Google AdWords
Managing Your Advertising Program
Book Description
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge.
Book Details | |
| Publisher: | O'Reilly Media |
| By: | Anastasia Holdren |
| ISBN-13: | 9781449308384 |
| ISBN-10: | 1449308384 |
| Year: | 2011 |
| Pages: | 192 |
| Language: | English |
Book Preview | |
| Online | Google AdWords |
Paper Book | |
| Buy: | Google AdWords |
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