The Art of SEO
If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. ...
If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. ...
Cassandra: The Definitive Guide, 2nd Edition
Imagine what you could do if scalability wasn't a problem. With this hands-on guide, you'll learn how the Cassandra database management system handles hundreds of terabytes of data while remaining highly available across multiple data centers. This expanded second edition - updated for Cassandra 3.0 - provides the technical details and practical examples you need to put this database to work in a production environment. Authors Jeff Carpenter and Eben Hewitt demonstrate the advantages of Cassandra's non-relational design, with special attention to data modeling. If you're a developer, DBA, or application architect looking to solve a database scaling issue or future-proof your application, this guide helps you harness Cassandra's speed and flexibility. Understand Cassandra's distributed and decentralized structure; Use the Cassandra Query Language (CQL) and cqlsh - the CQL shell; Create a working data model and compare it with an equivalent relational model; Develop sample applica ...
Imagine what you could do if scalability wasn't a problem. With this hands-on guide, you'll learn how the Cassandra database management system handles hundreds of terabytes of data while remaining highly available across multiple data centers. This expanded second edition - updated for Cassandra 3.0 - provides the technical details and practical examples you need to put this database to work in a production environment. Authors Jeff Carpenter and Eben Hewitt demonstrate the advantages of Cassandra's non-relational design, with special attention to data modeling. If you're a developer, DBA, or application architect looking to solve a database scaling issue or future-proof your application, this guide helps you harness Cassandra's speed and flexibility. Understand Cassandra's distributed and decentralized structure; Use the Cassandra Query Language (CQL) and cqlsh - the CQL shell; Create a working data model and compare it with an equivalent relational model; Develop sample applica ...
CSS Floating
While flowing text around images is certainly nothing new, with CSS you can float any element, from images to paragraphs to lists. In this practical guide, author Eric Meyer reveals some interesting - and surprising - ways to use CSS floats in your web design, including the latest capability to flow content past non-rectangular float shapes. Short and sweet, this book is an excerpt from the upcoming fourth edition of CSS: The Definitive Guide. When you purchase either the print or the ebook edition of CSS Floating, you'll receive a discount on the entire Definitive Guide once it's released. Why wait? Learn how to bring life to your web pages now. Learn the characteristics of floated elements, and CSS rules for using them; Be aware of certain rule exceptions when applying floats to your design, including the use of negative margins; Use the clear property to prevent floats from affecting elements in the next section of the document; Create floating boxes in non-rectangular shapes, ...
While flowing text around images is certainly nothing new, with CSS you can float any element, from images to paragraphs to lists. In this practical guide, author Eric Meyer reveals some interesting - and surprising - ways to use CSS floats in your web design, including the latest capability to flow content past non-rectangular float shapes. Short and sweet, this book is an excerpt from the upcoming fourth edition of CSS: The Definitive Guide. When you purchase either the print or the ebook edition of CSS Floating, you'll receive a discount on the entire Definitive Guide once it's released. Why wait? Learn how to bring life to your web pages now. Learn the characteristics of floated elements, and CSS rules for using them; Be aware of certain rule exceptions when applying floats to your design, including the use of negative margins; Use the clear property to prevent floats from affecting elements in the next section of the document; Create floating boxes in non-rectangular shapes, ...
Designing for Scalability with Erlang/OTP
If you need to build a scalable, fault tolerant system with requirements for high availability, discover why the Erlang/OTP platform stands out for the breadth, depth, and consistency of its features. This hands-on guide demonstrates how to use the Erlang programming language and its OTP framework of reusable libraries, tools, and design principles to develop complex commercial-grade systems that simply cannot fail. In the first part of the book, you'll learn how to design and implement process behaviors and supervision trees with Erlang/OTP, and bundle them into standalone nodes. The second part addresses reliability, scalability, and high availability in your overall system design. If you're familiar with Erlang, this book will help you understand the design choices and trade-offs necessary to keep your system running. Explore OTP's building blocks: the Erlang language, tools and libraries collection, and its abstract principles and design rules; Dive into the fundamentals of O ...
