Facebook Marketing For Dummies, 5th Edition
This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes t ...
This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes t ...
JavaFX For Dummies
JavaFX For Dummies gives you access to an innovative software platform that allows you to create and deliver rich Internet applications that can run across a wide variety of connected devices. This accessible book highlights the most important features of this powerful graphics platform, giving you the tools to understand it quickly and easily! No experience with JavaFX? No problem. JavaFX For Dummies has been written especially for newbies and it also serves as a great reference resource for more experienced Java developers. Author Doug Lowe has been writing programming books for decades, and he brings his experience and passion to this guide, sharing his expert approach to coding using JavaFX. The book shows you how to work with JavaFX controls, how to enhance your scenic design, and also offers advice on how to make a splash with your programs. Then, the author wraps it all up with extra recommendations and resources to guide you as you move forward. ...
JavaFX For Dummies gives you access to an innovative software platform that allows you to create and deliver rich Internet applications that can run across a wide variety of connected devices. This accessible book highlights the most important features of this powerful graphics platform, giving you the tools to understand it quickly and easily! No experience with JavaFX? No problem. JavaFX For Dummies has been written especially for newbies and it also serves as a great reference resource for more experienced Java developers. Author Doug Lowe has been writing programming books for decades, and he brings his experience and passion to this guide, sharing his expert approach to coding using JavaFX. The book shows you how to work with JavaFX controls, how to enhance your scenic design, and also offers advice on how to make a splash with your programs. Then, the author wraps it all up with extra recommendations and resources to guide you as you move forward. ...
Customer Analytics For Dummies
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. ...
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. ...
Swift For Dummies
Brimming with expert advice and easy-to-follow instructions, Swift For Dummies shows new and existing programmers how to quickly port existing Objective-C applications into Swift and get into the swing of the new language like a pro. Designed from the ground up to be a simpler programming language, it's never been easier to get started creating apps for the iPhone or iPad, or applications for Mac OS X. Inside the book, you'll find out how to set up Xcode for a new Swift application, use operators, objects, and data types, and control program flow with conditional statements. You'll also get the scoop on creating new functions, statements, and declarations, learn useful patterns in an object-oriented environment, and take advantage of frameworks to speed your coding along. Plus, you'll find out how Swift does away with pointer variables and how to reference and dereference variables instead. ...
Brimming with expert advice and easy-to-follow instructions, Swift For Dummies shows new and existing programmers how to quickly port existing Objective-C applications into Swift and get into the swing of the new language like a pro. Designed from the ground up to be a simpler programming language, it's never been easier to get started creating apps for the iPhone or iPad, or applications for Mac OS X. Inside the book, you'll find out how to set up Xcode for a new Swift application, use operators, objects, and data types, and control program flow with conditional statements. You'll also get the scoop on creating new functions, statements, and declarations, learn useful patterns in an object-oriented environment, and take advantage of frameworks to speed your coding along. Plus, you'll find out how Swift does away with pointer variables and how to reference and dereference variables instead. ...
Learn Swift on the Mac
There's a new language in town. Swift is Apple's new, native, fast, and easy to learn programming language for iOS and OS X app development. It's their "Objective-C without the C". If you are an iOS developer or planning to become one, learning Swift is your #1 priority, and Learn Swift on the Mac tells you everything you need to get up to speed, well, swiftly. You'll start with the Swift Playground and an introduction to object-oriented programming so you can immediately see Swift in action. You then learn about all of the key language features like functions and closures, classes, methods, extensions, and how Swift works just as well as Objective-C when it comes to easy memory management with ARC. Finally you'll learn how to use Swift alongside Objective-C as well as with Core Data, and you'll learn how to put all of the pieces together with a health app using Apple's new HealthKit framework. ...
