Google eBooks
Learning Google Analytics
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get the guidance you need to implement them. ...
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get the guidance you need to implement them. ...
Network Programming with Go Language, 2nd Edition
Dive into key topics in network architecture implemented with the Google-backed open source Go programming language. Networking topics such as data serialization, application level protocols, character sets and encodings are discussed and demonstrated in Go. This book has been updated to the Go version 1.18 which includes modules, generics, and fuzzing along with updated and additional examples. Beyond the fundamentals, Network Programming with Go, Second Edition covers key networking and security issues such as HTTP protocol changes, validation and templates, remote procedure call (RPC) and REST comparison, and more. Additionally, authors Ronald Petty and Jan Newmarch guide you in building and connecting to a complete web server based on Go. Along the way, use of a Go web toolkit (Gorilla) will be employed. This book can serve as both an essential learning guide and reference on networking concepts and implementation in Go. Free source code is available on Github for this book u ...
Dive into key topics in network architecture implemented with the Google-backed open source Go programming language. Networking topics such as data serialization, application level protocols, character sets and encodings are discussed and demonstrated in Go. This book has been updated to the Go version 1.18 which includes modules, generics, and fuzzing along with updated and additional examples. Beyond the fundamentals, Network Programming with Go, Second Edition covers key networking and security issues such as HTTP protocol changes, validation and templates, remote procedure call (RPC) and REST comparison, and more. Additionally, authors Ronald Petty and Jan Newmarch guide you in building and connecting to a complete web server based on Go. Along the way, use of a Go web toolkit (Gorilla) will be employed. This book can serve as both an essential learning guide and reference on networking concepts and implementation in Go. Free source code is available on Github for this book u ...
SAP S/4HANA Systems in Hyperscaler Clouds
This book helps SAP architects and SAP Basis administrators deploy and operate SAP S/4HANA systems on the most common public cloud platforms. Market-leading cloud offerings are covered, including Amazon Web Services, Microsoft Azure, and Google Cloud. You will gain an end-to-end understanding of the initial implementation of SAP S/4HANA systems on those platforms. You will learn how to move away from the big monolithic SAP ERP systems and arrive at an environment with a central SAP S/4HANA system as the digital core surrounded by cloud-native services. The book begins by introducing the core concepts of Hyperscaler cloud platforms that are relevant to SAP. You will learn about the architecture of SAP S/4HANA systems on public cloud platforms, with specific content provided for each of the major platforms. The book simplifies the deployment of SAP S/4HANA systems in public clouds by providing step-by-step instructions and helping you deal with the complexity of such a deployme ...
This book helps SAP architects and SAP Basis administrators deploy and operate SAP S/4HANA systems on the most common public cloud platforms. Market-leading cloud offerings are covered, including Amazon Web Services, Microsoft Azure, and Google Cloud. You will gain an end-to-end understanding of the initial implementation of SAP S/4HANA systems on those platforms. You will learn how to move away from the big monolithic SAP ERP systems and arrive at an environment with a central SAP S/4HANA system as the digital core surrounded by cloud-native services. The book begins by introducing the core concepts of Hyperscaler cloud platforms that are relevant to SAP. You will learn about the architecture of SAP S/4HANA systems on public cloud platforms, with specific content provided for each of the major platforms. The book simplifies the deployment of SAP S/4HANA systems in public clouds by providing step-by-step instructions and helping you deal with the complexity of such a deployme ...
Data Engineering with Google Cloud Platform
With this book, you'll understand how the highly scalable Google Cloud Platform (GCP) enables data engineers to create end-to-end data pipelines right from storing and processing data and workflow orchestration to presenting data through visualization dashboards. Starting with a quick overview of the fundamental concepts of data engineering, you'll learn the various responsibilities of a data engineer and how GCP plays a vital role in fulfilling those responsibilities. As you progress through the chapters, you'll be able to leverage GCP products to build a sample data warehouse using Cloud Storage and BigQuery and a data lake using Dataproc. The book gradually takes you through operations such as data ingestion, data cleansing, transformation, and integrating data with other sources. You'll learn how to design IAM for data governance, deploy ML pipelines with the Vertex AI, leverage pre-built GCP models as a service, and visualize data with Google Data Studio to build ...
