Google AdWords For Dummies, 2nd EditionGoogle AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.
Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. ...
Pro Web Gadgets for Mobile and DesktopThe miniature web applications known as gadgets (or widgets) are a key component of the distributed web and an ideal way to publish your content far beyond the reach of your own web site. Packaging web content and functionality into a gadget enables it to be seen anywhere from iGoogle to the iPhone - wherever the user may be, on or off the traditional web. Everyone can access your content without having to visit your web site.
This book is a practical guide to building gadgets that will work everywhere, from handheld devices to any site on the web. The core methodology is to develop a single code base that will run on all platforms, multiplying the syndication opportunities for maximum return on your development investment. ...
GWT in ActionThe Google Web Toolkit (GWT) is a new technology from Google that automatically translates Java into JavaScript, making Ajax applications easier to code and deploy. GWT in Action is a comprehensive tutorial for Java developers interested in building the next generation of rich, web-based applications. This book was written by Robert Hanson, creator of the popular GWT Widget Library, and Adam Tacy, a major contributor to the GWT Widget Library. ...
Google Search & Rescue For DummiesBe amazed at all the ways Google's at your service! Here's how to find your way through all the information Google offers
More than a search engine, Google has become a lifestyle. This book introduces you to the rest of the Google family - valuable tools such as Google Maps, Google Video, Google Earth, Google Scholar, and Gmail. Play Google games, shop with Froogle, or find stuff on your own computer with Google Desktop. The possibilities will make you Google-eyed! ...