The Social Media MBA Guide to ROI
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars. ...
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars. ...
Host Your Web Site In The Cloud
Host Your Web Site On The Cloud is your step-by-step guide to this revolutionary approach to hosting and managing your web applications. Cloud computing gives you the tools you need to prepare and cope with a traffic onslaught. You'll have the confidence to withstand a traffic surge without melting your servers or sending you into bankruptcy. There are a number of ways to use the cloud to host existing applications, build creative new ones, and improve the cost-effectiveness and efficiency or organizations large and small. ...
Host Your Web Site On The Cloud is your step-by-step guide to this revolutionary approach to hosting and managing your web applications. Cloud computing gives you the tools you need to prepare and cope with a traffic onslaught. You'll have the confidence to withstand a traffic surge without melting your servers or sending you into bankruptcy. There are a number of ways to use the cloud to host existing applications, build creative new ones, and improve the cost-effectiveness and efficiency or organizations large and small. ...
Scala for Java Developers
Scala for Java Developers is a step-by-step guide full of easy-to-follow code taken from real-world examples explaining the migration and integration of Scala in a Java project. With this book, you will first get comfortable with the Scala syntax and its Java-like ecosystem, and then dive into new ways of building reactive web apps using the Typesafe stack including the actor-based Akka framework, the Play web framework, and the emerging Slick framework for persistence. The book will then teach you how to review useful tools for unit, integration, and functional testing; demonstrate how integrating with external systems applies to the Scala world and what its benefits are. ...
Scala for Java Developers is a step-by-step guide full of easy-to-follow code taken from real-world examples explaining the migration and integration of Scala in a Java project. With this book, you will first get comfortable with the Scala syntax and its Java-like ecosystem, and then dive into new ways of building reactive web apps using the Typesafe stack including the actor-based Akka framework, the Play web framework, and the emerging Slick framework for persistence. The book will then teach you how to review useful tools for unit, integration, and functional testing; demonstrate how integrating with external systems applies to the Scala world and what its benefits are. ...
Extending Microsoft Dynamics AX 2012 Cookbook
Dynamics AX is built on a number of foundation products from Microsoft that are used to make it bigger, better, and stronger than the average business system. Taking advantage of these products will make your life easier. Use these tools to maximize the efficiency of your business management, taking advantage of a powerful and centralized tool set. Extending Microsoft Dynamics AX 2012 Cookbook will show you how to use tools that you already have to extend out Dynamics AX and discover potential new directions. You will be surprised at what you can do on a shoestring budget. The book will allow you to streamline your work processes, and use the system's powerful and centralised features to the advantage of your organization. ...
Dynamics AX is built on a number of foundation products from Microsoft that are used to make it bigger, better, and stronger than the average business system. Taking advantage of these products will make your life easier. Use these tools to maximize the efficiency of your business management, taking advantage of a powerful and centralized tool set. Extending Microsoft Dynamics AX 2012 Cookbook will show you how to use tools that you already have to extend out Dynamics AX and discover potential new directions. You will be surprised at what you can do on a shoestring budget. The book will allow you to streamline your work processes, and use the system's powerful and centralised features to the advantage of your organization. ...
The Android Developer's Cookbook, 2nd Edition
This edition has been extensively updated to reflect the other Android 4.2.2 releases. You'll find all-new chapters on advanced threading and UI development, in-app billing, push messages, and native development, plus new techniques for everything from accessing NFC hardware to using Google Cloud Messaging. Proven modular recipes take you from the basics all the way to advanced services, helping you to make the most of the newest Android APIs and tools. The authors' fully updated code samples are designed to serve as templates for your own projects and components. You'll learn best-practice techniques for efficiently solving common problems and for avoiding pitfalls throughout the entire development lifecycle. ...
This edition has been extensively updated to reflect the other Android 4.2.2 releases. You'll find all-new chapters on advanced threading and UI development, in-app billing, push messages, and native development, plus new techniques for everything from accessing NFC hardware to using Google Cloud Messaging. Proven modular recipes take you from the basics all the way to advanced services, helping you to make the most of the newest Android APIs and tools. The authors' fully updated code samples are designed to serve as templates for your own projects and components. You'll learn best-practice techniques for efficiently solving common problems and for avoiding pitfalls throughout the entire development lifecycle. ...