If you need to build a scalable, fault tolerant system with requirements for high availability, discover why the Erlang/OTP platform stands out for the breadth, depth, and consistency of its features. This hands-on guide demonstrates how to use the Erlang programming language and its OTP framework of reusable libraries, tools, and design principles to develop complex commercial-grade systems that simply cannot fail. In the first part of the book, you'll learn how to design and implement process behaviors and supervision trees with Erlang/OTP, and bundle them into standalone nodes. The second part addresses reliability, scalability, and high availability in your overall system design. If you're familiar with Erlang, this book will help you understand the design choices and trade-offs necessary to keep your system running. Explore OTP's building blocks: the Erlang language, tools and libraries collection, and its abstract principles and design rules; Dive into the fundamentals of O ...
Designing with Data
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design; Get a firm grounding in data, data types, and components of A/B testing; Use an experimentation framework to define opportunities, formulate hypotheses, and test different options; Create hypotheses that connect to key metrics and business goals; Design proposed solutions for hypotheses that are most promising; Interpret the re ...
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design; Get a firm grounding in data, data types, and components of A/B testing; Use an experimentation framework to define opportunities, formulate hypotheses, and test different options; Create hypotheses that connect to key metrics and business goals; Design proposed solutions for hypotheses that are most promising; Interpret the re ...
Effective DevOps
Some companies think that adopting devops means bringing in specialists or a host of new tools. With this practical guide, you'll learn why devops is a professional and cultural movement that calls for change from inside your organization. Authors Ryn Daniels and Jennifer Davis provide several approaches for improving collaboration within teams, creating affinity among teams, promoting efficient tool usage in your company, and scaling up what works throughout your organization's inflection points. Devops stresses iterative efforts to break down information silos, monitor relationships, and repair misunderstandings that arise between and within teams in your organization. By applying the actionable strategies in this book, you can make sustainable changes in your environment regardless of your level within your organization. Explore the foundations of devops and learn the four pillars of effective devops; Encourage collaboration to help individuals work together and build durable ...
Some companies think that adopting devops means bringing in specialists or a host of new tools. With this practical guide, you'll learn why devops is a professional and cultural movement that calls for change from inside your organization. Authors Ryn Daniels and Jennifer Davis provide several approaches for improving collaboration within teams, creating affinity among teams, promoting efficient tool usage in your company, and scaling up what works throughout your organization's inflection points. Devops stresses iterative efforts to break down information silos, monitor relationships, and repair misunderstandings that arise between and within teams in your organization. By applying the actionable strategies in this book, you can make sustainable changes in your environment regardless of your level within your organization. Explore the foundations of devops and learn the four pillars of effective devops; Encourage collaboration to help individuals work together and build durable ...
High Performance Spark
Apache Spark is amazing when everything clicks. But if you haven't seen the performance improvements you expected, or still don't feel confident enough to use Spark in production, this practical book is for you. Authors Holden Karau and Rachel Warren demonstrate performance optimizations to help your Spark queries run faster and handle larger data sizes, while using fewer resources. Ideal for software engineers, data engineers, developers, and system administrators working with large-scale data applications, this book describes techniques that can reduce data infrastructure costs and developer hours. Not only will you gain a more comprehensive understanding of Spark, you'll also learn how to make it sing. How Spark SQL's new interfaces improve performance over SQL's RDD data structure; The choice between data joins in Core Spark and Spark SQL; Techniques for getting the most out of standard RDD transformations; How to work around performance issues in Spark's key/value pair parad ...
Apache Spark is amazing when everything clicks. But if you haven't seen the performance improvements you expected, or still don't feel confident enough to use Spark in production, this practical book is for you. Authors Holden Karau and Rachel Warren demonstrate performance optimizations to help your Spark queries run faster and handle larger data sizes, while using fewer resources. Ideal for software engineers, data engineers, developers, and system administrators working with large-scale data applications, this book describes techniques that can reduce data infrastructure costs and developer hours. Not only will you gain a more comprehensive understanding of Spark, you'll also learn how to make it sing. How Spark SQL's new interfaces improve performance over SQL's RDD data structure; The choice between data joins in Core Spark and Spark SQL; Techniques for getting the most out of standard RDD transformations; How to work around performance issues in Spark's key/value pair parad ...
