Design for How People Think
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience; Find out how your team - without any specialized training in psychology - can uncover critical insights about your customers' conscious and unconscious processes; Learn how to immediately apply what you've learne ...
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience; Find out how your team - without any specialized training in psychology - can uncover critical insights about your customers' conscious and unconscious processes; Learn how to immediately apply what you've learne ...
Introducing Python, 2nd Edition
Easy to understand and fun to read, this updated edition of Introducing Python is ideal for beginning programmers as well as those new to the language. Author Bill Lubanovic takes you from the basics to more involved and varied topics, mixing tutorials with cookbook-style code recipes to explain concepts in Python 3. End-of-chapter exercises help you practice what you've learned. You'll gain a strong foundation in the language, including best practices for testing, debugging, code reuse, and other development tips. This book also shows you how to use Python for applications in business, science, and the arts, using various Python tools and open source packages. ...
Easy to understand and fun to read, this updated edition of Introducing Python is ideal for beginning programmers as well as those new to the language. Author Bill Lubanovic takes you from the basics to more involved and varied topics, mixing tutorials with cookbook-style code recipes to explain concepts in Python 3. End-of-chapter exercises help you practice what you've learned. You'll gain a strong foundation in the language, including best practices for testing, debugging, code reuse, and other development tips. This book also shows you how to use Python for applications in business, science, and the arts, using various Python tools and open source packages. ...
Cloud FinOps
Applying traditional spend management processes to the cloud will lead to companies losing control of costs and interrupting innovation. Whether you're new to managing cloud spend or a seasoned pro, this book will clarify the often misunderstood workings of cloud billing. You'll learn expert strategies for creating a culture of cloud cost management. Drawing on real-world examples of successes and failures of large-scale cloud spenders, this book outlines a road map for building a culture of Cloud FinOps in your organization. Beginning with fundamental cloud billing concepts, tech execs, finance teams, DevOps leaders, and FinOps practitioners will learn how to build an efficient and effective FinOps machine. Learn how the cloud works when it comes to financial management; Set up a FinOps team and build a framework for making spend efficiency a priority; Examine the anatomy of a cloud bill and learn how to manage it; Get operational recipes for maximizing cloud efficiency; Motivat ...
Applying traditional spend management processes to the cloud will lead to companies losing control of costs and interrupting innovation. Whether you're new to managing cloud spend or a seasoned pro, this book will clarify the often misunderstood workings of cloud billing. You'll learn expert strategies for creating a culture of cloud cost management. Drawing on real-world examples of successes and failures of large-scale cloud spenders, this book outlines a road map for building a culture of Cloud FinOps in your organization. Beginning with fundamental cloud billing concepts, tech execs, finance teams, DevOps leaders, and FinOps practitioners will learn how to build an efficient and effective FinOps machine. Learn how the cloud works when it comes to financial management; Set up a FinOps team and build a framework for making spend efficiency a priority; Examine the anatomy of a cloud bill and learn how to manage it; Get operational recipes for maximizing cloud efficiency; Motivat ...
Fundamentals of Software Architecture
Salary surveys worldwide regularly place software architect in the top 10 best jobs, yet no real guide exists to help developers become architects. Until now. This book provides the first comprehensive overview of software architecture's many aspects. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming and presenting architecture, evolutionary architecture, and many other topics. Mark Richards and Neal Ford - hands-on practitioners who have taught software architecture classes professionally for years - focus on architecture principles that apply across all technology stacks. You'll explore software architecture in a modern light, taking into account all the innovations of the past decade. This book examines: Architecture patterns: The technical basis for many architectural decisions; Components: Identification, coupling, cohesion, partitioning, and granularity; Soft skills: Effective t ...
Salary surveys worldwide regularly place software architect in the top 10 best jobs, yet no real guide exists to help developers become architects. Until now. This book provides the first comprehensive overview of software architecture's many aspects. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming and presenting architecture, evolutionary architecture, and many other topics. Mark Richards and Neal Ford - hands-on practitioners who have taught software architecture classes professionally for years - focus on architecture principles that apply across all technology stacks. You'll explore software architecture in a modern light, taking into account all the innovations of the past decade. This book examines: Architecture patterns: The technical basis for many architectural decisions; Components: Identification, coupling, cohesion, partitioning, and granularity; Soft skills: Effective t ...
Lean AI
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn't been an easy task - until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers - to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup; Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers; Explore ways to use AI for marketing purposes; Understand the key metrics for d ...
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn't been an easy task - until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers - to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup; Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers; Explore ways to use AI for marketing purposes; Understand the key metrics for d ...
The Customer-Driven Culture: A Microsoft Story
If you're striving to make products and services that your customers will love, then you'll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them. To meet today's challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture. With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers' needs. It's a uniquely ...
If you're striving to make products and services that your customers will love, then you'll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them. To meet today's challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture. With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers' needs. It's a uniquely ...
Architecting for Scale, 2nd Edition
Every day, companies struggle to scale critical applications. As traffic volume and data demands increase, these applications become more complicated and brittle, exposing risks and compromising availability. With the popularity of software as a service, scaling has never been more important. Updated with an expanded focus on modern architecture paradigms such as microservices and cloud computing, this practical guide provides techniques for building systems that can handle huge quantities of traffic, data, and demand—without affecting the quality your customers expect. Architects, managers, and directors in engineering and operations organizations will learn how to build applications at scale that run more smoothly and reliably to meet the needs of customers. Learn how scaling affects the availability of your services, why that matters, and how to improve it; Dive into a modern service-based application architecture that ensures high availability and reduces the effects of ser ...
