UX Strategy
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques; Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value; Focus your team on the primary utility and business model of your product by ...
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques; Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value; Focus your team on the primary utility and business model of your product by ...
Learning Web Design, 5th Edition
With the release of HTML5 and browsers that constantly update, HTML is experiencing a renaissance. CSS3 and the recent upgrades to JavaScript have also helped change the way we build striking and useful sites today. If you're new to web design, the thoroughly updated 5th edition of this no-nonsense guide provides everything you need to know to create professional websites. Ideal for beginners seeking a design-centric introduction to HTML and related standards, this practical book helps you: Learn the site development process from start to finish; Create a simple (X)HTML page, including links and images; Explore text formatting, colors and backgrounds, page layout, and more in CSS; Get your pages on the web, with information on hosting, domain names, and FTP. ...
With the release of HTML5 and browsers that constantly update, HTML is experiencing a renaissance. CSS3 and the recent upgrades to JavaScript have also helped change the way we build striking and useful sites today. If you're new to web design, the thoroughly updated 5th edition of this no-nonsense guide provides everything you need to know to create professional websites. Ideal for beginners seeking a design-centric introduction to HTML and related standards, this practical book helps you: Learn the site development process from start to finish; Create a simple (X)HTML page, including links and images; Explore text formatting, colors and backgrounds, page layout, and more in CSS; Get your pages on the web, with information on hosting, domain names, and FTP. ...
Running Lean, 2nd Edition
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail - not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. Find a problem worth solving, t ...
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail - not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. Find a problem worth solving, t ...
C++ The Core Language
C++ is an object-oriented enhancement of the C programming language and is becoming the language of choice for serious software development. C++ has crossed the Single Book Complexity Barrier. The individual features are not all that complex, but when put together in a program they interact in highly non-intuitive ways. Many books discuss each of the features separately, giving readers the illusion that they understand the language. But when they try to program, they're in for a painful surprise. C++: The Core Language is for C programmers transitioning to C++. It's designed to get readers up to speed quickly by covering an essential subset of the language. The subset consists of features without which it's just not C++, and a handful of others that make it a reasonably useful language. You can actually use this subset (using any compiler) to get familiar with the basics of the language. Once you really understand that much, it's time to do some programming and learn more from other bo ...
C++ is an object-oriented enhancement of the C programming language and is becoming the language of choice for serious software development. C++ has crossed the Single Book Complexity Barrier. The individual features are not all that complex, but when put together in a program they interact in highly non-intuitive ways. Many books discuss each of the features separately, giving readers the illusion that they understand the language. But when they try to program, they're in for a painful surprise. C++: The Core Language is for C programmers transitioning to C++. It's designed to get readers up to speed quickly by covering an essential subset of the language. The subset consists of features without which it's just not C++, and a handful of others that make it a reasonably useful language. You can actually use this subset (using any compiler) to get familiar with the basics of the language. Once you really understand that much, it's time to do some programming and learn more from other bo ...
iPhoto 6: The Missing Manual, 5th Edition
If you used iPhoto when it first came out, you'll remember the way it slowed to a crawl once you loaded it with about 2,000 photos. Compare that to this year's model: iPhoto 6 can handle as many as 250,000 images and still have the power to run a host of suped-up features. Its new software engine lets you make changes with a drag & drop editing tool, find photos with a robust search feature, and manipulate images without affecting the originals in your master library. Apple makes it all sound so easy: just drag this, click that and you're done. But, as intuitive as these features are, you can still get lost, especially if you're new to iPhoto. Not to worry. iPhoto 6: The Missing Manual gives you plenty of undocumented tips & tricks for taking advantage of the new version and every little feature packed into it. It's the top-selling iPhoto book for good reason. With wit and objectivity, David Pogue and Derrick Story start you out with a crash course on digital photography, complet ...
If you used iPhoto when it first came out, you'll remember the way it slowed to a crawl once you loaded it with about 2,000 photos. Compare that to this year's model: iPhoto 6 can handle as many as 250,000 images and still have the power to run a host of suped-up features. Its new software engine lets you make changes with a drag & drop editing tool, find photos with a robust search feature, and manipulate images without affecting the originals in your master library. Apple makes it all sound so easy: just drag this, click that and you're done. But, as intuitive as these features are, you can still get lost, especially if you're new to iPhoto. Not to worry. iPhoto 6: The Missing Manual gives you plenty of undocumented tips & tricks for taking advantage of the new version and every little feature packed into it. It's the top-selling iPhoto book for good reason. With wit and objectivity, David Pogue and Derrick Story start you out with a crash course on digital photography, complet ...
R for Data Science
Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. ...
Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. ...
