Product Management in Practice
A Real-World Guide to the Key Connective Role of the 21st Century
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
In this book, author Matt LeMay focuses on the CORE connective skills - communication, organization, research, execution - that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and aspiring product managers, this book explores? On-the-ground tactics for facilitating collaboration and communication ? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad.
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