Google AdWords
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge. ...
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge. ...
Managing Infrastructure with Puppet
Get started with Puppet, and learn how this popular configuration management framework helps you automate your servers. This concise introduction shows you how to use Puppet's tools and templates to organize and execute configuration plans on Linux, Unix, and Windows servers. Through code samples and real-world examples, you'll learn how to manage pools of servers and virtual instances, and how to administer access control. If you're new to Puppet, but familiar with systems administration and Ruby language basics, this book is the ideal way to start using this open source framework. ...
Get started with Puppet, and learn how this popular configuration management framework helps you automate your servers. This concise introduction shows you how to use Puppet's tools and templates to organize and execute configuration plans on Linux, Unix, and Windows servers. Through code samples and real-world examples, you'll learn how to manage pools of servers and virtual instances, and how to administer access control. If you're new to Puppet, but familiar with systems administration and Ruby language basics, this book is the ideal way to start using this open source framework. ...
Building the Realtime User Experience
The Web is increasingly happening in realtime. With websites such as Facebook and Twitter leading the way, users are coming to expect that all sites should serve content as it occurs - on smartphones as well as computers. This book shows you how to build realtime user experiences by adding chat, streaming content, and including more features on your site one piece at a time, without making big changes to the existing infrastructure. You'll also learn how to serve realtime content beyond the browser. Throughout the book are many practical JavaScript and Python examples that you can use on your site now. And in the final chapter, you'll build a location-aware game that combines all of the technologies discussed. ...
The Web is increasingly happening in realtime. With websites such as Facebook and Twitter leading the way, users are coming to expect that all sites should serve content as it occurs - on smartphones as well as computers. This book shows you how to build realtime user experiences by adding chat, streaming content, and including more features on your site one piece at a time, without making big changes to the existing infrastructure. You'll also learn how to serve realtime content beyond the browser. Throughout the book are many practical JavaScript and Python examples that you can use on your site now. And in the final chapter, you'll build a location-aware game that combines all of the technologies discussed. ...
Cassandra: The Definitive Guide
What could you do with data if scalability wasn't a problem? With this hands-on guide, you'll learn how Apache Cassandra handles hundreds of terabytes of data while remaining highly available across multiple data centers - capabilities that have attracted Facebook, Twitter, and other data-intensive companies. Cassandra: The Definitive Guide provides the technical details and practical examples you need to assess this database management system and put it to work in a production environment. Author Eben Hewitt demonstrates the advantages of Cassandra's nonrelational design, and pays special attention to data modeling. If you're a developer, DBA, application architect, or manager looking to solve a database scaling issue or future-proof your application, this guide shows you how to harness Cassandra's speed and flexibility. ...
What could you do with data if scalability wasn't a problem? With this hands-on guide, you'll learn how Apache Cassandra handles hundreds of terabytes of data while remaining highly available across multiple data centers - capabilities that have attracted Facebook, Twitter, and other data-intensive companies. Cassandra: The Definitive Guide provides the technical details and practical examples you need to assess this database management system and put it to work in a production environment. Author Eben Hewitt demonstrates the advantages of Cassandra's nonrelational design, and pays special attention to data modeling. If you're a developer, DBA, application architect, or manager looking to solve a database scaling issue or future-proof your application, this guide shows you how to harness Cassandra's speed and flexibility. ...
Programming Entity Framework: DbContext
The DbContext API captures Entity Framework's (EF) most commonly used features and tasks, simplifying development with EF. This concise book shows you how to use the API to perform set operations with the DbSet class, handle change tracking and resolve concurrency conflicts with the Change Tracker API, and validate changes to your data with the Validation API. With DbContext, you'll be able to query and update data, whether you're working with individual objects or graphs of objects and their related data. You'll find numerous C# code samples to help you get started. All you need is experience with Visual Studio and database management basics. ...
The DbContext API captures Entity Framework's (EF) most commonly used features and tasks, simplifying development with EF. This concise book shows you how to use the API to perform set operations with the DbSet class, handle change tracking and resolve concurrency conflicts with the Change Tracker API, and validate changes to your data with the Validation API. With DbContext, you'll be able to query and update data, whether you're working with individual objects or graphs of objects and their related data. You'll find numerous C# code samples to help you get started. All you need is experience with Visual Studio and database management basics. ...
Building Mobile Applications with Java
Do you want to develop mobile apps with Java - and have them work on a variety of devices powered by iOS and Android? You've come to the right place. This project-driven book shows you how to build portable apps with two amazing open source frameworks, Google Web Tools (GWT) and PhoneGap. With these tools, you'll use learn how to write Java code that compiles into cross-platform Javascript and HTML, and discover how to take advantage of features in several popular devices, such as the camera, accelerometer, and GPS. ...
