Social Media Analytics Strategy
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-leve ...
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-leve ...
Decoupling Drupal
Implement a headless/decoupled Drupal design to build easily maintainable web applications. This book begins by showing you CMS workflows and best practices to give you the basics you need for working with decoupled Drupal. As part of this process, Decoupling Drupal reveals the advantages of using content management systems and explains that decoupled Drupal is the answer to various problems faced in creating and maintaining enterprise applications. Decoupling Drupal will show you how administering Drupal monolithically to design web applications can be a challenge. You'll see how the maintainability of your application reduces exponentially over the years. In contrast, a decoupled design enables an easy handshake between the front-end and back-end applications, meaning you can implement services in a short amount of time and scale them quickly. The final part of the book covers the impact of decoupling on functional and non-functional requirements and the use of Drupal 8 module ...
Implement a headless/decoupled Drupal design to build easily maintainable web applications. This book begins by showing you CMS workflows and best practices to give you the basics you need for working with decoupled Drupal. As part of this process, Decoupling Drupal reveals the advantages of using content management systems and explains that decoupled Drupal is the answer to various problems faced in creating and maintaining enterprise applications. Decoupling Drupal will show you how administering Drupal monolithically to design web applications can be a challenge. You'll see how the maintainability of your application reduces exponentially over the years. In contrast, a decoupled design enables an easy handshake between the front-end and back-end applications, meaning you can implement services in a short amount of time and scale them quickly. The final part of the book covers the impact of decoupling on functional and non-functional requirements and the use of Drupal 8 module ...
Full Stack AngularJS for Java Developers
Get introduced to full stack enterprise development. Whether you are new to AngularJS and Spring RESTful web services, or you are a seasoned expert, you will be able to build a full-featured web application from scratch using AngularJS and Spring RESTful web services. Full stack web development is in demand because you can explore the best of different tools and frameworks and yet make your apps solid and reliable in design, scalability, robustness, and security. This book assists you in creating your own full stack development environment that includes the powerful and revamped AngularJS, and Spring REST. The architecture of modern applications is covered to prevent the development of isolated desktop and mobile applications. By the time you reach the end of this book you will have built a full-featured dynamic app. You will start your journey by setting up a Spring Boot development environment and creating your RESTful services to perform CRUD operations. Then you will migrat ...
Get introduced to full stack enterprise development. Whether you are new to AngularJS and Spring RESTful web services, or you are a seasoned expert, you will be able to build a full-featured web application from scratch using AngularJS and Spring RESTful web services. Full stack web development is in demand because you can explore the best of different tools and frameworks and yet make your apps solid and reliable in design, scalability, robustness, and security. This book assists you in creating your own full stack development environment that includes the powerful and revamped AngularJS, and Spring REST. The architecture of modern applications is covered to prevent the development of isolated desktop and mobile applications. By the time you reach the end of this book you will have built a full-featured dynamic app. You will start your journey by setting up a Spring Boot development environment and creating your RESTful services to perform CRUD operations. Then you will migrat ...
Build Android-Based Smart Applications
Build smart applications using cutting-edge technologies such as rules engines, code automation frameworks, and natural language processing (NLP). This book provides step-by-step instructions on how to port nine rules engines (CLIPS, JRuleEngine, DTRules, Zilonis, TermWare, Roolie, OpenRules, JxBRE, and JEOPS) to the Android platform. You'll learn how to use each rules engine to build a smart application with sample code snippets so that you can get started with programming smart applications immediately. Build Android-Based Smart Applications also describes porting issues with other popular rules engines (Drools, JLisa, Take, and Jess). This book is a step-by-step guide on how to generate a working smart application from requirement specifications. It concludes by showing you how to generate a smart application from unstructured knowledge using the Stanford POS (Part of Speech) tagger NLP framework.Evaluate the available rules engines to see which rules engine is best to us ...
Build smart applications using cutting-edge technologies such as rules engines, code automation frameworks, and natural language processing (NLP). This book provides step-by-step instructions on how to port nine rules engines (CLIPS, JRuleEngine, DTRules, Zilonis, TermWare, Roolie, OpenRules, JxBRE, and JEOPS) to the Android platform. You'll learn how to use each rules engine to build a smart application with sample code snippets so that you can get started with programming smart applications immediately. Build Android-Based Smart Applications also describes porting issues with other popular rules engines (Drools, JLisa, Take, and Jess). This book is a step-by-step guide on how to generate a working smart application from requirement specifications. It concludes by showing you how to generate a smart application from unstructured knowledge using the Stanford POS (Part of Speech) tagger NLP framework.Evaluate the available rules engines to see which rules engine is best to us ...
