Business eBooks
The Business Value of Developer Relations
Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevR ...
Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevR ...
Mastering Qlik Sense
Qlik Sense is a powerful, self-servicing Business Intelligence tool for data discovery, analytics and visualization. It allows you to create personalized Business Intelligence solutions from raw data and get actionable insights from it. This book is your one-stop guide to mastering Qlik Sense, catering to all your organizational BI needs. You'll see how you can seamlessly navigate through tons of data from multiple sources and take advantage of the various APIs available in Qlik and its components for guided analytics. You'll also learn how to embed visualizations into your existing BI solutions and extend the capabilities of Qlik Sense to create new visualizations and dashboards that work across all platforms. We also cover other advanced concepts such as porting your Qlik View applications to Qlik Sense,and working with Qlik Cloud. Finally, you'll implement enterprise-wide security and access control for resources and data sources through practical examples. With ...
Qlik Sense is a powerful, self-servicing Business Intelligence tool for data discovery, analytics and visualization. It allows you to create personalized Business Intelligence solutions from raw data and get actionable insights from it. This book is your one-stop guide to mastering Qlik Sense, catering to all your organizational BI needs. You'll see how you can seamlessly navigate through tons of data from multiple sources and take advantage of the various APIs available in Qlik and its components for guided analytics. You'll also learn how to embed visualizations into your existing BI solutions and extend the capabilities of Qlik Sense to create new visualizations and dashboards that work across all platforms. We also cover other advanced concepts such as porting your Qlik View applications to Qlik Sense,and working with Qlik Cloud. Finally, you'll implement enterprise-wide security and access control for resources and data sources through practical examples. With ...
Mastering Microsoft Power BI
This book is intended for business intelligence professionals responsible for the design and development of Power BI content as well as managers, architects and administrators who oversee Power BI projects and deployments. The chapters flow from the planning of a Power BI project through the development and distribution of content to the administration of Power BI for an organization. BI developers will learn how to create sustainable and impactful Power BI datasets, reports, and dashboards. This includes connecting to data sources, shaping and enhancing source data, and developing an analytical data model. Additionally, top report and dashboard design practices are described using features such as Bookmarks and the Power KPI visual. BI managers will learn how Power BI's tools work together such as with the On-premises data gateway and how content can be staged and securely distributed via Apps. Additionally, both the Power BI Report Server and Power BI Premium are reviewe ...
This book is intended for business intelligence professionals responsible for the design and development of Power BI content as well as managers, architects and administrators who oversee Power BI projects and deployments. The chapters flow from the planning of a Power BI project through the development and distribution of content to the administration of Power BI for an organization. BI developers will learn how to create sustainable and impactful Power BI datasets, reports, and dashboards. This includes connecting to data sources, shaping and enhancing source data, and developing an analytical data model. Additionally, top report and dashboard design practices are described using features such as Bookmarks and the Power KPI visual. BI managers will learn how Power BI's tools work together such as with the On-premises data gateway and how content can be staged and securely distributed via Apps. Additionally, both the Power BI Report Server and Power BI Premium are reviewe ...
How to Compete in the Age of Artificial Intelligence
Get started with artificial intelligence in your business. This book will help you understand AI, its implications, and how to adopt a strategy that is rational, relevant, and practical. Beyond the buzzwords and the technology complexities, organizations are struggling to understand what AI means for their industry and how they can start their journey. How to Compete in the Age of Artificial Intelligence is not a book about complex formulas or solution architectures. It goes deeper into explaining the meaning and relevance of AI for your business. You will learn how to apply AI thinking across enterprise functions - including disruptive technologies such as IoT, Blockchain, and cloud - and transform your organization. Know how to spot AI opportunities and establish the right organizational imperatives to grow your business; Understand AI in the context of changing business dynamics and the workforce/skills required to succeed; Discover how to apply AI thinking across enter ...
Get started with artificial intelligence in your business. This book will help you understand AI, its implications, and how to adopt a strategy that is rational, relevant, and practical. Beyond the buzzwords and the technology complexities, organizations are struggling to understand what AI means for their industry and how they can start their journey. How to Compete in the Age of Artificial Intelligence is not a book about complex formulas or solution architectures. It goes deeper into explaining the meaning and relevance of AI for your business. You will learn how to apply AI thinking across enterprise functions - including disruptive technologies such as IoT, Blockchain, and cloud - and transform your organization. Know how to spot AI opportunities and establish the right organizational imperatives to grow your business; Understand AI in the context of changing business dynamics and the workforce/skills required to succeed; Discover how to apply AI thinking across enter ...
Lean Product Management
Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product manager ...
Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product manager ...