Do you want to develop mobile apps with Java - and have them work on a variety of devices powered by iOS and Android? You've come to the right place. This project-driven book shows you how to build portable apps with two amazing open source frameworks, Google Web Tools (GWT) and PhoneGap. With these tools, you'll use learn how to write Java code that compiles into cross-platform Javascript and HTML, and discover how to take advantage of features in several popular devices, such as the camera, accelerometer, and GPS. ...
Enabling Programmable Self with HealthVault
Personal health and fitness has joined the digital revolution. Using Microsoft HealthVault, people interested in monitoring their health have an unprecedented opportunity to research their own data. This concise book explains how HealthVault users can collect and analyze their data, and how application developers can help them with mobile or web-based applications. You'll learn how to use HealthVault's open API, flexibility, and connections with multiple health-care providers to develop health data applications, enable automatic updates from well-known fitness devices, and use programming libraries to create reports and investigate trends. ...
Personal health and fitness has joined the digital revolution. Using Microsoft HealthVault, people interested in monitoring their health have an unprecedented opportunity to research their own data. This concise book explains how HealthVault users can collect and analyze their data, and how application developers can help them with mobile or web-based applications. You'll learn how to use HealthVault's open API, flexibility, and connections with multiple health-care providers to develop health data applications, enable automatic updates from well-known fitness devices, and use programming libraries to create reports and investigate trends. ...
Professional Ajax, 2nd Edition
With Professional Ajax, 2nd Edition, as your guide, you'll discover how to break free of the "click and wait" standard and defy all the traditional rules of what can happen on the web. This book arms you with a developer-level understanding of Ajax techniques, patterns, and use cases so that you can create an unprecedented user experience in your web applications. Thoroughly updated throughout, this expanded 2nd edition adds almost 200 pages of new coverage on recently developed Ajax techniques, clearly showing you how to execute client-server communication on your site. It takes you through request brokers such as hidden frames, dynamic iframes, and XHR, explaining when to use each method. You'll also find out how to effectively implement a request management framework as well as how to utilize the latest debugging techniques. All of this will help you create your own full-fledged Ajax web applications to make your site more dynamic. ...
With Professional Ajax, 2nd Edition, as your guide, you'll discover how to break free of the "click and wait" standard and defy all the traditional rules of what can happen on the web. This book arms you with a developer-level understanding of Ajax techniques, patterns, and use cases so that you can create an unprecedented user experience in your web applications. Thoroughly updated throughout, this expanded 2nd edition adds almost 200 pages of new coverage on recently developed Ajax techniques, clearly showing you how to execute client-server communication on your site. It takes you through request brokers such as hidden frames, dynamic iframes, and XHR, explaining when to use each method. You'll also find out how to effectively implement a request management framework as well as how to utilize the latest debugging techniques. All of this will help you create your own full-fledged Ajax web applications to make your site more dynamic. ...
SQL Server DMVs in Action
SQL Server DMVs in Action shows you how to obtain, interpret, and act on the information captured by DMVs to keep your system in top shape. The over 100 code examples help you master DMVs and give you an instantly reusable SQL library. You'll also learn to use Dynamic Management Functions (DMFs), which provide further details that enable you to improve your system's performance and health. ...
SQL Server DMVs in Action shows you how to obtain, interpret, and act on the information captured by DMVs to keep your system in top shape. The over 100 code examples help you master DMVs and give you an instantly reusable SQL library. You'll also learn to use Dynamic Management Functions (DMFs), which provide further details that enable you to improve your system's performance and health. ...
Web Workers
Web apps would run much better if heavy calculations could be performed in the background, rather than compete with the user interface. With this book, you'll learn how to use Web Workers to run computationally intensive JavaScript code in a thread parallel to the UI. Yes, multi-threaded programing is complicated, but Web Workers provide a simple API that helps you be productive without the complex algorithms. If you have an intermediate to advanced understanding of JavaScript - especially event handling and callbacks - you're ready to tackle Web Workers with the tools in this example-driven guide. ...
Web apps would run much better if heavy calculations could be performed in the background, rather than compete with the user interface. With this book, you'll learn how to use Web Workers to run computationally intensive JavaScript code in a thread parallel to the UI. Yes, multi-threaded programing is complicated, but Web Workers provide a simple API that helps you be productive without the complex algorithms. If you have an intermediate to advanced understanding of JavaScript - especially event handling and callbacks - you're ready to tackle Web Workers with the tools in this example-driven guide. ...