Head First Ruby
What's all the buzz about this Ruby language? Is it right for you? Well, ask yourself: are you tired of all those extra declarations, keywords, and compilation steps in your other language? Do you want to be a more productive programmer? Then you'll love Ruby. With this unique hands-on learning experience, you'll discover how Ruby takes care of all the details for you, so you can simply have fun and get more done with less code. Based on the latest research in cognitive science and learning theory, Head First Ruby uses a visually rich format to engage your mind, rather than a text-heavy approach to put you to sleep. Why waste your time struggling with new concepts? This multi-sensory learning experience is designed for the way your brain really works. ...
What's all the buzz about this Ruby language? Is it right for you? Well, ask yourself: are you tired of all those extra declarations, keywords, and compilation steps in your other language? Do you want to be a more productive programmer? Then you'll love Ruby. With this unique hands-on learning experience, you'll discover how Ruby takes care of all the details for you, so you can simply have fun and get more done with less code. Based on the latest research in cognitive science and learning theory, Head First Ruby uses a visually rich format to engage your mind, rather than a text-heavy approach to put you to sleep. Why waste your time struggling with new concepts? This multi-sensory learning experience is designed for the way your brain really works. ...
Android Wireless Application Development, 2nd Edition
This book delivers all the up-to-date information, tested code, and best practices you need to create and market successful mobile apps with the latest versions of Android. Drawing on their extensive experience with mobile and wireless development, Lauren Darcey and Shane Conder cover every step: concept, design, coding, testing, packaging, and delivery. The authors introduce the Android platform, explain the principles of effective Android application design, and present today's best practices for crafting effective user interfaces. Next, they offer detailed coverage of each key Android API, including data storage, networking, telephony, location-based services, multimedia, 3D graphics, and hardware. Every chapter of this edition has been updated for the newest Android SDKs, tools, utilities, and hardware. All sample code has been overhauled and tested on leading devices from multiple companies, including HTC, Motorola, and ARCHOS. Many new examples have been added, including complet ...
This book delivers all the up-to-date information, tested code, and best practices you need to create and market successful mobile apps with the latest versions of Android. Drawing on their extensive experience with mobile and wireless development, Lauren Darcey and Shane Conder cover every step: concept, design, coding, testing, packaging, and delivery. The authors introduce the Android platform, explain the principles of effective Android application design, and present today's best practices for crafting effective user interfaces. Next, they offer detailed coverage of each key Android API, including data storage, networking, telephony, location-based services, multimedia, 3D graphics, and hardware. Every chapter of this edition has been updated for the newest Android SDKs, tools, utilities, and hardware. All sample code has been overhauled and tested on leading devices from multiple companies, including HTC, Motorola, and ARCHOS. Many new examples have been added, including complet ...
BlackBerry Development Fundamentals
The BlackBerry smartphone is today's #1 mobile platform for the enterprise and also a huge hit with consumers. Until now, it's been difficult for programmers to find everything they need to begin developing new applications for BlackBerry devices. BlackBerry Development Fundamentals is the solution: the first single-source guide to all aspects of development for the BlackBerry platform. This book thoroughly reviews the BlackBerry's unique capabilities and limitations, helps you optimize your upfront design choices, and covers native rich-client applications and Web-based mobile applications for both business and consumer environments. ...
The BlackBerry smartphone is today's #1 mobile platform for the enterprise and also a huge hit with consumers. Until now, it's been difficult for programmers to find everything they need to begin developing new applications for BlackBerry devices. BlackBerry Development Fundamentals is the solution: the first single-source guide to all aspects of development for the BlackBerry platform. This book thoroughly reviews the BlackBerry's unique capabilities and limitations, helps you optimize your upfront design choices, and covers native rich-client applications and Web-based mobile applications for both business and consumer environments. ...
Embedded Linux Projects Using Yocto Project Cookbook
The embedded Linux world is standardizing around Yocto Project as the best integration framework to create reliable embedded Linux products. Yocto Project effectively shortens the time it takes to develop and maintain an embedded Linux product, and it increases its reliability and robustness by using proven and tested components. This book begins with the installation of a professional embedded Yocto setup, then advises you on best practices, and finally explains how to quickly get hands on with the Freescale ARM ecosystem and community layer, using the affordable and open source Wandboard embedded board. ...
The embedded Linux world is standardizing around Yocto Project as the best integration framework to create reliable embedded Linux products. Yocto Project effectively shortens the time it takes to develop and maintain an embedded Linux product, and it increases its reliability and robustness by using proven and tested components. This book begins with the installation of a professional embedded Yocto setup, then advises you on best practices, and finally explains how to quickly get hands on with the Freescale ARM ecosystem and community layer, using the affordable and open source Wandboard embedded board. ...