Every day, companies struggle to scale critical applications. As traffic volume and data demands increase, these applications become more complicated and brittle, exposing risks and compromising availability. With the popularity of software as a service, scaling has never been more important. Updated with an expanded focus on modern architecture paradigms such as microservices and cloud computing, this practical guide provides techniques for building systems that can handle huge quantities of traffic, data, and demand—without affecting the quality your customers expect. Architects, managers, and directors in engineering and operations organizations will learn how to build applications at scale that run more smoothly and reliably to meet the needs of customers. Learn how scaling affects the availability of your services, why that matters, and how to improve it; Dive into a modern service-based application architecture that ensures high availability and reduces the effects of ser ...
TinyML
Deep learning networks are getting smaller. Much smaller. The Google Assistant team can detect words with a model just 14 kilobytes in size - small enough to run on a microcontroller. With this practical book you'll enter the field of TinyML, where deep learning and embedded systems combine to make astounding things possible with tiny devices. Pete Warden and Daniel Situnayake explain how you can train models small enough to fit into any environment. Ideal for software and hardware developers who want to build embedded systems using machine learning, this guide walks you through creating a series of TinyML projects, step-by-step. No machine learning or microcontroller experience is necessary. Build a speech recognizer, a camera that detects people, and a magic wand that responds to gestures; Work with Arduino and ultra-low-power microcontrollers; Learn the essentials of ML and how to train your own models; Train models to understand audio, image, and accelerometer data; Explore T ...
Deep learning networks are getting smaller. Much smaller. The Google Assistant team can detect words with a model just 14 kilobytes in size - small enough to run on a microcontroller. With this practical book you'll enter the field of TinyML, where deep learning and embedded systems combine to make astounding things possible with tiny devices. Pete Warden and Daniel Situnayake explain how you can train models small enough to fit into any environment. Ideal for software and hardware developers who want to build embedded systems using machine learning, this guide walks you through creating a series of TinyML projects, step-by-step. No machine learning or microcontroller experience is necessary. Build a speech recognizer, a camera that detects people, and a magic wand that responds to gestures; Work with Arduino and ultra-low-power microcontrollers; Learn the essentials of ML and how to train your own models; Train models to understand audio, image, and accelerometer data; Explore T ...
Essential ASP.NET Web Forms Development
Go from beginner to pro using one of the most effective and widely used technology stacks, Microsoft ASP.NET. Beginning with the basics, you will learn how to create interactive, professional-grade, database-driven web applications in no time, using ASP.NET, C#, SQL, Ajax, and JavaScript. Essential ASP.NET Web Forms Development is divided into six learning modules and will take you from soup to nuts with ASP.NET. Part I is an introduction to the major concepts, methodologies, and technologies associated with .NET web application development. You will learn about the client-server model, the .NET Framework, the ASP.NET and C# programming languages, and the Visual Studio integrated development environment. Part II teaches you how to develop a single-page .NET web application and add server and data validation controls, laying the foundation for learning languages in the context of an ASP.NET web application. Part III is all about C# operations and shows you how to perform assignment o ...
Go from beginner to pro using one of the most effective and widely used technology stacks, Microsoft ASP.NET. Beginning with the basics, you will learn how to create interactive, professional-grade, database-driven web applications in no time, using ASP.NET, C#, SQL, Ajax, and JavaScript. Essential ASP.NET Web Forms Development is divided into six learning modules and will take you from soup to nuts with ASP.NET. Part I is an introduction to the major concepts, methodologies, and technologies associated with .NET web application development. You will learn about the client-server model, the .NET Framework, the ASP.NET and C# programming languages, and the Visual Studio integrated development environment. Part II teaches you how to develop a single-page .NET web application and add server and data validation controls, laying the foundation for learning languages in the context of an ASP.NET web application. Part III is all about C# operations and shows you how to perform assignment o ...
Codeless Data Structures and Algorithms
In the era of self-taught developers and programmers, essential topics in the industry are frequently learned without a formal academic foundation. A solid grasp of data structures and algorithms (DSA) is imperative for anyone looking to do professional software development and engineering, but classes in the subject can be dry or spend too much time on theory and unnecessary readings. Regardless of your programming language background, Codeless Data Structures and Algorithms has you covered. In this book, author Armstrong Subero will help you learn DSAs without writing a single line of code. Straightforward explanations and diagrams give you a confident handle on the topic while ensuring you never have to open your code editor, use a compiler, or look at an integrated development environment. Subero introduces you to linear, tree, and hash data structures and gives you important insights behind the most common algorithms that you can directly apply to your own programs. Codeless ...
In the era of self-taught developers and programmers, essential topics in the industry are frequently learned without a formal academic foundation. A solid grasp of data structures and algorithms (DSA) is imperative for anyone looking to do professional software development and engineering, but classes in the subject can be dry or spend too much time on theory and unnecessary readings. Regardless of your programming language background, Codeless Data Structures and Algorithms has you covered. In this book, author Armstrong Subero will help you learn DSAs without writing a single line of code. Straightforward explanations and diagrams give you a confident handle on the topic while ensuring you never have to open your code editor, use a compiler, or look at an integrated development environment. Subero introduces you to linear, tree, and hash data structures and gives you important insights behind the most common algorithms that you can directly apply to your own programs. Codeless ...