The New Community Rules
The social web provides businesses with a largely untapped marketing channel for products and services -- the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who frequent these websites. You'll get intelligent advice and strategies -- including what works and what doesn't. ...
The social web provides businesses with a largely untapped marketing channel for products and services -- the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who frequent these websites. You'll get intelligent advice and strategies -- including what works and what doesn't. ...
The Art of Capacity Planning
Web-based companies live or die by the ability to scale their infrastructure to accommodate increasing demand. This book is a hands-on and practical guide to planning for such growth, with many techniques and considerations to help you plan, deploy, and manage web application infrastructure. Written by the manager of data operations for the world-famous photo-sharing site Flickr.com, the author offers advice based on years of valuable experience. ...
Web-based companies live or die by the ability to scale their infrastructure to accommodate increasing demand. This book is a hands-on and practical guide to planning for such growth, with many techniques and considerations to help you plan, deploy, and manage web application infrastructure. Written by the manager of data operations for the world-famous photo-sharing site Flickr.com, the author offers advice based on years of valuable experience. ...
Getting Started with Flex 3
Discover how easy RIA development can be with this one-of-a-kind handbook from the Adobe Developer Library. Several clear, step-by-step mini-tutorials teach you about web services, event handling, designing user interfaces with reusable components, and more. After finishing this guide, you'll be able to build Flash applications ranging from widgets to full-featured RIAs using the Flex SDK and Flex Builder 3.0 -- whether you come from an open source or Visual Studio-intensive background. ...
Discover how easy RIA development can be with this one-of-a-kind handbook from the Adobe Developer Library. Several clear, step-by-step mini-tutorials teach you about web services, event handling, designing user interfaces with reusable components, and more. After finishing this guide, you'll be able to build Flash applications ranging from widgets to full-featured RIAs using the Flex SDK and Flex Builder 3.0 -- whether you come from an open source or Visual Studio-intensive background. ...
Getting Started with Pyparsing
Need to extract data from a text file or a web page? Or do you want to make your application more flexible with user-defined commands or search strings? Do regular expressions and lex/yacc make your eyes blur and your brain hurt? Pyparsing could be the solution. Pyparsing is a pure-Python class library that makes it easy to build recursive-descent parsers quickly. There is no need to handcraft your own parsing state machine. With pyparsing, you can quickly create HTML page scrapers, logfile data extractors, or complex data structure or command processors. This Short Cut shows you how! ...
Need to extract data from a text file or a web page? Or do you want to make your application more flexible with user-defined commands or search strings? Do regular expressions and lex/yacc make your eyes blur and your brain hurt? Pyparsing could be the solution. Pyparsing is a pure-Python class library that makes it easy to build recursive-descent parsers quickly. There is no need to handcraft your own parsing state machine. With pyparsing, you can quickly create HTML page scrapers, logfile data extractors, or complex data structure or command processors. This Short Cut shows you how! ...
Google Advertising Tools, 2nd Edition
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don't, and why. ...
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don't, and why. ...
Head First C#, 2nd Edition
You want to learn C# programming, but you're not sure you want to suffer through another tedious technical book. You're in luck: Head First C# introduces this language in a fun, visual way. You'll quickly learn everything from creating your first program to learning sophisticated coding skills with C# 4.0, Visual Studio 2010 and .NET 4, while avoiding common errors that frustrate many students. ...
You want to learn C# programming, but you're not sure you want to suffer through another tedious technical book. You're in luck: Head First C# introduces this language in a fun, visual way. You'll quickly learn everything from creating your first program to learning sophisticated coding skills with C# 4.0, Visual Studio 2010 and .NET 4, while avoiding common errors that frustrate many students. ...
Head First HTML with CSS & XHTML
Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learn HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your web pages over time, and so your web pages work in all the browsers and mobile devices out there. So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin. ...
Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learn HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your web pages over time, and so your web pages work in all the browsers and mobile devices out there. So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin. ...
JavaScript Patterns
What's the best approach for developing an application with JavaScript? This book helps you answer that question with numerous JavaScript coding patterns and best practices. If you're an experienced developer looking to solve problems related to objects, functions, inheritance, and other language-specific categories, the abstractions and code templates in this guide are ideal -- whether you're writing a client-side, server-side, or desktop application with JavaScript. Author Stoyan Stefanov includes several examples for each pattern as well as practical advice for implementing them. ...
What's the best approach for developing an application with JavaScript? This book helps you answer that question with numerous JavaScript coding patterns and best practices. If you're an experienced developer looking to solve problems related to objects, functions, inheritance, and other language-specific categories, the abstractions and code templates in this guide are ideal -- whether you're writing a client-side, server-side, or desktop application with JavaScript. Author Stoyan Stefanov includes several examples for each pattern as well as practical advice for implementing them. ...
Learning Flex 4
Learn Adobe Flex 4 in a fun and engaging way with this book's unique, hands-on approach. Using clear examples and step-by-step coaching from two experts, you'll create four applications that demonstrate fundamental Flex programming concepts. Throughout the course of this book, you’ll learn how to enhance user interaction with ActionScript, and create and skin a user interface with Flex’s UI components (MXML) and Adobe's new FXG graphics format. You'll also be trained to manage dynamic data, connect to a database using server-side script, and deploy applications to both the Web and the desktop. Learning Flex 4 offers tips and tricks the authors have collected from years of real-world experience, and straightforward explanations of object-oriented programming concepts to help you understand how Flex 4 works. ...
Learn Adobe Flex 4 in a fun and engaging way with this book's unique, hands-on approach. Using clear examples and step-by-step coaching from two experts, you'll create four applications that demonstrate fundamental Flex programming concepts. Throughout the course of this book, you’ll learn how to enhance user interaction with ActionScript, and create and skin a user interface with Flex’s UI components (MXML) and Adobe's new FXG graphics format. You'll also be trained to manage dynamic data, connect to a database using server-side script, and deploy applications to both the Web and the desktop. Learning Flex 4 offers tips and tricks the authors have collected from years of real-world experience, and straightforward explanations of object-oriented programming concepts to help you understand how Flex 4 works. ...
Learning Flex 3
How soon can you learn Adobe Flex 3? With this book's unique hands-on approach, you will be able to tinker with examples right away, and create your own Rich Internet Applications with Flex within the first few chapters. As you progress, you learn how to build a layout, add interactivity, work with data, and deploy your applications to either the Web or the desktop. Learning Flex 3 offers step-by-step instructions that are clear and concise, along with tips and tricks that author Alaric Cole has gathered after years of using Flex and teaching it to fellow developers at Yahoo! You'll understand how Flex works, how to use the MXML markup language and work with ActionScript, how to deploy RIAs to the desktop using Adobe AIR, and much more. ...
How soon can you learn Adobe Flex 3? With this book's unique hands-on approach, you will be able to tinker with examples right away, and create your own Rich Internet Applications with Flex within the first few chapters. As you progress, you learn how to build a layout, add interactivity, work with data, and deploy your applications to either the Web or the desktop. Learning Flex 3 offers step-by-step instructions that are clear and concise, along with tips and tricks that author Alaric Cole has gathered after years of using Flex and teaching it to fellow developers at Yahoo! You'll understand how Flex works, how to use the MXML markup language and work with ActionScript, how to deploy RIAs to the desktop using Adobe AIR, and much more. ...