The Art of SEO, 3rd Edition
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. ...
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. ...
Python Machine Learning
Machine learning and predictive analytics are transforming the way businesses and other organizations operate. Being able to understand trends and patterns in complex data is critical to success, becoming one of the key strategies for unlocking growth in a challenging contemporary marketplace. Python can help you deliver key insights into your data – its unique capabilities as a language let you build sophisticated algorithms and statistical models that can reveal new perspectives and answer key questions that are vital for success. Python Machine Learning gives you access to the world of predictive analytics and demonstrates why Python is one of the world's leading data science languages. If you want to ask better questions of data, or need to improve and extend the capabilities of your machine learning systems, this practical data science book is invaluable. ...
Machine learning and predictive analytics are transforming the way businesses and other organizations operate. Being able to understand trends and patterns in complex data is critical to success, becoming one of the key strategies for unlocking growth in a challenging contemporary marketplace. Python can help you deliver key insights into your data – its unique capabilities as a language let you build sophisticated algorithms and statistical models that can reveal new perspectives and answer key questions that are vital for success. Python Machine Learning gives you access to the world of predictive analytics and demonstrates why Python is one of the world's leading data science languages. If you want to ask better questions of data, or need to improve and extend the capabilities of your machine learning systems, this practical data science book is invaluable. ...
GitHub Essentials
Whether you are an experienced developer or a novice, learning to work with Version Control Systems is a must in the software development world. Git is the most popular tool for that purpose and GitHub was built around it leveraging its powers by bringing it to the web. Starting with the basics of creating a repository you will then learn how to manage the issue tracker, the place where discussion about your project takes place. Continuing our journey we will explore how to use the wiki and write rich documentation that will accompany your project. Organization and team management will be the next stop and then onto the feature that made GitHub so well known, Pull Requests. Next we focus on creating simple web pages hosted on GitHub and lastly we explore the settings that are configurable for a user and a repository. ...
Whether you are an experienced developer or a novice, learning to work with Version Control Systems is a must in the software development world. Git is the most popular tool for that purpose and GitHub was built around it leveraging its powers by bringing it to the web. Starting with the basics of creating a repository you will then learn how to manage the issue tracker, the place where discussion about your project takes place. Continuing our journey we will explore how to use the wiki and write rich documentation that will accompany your project. Organization and team management will be the next stop and then onto the feature that made GitHub so well known, Pull Requests. Next we focus on creating simple web pages hosted on GitHub and lastly we explore the settings that are configurable for a user and a repository. ...
Programming Google App Engine
As one of today's cloud computing services, Google App Engine does more than provide access to a large system of servers. It also offers you a simple model for building applications that scale automatically to accommodate millions of users. With Programming Google App Engine, you'll get expert practical guidance that will help you make the best use of this powerful platform. Google engineer Dan Sanderson shows you how to design your applications for scalability, including ways to perform common development tasks using App Engine's APIs and scalable services. You'll learn about App Engine's application server architecture, runtime environments, and scalable datastore for distributing data, as well as techniques for optimizing your application. App Engine offers nearly unlimited computing power, and this book provides clear and concise instructions for getting the most from it right from the source. ...
As one of today's cloud computing services, Google App Engine does more than provide access to a large system of servers. It also offers you a simple model for building applications that scale automatically to accommodate millions of users. With Programming Google App Engine, you'll get expert practical guidance that will help you make the best use of this powerful platform. Google engineer Dan Sanderson shows you how to design your applications for scalability, including ways to perform common development tasks using App Engine's APIs and scalable services. You'll learn about App Engine's application server architecture, runtime environments, and scalable datastore for distributing data, as well as techniques for optimizing your application. App Engine offers nearly unlimited computing power, and this book provides clear and concise instructions for getting the most from it right from the source. ...
Google Power Search
Behind Google's deceptively simple interface is immense power for both market and competitive research - if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. ...
Behind Google's deceptively simple interface is immense power for both market and competitive research - if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. ...
The Maker's Guide to the Zombie Apocalypse
Where will you be when the zombie apocalypse hits? Trapping yourself in the basement? Roasting the family pet? Beheading reanimated neighbors? No way. You'll be building fortresses, setting traps, and hoarding supplies, because you, savvy survivor, have snatched up your copy of The Maker's Guide to the Zombie Apocalypse before it's too late. This indispensable guide to survival after Z-day, written by hardware hacker and zombie anthropologist Simon Monk, will teach you how to generate your own electricity, salvage parts, craft essential electronics, and out-survive the undead. ...