There's a new language in town. Swift is Apple's new, native, fast, and easy to learn programming language for iOS and OS X app development. It's their "Objective-C without the C". If you are an iOS developer or planning to become one, learning Swift is your #1 priority, and Learn Swift on the Mac tells you everything you need to get up to speed, well, swiftly. You'll start with the Swift Playground and an introduction to object-oriented programming so you can immediately see Swift in action. You then learn about all of the key language features like functions and closures, classes, methods, extensions, and how Swift works just as well as Objective-C when it comes to easy memory management with ARC. Finally you'll learn how to use Swift alongside Objective-C as well as with Core Data, and you'll learn how to put all of the pieces together with a health app using Apple's new HealthKit framework. ...
Migrating to Swift from Web Development
Migrating to Swift From Web Development gives you the ability to create native iOS apps using the latest Swift programming language. Starting with preparing your latest Xcode 6 Integrated Development Environment and introducing just enough iOS application framework fundamentals, you'll understand how to create a simple but meaningful Hello Swift application for iOS 8 immediately. After the short IDE setup guide, this book will show you how to structure your iOS project from an existing mobile web app. Every topic comes with a tutorial project that you will create by yourself. You'll plan and structure your iOS apps using Xcode Storyboard, implementing use cases with detailed screens, and learn about managing data and working with remote services. Finally, you'll experience a recap of the whole porting process by translating a mobile web app to iOS 8 from start to end. When you finish reading Migrating to Swift from Web Development, you'll be an iOS developer as well as a front-en ...
Migrating to Swift From Web Development gives you the ability to create native iOS apps using the latest Swift programming language. Starting with preparing your latest Xcode 6 Integrated Development Environment and introducing just enough iOS application framework fundamentals, you'll understand how to create a simple but meaningful Hello Swift application for iOS 8 immediately. After the short IDE setup guide, this book will show you how to structure your iOS project from an existing mobile web app. Every topic comes with a tutorial project that you will create by yourself. You'll plan and structure your iOS apps using Xcode Storyboard, implementing use cases with detailed screens, and learn about managing data and working with remote services. Finally, you'll experience a recap of the whole porting process by translating a mobile web app to iOS 8 from start to end. When you finish reading Migrating to Swift from Web Development, you'll be an iOS developer as well as a front-en ...
Practical Enterprise Software Development Techniques
This expanded and updated edition of "Practical Enterprise Software Development Techniques" includes a new chapter which explains what makes enterprise scale software development different from other development endeavors. Chapter 4 has been expanded with additional coverage of code review, bug tracker systems and agile software applications. The chapter order has been changed in response to feedback from readers and instructors who have taught classes using the previous version (which was also published by Apress). This book provides an overview of tools and techniques used in enterprise software development, many of which are not taught in academic programs or learned on the job. This is an ideal resource containing lots of practical information and code examples that you need to master as a member of an enterprise development team. This book aggregates many of these "on the job" tools and techniques into a concise format and presents them as both discussion ...
This expanded and updated edition of "Practical Enterprise Software Development Techniques" includes a new chapter which explains what makes enterprise scale software development different from other development endeavors. Chapter 4 has been expanded with additional coverage of code review, bug tracker systems and agile software applications. The chapter order has been changed in response to feedback from readers and instructors who have taught classes using the previous version (which was also published by Apress). This book provides an overview of tools and techniques used in enterprise software development, many of which are not taught in academic programs or learned on the job. This is an ideal resource containing lots of practical information and code examples that you need to master as a member of an enterprise development team. This book aggregates many of these "on the job" tools and techniques into a concise format and presents them as both discussion ...
Beginning Swift Games Development for iOS
Game apps are one of the most popular categories in the Apple iTunes App Store. Well, the introduction of the new Swift programming language will make game development even more appealing and easier to existing and future iOS app developers. In response, James Goodwill, Wesley Matlock and Apress introduce you to this book, Beginning Swift Games Development for iOS. In this book, you'll learn the fundamental elements of the new Swift language as applied to game development for iOS. In part 1, you'll start with a basic 2D game idea and build the game throughout the book introducing each SpriteKit topic as we add new functionality to the game. By the end of the book, you'll have experience with all the important SpriteKit topics and have a fully functional game as a result. In part 2 of this book, you'll learn 3D game development using Apple's SceneKit framework and the Swift programming language. And, you'll follow the same pattern we used for part 1. After reading and using this b ...
