The Customer-Driven Playbook
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights ...
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights ...
Powering Content
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engagi ...
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engagi ...
The Art of Capacity Planning, 2nd Edition
In their early days, Twitter, Flickr, Etsy, and many other companies experienced sudden spikes in activity that took their web services down in minutes. Today, determining how much capacity you need for handling traffic surges is still a common frustration of operations engineers and software developers. This hands-on guide provides the knowledge and tools you need to measure, deploy, and manage your web application infrastructure before you experience explosive growth. In this thoroughly updated edition, authors Arun Kejariwal (MZ) and John Allspaw provide a systematic, robust, and practical approach to capacity planning - rather than theoretical models - based on their own experiences and those of many colleagues in the industry. They address the vast sea change in web operations, especially cloud computing. Understand issues that arise on heavily trafficked websites or mobile apps; Explore how capacity fits into web/mobile app availability and performance; Use tools for measur ...
In their early days, Twitter, Flickr, Etsy, and many other companies experienced sudden spikes in activity that took their web services down in minutes. Today, determining how much capacity you need for handling traffic surges is still a common frustration of operations engineers and software developers. This hands-on guide provides the knowledge and tools you need to measure, deploy, and manage your web application infrastructure before you experience explosive growth. In this thoroughly updated edition, authors Arun Kejariwal (MZ) and John Allspaw provide a systematic, robust, and practical approach to capacity planning - rather than theoretical models - based on their own experiences and those of many colleagues in the industry. They address the vast sea change in web operations, especially cloud computing. Understand issues that arise on heavily trafficked websites or mobile apps; Explore how capacity fits into web/mobile app availability and performance; Use tools for measur ...
Practical Modern JavaScript
To get the most out of modern JavaScript, you need learn the latest features of its parent specification, ECMAScript 6 (ES6). This book provides a highly practical look at ES6, without getting lost in the specification or its implementation details. Armed with practical examples, author Nicolas Bevacqua shows you new ways to deal with asynchronous flow control, declare objects or functions, and create proxies or unique sets, among many other features. The first title in Bevacqua's Modular JavaScript series, Practical Modern JavaScript prepares JavaScript and Node.js developers for applied lessons in modular design, testing, and deployment in subsequent books. This book explains: How JavaScript and its standards development process have evolved; Essential ES6 changes, including arrow functions, destructuring, let and const; Class syntax for declaring object prototypes, and the new Symbol primitive; How to handle flow control with Promises, iterators, generators, and async function ...
To get the most out of modern JavaScript, you need learn the latest features of its parent specification, ECMAScript 6 (ES6). This book provides a highly practical look at ES6, without getting lost in the specification or its implementation details. Armed with practical examples, author Nicolas Bevacqua shows you new ways to deal with asynchronous flow control, declare objects or functions, and create proxies or unique sets, among many other features. The first title in Bevacqua's Modular JavaScript series, Practical Modern JavaScript prepares JavaScript and Node.js developers for applied lessons in modular design, testing, and deployment in subsequent books. This book explains: How JavaScript and its standards development process have evolved; Essential ES6 changes, including arrow functions, destructuring, let and const; Class syntax for declaring object prototypes, and the new Symbol primitive; How to handle flow control with Promises, iterators, generators, and async function ...
Text Mining with R
Much of the data available today is unstructured and text-heavy, making it challenging for analysts to apply their usual data wrangling and visualization tools. With this practical book, you'll explore text-mining techniques with tidytext, a package that authors Julia Silge and David Robinson developed using the tidy principles behind R packages like ggraph and dplyr. You'll learn how tidytext and other tidy tools in R can make text analysis easier and more effective. The authors demonstrate how treating text as data frames enables you to manipulate, summarize, and visualize characteristics of text. You'll also learn how to integrate natural language processing (NLP) into effective workflows. Practical code examples and data explorations will help you generate real insights from literature, news, and social media. Learn how to apply the tidy text format to NLP; Use sentiment analysis to mine the emotional content of text; Identify a document's most important terms with frequency ...