Data Mining Algorithms in C++
Discover hidden relationships among the variables in your data, and learn how to exploit these relationships. This book presents a collection of data-mining algorithms that are effective in a wide variety of prediction and classification applications. All algorithms include an intuitive explanation of operation, essential equations, references to more rigorous theory, and commented C++ source code. Many of these techniques are recent developments, still not in widespread use. Others are standard algorithms given a fresh look. In every case, the focus is on practical applicability, with all code written in such a way that it can easily be included into any program. The Windows-based DATAMINE program lets you experiment with the techniques before incorporating them into your own work. Use Monte-Carlo permutation tests to provide statistically sound assessments of relationships present in your data; Discover how combinatorially symmetric cross validation reveals whether your model h ...
Discover hidden relationships among the variables in your data, and learn how to exploit these relationships. This book presents a collection of data-mining algorithms that are effective in a wide variety of prediction and classification applications. All algorithms include an intuitive explanation of operation, essential equations, references to more rigorous theory, and commented C++ source code. Many of these techniques are recent developments, still not in widespread use. Others are standard algorithms given a fresh look. In every case, the focus is on practical applicability, with all code written in such a way that it can easily be included into any program. The Windows-based DATAMINE program lets you experiment with the techniques before incorporating them into your own work. Use Monte-Carlo permutation tests to provide statistically sound assessments of relationships present in your data; Discover how combinatorially symmetric cross validation reveals whether your model h ...
Interactive C#
Discover object-oriented programming with core concepts of C# in this unique tutorial. The book consists of four major sections which cover 15 core topics - nine of them are dedicated to object-oriented programming, five of them are dedicated to advanced concepts of C#, and one of them is dedicated to design patterns, with coverage of three Gang of Four design patterns with C# implementations. Finally, Interactive C# contains an FAQ section to cover all of these topics. This book uniquely presents a two-way discussion between a teacher and students. So, with this book you will have the feel of learning C# in a classroom environment or with your private tutor. Your teacher will discuss the problems/topics and ask you questions; at the same time, counter questions are provided to clarify points where necessary. ...
Discover object-oriented programming with core concepts of C# in this unique tutorial. The book consists of four major sections which cover 15 core topics - nine of them are dedicated to object-oriented programming, five of them are dedicated to advanced concepts of C#, and one of them is dedicated to design patterns, with coverage of three Gang of Four design patterns with C# implementations. Finally, Interactive C# contains an FAQ section to cover all of these topics. This book uniquely presents a two-way discussion between a teacher and students. So, with this book you will have the feel of learning C# in a classroom environment or with your private tutor. Your teacher will discuss the problems/topics and ask you questions; at the same time, counter questions are provided to clarify points where necessary. ...
Attacking Network Protocols
Attacking Network Protocols is a deep dive into network protocol security from James Forshaw, one of the world's leading bug hunters. This comprehensive guide looks at networking from an attacker's perspective to help you discover, exploit, and ultimately protect vulnerabilities. You'll start with a rundown of networking basics and protocol traffic capture before moving on to static and dynamic protocol analysis, common protocol structures, cryptography, and protocol security. Then you'll turn your focus to finding and exploiting vulnerabilities, with an overview of common bug classes, fuzzing, debugging, and exhaustion attacks. Learn how to: Capture, manipulate, and replay packets; Develop tools to dissect traffic and reverse engineer code to understand the inner workings of a network protocol; Discover and exploit vulnerabilities such as memory corruptions, authentication bypasses, and denials of service; Use capture and analysis tools like Wireshark and develop your ow ...
Attacking Network Protocols is a deep dive into network protocol security from James Forshaw, one of the world's leading bug hunters. This comprehensive guide looks at networking from an attacker's perspective to help you discover, exploit, and ultimately protect vulnerabilities. You'll start with a rundown of networking basics and protocol traffic capture before moving on to static and dynamic protocol analysis, common protocol structures, cryptography, and protocol security. Then you'll turn your focus to finding and exploiting vulnerabilities, with an overview of common bug classes, fuzzing, debugging, and exhaustion attacks. Learn how to: Capture, manipulate, and replay packets; Develop tools to dissect traffic and reverse engineer code to understand the inner workings of a network protocol; Discover and exploit vulnerabilities such as memory corruptions, authentication bypasses, and denials of service; Use capture and analysis tools like Wireshark and develop your ow ...
