The Social Media MBA Guide to ROI
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars. ...
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars. ...
Data-Driven Healthcare
Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have more data available than ever before, and applying the right analytics can spur growth. Benefits extend to patients, providers, and board members, and the technology can make centralized patient management a reality. Despite the potential for growth, many in the industry and government are questioning the value of data in health care, wondering if it's worth the investment. Data-Driven Healthcare: How Analytics and BI are Transforming the Industry tackles the issue and proves why BI is not only worth it, but necessary for industry advancement. Healthcare BI guru Laura Madsen challenges the notion that data have little value in healthcare, and shows how BI can ease regulatory reporting pressures and streamline the entire system as it evolves. Madsen illustrates how a data-driven organization is created, and how it can transform the industry. ...
Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have more data available than ever before, and applying the right analytics can spur growth. Benefits extend to patients, providers, and board members, and the technology can make centralized patient management a reality. Despite the potential for growth, many in the industry and government are questioning the value of data in health care, wondering if it's worth the investment. Data-Driven Healthcare: How Analytics and BI are Transforming the Industry tackles the issue and proves why BI is not only worth it, but necessary for industry advancement. Healthcare BI guru Laura Madsen challenges the notion that data have little value in healthcare, and shows how BI can ease regulatory reporting pressures and streamline the entire system as it evolves. Madsen illustrates how a data-driven organization is created, and how it can transform the industry. ...
Mastering Ninject for Dependency Injection
Dependency injection is an approach to creating loosely coupled applications. Maintainability, testability, and extensibility are just a few advantages of loose coupling. Ninject is a software library which automates almost everything that we need in order to implement a dependency injection pattern. Mastering Ninject for Dependency Injection will teach you everything you need to know in order to implement dependency injection using Ninject in a real-life project. Not only does it teach you about Ninject core framework features that are essential for implementing dependency injection, but it also explores the power of Ninject's most useful extensions and demonstrates how to apply them. ...
Dependency injection is an approach to creating loosely coupled applications. Maintainability, testability, and extensibility are just a few advantages of loose coupling. Ninject is a software library which automates almost everything that we need in order to implement a dependency injection pattern. Mastering Ninject for Dependency Injection will teach you everything you need to know in order to implement dependency injection using Ninject in a real-life project. Not only does it teach you about Ninject core framework features that are essential for implementing dependency injection, but it also explores the power of Ninject's most useful extensions and demonstrates how to apply them. ...
Mastering Python Regular Expressions
Regular expressions are used by many text editors, utilities, and programming languages to search and manipulate text based on patterns. They are considered the Swiss army knife of text processing. Powerful search, replacement, extraction and validation of strings, repetitive and complex tasks are reduced to a simple pattern using regular expressions. Mastering Python Regular Expressions will teach you about Regular Expressions, starting from the basics, irrespective of the language being used, and then it will show you how to use them in Python. You will learn the finer details of what Python supports and how to do it, and the differences between Python 2.x and Python 3.x. ...
Regular expressions are used by many text editors, utilities, and programming languages to search and manipulate text based on patterns. They are considered the Swiss army knife of text processing. Powerful search, replacement, extraction and validation of strings, repetitive and complex tasks are reduced to a simple pattern using regular expressions. Mastering Python Regular Expressions will teach you about Regular Expressions, starting from the basics, irrespective of the language being used, and then it will show you how to use them in Python. You will learn the finer details of what Python supports and how to do it, and the differences between Python 2.x and Python 3.x. ...
Host Your Web Site In The Cloud
Host Your Web Site On The Cloud is your step-by-step guide to this revolutionary approach to hosting and managing your web applications. Cloud computing gives you the tools you need to prepare and cope with a traffic onslaught. You'll have the confidence to withstand a traffic surge without melting your servers or sending you into bankruptcy. There are a number of ways to use the cloud to host existing applications, build creative new ones, and improve the cost-effectiveness and efficiency or organizations large and small. ...
Host Your Web Site On The Cloud is your step-by-step guide to this revolutionary approach to hosting and managing your web applications. Cloud computing gives you the tools you need to prepare and cope with a traffic onslaught. You'll have the confidence to withstand a traffic surge without melting your servers or sending you into bankruptcy. There are a number of ways to use the cloud to host existing applications, build creative new ones, and improve the cost-effectiveness and efficiency or organizations large and small. ...
Sams Teach Yourself the Twitter API in 24 Hours
In just 24 sessions of one hour or less, you'll learn how to build great new social applications with the latest versions of the Twitter API. Using this book's straightforward, step-by-step approach, you'll discover all you can do with the Twitter API, and master everything from the absolute basics to the newest innovations. One step at a time, you'll learn how to build Twitter clients and extend them with more power… use advanced features like streaming and geotagging... even build mobile Twitter apps for iPhone and Android! Each lesson builds on what you've already learned resulting in a fully functional Twitter application, giving you a strong real-world foundation for success, even if you're completely new to Twitter development! ...