Game apps are one of the most popular categories in the Apple iTunes App Store. Well, the introduction of the new Swift programming language will make game development even more appealing and easier to existing and future iOS app developers. In response, James Goodwill, Wesley Matlock and Apress introduce you to this book, Beginning Swift Games Development for iOS. In this book, you'll learn the fundamental elements of the new Swift language as applied to game development for iOS. In part 1, you'll start with a basic 2D game idea and build the game throughout the book introducing each SpriteKit topic as we add new functionality to the game. By the end of the book, you'll have experience with all the important SpriteKit topics and have a fully functional game as a result. In part 2 of this book, you'll learn 3D game development using Apple's SceneKit framework and the Swift programming language. And, you'll follow the same pattern we used for part 1. After reading and using this b ...
Oracle RMAN Database Duplication
RMAN is Oracle's flagship backup and recovery tool, but did you know it's also an effective database duplication tool? Oracle RMAN Database Duplication is a deep dive into RMAN's duplication feature set, showing how RMAN can make it so much easier for you as a database administrator to satisfy the many requests from developers and testers for database copies and refreshes for use in their work. You'll learn to make and refresh duplicate databases with a single command, and of course you can automate and schedule that command so that developers and testers are supplied with regular, known good databases without any manual intervention on your part. Fast and easy provisioning of databases for developers and testers is a driving force in the move to cloud computing and virtualization. RMAN's robust database duplication feature set plays right into this growing need for ease of provisioning, enabling easy duplication of known-good databases on demand, across operating systems such as be ...
RMAN is Oracle's flagship backup and recovery tool, but did you know it's also an effective database duplication tool? Oracle RMAN Database Duplication is a deep dive into RMAN's duplication feature set, showing how RMAN can make it so much easier for you as a database administrator to satisfy the many requests from developers and testers for database copies and refreshes for use in their work. You'll learn to make and refresh duplicate databases with a single command, and of course you can automate and schedule that command so that developers and testers are supplied with regular, known good databases without any manual intervention on your part. Fast and easy provisioning of databases for developers and testers is a driving force in the move to cloud computing and virtualization. RMAN's robust database duplication feature set plays right into this growing need for ease of provisioning, enabling easy duplication of known-good databases on demand, across operating systems such as be ...
Intel Galileo and Intel Galileo Gen 2
Intel Galileo and Intel Galileo Gen 2: API Features and Arduino Projects for Linux Programmers provides detailed information about Intel Galileo and Intel Galileo Gen 2 boards for all software developers interested in Arduino and the Linux platform. The book covers the new Arduino APIs and is an introduction for developers on natively using Linux. Author Manoel Carlos Ramon is a member of the Intel Galileo development team; in this book he draws on his practical experience in working on the Galileo project as he shares the team's findings, problems, fixes, workarounds, and techniques with the open source community. His areas of expertise are wide-ranging, including Linux-embedded kernel and device drivers, C/C++, Java, OpenGL, Assembler, Android NDK/SDK/ADK, and 2G/3G/4G modem integration. He has more than 17 years of experience in research and development of mobile devices and embedded circuits. ...
Intel Galileo and Intel Galileo Gen 2: API Features and Arduino Projects for Linux Programmers provides detailed information about Intel Galileo and Intel Galileo Gen 2 boards for all software developers interested in Arduino and the Linux platform. The book covers the new Arduino APIs and is an introduction for developers on natively using Linux. Author Manoel Carlos Ramon is a member of the Intel Galileo development team; in this book he draws on his practical experience in working on the Galileo project as he shares the team's findings, problems, fixes, workarounds, and techniques with the open source community. His areas of expertise are wide-ranging, including Linux-embedded kernel and device drivers, C/C++, Java, OpenGL, Assembler, Android NDK/SDK/ADK, and 2G/3G/4G modem integration. He has more than 17 years of experience in research and development of mobile devices and embedded circuits. ...