Marketing Automation with Eloqua
Build a robust campaign from start to finish using Eloqua
Book Description
Eloqua is a powerful platform that develops automated marketing and demand generation software and services for business-to-business marketers. It provides enough tools to start to centralize marketing operations and build holistic views of demand generation across multiple channels. This, in turn, gives marketers actionable results for their campaigns and the ability to centralize more of this data from one or a few systems. It helps ensure every component of marketing works harder and more efficiently to drive revenue.This practical guide will help you realize your full potential by demonstrating how your campaign vision can be translated into a digital campaign in Eloqua, and how to measure its success.It will walk you through building a practical campaign, and explains the powerful features of Eloqua on this journey. You'll also learn how to utilize these features in your campaign along with various tools that will enhance its marketing value.
Book Details | |
| Publisher: | Packt Publishing |
| By: | Ben Griffith |
| ISBN-13: | 9781782177784 |
| ISBN-10: | 1782177787 |
| Year: | 2013 |
| Pages: | 136 |
| Language: | English |
Book Preview | |
| Online | Marketing Automation with Eloqua |
Paper Book | |
| Buy: | Marketing Automation with Eloqua |
Share Marketing Automation with Eloqua
Related Books