Introduction to JavaScript Object Notation
What is JavaScript Object Notation (JSON) and how can you put it to work? This concise guide helps busy IT professionals get up and running quickly with this popular data interchange format, and provides a deep understanding of how JSON works. Author Lindsay Bassett begins with an overview of JSON syntax, data types, formatting, and security concerns before exploring the many ways you can apply JSON today. From Web APIs and server-side language libraries to NoSQL databases and client-side frameworks, JSON has emerged as a viable alternative to XML for exchanging data between different platforms. If you have some programming experience and understand HTML and JavaScript, this is your book. Learn why JSON syntax represents data in name-value pairs; Explore JSON data types, including object, string, number, and array; Find out how you can combat common security concerns; Learn how the JSON schema verifies that data is formatted correctly; Examine the relationship between browsers, w ...
What is JavaScript Object Notation (JSON) and how can you put it to work? This concise guide helps busy IT professionals get up and running quickly with this popular data interchange format, and provides a deep understanding of how JSON works. Author Lindsay Bassett begins with an overview of JSON syntax, data types, formatting, and security concerns before exploring the many ways you can apply JSON today. From Web APIs and server-side language libraries to NoSQL databases and client-side frameworks, JSON has emerged as a viable alternative to XML for exchanging data between different platforms. If you have some programming experience and understand HTML and JavaScript, this is your book. Learn why JSON syntax represents data in name-value pairs; Explore JSON data types, including object, string, number, and array; Find out how you can combat common security concerns; Learn how the JSON schema verifies that data is formatted correctly; Examine the relationship between browsers, w ...
Learn Android Studio 3
Build Android apps using the popular and efficient Android Studio 3 suite of tools, an integrated development environment (IDE) for Android developers using Java APIs. With this book, you'll learn the latest and most productive tools in the Android tools ecosystem, ensuring quick Android app development and minimal effort on your part. Along the way, you'll use Android Studio to develop Java-based Android apps, tier by tier through practical examples. These examples cover core Android topics such as notifications and toast; intents and broadcast receivers; and services. Then, you'll learn how to publish your apps and sell them online and in the Google Play store. Use Android Studio 3 to quickly and confidently build your first Android apps; Build an Android user interface using activities and layouts, event handling, images, menus and the action bar; Incorporate new elements including fragments; Integrate data with data persistence; Access the cloud. ...
Build Android apps using the popular and efficient Android Studio 3 suite of tools, an integrated development environment (IDE) for Android developers using Java APIs. With this book, you'll learn the latest and most productive tools in the Android tools ecosystem, ensuring quick Android app development and minimal effort on your part. Along the way, you'll use Android Studio to develop Java-based Android apps, tier by tier through practical examples. These examples cover core Android topics such as notifications and toast; intents and broadcast receivers; and services. Then, you'll learn how to publish your apps and sell them online and in the Google Play store. Use Android Studio 3 to quickly and confidently build your first Android apps; Build an Android user interface using activities and layouts, event handling, images, menus and the action bar; Incorporate new elements including fragments; Integrate data with data persistence; Access the cloud. ...
Practical Android
Choose the best approach for your app and implement your solution quickly by leveraging complete projects. This book is a collection of practical projects that use advanced Android techniques and approaches, written by Android instructor Mark Wickham. Mark has taught a series of popular classes at Android development conferences since 2013 and Practical Android covers content from his most popular classes. Each chapter covers an important concept and provides you with a deep dive into the implementation. The book is an ideal resource for developers who have some development experience, but may not be Android or mobile development experts. Each chapter includes at least one complete project to show the reader how to implement the concepts. Apply JSON in Android; Work with connectivity, which covers all aspects of HTTP in Android; Determine if your server is reachable; Use lazy loading, a common pattern for most apps and which is not trivial to implement; Take advantage of remote ...
Choose the best approach for your app and implement your solution quickly by leveraging complete projects. This book is a collection of practical projects that use advanced Android techniques and approaches, written by Android instructor Mark Wickham. Mark has taught a series of popular classes at Android development conferences since 2013 and Practical Android covers content from his most popular classes. Each chapter covers an important concept and provides you with a deep dive into the implementation. The book is an ideal resource for developers who have some development experience, but may not be Android or mobile development experts. Each chapter includes at least one complete project to show the reader how to implement the concepts. Apply JSON in Android; Work with connectivity, which covers all aspects of HTTP in Android; Determine if your server is reachable; Use lazy loading, a common pattern for most apps and which is not trivial to implement; Take advantage of remote ...