Google AdWords
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge. ...
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge. ...
Making Embedded Systems
Interested in developing embedded systems? Since they don't tolerate inefficiency, these systems require a disciplined approach to programming. This easy-to-read guide helps you cultivate a host of good development practices, based on classic software design patterns and new patterns unique to embedded programming. Learn how to build system architecture for processors, not operating systems, and discover specific techniques for dealing with hardware difficulties and manufacturing requirements. Written by an expert who's created embedded systems ranging from urban surveillance and DNA scanners to children's toys, this book is ideal for intermediate and experienced programmers, no matter what platform you use. ...
Interested in developing embedded systems? Since they don't tolerate inefficiency, these systems require a disciplined approach to programming. This easy-to-read guide helps you cultivate a host of good development practices, based on classic software design patterns and new patterns unique to embedded programming. Learn how to build system architecture for processors, not operating systems, and discover specific techniques for dealing with hardware difficulties and manufacturing requirements. Written by an expert who's created embedded systems ranging from urban surveillance and DNA scanners to children's toys, this book is ideal for intermediate and experienced programmers, no matter what platform you use. ...
Cisco Router Configuration Handbook, 2nd Edition
Locating reliable Cisco router configuration command information can require extensive, time-consuming research. Cisco Router Configuration Handbook, 2/e, is the solution: a day-to-day reference to the most widely used Cisco router features and configurations. Straight from Cisco experts, it covers every facet of router configuration, including fundamentals, network protocols, packet processing, voice/telephony, security, and more. This book is organized for maximum efficiency. Related features are covered together, and features and options are covered in the sequence in which they are typically used. Shaded tabs mark each section for quick reference. Information on each feature, technology, or protocol is presented in a concise one- or two-page format, with sections presenting quick facts, configuration information, and step-by-step examples, including both required and optional commands. Simply put, this book brings together all the Cisco routing configuration information most networ ...
Locating reliable Cisco router configuration command information can require extensive, time-consuming research. Cisco Router Configuration Handbook, 2/e, is the solution: a day-to-day reference to the most widely used Cisco router features and configurations. Straight from Cisco experts, it covers every facet of router configuration, including fundamentals, network protocols, packet processing, voice/telephony, security, and more. This book is organized for maximum efficiency. Related features are covered together, and features and options are covered in the sequence in which they are typically used. Shaded tabs mark each section for quick reference. Information on each feature, technology, or protocol is presented in a concise one- or two-page format, with sections presenting quick facts, configuration information, and step-by-step examples, including both required and optional commands. Simply put, this book brings together all the Cisco routing configuration information most networ ...
Practical JIRA Plugins
One advantage of using JIRA for issue tracking, bug tracking, or project management is the ability to extend this tool with hundreds of plugins from the JIRA community. In this concise book, software toolsmith Matt Doar - the author of Practical JIRA Administration - shows you how to create and maintain your own JIRA plugins to meet the specific needs of a project. This book uses detailed examples to clarify some of the more confusing aspects of JIRA plugins, and serves as an ideal supplement to the extensive documentation already available. ...
One advantage of using JIRA for issue tracking, bug tracking, or project management is the ability to extend this tool with hundreds of plugins from the JIRA community. In this concise book, software toolsmith Matt Doar - the author of Practical JIRA Administration - shows you how to create and maintain your own JIRA plugins to meet the specific needs of a project. This book uses detailed examples to clarify some of the more confusing aspects of JIRA plugins, and serves as an ideal supplement to the extensive documentation already available. ...
Supercharged JavaScript Graphics
With HTML5 and improved web browser support, JavaScript has become the tool of choice for creating high-performance web graphics. This faced-paced book shows you how to use JavaScript, jQuery, DHTML, and HTML5's Canvas element to create rich web applications for computers and mobile devices. By following real-world examples, experienced web developers learn fun and useful approaches to arcade games, DHTML effects, business dashboards, and other applications. This book serves complex subjects in easily digestible pieces, and each topic acts as a foundation for the next. ...
With HTML5 and improved web browser support, JavaScript has become the tool of choice for creating high-performance web graphics. This faced-paced book shows you how to use JavaScript, jQuery, DHTML, and HTML5's Canvas element to create rich web applications for computers and mobile devices. By following real-world examples, experienced web developers learn fun and useful approaches to arcade games, DHTML effects, business dashboards, and other applications. This book serves complex subjects in easily digestible pieces, and each topic acts as a foundation for the next. ...
Redis Cookbook
Two years since its initial release, Redis already has an impressive list of adopters, including Engine Yard, GitHub, Craigslist, and Digg. This open source data structure server is built for speed and flexibility, making it ideal for many applications. If you're using Redis, or considering it, this concise cookbook provides recipes for a variety of issues you're likely to face. Each recipe solves a specific problem, and provides an in-depth discussion of how the solution works. You'll discover that Redis, while simple in nature, offers extensive functionality for manipulating and storing data. ...