IBM Watson Projects
IBM Watson provides fast, intelligent insight in ways that the human brain simply can't match. Through eight varied projects, this book will help you explore the computing and analytical capabilities of IBM Watson. The book begins by refreshing your knowledge of IBM Watson's basic data preparation capabilities, such as adding and exploring data to prepare it for being applied to models. The projects covered in this book can be developed for different industries, including banking, healthcare, media, and security. These projects will enable you to develop an AI mindset and guide you in developing smart data-driven projects, including automating supply chains, analyzing sentiment in social media datasets, and developing personalized recommendations. By the end of this book, you'll have learned how to develop solutions for process automation, and you'll be able to make better data-driven decisions to deliver an excellent customer experience. ...
IBM Watson provides fast, intelligent insight in ways that the human brain simply can't match. Through eight varied projects, this book will help you explore the computing and analytical capabilities of IBM Watson. The book begins by refreshing your knowledge of IBM Watson's basic data preparation capabilities, such as adding and exploring data to prepare it for being applied to models. The projects covered in this book can be developed for different industries, including banking, healthcare, media, and security. These projects will enable you to develop an AI mindset and guide you in developing smart data-driven projects, including automating supply chains, analyzing sentiment in social media datasets, and developing personalized recommendations. By the end of this book, you'll have learned how to develop solutions for process automation, and you'll be able to make better data-driven decisions to deliver an excellent customer experience. ...
MicroStrategy Quick Start Guide
MicroStrategy is an enterprise business intelligence application. It turns data into reports for making and executing key organization decisions. This book shows you how to implement Business Intelligence (BI) with MicroStrategy. It takes you from setting up and configuring MicroStrategy to security and administration. The book starts by detailing the different components of the MicroStrategy platform, and the key concepts of Metadata and Project Source. You will then install and configure MicroStrategy and lay down the foundations for building MicroStrategy BI solutions. By learning about objects and different object types, you will develop a strong understanding of the MicroStrategy Schema and Public Objects. With these MicroStrategy objects, you will enhance and scale your BI and Analytics solutions. Finally, you will learn about the administration, security, and monitoring of your BI solution. ...
MicroStrategy is an enterprise business intelligence application. It turns data into reports for making and executing key organization decisions. This book shows you how to implement Business Intelligence (BI) with MicroStrategy. It takes you from setting up and configuring MicroStrategy to security and administration. The book starts by detailing the different components of the MicroStrategy platform, and the key concepts of Metadata and Project Source. You will then install and configure MicroStrategy and lay down the foundations for building MicroStrategy BI solutions. By learning about objects and different object types, you will develop a strong understanding of the MicroStrategy Schema and Public Objects. With these MicroStrategy objects, you will enhance and scale your BI and Analytics solutions. Finally, you will learn about the administration, security, and monitoring of your BI solution. ...
Build, Run, and Sell Your Apple Consulting Practice
Starting an app development company is one of the most rewarding things you'll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day. Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company al ...
Starting an app development company is one of the most rewarding things you'll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day. Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company al ...
The Kitty Hawk Venture
An airline is supposed to make the experience of booking a flight easy, trouble free, and reliable. But when scheduling software breaks down and flights get canceled, customers will walk, and heads will roll. That's what Leigh Freemark faces the day she and her team launch a software upgrade that fails spectacularly and hits the media immediately. As Senior Director of Quality Assurance, her job is to make sure that code is market ready. And she's the one who must face the music when it doesn't. Tasked by senior management to find and fix the source of the failure, Leigh discovers just how essential it has become to radically improve the process of software development by introducing a concept called continuous testing. She must quickly learn what it means, how it works, and how to build it into her company's legacy system. But she soon discovers that managing change is much more difficult than it first appears. The airline business is changing fast, yet old traditions and ...
An airline is supposed to make the experience of booking a flight easy, trouble free, and reliable. But when scheduling software breaks down and flights get canceled, customers will walk, and heads will roll. That's what Leigh Freemark faces the day she and her team launch a software upgrade that fails spectacularly and hits the media immediately. As Senior Director of Quality Assurance, her job is to make sure that code is market ready. And she's the one who must face the music when it doesn't. Tasked by senior management to find and fix the source of the failure, Leigh discovers just how essential it has become to radically improve the process of software development by introducing a concept called continuous testing. She must quickly learn what it means, how it works, and how to build it into her company's legacy system. But she soon discovers that managing change is much more difficult than it first appears. The airline business is changing fast, yet old traditions and ...
Instagram For Business For Dummies
Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics; Upload your photos and videos, and expand your reach with hashtags; Use Instagram Stories and live video; Create paid ads to reach your target audience. ...
Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics; Upload your photos and videos, and expand your reach with hashtags; Use Instagram Stories and live video; Create paid ads to reach your target audience. ...
eBay Business All-in-One For Dummies, 4th Edition
eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow. eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more. Discover the secrets behind driving views for listings; Find out how to sourc ...
eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow. eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more. Discover the secrets behind driving views for listings; Find out how to sourc ...