The Social Media Marketing Book
Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine which networks fit your marketing program, and learn the techniques necessary to measure results and track return on investment. ...
Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine which networks fit your marketing program, and learn the techniques necessary to measure results and track return on investment. ...
The New Community Rules
The social web provides businesses with a largely untapped marketing channel for products and services -- the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who frequent these websites. You'll get intelligent advice and strategies -- including what works and what doesn't. ...
The social web provides businesses with a largely untapped marketing channel for products and services -- the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who frequent these websites. You'll get intelligent advice and strategies -- including what works and what doesn't. ...
The Myths of Security
If you think computer security has improved in recent years, Myths of Security will shake you out of your complacency. Longtime security professional John Viega reports on the sorry state of security, with concrete suggestions for professionals and individuals confronting the issue. Provocative, insightful, and often controversial, The Myths of Security addresses IT professionals who deal with security issues, and speaks to Mac and PC users who spend time online. ...
If you think computer security has improved in recent years, Myths of Security will shake you out of your complacency. Longtime security professional John Viega reports on the sorry state of security, with concrete suggestions for professionals and individuals confronting the issue. Provocative, insightful, and often controversial, The Myths of Security addresses IT professionals who deal with security issues, and speaks to Mac and PC users who spend time online. ...
The Myths of Innovation
How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today. ...
How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today. ...
The Geek Atlas
With this unique traveler's guide, you'll learn about 128 destinations around the world where discoveries in science, mathematics, or technology occurred or is happening now. Travel to Munich to see the world's largest science museum, watch Foucault's pendulum swinging in Paris, ponder a descendant of Newton's apple tree at Trinity College, Cambridge, and more. Each site in The Geek Atlas focuses on discoveries or inventions, and includes information about the people and the science behind them. ...
With this unique traveler's guide, you'll learn about 128 destinations around the world where discoveries in science, mathematics, or technology occurred or is happening now. Travel to Munich to see the world's largest science museum, watch Foucault's pendulum swinging in Paris, ponder a descendant of Newton's apple tree at Trinity College, Cambridge, and more. Each site in The Geek Atlas focuses on discoveries or inventions, and includes information about the people and the science behind them. ...
Tapworthy
So you've got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dollop of personality. Tapworthy takes you from concept to polished interface design with plain-spoken principles and a rich collection of visual examples for designing exceptional interfaces for the iPhone and iPod Touch. ...
So you've got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dollop of personality. Tapworthy takes you from concept to polished interface design with plain-spoken principles and a rich collection of visual examples for designing exceptional interfaces for the iPhone and iPod Touch. ...
The Art of Capacity Planning
Web-based companies live or die by the ability to scale their infrastructure to accommodate increasing demand. This book is a hands-on and practical guide to planning for such growth, with many techniques and considerations to help you plan, deploy, and manage web application infrastructure. Written by the manager of data operations for the world-famous photo-sharing site Flickr.com, the author offers advice based on years of valuable experience. ...
Web-based companies live or die by the ability to scale their infrastructure to accommodate increasing demand. This book is a hands-on and practical guide to planning for such growth, with many techniques and considerations to help you plan, deploy, and manage web application infrastructure. Written by the manager of data operations for the world-famous photo-sharing site Flickr.com, the author offers advice based on years of valuable experience. ...
SQL Pocket Guide, 3rd Edition
If you're a programmer or database administrator who uses SQL in your day-to-day work, this popular pocket guide is the ideal on-the-job reference. It uses numerous examples to address the language's complexity, and covers key aspects of SQL used in Oracle, DB2, SQL Server, MySQL, and PostgreSQL. That includes the syntax for querying, managing transactions, and making changes to data, as well as SQL functions, type conversion functions and formats, and regular expression syntax. ...
If you're a programmer or database administrator who uses SQL in your day-to-day work, this popular pocket guide is the ideal on-the-job reference. It uses numerous examples to address the language's complexity, and covers key aspects of SQL used in Oracle, DB2, SQL Server, MySQL, and PostgreSQL. That includes the syntax for querying, managing transactions, and making changes to data, as well as SQL functions, type conversion functions and formats, and regular expression syntax. ...
Regular Expressions Cookbook
This cookbook provides more than 100 recipes to help you crunch data and manipulate text with regular expressions. With recipes for popular programming languages such as C#, Java, JavaScript, Perl, PHP, Python, Ruby, and VB.NET, Regular Expressions Cookbook will help you learn powerful new tricks, avoid language-specific gotchas, and save valuable time with this library of proven solutions to difficult, real-world problems. ...
This cookbook provides more than 100 recipes to help you crunch data and manipulate text with regular expressions. With recipes for popular programming languages such as C#, Java, JavaScript, Perl, PHP, Python, Ruby, and VB.NET, Regular Expressions Cookbook will help you learn powerful new tricks, avoid language-specific gotchas, and save valuable time with this library of proven solutions to difficult, real-world problems. ...
bash Quick Reference
In this quick reference, you'll find everything you need to know about the bash shell. Whether you print it out or read it on the screen, this PDF gives you the answers to the annoying questions that always come up when you're writing shell scripts: What characters do you need to quote? How do you get variable substitution to do exactly what you want? How do you use arrays? It's also helpful for interactive use. If you're a Unix user or programmer, or if you're using bash on Windows, you'll find this quick reference indispensable. ...
In this quick reference, you'll find everything you need to know about the bash shell. Whether you print it out or read it on the screen, this PDF gives you the answers to the annoying questions that always come up when you're writing shell scripts: What characters do you need to quote? How do you get variable substitution to do exactly what you want? How do you use arrays? It's also helpful for interactive use. If you're a Unix user or programmer, or if you're using bash on Windows, you'll find this quick reference indispensable. ...