Two years since its initial release, Redis already has an impressive list of adopters, including Engine Yard, GitHub, Craigslist, and Digg. This open source data structure server is built for speed and flexibility, making it ideal for many applications. If you're using Redis, or considering it, this concise cookbook provides recipes for a variety of issues you're likely to face. Each recipe solves a specific problem, and provides an in-depth discussion of how the solution works. You'll discover that Redis, while simple in nature, offers extensive functionality for manipulating and storing data. ...
Deploying OpenStack
OpenStack was created with the audacious goal of being the ubiquitous software choice for building public and private cloud infrastructures. In just over a year, it's become the most talked-about project in open source. This concise book introduces OpenStack's general design and primary software components in detail, and shows you how to start using it to build cloud infrastructures. If you're a developer, technologist, or system administrator familiar with cloud offerings such as Rackspace Cloud or Amazon Web Services, Deploying OpenStack shows you how to obtain and deploy OpenStack software in a few controlled scenarios. ...
OpenStack was created with the audacious goal of being the ubiquitous software choice for building public and private cloud infrastructures. In just over a year, it's become the most talked-about project in open source. This concise book introduces OpenStack's general design and primary software components in detail, and shows you how to start using it to build cloud infrastructures. If you're a developer, technologist, or system administrator familiar with cloud offerings such as Rackspace Cloud or Amazon Web Services, Deploying OpenStack shows you how to obtain and deploy OpenStack software in a few controlled scenarios. ...
Agile ALM
Agile ALM is a guide for Java developers who want to integrate flexible agile practices and lightweight tooling along all phases of the software development process. The book introduces a new vision for managing change in requirements and process more efficiently and flexibly. It synthesizes technical and functional elements to provide a comprehensive approach to software development. Agile Application Lifecycle Management (Agile ALM) combines flexible processes with lightweight tools in a comprehensive and practical approach to building, testing, integrating, and deploying software. Taking an agile approach to ALM improves product quality, reduces time to market, and makes for happier developers. ...
Agile ALM is a guide for Java developers who want to integrate flexible agile practices and lightweight tooling along all phases of the software development process. The book introduces a new vision for managing change in requirements and process more efficiently and flexibly. It synthesizes technical and functional elements to provide a comprehensive approach to software development. Agile Application Lifecycle Management (Agile ALM) combines flexible processes with lightweight tools in a comprehensive and practical approach to building, testing, integrating, and deploying software. Taking an agile approach to ALM improves product quality, reduces time to market, and makes for happier developers. ...
Elastic Beanstalk
While it's always been possible to run Java applications on Amazon EC2, Amazon's Elastic Beanstalk makes the process easier - especially if you understand how it works beneath the surface. This concise, hands-on book not only walks you through Beanstalk for deploying and managing web applications in the cloud, you'll also learn how to use this AWS tool in other phases of development. Ideal if you're a developer familiar with Java applications or AWS, Elastic Beanstalk provides step-by-step instructions and numerous code samples for building cloud applications on Beanstalk that can handle lots of traffic. Learn how to use Beanstalk with the Eclipse IDE, Hudson for continuous integration, and several AWS tools for load balancing, auto scaling, storage, and other services. ...
While it's always been possible to run Java applications on Amazon EC2, Amazon's Elastic Beanstalk makes the process easier - especially if you understand how it works beneath the surface. This concise, hands-on book not only walks you through Beanstalk for deploying and managing web applications in the cloud, you'll also learn how to use this AWS tool in other phases of development. Ideal if you're a developer familiar with Java applications or AWS, Elastic Beanstalk provides step-by-step instructions and numerous code samples for building cloud applications on Beanstalk that can handle lots of traffic. Learn how to use Beanstalk with the Eclipse IDE, Hudson for continuous integration, and several AWS tools for load balancing, auto scaling, storage, and other services. ...
Building and Testing with Gradle
Build and test software written in Java and many other languages with Gradle, the open source project automation tool that's getting a lot of attention. This concise introduction provides numerous code examples to help you explore Gradle, both as a build tool and as a complete solution for automating the compilation, test, and release process of simple and enterprise-level applications. Discover how Gradle improves on the best ideas of Ant, Maven, and other build tools, with standards for developers who want them and lots of flexibility for those who prefer less structure. ...
Build and test software written in Java and many other languages with Gradle, the open source project automation tool that's getting a lot of attention. This concise introduction provides numerous code examples to help you explore Gradle, both as a build tool and as a complete solution for automating the compilation, test, and release process of simple and enterprise-level applications. Discover how Gradle improves on the best ideas of Ant, Maven, and other build tools, with standards for developers who want them and lots of flexibility for those who prefer less structure. ...