Analytics eBooks
Advanced Data Analytics Using Python, 2nd Edition
Understand advanced data analytics concepts such as time series and principal component analysis with ETL, supervised learning, and PySpark using Python. This book covers architectural patterns in data analytics text and image classification, optimization techniques, natural language processing, and computer vision in the cloud environment. Generic design patterns in Python programming is clearly explained, emphasizing architectural practices such as hot potato anti-patterns. You'll review recent advances in databases such as Neo4j, Elasticsearch, and MongoDB. You'll then study feature engineering in images and texts with implementing business logic and see how to build machine learning and deep learning models using transfer learning. Advanced Analytics with Python, 2nd edition features a chapter on clustering with a neural network, regularization techniques, and algorithmic design patterns in data analytics with reinforcement learning. Finally, the ...
Understand advanced data analytics concepts such as time series and principal component analysis with ETL, supervised learning, and PySpark using Python. This book covers architectural patterns in data analytics text and image classification, optimization techniques, natural language processing, and computer vision in the cloud environment. Generic design patterns in Python programming is clearly explained, emphasizing architectural practices such as hot potato anti-patterns. You'll review recent advances in databases such as Neo4j, Elasticsearch, and MongoDB. You'll then study feature engineering in images and texts with implementing business logic and see how to build machine learning and deep learning models using transfer learning. Advanced Analytics with Python, 2nd edition features a chapter on clustering with a neural network, regularization techniques, and algorithmic design patterns in data analytics with reinforcement learning. Finally, the ...
Pro DAX and Data Modeling in Power BI
Develop powerful data models that bind data from disparate sources into a coherent whole. Then extend your data models using DAX - the query language that underpins Power BI - to create reusable measures to deliver finely-crafted custom calculations in your dashboards. This book starts off teaching you how to define and enhance the core structures of your data model to make it a true semantic layer that transforms complex data into familiar business terms. You'll learn how to create calculated columns to solve basic analytical challenges. Then you'll move up to mastering DAX measures to finely slice and dice your data. The book also shows how to handle temporal analysis in Power BI using a Date dimension. You will see how DAX Time Intelligence functions can simplify your analysis of data over time. Finally, the book shows how to extend DAX to filter and calculate datasets and develop DAX table functions and variables to handle complex queries. ...
Develop powerful data models that bind data from disparate sources into a coherent whole. Then extend your data models using DAX - the query language that underpins Power BI - to create reusable measures to deliver finely-crafted custom calculations in your dashboards. This book starts off teaching you how to define and enhance the core structures of your data model to make it a true semantic layer that transforms complex data into familiar business terms. You'll learn how to create calculated columns to solve basic analytical challenges. Then you'll move up to mastering DAX measures to finely slice and dice your data. The book also shows how to handle temporal analysis in Power BI using a Date dimension. You will see how DAX Time Intelligence functions can simplify your analysis of data over time. Finally, the book shows how to extend DAX to filter and calculate datasets and develop DAX table functions and variables to handle complex queries. ...
Learning Google Analytics
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get the guidance you need to implement them. ...
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get the guidance you need to implement them. ...
Learning Tableau 2022, 5th Edition
Learning Tableau 2022 helps you get started with Tableau and data visualization, but it does more than just cover the basic principles. It helps you understand how to analyze and communicate data visually, and articulate data stories using advanced features. This new edition is updated with Tableau's latest features, such as dashboard extensions, Explain Data, and integration with CRM Analytics (Einstein Analytics), which will help you harness the full potential of artificial intelligence (AI) and predictive modeling in Tableau. After an exploration of the core principles, this book will teach you how to use table and level of detail calculations to extend and alter default visualizations, build interactive dashboards, and master the art of telling stories with data. You'll learn about visual statistical analytics and create different types of static and animated visualizations and dashboards for rich user experiences. We then move on to interlinking different da ...
Learning Tableau 2022 helps you get started with Tableau and data visualization, but it does more than just cover the basic principles. It helps you understand how to analyze and communicate data visually, and articulate data stories using advanced features. This new edition is updated with Tableau's latest features, such as dashboard extensions, Explain Data, and integration with CRM Analytics (Einstein Analytics), which will help you harness the full potential of artificial intelligence (AI) and predictive modeling in Tableau. After an exploration of the core principles, this book will teach you how to use table and level of detail calculations to extend and alter default visualizations, build interactive dashboards, and master the art of telling stories with data. You'll learn about visual statistical analytics and create different types of static and animated visualizations and dashboards for rich user experiences. We then move on to interlinking different da ...
Social Media Analytics Strategy, 2nd Edition
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to ...
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to ...