With this book, you'll understand how the highly scalable Google Cloud Platform (GCP) enables data engineers to create end-to-end data pipelines right from storing and processing data and workflow orchestration to presenting data through visualization dashboards. Starting with a quick overview of the fundamental concepts of data engineering, you'll learn the various responsibilities of a data engineer and how GCP plays a vital role in fulfilling those responsibilities. As you progress through the chapters, you'll be able to leverage GCP products to build a sample data warehouse using Cloud Storage and BigQuery and a data lake using Dataproc. The book gradually takes you through operations such as data ingestion, data cleansing, transformation, and integrating data with other sources. You'll learn how to design IAM for data governance, deploy ML pipelines with the Vertex AI, leverage pre-built GCP models as a service, and visualize data with Google Data Studio to build ...
Data Science on the Google Cloud Platform, 2nd Edition
Learn how easy it is to apply sophisticated statistical and machine learning methods to real-world problems when you build using Google Cloud Platform (GCP). This hands-on guide shows data engineers and data scientists how to implement an end-to-end data pipeline with cloud native tools on GCP. Throughout this updated second edition, you'll work through a sample business decision by employing a variety of data science approaches. Follow along by building a data pipeline in your own project on GCP, and discover how to solve data science problems in a transformative and more collaborative way. You'll learn how to: Employ best practices in building highly scalable data and ML pipelines on Google Cloud; Automate and schedule data ingest using Cloud Run; Create and populate a dashboard in Data Studio; Build a real-time analytics pipeline using Pub/Sub, Dataflow, and BigQuery; Conduct interactive data exploration with BigQuery; Create a Bayesian model with Spark on Cloud ...
Learn how easy it is to apply sophisticated statistical and machine learning methods to real-world problems when you build using Google Cloud Platform (GCP). This hands-on guide shows data engineers and data scientists how to implement an end-to-end data pipeline with cloud native tools on GCP. Throughout this updated second edition, you'll work through a sample business decision by employing a variety of data science approaches. Follow along by building a data pipeline in your own project on GCP, and discover how to solve data science problems in a transformative and more collaborative way. You'll learn how to: Employ best practices in building highly scalable data and ML pipelines on Google Cloud; Automate and schedule data ingest using Cloud Run; Create and populate a dashboard in Data Studio; Build a real-time analytics pipeline using Pub/Sub, Dataflow, and BigQuery; Conduct interactive data exploration with BigQuery; Create a Bayesian model with Spark on Cloud ...
A Practical Guide to Cloud Migration
Why do enterprises feel daunted when undertaking a large-scale cloud transformation? A move to the cloud usually offers substantial rewards. Once companies make this transition, they unlock new business opportunities that fundamentally change the way they work. With this report, members of the Google team will show you how to navigate the cultural and technological transformation required to migrate to the cloud. Although Google is a company born in the cloud, several team members came from organizations that had to painstakingly work through this transition. They share their hard-won experience as they guide you through 13 essays covering the different aspects of a successful cloud transformation, including: - Managing a Successful Transformation - Celebrating (and Tweaking) Your Culture - Framing Your Transformation with Clearly Articulated Policies - Building Leadership Through Decider Groups - Developing Centers of Excellence - Scaling Innovation ...
Why do enterprises feel daunted when undertaking a large-scale cloud transformation? A move to the cloud usually offers substantial rewards. Once companies make this transition, they unlock new business opportunities that fundamentally change the way they work. With this report, members of the Google team will show you how to navigate the cultural and technological transformation required to migrate to the cloud. Although Google is a company born in the cloud, several team members came from organizations that had to painstakingly work through this transition. They share their hard-won experience as they guide you through 13 essays covering the different aspects of a successful cloud transformation, including: - Managing a Successful Transformation - Celebrating (and Tweaking) Your Culture - Framing Your Transformation with Clearly Articulated Policies - Building Leadership Through Decider Groups - Developing Centers of Excellence - Scaling Innovation ...