In just 24 sessions of one hour or less, you'll learn how to build great new social applications with the latest versions of the Twitter API. Using this book's straightforward, step-by-step approach, you'll discover all you can do with the Twitter API, and master everything from the absolute basics to the newest innovations. One step at a time, you'll learn how to build Twitter clients and extend them with more power… use advanced features like streaming and geotagging... even build mobile Twitter apps for iPhone and Android! Each lesson builds on what you've already learned resulting in a fully functional Twitter application, giving you a strong real-world foundation for success, even if you're completely new to Twitter development! ...
The Mikado Method
The Mikado Method presents a pragmatic process to plan and perform nontrivial technical improvements on an existing software system. The book helps you practice a step-by-step system for identifying the scope and nature of your technical debt, mapping the key dependencies, and determining a safe way to approach the "Mikado"—your goal. A natural by-product of this process is the Mikado Graph, a roadmap that reflects deep understanding of how your system works. This book builds on agile processes such as refactoring, TDD, and rapid feedback. It requires no special hardware or software and can be practiced by both small and large teams. ...
The Mikado Method presents a pragmatic process to plan and perform nontrivial technical improvements on an existing software system. The book helps you practice a step-by-step system for identifying the scope and nature of your technical debt, mapping the key dependencies, and determining a safe way to approach the "Mikado"—your goal. A natural by-product of this process is the Mikado Graph, a roadmap that reflects deep understanding of how your system works. This book builds on agile processes such as refactoring, TDD, and rapid feedback. It requires no special hardware or software and can be practiced by both small and large teams. ...
Liferay in Action
Liferay in Action is the official guide to building Liferay portal applications using Java and JavaScript. If you've never used Liferay before, don't worry. This book starts with the basics: setting up your development environment and creating a working portal. Then, it builds on that foundation to help you discover social features, tagging, ratings, and more. You'll also explore the Portlet 2.0 API, and learn to create custom themes and reusable templates. Experienced developers will learn how to use new Liferay APIs to build social and collaborative sites, use the message bus and workflow, implement indexing and search, and more. This book was developed in close collaboration with Liferay engineers, so it answers the right questions, and answers them in depth. No experience with Liferay or the Portlets API is required, but basic knowledge of Java and web technology is assumed. ...
Liferay in Action is the official guide to building Liferay portal applications using Java and JavaScript. If you've never used Liferay before, don't worry. This book starts with the basics: setting up your development environment and creating a working portal. Then, it builds on that foundation to help you discover social features, tagging, ratings, and more. You'll also explore the Portlet 2.0 API, and learn to create custom themes and reusable templates. Experienced developers will learn how to use new Liferay APIs to build social and collaborative sites, use the message bus and workflow, implement indexing and search, and more. This book was developed in close collaboration with Liferay engineers, so it answers the right questions, and answers them in depth. No experience with Liferay or the Portlets API is required, but basic knowledge of Java and web technology is assumed. ...
Scala for Java Developers
Scala for Java Developers is a step-by-step guide full of easy-to-follow code taken from real-world examples explaining the migration and integration of Scala in a Java project. With this book, you will first get comfortable with the Scala syntax and its Java-like ecosystem, and then dive into new ways of building reactive web apps using the Typesafe stack including the actor-based Akka framework, the Play web framework, and the emerging Slick framework for persistence. The book will then teach you how to review useful tools for unit, integration, and functional testing; demonstrate how integrating with external systems applies to the Scala world and what its benefits are. ...
Scala for Java Developers is a step-by-step guide full of easy-to-follow code taken from real-world examples explaining the migration and integration of Scala in a Java project. With this book, you will first get comfortable with the Scala syntax and its Java-like ecosystem, and then dive into new ways of building reactive web apps using the Typesafe stack including the actor-based Akka framework, the Play web framework, and the emerging Slick framework for persistence. The book will then teach you how to review useful tools for unit, integration, and functional testing; demonstrate how integrating with external systems applies to the Scala world and what its benefits are. ...
The PHP Anthology, Volume 1
A compilation of best practice solutions to common Web Development problems in PHP, focusing on the achievement of practical goals by applying well-structured, object orientated software design principles. In addition to being an excellent reference with over 60 customizable solutions, the book acts as an excellent primer for Object Orientated Programming. PHP 5 has now been released and has been given significant OOP features, which are a must-learn for PHP Developers. ...
A compilation of best practice solutions to common Web Development problems in PHP, focusing on the achievement of practical goals by applying well-structured, object orientated software design principles. In addition to being an excellent reference with over 60 customizable solutions, the book acts as an excellent primer for Object Orientated Programming. PHP 5 has now been released and has been given significant OOP features, which are a must-learn for PHP Developers. ...