Much of the data available today is unstructured and text-heavy, making it challenging for analysts to apply their usual data wrangling and visualization tools. With this practical book, you'll explore text-mining techniques with tidytext, a package that authors Julia Silge and David Robinson developed using the tidy principles behind R packages like ggraph and dplyr. You'll learn how tidytext and other tidy tools in R can make text analysis easier and more effective. The authors demonstrate how treating text as data frames enables you to manipulate, summarize, and visualize characteristics of text. You'll also learn how to integrate natural language processing (NLP) into effective workflows. Practical code examples and data explorations will help you generate real insights from literature, news, and social media. Learn how to apply the tidy text format to NLP; Use sentiment analysis to mine the emotional content of text; Identify a document's most important terms with frequency ...
Advanced Analytics with Spark, 2nd Edition
In the second edition of this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example. Updated for Spark 2.1, this edition acts as an introduction to these techniques and other best practices in Spark programming. You'll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques - including classification, clustering, collaborative filtering, and anomaly detection - to fields such as genomics, security, and finance. If you have an entry-level understanding of machine learning and statistics, and you program in Java, Python, or Scala, you'll find the book's patterns useful for working on your own data applications. Familiarize yourself with the Spark programming model; Become comfortable within the Spark ec ...
In the second edition of this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example. Updated for Spark 2.1, this edition acts as an introduction to these techniques and other best practices in Spark programming. You'll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques - including classification, clustering, collaborative filtering, and anomaly detection - to fields such as genomics, security, and finance. If you have an entry-level understanding of machine learning and statistics, and you program in Java, Python, or Scala, you'll find the book's patterns useful for working on your own data applications. Familiarize yourself with the Spark programming model; Become comfortable within the Spark ec ...
Spock: Up and Running
Most developers would agree that writing automated tests is a good idea, but writing good, well-structured tests is still an elusive skill for many. For Java and Groovy developers, however, there's good news. This practical guide shows you how to write concise and highly readable tests with Spock, the most innovative testing and specification framework for the JVM since JUnit. Author Rob Fletcher takes you from Spock basics to advanced topics, using fully worked integration examples. Through the course of this book, you'll build a simple web application - Squawker - that allows users to post short messages. You'll discover how much easier it is to write automated tests with Spock's straightforward and expressive language. Start by learning how to write simple unit tests; Understand the lifecycle of Spock specifications and feature methods; Dive into interaction testing, using Spock's intuitive syntax for dealing with mocks and stubs; Learn about parameterized tests - writing feat ...
Most developers would agree that writing automated tests is a good idea, but writing good, well-structured tests is still an elusive skill for many. For Java and Groovy developers, however, there's good news. This practical guide shows you how to write concise and highly readable tests with Spock, the most innovative testing and specification framework for the JVM since JUnit. Author Rob Fletcher takes you from Spock basics to advanced topics, using fully worked integration examples. Through the course of this book, you'll build a simple web application - Squawker - that allows users to post short messages. You'll discover how much easier it is to write automated tests with Spock's straightforward and expressive language. Start by learning how to write simple unit tests; Understand the lifecycle of Spock specifications and feature methods; Dive into interaction testing, using Spock's intuitive syntax for dealing with mocks and stubs; Learn about parameterized tests - writing feat ...
Learning HTTP/2
What can your organization gain by adopting HTTP/2? How about faster, simpler, and more robust websites and applications? This practical guide demonstrates how the latest version of the Hypertext Transfer Protocol can dramatically improve website and application performance. You'll take a deep dive into HTTP/2 details, and learn how this updated protocol is changing the web landscape. HTTP/1.1 has been the primary means of communicating data across the web for the past 20 years, but the level of interaction today has gone well beyond what people envisioned in 1997. With this book, authors Stephen Ludin and Javier Garza show you how HTTP/2 will help speed the execution of modern sites and applications. Performance challenges that led to the HTTP upgrade; HTTP/2 in a nutshell, including benefits and transition methods; Existing best practices and hacks to improve web performance; HTTP/2 support for browsers, servers, proxies, and content delivery networks; How the performance of si ...