Google Cloud Cookbook
Get quick hands-on experience with Google Cloud. This cookbook provides a variety of self-contained recipes that show you how to use Google Cloud services for your enterprise application. Whether you're looking for practical ways to apply microservices, AI, analytics, security, or networking solutions, these recipes take you step-by-step through the process and provide discussions that explain how and why the recipes work. Ideal for system engineers and administrators, developers, network and database administrators, and data analysts, this cookbook helps you get started with Google Cloud regardless of your level of experience. Google veterans Rui Costa and Drew Hodun also cover advanced-level Google Cloud services for those who have appreciable experience with the platform. Learn how to get started with Google Cloud; Understand the depth of services Google Cloud provides; Gain hands-on experience using practical examples and labs; ...
Get quick hands-on experience with Google Cloud. This cookbook provides a variety of self-contained recipes that show you how to use Google Cloud services for your enterprise application. Whether you're looking for practical ways to apply microservices, AI, analytics, security, or networking solutions, these recipes take you step-by-step through the process and provide discussions that explain how and why the recipes work. Ideal for system engineers and administrators, developers, network and database administrators, and data analysts, this cookbook helps you get started with Google Cloud regardless of your level of experience. Google veterans Rui Costa and Drew Hodun also cover advanced-level Google Cloud services for those who have appreciable experience with the platform. Learn how to get started with Google Cloud; Understand the depth of services Google Cloud provides; Gain hands-on experience using practical examples and labs; ...
Quantum Machine Learning with Python
Quickly scale up to Quantum computing and Quantum machine learning foundations and related mathematics and expose them to different use cases that can be solved through Quantum based algorithms.This book explains Quantum Computing, which leverages the Quantum mechanical properties sub-atomic particles. It also examines Quantum machine learning, which can help solve some of the most challenging problems in forecasting, financial modeling, genomics, cybersecurity, supply chain logistics, cryptography among others. You'll start by reviewing the fundamental concepts of Quantum Computing, such as Dirac Notations, Qubits, and Bell state, followed by postulates and mathematical foundations of Quantum Computing. Once the foundation base is set, you'll delve deep into Quantum based algorithms including Quantum Fourier transform, phase estimation, and HHL (Harrow-Hassidim-Lloyd) among others. You'll then be introduced to Quantum machine learning and Quantum deep learning-based algorithms, ...
Quickly scale up to Quantum computing and Quantum machine learning foundations and related mathematics and expose them to different use cases that can be solved through Quantum based algorithms.This book explains Quantum Computing, which leverages the Quantum mechanical properties sub-atomic particles. It also examines Quantum machine learning, which can help solve some of the most challenging problems in forecasting, financial modeling, genomics, cybersecurity, supply chain logistics, cryptography among others. You'll start by reviewing the fundamental concepts of Quantum Computing, such as Dirac Notations, Qubits, and Bell state, followed by postulates and mathematical foundations of Quantum Computing. Once the foundation base is set, you'll delve deep into Quantum based algorithms including Quantum Fourier transform, phase estimation, and HHL (Harrow-Hassidim-Lloyd) among others. You'll then be introduced to Quantum machine learning and Quantum deep learning-based algorithms, ...
TensorFlow 2.x in the Colaboratory Cloud
Use TensorFlow 2.x with Google's Colaboratory (Colab) product that offers a free cloud service for Python programmers. Colab is especially well suited as a platform for TensorFlow 2.x deep learning applications. You will learn Colab's default install of the most current TensorFlow 2.x along with Colab's easy access to on-demand GPU hardware acceleration in the cloud for fast execution of deep learning models. This book offers you the opportunity to grasp deep learning in an applied manner with the only requirement being an Internet connection. Everything else - Python, TensorFlow 2.x, GPU support, and Jupyter Notebooks - is provided and ready to go from Colab. The book begins with an introduction to TensorFlow 2.x and the Google Colab cloud service. You will learn how to provision a workspace on Google Colab and build a simple neural network application. From there you will progress into TensorFlow datasets and building input pipelines in support of modeling and testin ...