Development with the Force.com Platform, 3rd Edition
With Salesforce.com's Force.com platform, you can build and deploy powerful cloud-based enterprise applications faster than ever before. Now, Jason Ouellette gives you all the practical, technical guidance you need to make the most of the newest Force.com releases in your own custom cloud applications. Throughout, he adds new code and updated best practices for rapidly prototyping, building, and testing production-quality Force.com solutions. This edition's extensive new coverage includes Developer Console, JSON, Streaming and Tooling APIs, Bulk API, Force.com Canvas, REST integration, support for Web MVC frameworks, Dynamic Apex and Visualforce, and an all-new chapter on mobile user interfaces. ...
With Salesforce.com's Force.com platform, you can build and deploy powerful cloud-based enterprise applications faster than ever before. Now, Jason Ouellette gives you all the practical, technical guidance you need to make the most of the newest Force.com releases in your own custom cloud applications. Throughout, he adds new code and updated best practices for rapidly prototyping, building, and testing production-quality Force.com solutions. This edition's extensive new coverage includes Developer Console, JSON, Streaming and Tooling APIs, Bulk API, Force.com Canvas, REST integration, support for Web MVC frameworks, Dynamic Apex and Visualforce, and an all-new chapter on mobile user interfaces. ...
The Modern Web
Today's web technologies are evolving at near–light speed, bringing the promise of a seamless Internet ever closer to reality. When users can browse the Web on a three-inch phone screen as easily as on a fifty-inch HDTV, what's a developer to do? Peter Gasston's The Modern Web will guide you through the latest and most important tools of device-agnostic web development, including HTML5, CSS3, and JavaScript. His plain-English explanations and practical examples emphasize the techniques, principles, and practices that you'll need to easily transcend individual browser quirks and stay relevant as these technologies are updated. ...
Today's web technologies are evolving at near–light speed, bringing the promise of a seamless Internet ever closer to reality. When users can browse the Web on a three-inch phone screen as easily as on a fifty-inch HDTV, what's a developer to do? Peter Gasston's The Modern Web will guide you through the latest and most important tools of device-agnostic web development, including HTML5, CSS3, and JavaScript. His plain-English explanations and practical examples emphasize the techniques, principles, and practices that you'll need to easily transcend individual browser quirks and stay relevant as these technologies are updated. ...
The Principles of Beautiful Web Design, 2nd Edition
This second edition of The Principles of Beautiful Web Design is the ideal book for people who can build websites, but are seeking the skills and knowledge to visually enhance their sites. This revised, easy-to-follow guide is illustrated with beautiful, full-color examples, and leads readers through the process of creating great designs from start to finish. ...
This second edition of The Principles of Beautiful Web Design is the ideal book for people who can build websites, but are seeking the skills and knowledge to visually enhance their sites. This revised, easy-to-follow guide is illustrated with beautiful, full-color examples, and leads readers through the process of creating great designs from start to finish. ...
Training Guide: Configuring Windows 8
Designed to help network administrators develop real-world, job-role-specific skills - this Training Guide focuses on deploying and managing Windows 8 clients in the enterprise. Build hands-on expertise through a series of lessons, exercises, and suggested practices - and help maximize your performance on the job. ...
Designed to help network administrators develop real-world, job-role-specific skills - this Training Guide focuses on deploying and managing Windows 8 clients in the enterprise. Build hands-on expertise through a series of lessons, exercises, and suggested practices - and help maximize your performance on the job. ...
Training Guide: Installing and Configuring Windows Server 2012
Designed to help enterprise administrators develop real-world, job-role-specific skills - this Training Guide focuses on deploying and managing core infrastructure services in Windows Server 2012. Build hands-on expertise through a series of lessons, exercises, and suggested practices - and help maximize your performance on the job. ...
Designed to help enterprise administrators develop real-world, job-role-specific skills - this Training Guide focuses on deploying and managing core infrastructure services in Windows Server 2012. Build hands-on expertise through a series of lessons, exercises, and suggested practices - and help maximize your performance on the job. ...