campaigns and the ability to centralize more of this data from one or a few systems. It helps ensure every component of marketing works harder and more efficiently to drive revenue. This practical guide will help you realize your full potential by demonstrating how your campaign vision can be translated into a digital campaign in Eloqua, and how to measure its success.It will walk you through building a practical campaign, and explains the powerful features of Eloqua on this journey. You'll also learn how to utilize these features in your campaign along with various tools that will enhance its marketing value. ...
Jump Start PHP
PHP is a hugely popular language that powers the backend of 80% of websites, including Internet giants such as Facebook, Wikipedia and WordPress. It's an easy language to learn and great for beginners, so you can get up and running fast! In Jump Start PHP you'll learn step-by-step how to build a complete blog application, understand and how PHP works with data, and improve the security your PHP apps. In just one weekend, you'll have a solid base to start writing PHP on your own! ...
PHP is a hugely popular language that powers the backend of 80% of websites, including Internet giants such as Facebook, Wikipedia and WordPress. It's an easy language to learn and great for beginners, so you can get up and running fast! In Jump Start PHP you'll learn step-by-step how to build a complete blog application, understand and how PHP works with data, and improve the security your PHP apps. In just one weekend, you'll have a solid base to start writing PHP on your own! ...
Sams Teach Yourself ASP.NET 4 in 24 Hours
In just 24 sessions of one hour or less, you'll learn how to build complete, professional-quality web solutions with ASP.NET 4 and Microsoft Visual Web Developer 2010. Using this book's straightforward, step-by-step approach, you'll master the entire process, from site design through data collection, user management through debugging and deployment. Scott Mitchell, editor of top ASP.NET resource site 4GuysFromRolla.com, shows how to use the newest ASP.NET 4 enhancements and make the most of free tools like ASP.NET Ajax and Microsoft SQL Server 2008 Express Edition. Each lesson builds on what you've already learned, giving you a strong, practical foundation for success! ...
In just 24 sessions of one hour or less, you'll learn how to build complete, professional-quality web solutions with ASP.NET 4 and Microsoft Visual Web Developer 2010. Using this book's straightforward, step-by-step approach, you'll master the entire process, from site design through data collection, user management through debugging and deployment. Scott Mitchell, editor of top ASP.NET resource site 4GuysFromRolla.com, shows how to use the newest ASP.NET 4 enhancements and make the most of free tools like ASP.NET Ajax and Microsoft SQL Server 2008 Express Edition. Each lesson builds on what you've already learned, giving you a strong, practical foundation for success! ...
Sams Teach Yourself SQL in 24 Hours, 5th Edition
In just 24 sessions of one hour or less, you'll learn how to use SQL to build effective databases, efficiently retrieve your data, and manage everything from performance to security! Using this book's straightforward, step-by-step approach, you'll learn hands-on through practical examples. Each lesson builds on what you've already learned, giving you a strong real-world foundation for success. The authors guide you from the absolute basics to advanced techniques - including views, transactions, Web data publishing, and even powerful SQL extensions for Oracle and Microsoft SQL Server! ...
In just 24 sessions of one hour or less, you'll learn how to use SQL to build effective databases, efficiently retrieve your data, and manage everything from performance to security! Using this book's straightforward, step-by-step approach, you'll learn hands-on through practical examples. Each lesson builds on what you've already learned, giving you a strong real-world foundation for success. The authors guide you from the absolute basics to advanced techniques - including views, transactions, Web data publishing, and even powerful SQL extensions for Oracle and Microsoft SQL Server! ...
Solr in Action
Solr in Action is a comprehensive guide to implementing scalable search using Apache Solr. This clearly written book walks you through well-documented examples ranging from basic keyword searching to scaling a system for billions of documents and queries. It will give you a deep understanding of how to implement core Solr capabilities. Solr in Action teaches you to implement scalable search using Apache Solr. This easy-to-read guide balances conceptual discussions with practical examples to show you how to implement all of Solr's core capabilities. You'll master topics like text analysis, faceted search, hit highlighting, result grouping, query suggestions, multilingual search, advanced geospatial and data operations, and relevancy tuning. ...
Solr in Action is a comprehensive guide to implementing scalable search using Apache Solr. This clearly written book walks you through well-documented examples ranging from basic keyword searching to scaling a system for billions of documents and queries. It will give you a deep understanding of how to implement core Solr capabilities. Solr in Action teaches you to implement scalable search using Apache Solr. This easy-to-read guide balances conceptual discussions with practical examples to show you how to implement all of Solr's core capabilities. You'll master topics like text analysis, faceted search, hit highlighting, result grouping, query suggestions, multilingual search, advanced geospatial and data operations, and relevancy tuning. ...