Use TensorFlow 2.x with Google's Colaboratory (Colab) product that offers a free cloud service for Python programmers. Colab is especially well suited as a platform for TensorFlow 2.x deep learning applications. You will learn Colab's default install of the most current TensorFlow 2.x along with Colab's easy access to on-demand GPU hardware acceleration in the cloud for fast execution of deep learning models. This book offers you the opportunity to grasp deep learning in an applied manner with the only requirement being an Internet connection. Everything else - Python, TensorFlow 2.x, GPU support, and Jupyter Notebooks - is provided and ready to go from Colab. The book begins with an introduction to TensorFlow 2.x and the Google Colab cloud service. You will learn how to provision a workspace on Google Colab and build a simple neural network application. From there you will progress into TensorFlow datasets and building input pipelines in support of modeling and testin ...
Practical AI on the Google Cloud Platform
Working with AI is complicated and expensive for many developers. That's why cloud providers have stepped in to make it easier, offering free (or affordable) state-of-the-art models and training tools to get you started. With this book, you'll learn how to use Google's AI-powered cloud services to do everything from creating a chatbot to analyzing text, images, and video. Author Micheal Lanham demonstrates methods for building and training models step-by-step and shows you how to expand your models to accomplish increasingly complex tasks. If you have a good grasp of math and the Python language, you'll quickly get up to speed with Google Cloud Platform, whether you want to build an AI assistant or a simple business AI application. Learn key concepts for data science, machine learning, and deep learning; Explore tools like Video AI and AutoML Tables; Build a simple language processor using deep learning systems; Perform image recognition using CNNs, transfer learning, and ...
Working with AI is complicated and expensive for many developers. That's why cloud providers have stepped in to make it easier, offering free (or affordable) state-of-the-art models and training tools to get you started. With this book, you'll learn how to use Google's AI-powered cloud services to do everything from creating a chatbot to analyzing text, images, and video. Author Micheal Lanham demonstrates methods for building and training models step-by-step and shows you how to expand your models to accomplish increasingly complex tasks. If you have a good grasp of math and the Python language, you'll quickly get up to speed with Google Cloud Platform, whether you want to build an AI assistant or a simple business AI application. Learn key concepts for data science, machine learning, and deep learning; Explore tools like Video AI and AutoML Tables; Build a simple language processor using deep learning systems; Perform image recognition using CNNs, transfer learning, and ...
Pro Google Kubernetes Engine
Discover methodologies and best practices for getting started with Google Kubernetes Engine (GKE). This book helps you understand how GKE provides a fully managed environment to deploy and operate containerized applications on Google Cloud infrastructure. You will see how Kubernetes makes it easier for users to manage clusters and the container ecosystem. And you will get detailed guidance on deploying and managing applications, handling administration of container clusters, managing policies, and monitoring cluster resources. You will learn how to operate the GKE environment through the GUI-based Google Cloud console and the "gcloud" command line interface. The book starts with an introduction to GKE and associated services. The authors provide hands-on examples to set up Container Registry and GKE Cluster, and you will follow through an application deployment on GKE. Later chapters focus on securing your GCP GKE environment, GKE monitoring and dashboarding, ...
Discover methodologies and best practices for getting started with Google Kubernetes Engine (GKE). This book helps you understand how GKE provides a fully managed environment to deploy and operate containerized applications on Google Cloud infrastructure. You will see how Kubernetes makes it easier for users to manage clusters and the container ecosystem. And you will get detailed guidance on deploying and managing applications, handling administration of container clusters, managing policies, and monitoring cluster resources. You will learn how to operate the GKE environment through the GUI-based Google Cloud console and the "gcloud" command line interface. The book starts with an introduction to GKE and associated services. The authors provide hands-on examples to set up Container Registry and GKE Cluster, and you will follow through an application deployment on GKE. Later chapters focus on securing your GCP GKE environment, GKE monitoring and dashboarding, ...