Social Media Analytics Strategy
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-leve ...
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-leve ...
Gray Hat C#
Learn to use C#'s powerful set of core libraries to automate tedious yet important tasks like fuzzing, performing vulnerability scans, and analyzing malware. With some help from Mono, you'll write your own practical security tools that will run on Windows, OS X, Linux, and even mobile devices. After a crash course in C# and some of its advanced features, you'll learn how to: Generate shellcode in Metasploit to create cross-platform and cross-architecture payloads; Automate Nessus, OpenVAS, and sqlmap to scan for vulnerabilities and exploit SQL injections; Write a .NET decompiler for OS X and Linux; Parse and read offline registry hives to dump system information; Automate the security tools Arachni and Metasploit using their MSGPACK RPCs. Streamline and simplify your workday by making the most of C#'s extensive repertoire of powerful tools and libraries with Gray Hat C#. ...
Learn to use C#'s powerful set of core libraries to automate tedious yet important tasks like fuzzing, performing vulnerability scans, and analyzing malware. With some help from Mono, you'll write your own practical security tools that will run on Windows, OS X, Linux, and even mobile devices. After a crash course in C# and some of its advanced features, you'll learn how to: Generate shellcode in Metasploit to create cross-platform and cross-architecture payloads; Automate Nessus, OpenVAS, and sqlmap to scan for vulnerabilities and exploit SQL injections; Write a .NET decompiler for OS X and Linux; Parse and read offline registry hives to dump system information; Automate the security tools Arachni and Metasploit using their MSGPACK RPCs. Streamline and simplify your workday by making the most of C#'s extensive repertoire of powerful tools and libraries with Gray Hat C#. ...
Spark: The Definitive Guide
Learn how to use, deploy, and maintain Apache Spark with this comprehensive guide, written by the creators of the open-source cluster-computing framework. With an emphasis on improvements and new features in Spark 2.0, authors Bill Chambers and Matei Zaharia break down Spark topics into distinct sections, each with unique goals. You'll explore the basic operations and common functions of Spark's structured APIs, as well as Structured Streaming, a new high-level API for building end-to-end streaming applications. Developers and system administrators will learn the fundamentals of monitoring, tuning, and debugging Spark, and explore machine learning techniques and scenarios for employing MLlib, Spark's scalable machine-learning library. Get a gentle overview of big data and Spark; Learn about DataFrames, SQL, and Datasets - Spark's core APIs - through worked examples; Dive into Spark's low-level APIs, RDDs, and execution of SQL and DataFrames; Understand how Spark runs on a cluster ...
Learn how to use, deploy, and maintain Apache Spark with this comprehensive guide, written by the creators of the open-source cluster-computing framework. With an emphasis on improvements and new features in Spark 2.0, authors Bill Chambers and Matei Zaharia break down Spark topics into distinct sections, each with unique goals. You'll explore the basic operations and common functions of Spark's structured APIs, as well as Structured Streaming, a new high-level API for building end-to-end streaming applications. Developers and system administrators will learn the fundamentals of monitoring, tuning, and debugging Spark, and explore machine learning techniques and scenarios for employing MLlib, Spark's scalable machine-learning library. Get a gentle overview of big data and Spark; Learn about DataFrames, SQL, and Datasets - Spark's core APIs - through worked examples; Dive into Spark's low-level APIs, RDDs, and execution of SQL and DataFrames; Understand how Spark runs on a cluster ...
C# 7.0 Pocket Reference
When you need answers for programming with C# 7.0, this tightly focused reference tells you exactly what you need to know - without long introductions or bloated examples. Easy-to-browse and ideal as a quick reference, this guide will help experienced C#, Java, and C++ programmers get up to speed with the latest version of the C# language. All programs and code snippets in this book are available as interactive samples in LINQPad. You can edit these samples and instantly see the results without needing to set up projects in Visual Studio. Written by the authors of C# 7.0 in a Nutshell, this pocket reference covers C# 7.0 without skimping on detail, including: All of C#'s fundamentals; Features new to C# 7.0, including tuples, pattern matching, and deconstructors; Advanced topics: operator overloading, type constraints, iterators, nullable types, operator lifting, lambda expressions, and closures; LINQ: sequences, lazy execution, standard query operators, and query expressions; Unsaf ...
When you need answers for programming with C# 7.0, this tightly focused reference tells you exactly what you need to know - without long introductions or bloated examples. Easy-to-browse and ideal as a quick reference, this guide will help experienced C#, Java, and C++ programmers get up to speed with the latest version of the C# language. All programs and code snippets in this book are available as interactive samples in LINQPad. You can edit these samples and instantly see the results without needing to set up projects in Visual Studio. Written by the authors of C# 7.0 in a Nutshell, this pocket reference covers C# 7.0 without skimping on detail, including: All of C#'s fundamentals; Features new to C# 7.0, including tuples, pattern matching, and deconstructors; Advanced topics: operator overloading, type constraints, iterators, nullable types, operator lifting, lambda expressions, and closures; LINQ: sequences, lazy execution, standard query operators, and query expressions; Unsaf ...
Hands-On Machine Learning with Scikit-Learn and TensorFlow
Through a series of recent breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how. By using concrete examples, minimal theory, and two production-ready Python frameworks - scikit-learn and TensorFlow - author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You'll learn a range of techniques, starting with simple linear regression and progressing to deep neural networks. With exercises in each chapter to help you apply what you've learned, all you need is programming experience to get started. Explore the machine learning landscape, particularly neural nets; Use scikit-learn to track an example machine-learning project end-to-end; Explore several training models, including support vector machines, deci ...