Serious Cryptography
This practical guide to modern encryption breaks down the fundamental mathematical concepts at the heart of cryptography without shying away from meaty discussions of how they work. You'll learn about authenticated encryption, secure randomness, hash functions, block ciphers, and public-key techniques such as RSA and elliptic curve cryptography. You'll also learn: Key concepts in cryptography, such as computational security, attacker models, and forward secrecy; The strengths and limitations of the TLS protocol behind HTTPS secure websites; Quantum computation and post-quantum cryptography; About various vulnerabilities by examining numerous code examples and use cases; How to choose the best algorithm or protocol and ask vendors the right questions. Each chapter includes a discussion of common implementation mistakes using real-world examples and details what could go wrong and how to avoid these pitfalls. Whether you're a seasoned practitioner or a beginner looking to dive i ...
This practical guide to modern encryption breaks down the fundamental mathematical concepts at the heart of cryptography without shying away from meaty discussions of how they work. You'll learn about authenticated encryption, secure randomness, hash functions, block ciphers, and public-key techniques such as RSA and elliptic curve cryptography. You'll also learn: Key concepts in cryptography, such as computational security, attacker models, and forward secrecy; The strengths and limitations of the TLS protocol behind HTTPS secure websites; Quantum computation and post-quantum cryptography; About various vulnerabilities by examining numerous code examples and use cases; How to choose the best algorithm or protocol and ask vendors the right questions. Each chapter includes a discussion of common implementation mistakes using real-world examples and details what could go wrong and how to avoid these pitfalls. Whether you're a seasoned practitioner or a beginner looking to dive i ...
Gray Hat C#
Learn to use C#'s powerful set of core libraries to automate tedious yet important tasks like fuzzing, performing vulnerability scans, and analyzing malware. With some help from Mono, you'll write your own practical security tools that will run on Windows, OS X, Linux, and even mobile devices. After a crash course in C# and some of its advanced features, you'll learn how to: Generate shellcode in Metasploit to create cross-platform and cross-architecture payloads; Automate Nessus, OpenVAS, and sqlmap to scan for vulnerabilities and exploit SQL injections; Write a .NET decompiler for OS X and Linux; Parse and read offline registry hives to dump system information; Automate the security tools Arachni and Metasploit using their MSGPACK RPCs. Streamline and simplify your workday by making the most of C#'s extensive repertoire of powerful tools and libraries with Gray Hat C#. ...
Learn to use C#'s powerful set of core libraries to automate tedious yet important tasks like fuzzing, performing vulnerability scans, and analyzing malware. With some help from Mono, you'll write your own practical security tools that will run on Windows, OS X, Linux, and even mobile devices. After a crash course in C# and some of its advanced features, you'll learn how to: Generate shellcode in Metasploit to create cross-platform and cross-architecture payloads; Automate Nessus, OpenVAS, and sqlmap to scan for vulnerabilities and exploit SQL injections; Write a .NET decompiler for OS X and Linux; Parse and read offline registry hives to dump system information; Automate the security tools Arachni and Metasploit using their MSGPACK RPCs. Streamline and simplify your workday by making the most of C#'s extensive repertoire of powerful tools and libraries with Gray Hat C#. ...
Arduino Playground
You've mastered the basics, conquered the soldering iron, and programmed a robot or two; now you've got a set of skills and tools to take your Arduino exploits further. But what do you do once you've exhausted your to-build list? Arduino Playground will show you how to keep your hardware hands busy with a variety of intermediate builds, both practical and just-for-fun. Advance your engineering and electronics know-how as you work your way through these 10 complex projects:A reaction-time game that leverages the Arduino's real-time capabilities;A tool for etching your own printed circuit boards;A regulated, variable-voltage power supply;A kinetic wristwatch winder decked out with LEDs;A garage parking assistant that blinks when your vehicle is perfectly parked;A practical and colorful pH meter;A ballistic chronograph that can measure the muzzle velocity of BB, Airsoft, and pellet guns;A battery saver that prevents a ...
You've mastered the basics, conquered the soldering iron, and programmed a robot or two; now you've got a set of skills and tools to take your Arduino exploits further. But what do you do once you've exhausted your to-build list? Arduino Playground will show you how to keep your hardware hands busy with a variety of intermediate builds, both practical and just-for-fun. Advance your engineering and electronics know-how as you work your way through these 10 complex projects:A reaction-time game that leverages the Arduino's real-time capabilities;A tool for etching your own printed circuit boards;A regulated, variable-voltage power supply;A kinetic wristwatch winder decked out with LEDs;A garage parking assistant that blinks when your vehicle is perfectly parked;A practical and colorful pH meter;A ballistic chronograph that can measure the muzzle velocity of BB, Airsoft, and pellet guns;A battery saver that prevents a ...