Media eBooks
Social Media Analytics Strategy, 2nd Edition
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to ...
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to ...
Intermediate Statistics with R
Introductory statistics courses prepare students to think statistically but cover relatively few statistical methods. Building on the basic statistical thinking emphasized in an introductory course, a second course in statistics at the undergraduate level can explore a large number of statistical methods. This text covers more advanced graphical summaries, One-Way ANOVA with pair-wise comparisons, Two-Way ANOVA, Chi-square testing, and simple and multiple linear regression models. Models with interactions are discussed in the Two-Way ANOVA and multiple linear regression setting with categorical explanatory variables. Randomization-based inferences are used to introduce new parametric distributions and to enhance understanding of what evidence against the null hypothesis "looks like". Throughout, the use of the statistical software R via Rstudio is emphasized with all useful code and data sets provided within the text. ...
Introductory statistics courses prepare students to think statistically but cover relatively few statistical methods. Building on the basic statistical thinking emphasized in an introductory course, a second course in statistics at the undergraduate level can explore a large number of statistical methods. This text covers more advanced graphical summaries, One-Way ANOVA with pair-wise comparisons, Two-Way ANOVA, Chi-square testing, and simple and multiple linear regression models. Models with interactions are discussed in the Two-Way ANOVA and multiple linear regression setting with categorical explanatory variables. Randomization-based inferences are used to introduce new parametric distributions and to enhance understanding of what evidence against the null hypothesis "looks like". Throughout, the use of the statistical software R via Rstudio is emphasized with all useful code and data sets provided within the text. ...
Intermediate Microeconomics with Microsoft Excel
This book is based on the idea that there is a particular framework used by economists to interpret observed reality. This framework has been called the economic way of thinking, the economic approach, and the method of economics. This book is different from the many other books that attempt to teach microeconomics in three ways: - It explicitly applies the recipe of the economic approach in every example. - It uses concrete examples via Microsoft Excel in every application, which enables the reader to manipulate live graphs and learn numerical methods of optimization. - The majority of the content is in the Excel workbooks which the reader uses to create meaning. You learn by doing, not by reading. ...
This book is based on the idea that there is a particular framework used by economists to interpret observed reality. This framework has been called the economic way of thinking, the economic approach, and the method of economics. This book is different from the many other books that attempt to teach microeconomics in three ways: - It explicitly applies the recipe of the economic approach in every example. - It uses concrete examples via Microsoft Excel in every application, which enables the reader to manipulate live graphs and learn numerical methods of optimization. - The majority of the content is in the Excel workbooks which the reader uses to create meaning. You learn by doing, not by reading. ...
Tensorflow 2 Tutorial
TensorFlow is a free and open-source software library for machine learning. It can be used across a range of tasks but has a particular focus on training and inference of deep neural networks. This book is a somewhat intermediate-level introduction to Tensorflow 2. We will eventually cover everything tf.keras, but no so fast until we implemented them with raw tffirst. ...
TensorFlow is a free and open-source software library for machine learning. It can be used across a range of tasks but has a particular focus on training and inference of deep neural networks. This book is a somewhat intermediate-level introduction to Tensorflow 2. We will eventually cover everything tf.keras, but no so fast until we implemented them with raw tffirst. ...
Mining Social Media
Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories buried in social media. Whether you're a professional journalist, an academic researcher, or a citizen investigator, you'll learn how to use technical tools to collect and analyze data from social media sources to build compelling, data-driven stories. Learn how to: Write Python scripts and use APIs to gather data from the social web; Download data archives and dig through them for insights; Inspect HTML downloaded from websites for useful content; Format, aggregate, sort, and filter your collected data using Google Sheets; Create data visualizations to illustrate your discoveries; Perform advanced data analysis using Python, Jupyter Notebooks, and the pandas library; Apply what you've learned to research ...
Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories buried in social media. Whether you're a professional journalist, an academic researcher, or a citizen investigator, you'll learn how to use technical tools to collect and analyze data from social media sources to build compelling, data-driven stories. Learn how to: Write Python scripts and use APIs to gather data from the social web; Download data archives and dig through them for insights; Inspect HTML downloaded from websites for useful content; Format, aggregate, sort, and filter your collected data using Google Sheets; Create data visualizations to illustrate your discoveries; Perform advanced data analysis using Python, Jupyter Notebooks, and the pandas library; Apply what you've learned to research ...
Blender for Video Production Quick Start Guide
One of the critical components of any workflow related to video production is a reliable tool to create and edit media such as video and audio. In most cases, you will find video producers using software that can only cut and mount video in a "traditional" way. What if you could use a software that offers not only options to edit and cut video, but also create 3D content and animation? With Blender, you can make use of a fantastic set of tools to edit and cut video, and also produce 3D content that will enable you to take your productions to the next level. Do you want to take footage from a camera and cut or add sound and titles? This book will show you how Blender can do that for you! You will learn to add 3D virtual objects to the same footage that will help you to create a full 3D environment. Using some camera tricks, you can even turn Blender into a powerful 2.5D animation software to create compelling infographics to produce educational, marketing, and instructional vi ...