Through a series of recent breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how. By using concrete examples, minimal theory, and two production-ready Python frameworks - scikit-learn and TensorFlow - author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You'll learn a range of techniques, starting with simple linear regression and progressing to deep neural networks. With exercises in each chapter to help you apply what you've learned, all you need is programming experience to get started. Explore the machine learning landscape, particularly neural nets; Use scikit-learn to track an example machine-learning project end-to-end; Explore several training models, including support vector machines, deci ...
Articulating Design Decisions
Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with stakeholders, clients, and other non-designers is more critical than the designs themselves - simply because the most articulate person usually wins. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you'll learn how to win over anyone who has influence over the project - with the goal of creating the best experience for the end user. Walk through the process of preparing for and presenting your designs; Understand stakeholder perspectives, and learn how to empathize with them; Cultivate both implicit and explicit listening skills; Learn tactics and formulas for expressing the most effective response to feedback; Discover why the way you follow through is just as crucial as the meeting itself; Educate y ...
Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with stakeholders, clients, and other non-designers is more critical than the designs themselves - simply because the most articulate person usually wins. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you'll learn how to win over anyone who has influence over the project - with the goal of creating the best experience for the end user. Walk through the process of preparing for and presenting your designs; Understand stakeholder perspectives, and learn how to empathize with them; Cultivate both implicit and explicit listening skills; Learn tactics and formulas for expressing the most effective response to feedback; Discover why the way you follow through is just as crucial as the meeting itself; Educate y ...
R for Data Science
Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. ...
Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. ...
BEA WebLogic Server 8 For Dummies
Provides an introduction to J2EE using the WebLogic platform, which claims the largest market share-about forty percent-of the Java application server market. Features the most comprehensive coverage of the component types of WebLogic in the friendly For Dummies style. Covers static resources, JSPs, taglibs and servlets, EJBs, and WebLogic's Web service development and deployment capabilities and tools. Teaches readers the basic administration and monitoring capabilities built into WebLogic, using a conversational and example-driven approach. ...
Provides an introduction to J2EE using the WebLogic platform, which claims the largest market share-about forty percent-of the Java application server market. Features the most comprehensive coverage of the component types of WebLogic in the friendly For Dummies style. Covers static resources, JSPs, taglibs and servlets, EJBs, and WebLogic's Web service development and deployment capabilities and tools. Teaches readers the basic administration and monitoring capabilities built into WebLogic, using a conversational and example-driven approach. ...
iOS 7 in Action
To develop great apps you need a deep knowledge of iOS. You also need a finely tuned sense of what motivates 500 million loyal iPhone and iPad users. iOS 7 introduces many new visual changes, as well as better multitasking, dynamic motion effects, and much more. This book helps you use those features in apps that will delight your users. iOS 7 in Action is a hands-on guide that teaches you to create amazing native iOS apps. In it, you'll explore thoroughly explained examples that you can expand and reuse. If this is your first foray into mobile development, you'll get the skills you need to go from idea to app store. If you're already creating iOS apps, you'll pick up new techniques to hone your craft, and learn how to capitalize on new iOS 7 features. ...
To develop great apps you need a deep knowledge of iOS. You also need a finely tuned sense of what motivates 500 million loyal iPhone and iPad users. iOS 7 introduces many new visual changes, as well as better multitasking, dynamic motion effects, and much more. This book helps you use those features in apps that will delight your users. iOS 7 in Action is a hands-on guide that teaches you to create amazing native iOS apps. In it, you'll explore thoroughly explained examples that you can expand and reuse. If this is your first foray into mobile development, you'll get the skills you need to go from idea to app store. If you're already creating iOS apps, you'll pick up new techniques to hone your craft, and learn how to capitalize on new iOS 7 features. ...
Building Dynamics CRM 2015 Dashboards with Power BI
Dynamics CRM 2015 holds a wealth of information about customers and the sales pipeline, but sometimes leaves users with basic end-user reporting and dashboard options. Power BI is a great new tool for analyzing and presenting data, giving us the ability to dig deeper into the information. With the increased requests for real-time sales analytics, Power BI when connected to Dynamics CRM offers a self-service approach to build, shape, and present data through an easy-to-use interface. The set of features within Power BI will give all users a tool to generate real-time sales productivity reports and dashboards to enhance their sales performance. This book will provide you with the skills you need to learn how to build and present Dynamics CRM 2015 sales dashboards using Power BI. It follows a step-by-step process to build an interactive dashboard by organizing and consolidating datasets, improving the look and feel of graphs, charts, and maps, and enhancing data clarity with filters an ...
Dynamics CRM 2015 holds a wealth of information about customers and the sales pipeline, but sometimes leaves users with basic end-user reporting and dashboard options. Power BI is a great new tool for analyzing and presenting data, giving us the ability to dig deeper into the information. With the increased requests for real-time sales analytics, Power BI when connected to Dynamics CRM offers a self-service approach to build, shape, and present data through an easy-to-use interface. The set of features within Power BI will give all users a tool to generate real-time sales productivity reports and dashboards to enhance their sales performance. This book will provide you with the skills you need to learn how to build and present Dynamics CRM 2015 sales dashboards using Power BI. It follows a step-by-step process to build an interactive dashboard by organizing and consolidating datasets, improving the look and feel of graphs, charts, and maps, and enhancing data clarity with filters an ...