What can your organization gain by adopting HTTP/2? How about faster, simpler, and more robust websites and applications? This practical guide demonstrates how the latest version of the Hypertext Transfer Protocol can dramatically improve website and application performance. You'll take a deep dive into HTTP/2 details, and learn how this updated protocol is changing the web landscape. HTTP/1.1 has been the primary means of communicating data across the web for the past 20 years, but the level of interaction today has gone well beyond what people envisioned in 1997. With this book, authors Stephen Ludin and Javier Garza show you how HTTP/2 will help speed the execution of modern sites and applications. Performance challenges that led to the HTTP upgrade; HTTP/2 in a nutshell, including benefits and transition methods; Existing best practices and hacks to improve web performance; HTTP/2 support for browsers, servers, proxies, and content delivery networks; How the performance of si ...
Learn Social Engineering
This book will provide you with a holistic understanding of social engineering. It will help you to avoid and combat social engineering attacks by giving you a detailed insight into how a social engineer operates. Learn Social Engineering starts by giving you a grounding in the different types of social engineering attacks,and the damages they cause. It then sets up the lab environment to use different toolS and then perform social engineering steps such as information gathering. The book covers topics from baiting, phishing, and spear phishing, to pretexting and scareware. By the end of the book, you will be in a position to protect yourself and your systems from social engineering threats and attacks. All in all, the book covers social engineering from A to Z, along with excerpts from many world wide known security experts. ...
This book will provide you with a holistic understanding of social engineering. It will help you to avoid and combat social engineering attacks by giving you a detailed insight into how a social engineer operates. Learn Social Engineering starts by giving you a grounding in the different types of social engineering attacks,and the damages they cause. It then sets up the lab environment to use different toolS and then perform social engineering steps such as information gathering. The book covers topics from baiting, phishing, and spear phishing, to pretexting and scareware. By the end of the book, you will be in a position to protect yourself and your systems from social engineering threats and attacks. All in all, the book covers social engineering from A to Z, along with excerpts from many world wide known security experts. ...
Mastering Go
The Go programming language, often referred to as Golang, is really making strides, with some masterclass developments, architected by the greatest programming minds. Tobias Lutke, CEO of Shopify, recently quoted as saying "Go will be the server language of the future", powerful words, with much ambition. Go programmers are in high demand, but more controversially, Go takes the stage, where C and Unix programmers previously led the way. The growth of the Go language has seen it become the means by which systems, networking, web, and cloud applications are implemented. Comfortable with syntax, you'll benefit by mastering the use of the libraries and utilise its features, speed, and efficiency, for which the Go ecology is justly famous. You already know a little Go syntax and you've written some small projects, most Go programmers face the difficulty of having to integrate their Golang skills with production code. Typical introductions to Go programming, often stop short of this tr ...
The Go programming language, often referred to as Golang, is really making strides, with some masterclass developments, architected by the greatest programming minds. Tobias Lutke, CEO of Shopify, recently quoted as saying "Go will be the server language of the future", powerful words, with much ambition. Go programmers are in high demand, but more controversially, Go takes the stage, where C and Unix programmers previously led the way. The growth of the Go language has seen it become the means by which systems, networking, web, and cloud applications are implemented. Comfortable with syntax, you'll benefit by mastering the use of the libraries and utilise its features, speed, and efficiency, for which the Go ecology is justly famous. You already know a little Go syntax and you've written some small projects, most Go programmers face the difficulty of having to integrate their Golang skills with production code. Typical introductions to Go programming, often stop short of this tr ...