The PHP Anthology, Volume 2
A compilation of best practice solutions to common Web Development problems in PHP, focusing on the achievement of practical goals by applying well-structured, object orientated software design principles. Volume 2 covers the applications of PHP in the real world including authentication & access control, XML, stats & tracking, caching data to improve performance, design techniques and design patterns. The chapter on Design Patterns is particularly unique as it teaches readers about common object architectures which can be used to solve common (though unique) problems. ...
A compilation of best practice solutions to common Web Development problems in PHP, focusing on the achievement of practical goals by applying well-structured, object orientated software design principles. Volume 2 covers the applications of PHP in the real world including authentication & access control, XML, stats & tracking, caching data to improve performance, design techniques and design patterns. The chapter on Design Patterns is particularly unique as it teaches readers about common object architectures which can be used to solve common (though unique) problems. ...
Creating your MySQL Database
For most of us, setting up the database for an application is often an afterthought. While you don't need to be a professional database designer to create a working application, knowing a few insider tips and techniques can make both the process easier and the end result much more effective. This book doesn't set out to make you an expert in data analysis, but it does provide a quick and easy way to raise your game in this essential part of getting your application right. ...
For most of us, setting up the database for an application is often an afterthought. While you don't need to be a professional database designer to create a working application, knowing a few insider tips and techniques can make both the process easier and the end result much more effective. This book doesn't set out to make you an expert in data analysis, but it does provide a quick and easy way to raise your game in this essential part of getting your application right. ...
Practical Cassandra
Practical Cassandra is the first hands-on developer's guide to building Cassandra systems and applications that deliver breakthrough speed, scalability, reliability, and performance. Fully up to date, it reflects the latest versions of Cassandra–including Cassandra Query Language (CQL), which dramatically lowers the learning curve for Cassandra developers. Pioneering Cassandra developers and Datastax MVPs Russell Bradberry and Eric Lubow walk you through every step of building a real production application that can store enormous amounts of structured, semi-structured, and unstructured data. Drawing on their exceptional expertise, Bradberry and Lubow share practical insights into issues ranging from querying to deployment, management, maintenance, monitoring, and troubleshooting. ...
Practical Cassandra is the first hands-on developer's guide to building Cassandra systems and applications that deliver breakthrough speed, scalability, reliability, and performance. Fully up to date, it reflects the latest versions of Cassandra–including Cassandra Query Language (CQL), which dramatically lowers the learning curve for Cassandra developers. Pioneering Cassandra developers and Datastax MVPs Russell Bradberry and Eric Lubow walk you through every step of building a real production application that can store enormous amounts of structured, semi-structured, and unstructured data. Drawing on their exceptional expertise, Bradberry and Lubow share practical insights into issues ranging from querying to deployment, management, maintenance, monitoring, and troubleshooting. ...
Visual Basic 2010 Unleashed
Visual Basic 2010 Unleashed is the most comprehensive, practical reference to modern object-oriented programming with Visual Basic 2010. Written by Visual Basic MVP Alessandro Del Sole, a long-time leader of the global VB community, this book illuminates the core of the VB language and demonstrates its effective use in a wide variety of programming scenarios. Del Sole covers both Visual Basic 2010 Professional Edition for professional developers and the Express Edition for hobbyists, novices, and students. Writing for VB programmers at all levels of experience, he walks through using VB 2010 for data access, user interface development, networking, communication, and many other tasks. ...
Visual Basic 2010 Unleashed is the most comprehensive, practical reference to modern object-oriented programming with Visual Basic 2010. Written by Visual Basic MVP Alessandro Del Sole, a long-time leader of the global VB community, this book illuminates the core of the VB language and demonstrates its effective use in a wide variety of programming scenarios. Del Sole covers both Visual Basic 2010 Professional Edition for professional developers and the Express Edition for hobbyists, novices, and students. Writing for VB programmers at all levels of experience, he walks through using VB 2010 for data access, user interface development, networking, communication, and many other tasks. ...
Packet Guide to Voice over IP
Go under the hood of an operating Voice over IP network, and build your knowledge of the protocols and architectures used by this Internet telephony technology. With this concise guide, you'll learn about services involved in VoIP and get a first-hand view of network data packets from the time the phones boot through calls and subsequent connection teardown. With packet captures available on the companion website, this book is ideal whether you're an instructor, student, or professional looking to boost your skill set. Each chapter includes a set of review questions, as well as practical, hands-on lab exercises. ...
Go under the hood of an operating Voice over IP network, and build your knowledge of the protocols and architectures used by this Internet telephony technology. With this concise guide, you'll learn about services involved in VoIP and get a first-hand view of network data packets from the time the phones boot through calls and subsequent connection teardown. With packet captures available on the companion website, this book is ideal whether you're an instructor, student, or professional looking to boost your skill set. Each chapter includes a set of review questions, as well as practical, hands-on lab exercises. ...