Where will you be when the zombie apocalypse hits? Trapping yourself in the basement? Roasting the family pet? Beheading reanimated neighbors? No way. You'll be building fortresses, setting traps, and hoarding supplies, because you, savvy survivor, have snatched up your copy of The Maker's Guide to the Zombie Apocalypse before it's too late. This indispensable guide to survival after Z-day, written by hardware hacker and zombie anthropologist Simon Monk, will teach you how to generate your own electricity, salvage parts, craft essential electronics, and out-survive the undead. ...
Beautiful JavaScript
JavaScript is arguably the most polarizing and misunderstood programming language in the world. Many have attempted to replace it as the language of the Web, but JavaScript has survived, evolved, and thrived. Why did a language created in such hurry succeed where others failed? This guide gives you a rare glimpse into JavaScript from people intimately familiar with it. Chapters contributed by domain experts such as Jacob Thornton, Ariya Hidayat, and Sara Chipps show what they love about their favorite language - whether it's turning the most feared features into useful tools, or how JavaScript can be used for self-expression. ...
JavaScript is arguably the most polarizing and misunderstood programming language in the world. Many have attempted to replace it as the language of the Web, but JavaScript has survived, evolved, and thrived. Why did a language created in such hurry succeed where others failed? This guide gives you a rare glimpse into JavaScript from people intimately familiar with it. Chapters contributed by domain experts such as Jacob Thornton, Ariya Hidayat, and Sara Chipps show what they love about their favorite language - whether it's turning the most feared features into useful tools, or how JavaScript can be used for self-expression. ...
Learning to Love Data Science
Until recently, many people thought big data was a passing fad. "Data science" was an enigmatic term. Today, big data is taken seriously, and data science is considered downright sexy. With this anthology of reports from award-winning journalist Mike Barlow, you'll appreciate how data science is fundamentally altering our world, for better and for worse. Barlow paints a picture of the emerging data space in broad strokes. From new techniques and tools to the use of data for social good, you'll find out how far data science reaches. ...
Until recently, many people thought big data was a passing fad. "Data science" was an enigmatic term. Today, big data is taken seriously, and data science is considered downright sexy. With this anthology of reports from award-winning journalist Mike Barlow, you'll appreciate how data science is fundamentally altering our world, for better and for worse. Barlow paints a picture of the emerging data space in broad strokes. From new techniques and tools to the use of data for social good, you'll find out how far data science reaches. ...
Security for Web Developers
As a web developer, you may not want to spend time making your web app secure, but it definitely comes with the territory. This practical guide provides you with the latest information on how to thwart security threats at several levels, including new areas such as microservices. You'll learn how to help protect your app no matter where it runs, from the latest smartphone to an older desktop, and everything in between. Author John Paul Mueller delivers specific advice as well as several security programming examples for developers with a good knowledge of CSS3, HTML5, and JavaScript. In five separate sections, this book shows you how to protect against viruses, DDoS attacks, security breaches, and other nasty intrusions. ...
As a web developer, you may not want to spend time making your web app secure, but it definitely comes with the territory. This practical guide provides you with the latest information on how to thwart security threats at several levels, including new areas such as microservices. You'll learn how to help protect your app no matter where it runs, from the latest smartphone to an older desktop, and everything in between. Author John Paul Mueller delivers specific advice as well as several security programming examples for developers with a good knowledge of CSS3, HTML5, and JavaScript. In five separate sections, this book shows you how to protect against viruses, DDoS attacks, security breaches, and other nasty intrusions. ...
C# 6.0 in a Nutshell, 6th Edition
When you have questions about C# 6.0 or the .NET CLR and its core Framework assemblies, this bestselling guide has the answers you need. C# has become a language of unusual flexibility and breadth since its premiere in 2000, but this continual growth means there's still much more to learn. Organized around concepts and use cases, this thoroughly updated sixth edition provides intermediate and advanced programmers with a concise map of C# and .NET knowledge. Dive in and discover why this Nutshell guide is considered the definitive reference on C#. ...
When you have questions about C# 6.0 or the .NET CLR and its core Framework assemblies, this bestselling guide has the answers you need. C# has become a language of unusual flexibility and breadth since its premiere in 2000, but this continual growth means there's still much more to learn. Organized around concepts and use cases, this thoroughly updated sixth edition provides intermediate and advanced programmers with a concise map of C# and .NET knowledge. Dive in and discover why this Nutshell guide is considered the definitive reference on C#. ...