Pro Power BI Dashboard Creation
Produce high-quality, visually attractive analysis quickly and effectively with Microsoft's key BI tool. This book teaches analysts, managers, power users, and developers how to harness the power of Microsoft's self-service business intelligence flagship product to deliver compelling and interactive insight with remarkable ease. It then shows you the essential techniques needed to go from source data to dashboards that seize your audience's attention and provide them with clear and accurate information. As well as producing elegant and visually arresting output, you learn how to enhance the user experience through adding polished interactivity. This book shows you how to make interactive dashboards that allow you to guide users through the meaning of the data that they are exploring. Drill down features are also covered that allow you and your audience to dig deeper and uncover new insights by exploring anomalous and interesting data points. Reading this book builds your skills ...
Produce high-quality, visually attractive analysis quickly and effectively with Microsoft's key BI tool. This book teaches analysts, managers, power users, and developers how to harness the power of Microsoft's self-service business intelligence flagship product to deliver compelling and interactive insight with remarkable ease. It then shows you the essential techniques needed to go from source data to dashboards that seize your audience's attention and provide them with clear and accurate information. As well as producing elegant and visually arresting output, you learn how to enhance the user experience through adding polished interactivity. This book shows you how to make interactive dashboards that allow you to guide users through the meaning of the data that they are exploring. Drill down features are also covered that allow you and your audience to dig deeper and uncover new insights by exploring anomalous and interesting data points. Reading this book builds your skills ...
The Azure Data Lakehouse Toolkit
Design and implement a modern data lakehouse on the Azure Data Platform using Delta Lake, Apache Spark, Azure Databricks, Azure Synapse Analytics and Snowflake. This book teaches you the intricate details of the Data Lakehouse Paradigm and how to efficiently design a cloud-based data lakehouse using highly performant and cutting-edge Apache Spark capabilities using Azure Databricks, Azure Synapse Analytics and Snowflake. You will learn to write efficient PySpark code for batch and streaming ELT jobs on Azure. And you will follow along with practical, scenario-based examples showing how to apply the capabilities of Delta Lake and Apache Spark to optimize performance, and secure, share, and manage a high volume, high velocity, and high variety of data in your lakehouse with ease. The patterns of success that you acquire from reading this book will help you hone your skills to build high-performing and scalable ACID-compliant lakehouses using flexible and cost-efficient d ...
Design and implement a modern data lakehouse on the Azure Data Platform using Delta Lake, Apache Spark, Azure Databricks, Azure Synapse Analytics and Snowflake. This book teaches you the intricate details of the Data Lakehouse Paradigm and how to efficiently design a cloud-based data lakehouse using highly performant and cutting-edge Apache Spark capabilities using Azure Databricks, Azure Synapse Analytics and Snowflake. You will learn to write efficient PySpark code for batch and streaming ELT jobs on Azure. And you will follow along with practical, scenario-based examples showing how to apply the capabilities of Delta Lake and Apache Spark to optimize performance, and secure, share, and manage a high volume, high velocity, and high variety of data in your lakehouse with ease. The patterns of success that you acquire from reading this book will help you hone your skills to build high-performing and scalable ACID-compliant lakehouses using flexible and cost-efficient d ...
In-Memory Analytics with Apache Arrow
Apache Arrow is designed to accelerate analytics and allow the exchange of data across big data systems easily. In-Memory Analytics with Apache Arrow begins with a quick overview of the Apache Arrow format, before moving on to helping you to understand Arrow's versatility and benefits as you walk through a variety of real-world use cases. You'll cover key tasks such as enhancing data science workflows with Arrow, using Arrow and Apache Parquet with Apache Spark and Jupyter for better performance and hassle-free data translation, as well as working with Perspective, an open source interactive graphical and tabular analysis tool for browsers. As you advance, you'll explore the different data interchange and storage formats and become well-versed with the relationships between Arrow, Parquet, Feather, Protobuf, Flatbuffers, JSON, and CSV. In addition to understanding the basic structure of the Arrow Flight and Flight SQL protocols, you'll learn about Dremio's usage of Apa ...
Apache Arrow is designed to accelerate analytics and allow the exchange of data across big data systems easily. In-Memory Analytics with Apache Arrow begins with a quick overview of the Apache Arrow format, before moving on to helping you to understand Arrow's versatility and benefits as you walk through a variety of real-world use cases. You'll cover key tasks such as enhancing data science workflows with Arrow, using Arrow and Apache Parquet with Apache Spark and Jupyter for better performance and hassle-free data translation, as well as working with Perspective, an open source interactive graphical and tabular analysis tool for browsers. As you advance, you'll explore the different data interchange and storage formats and become well-versed with the relationships between Arrow, Parquet, Feather, Protobuf, Flatbuffers, JSON, and CSV. In addition to understanding the basic structure of the Arrow Flight and Flight SQL protocols, you'll learn about Dremio's usage of Apa ...