One of the critical components of any workflow related to video production is a reliable tool to create and edit media such as video and audio. In most cases, you will find video producers using software that can only cut and mount video in a "traditional" way. What if you could use a software that offers not only options to edit and cut video, but also create 3D content and animation? With Blender, you can make use of a fantastic set of tools to edit and cut video, and also produce 3D content that will enable you to take your productions to the next level. Do you want to take footage from a camera and cut or add sound and titles? This book will show you how Blender can do that for you! You will learn to add 3D virtual objects to the same footage that will help you to create a full 3D environment. Using some camera tricks, you can even turn Blender into a powerful 2.5D animation software to create compelling infographics to produce educational, marketing, and instructional vi ...
Graphics and Multimedia for the Web with Adobe Creative Cloud
Upgrade your skills in Adobe Creative Cloud and enhance your corporate or personal website with multimedia and graphics. In this book you'll look at the latest versions of five core Adobe programs: Photoshop, Illustrator, Animate (formerly Flash), Media Encoder and Dreamweaver. As you work with each of these programs to create images, animations, audio and video you will see how each one can help you complete and finally integrate your multimedia files into a final mobile friendly website. Adding new multimedia features to your website does not have to be difficult or confusing. If you plan your route and goals correctly, along the way you will see how each software has its own use, but ultimately, how they can all work together for a common goal. This book also shows you how additional Creative Cloud software can be used with the core five programs should you want to add further interactivity. Use Adobe Creative Cloud software to create graphics and m ...
Upgrade your skills in Adobe Creative Cloud and enhance your corporate or personal website with multimedia and graphics. In this book you'll look at the latest versions of five core Adobe programs: Photoshop, Illustrator, Animate (formerly Flash), Media Encoder and Dreamweaver. As you work with each of these programs to create images, animations, audio and video you will see how each one can help you complete and finally integrate your multimedia files into a final mobile friendly website. Adding new multimedia features to your website does not have to be difficult or confusing. If you plan your route and goals correctly, along the way you will see how each software has its own use, but ultimately, how they can all work together for a common goal. This book also shows you how additional Creative Cloud software can be used with the core five programs should you want to add further interactivity. Use Adobe Creative Cloud software to create graphics and m ...
Building Games with Ethereum Smart Contracts
Learn how to take your existing knowledge of Ethereum and Solidity to the next level. Hone your development skills and become more familiar with the syntax of the Solidity language by working through well-tested, well-documented intermediate-level sample projects. You will begin by covering the basics of Ethereum, Solidity, and gaming theory. From there, you will move onto sample projects that use smart contract engineering to create fun casino-style games that you can deploy and test on your friends and colleagues with real ether. All games are provably fair and auditable, so that players know the house won't always win! Ideal for any reader with exposure to Ethereum, the techniques this book teaches are applicable to game developers, software engineers, web developers, and cryptocurrency enthusiasts. Use various features and best practices for smart contract programming in Ethereum and Solidity; Develop and deploy games of chance, similar to the kind you'd find in a casino; ...
Learn how to take your existing knowledge of Ethereum and Solidity to the next level. Hone your development skills and become more familiar with the syntax of the Solidity language by working through well-tested, well-documented intermediate-level sample projects. You will begin by covering the basics of Ethereum, Solidity, and gaming theory. From there, you will move onto sample projects that use smart contract engineering to create fun casino-style games that you can deploy and test on your friends and colleagues with real ether. All games are provably fair and auditable, so that players know the house won't always win! Ideal for any reader with exposure to Ethereum, the techniques this book teaches are applicable to game developers, software engineers, web developers, and cryptocurrency enthusiasts. Use various features and best practices for smart contract programming in Ethereum and Solidity; Develop and deploy games of chance, similar to the kind you'd find in a casino; ...
Annual Editions, 22nd Edition
The Annual Editions series is designed to provide convenient inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. Each Annual Editions volume has a number of features designed to make them especially valuable for classroom use; including a brief overview for each unit, as well as Learning Outcomes, Critical Thinking questions, and Internet References to accompany each article. ...
The Annual Editions series is designed to provide convenient inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. Each Annual Editions volume has a number of features designed to make them especially valuable for classroom use; including a brief overview for each unit, as well as Learning Outcomes, Critical Thinking questions, and Internet References to accompany each article. ...
Social Media Analytics Strategy
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to ...
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to ...
Android TV Apps Development
This one-of-a-kind short book walks you through creating fantastic entertainment apps for one of the newest Android platforms. Android TV Apps Development: Building Media and Games will demystify some of the newest APIs and present the tools necessary for building applications that run on Android TV. Walking through example applications, you will learn the vocabulary necessary to solve real-world problems and how to present your content on the television through Android. In addition to practical code examples, you will learn about various design considerations that will make using your apps an enjoyable experience for users. ...
This one-of-a-kind short book walks you through creating fantastic entertainment apps for one of the newest Android platforms. Android TV Apps Development: Building Media and Games will demystify some of the newest APIs and present the tools necessary for building applications that run on Android TV. Walking through example applications, you will learn the vocabulary necessary to solve real-world problems and how to present your content on the television through Android. In addition to practical code examples, you will learn about various design considerations that will make using your apps an enjoyable experience for users. ...