Even You Can Learn Statistics and Analytics, 4th Edition
This book discusses statistics and analytics using plain language and avoiding mathematical jargon. If you thought you couldnt learn these data analysis subjects because they were too technical or too mathematical, this book is for you! This edition delivers more everyday examples and end-of-chapter exercises and contains updated instructions for using Microsoft Excel. Youll use downloadable data sets and spreadsheet solutions, template-based solutions you can put right to work. Using this book, you will understand the important concepts of statistics and analytics including learning the basic vocabulary of these subjects. Create tabular and visual summaries and learn to avoid common charting errors; Gain experience working with common descriptive statistics measures including the mean, median, and mode; and standard deviation and variance, among others; Understand the probability concepts that underlie inferential statistics; Learn how to apply hypothesis tests, us ...
This book discusses statistics and analytics using plain language and avoiding mathematical jargon. If you thought you couldnt learn these data analysis subjects because they were too technical or too mathematical, this book is for you! This edition delivers more everyday examples and end-of-chapter exercises and contains updated instructions for using Microsoft Excel. Youll use downloadable data sets and spreadsheet solutions, template-based solutions you can put right to work. Using this book, you will understand the important concepts of statistics and analytics including learning the basic vocabulary of these subjects. Create tabular and visual summaries and learn to avoid common charting errors; Gain experience working with common descriptive statistics measures including the mean, median, and mode; and standard deviation and variance, among others; Understand the probability concepts that underlie inferential statistics; Learn how to apply hypothesis tests, us ...
Advanced Analytics and Deep Learning Models
The book provides readers with an in-depth understanding of concepts and technologies related to the importance of analytics and deep learning in many useful real-world applications such as e-healthcare, transportation, agriculture, stock market, etc. Advanced analytics is a mixture of machine learning, artificial intelligence, graphs, text mining, data mining, semantic analysis. It is an approach to data analysis. Beyond the traditional business intelligence, it is a semi and autonomous analysis of data by using different techniques and tools. However, deep learning and data analysis both are high centers of data science. Almost all the private and public organizations collect heavy amounts of data, i.e., domain-specific data. Many small/large companies are exploring large amounts of data for existing and future technology. Deep learning is also exploring large amounts of unsupervised data making it beneficial and effective for big data. Deep learning can be used t ...
The book provides readers with an in-depth understanding of concepts and technologies related to the importance of analytics and deep learning in many useful real-world applications such as e-healthcare, transportation, agriculture, stock market, etc. Advanced analytics is a mixture of machine learning, artificial intelligence, graphs, text mining, data mining, semantic analysis. It is an approach to data analysis. Beyond the traditional business intelligence, it is a semi and autonomous analysis of data by using different techniques and tools. However, deep learning and data analysis both are high centers of data science. Almost all the private and public organizations collect heavy amounts of data, i.e., domain-specific data. Many small/large companies are exploring large amounts of data for existing and future technology. Deep learning is also exploring large amounts of unsupervised data making it beneficial and effective for big data. Deep learning can be used t ...
Advanced Analytics with PySpark
The amount of data being generated today is staggering and growing. Apache Spark has emerged as the de facto tool to analyze big data and is now a critical part of the data science toolbox. Updated for Spark 3.0, this practical guide brings together Spark, statistical methods, and real-world datasets to teach you how to approach analytics problems using PySpark, Spark's Python API, and other best practices in Spark programming. Data scientists Akash Tandon, Sandy Ryza, Uri Laserson, Sean Owen, and Josh Wills offer an introduction to the Spark ecosystem, then dive into patterns that apply common techniques-including classification, clustering, collaborative filtering, and anomaly detection, to fields such as genomics, security, and finance. This updated edition also covers NLP and image processing. If you have a basic understanding of machine learning and statistics and you program in Python, this book will get you started with large-scale data analysis. Familiarize your ...
The amount of data being generated today is staggering and growing. Apache Spark has emerged as the de facto tool to analyze big data and is now a critical part of the data science toolbox. Updated for Spark 3.0, this practical guide brings together Spark, statistical methods, and real-world datasets to teach you how to approach analytics problems using PySpark, Spark's Python API, and other best practices in Spark programming. Data scientists Akash Tandon, Sandy Ryza, Uri Laserson, Sean Owen, and Josh Wills offer an introduction to the Spark ecosystem, then dive into patterns that apply common techniques-including classification, clustering, collaborative filtering, and anomaly detection, to fields such as genomics, security, and finance. This updated edition also covers NLP and image processing. If you have a basic understanding of machine learning and statistics and you program in Python, this book will get you started with large-scale data analysis. Familiarize your ...