The Customer-Driven Playbook
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights ...
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights ...
The Manager's Path
Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal - especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager. From mentoring interns to working with senior staff, you'll get actionable advice for approaching various obstacles in your path. This book is ideal whether you're a new manager, a mentor, or a more experienced leader looking for fresh advice. Pick up this book and learn how to become a better manager and leader in your organization. Begin by exploring what you expect from a manager; Understand what it takes to be a good mentor, and a good tech lead; Learn how to manage individual members while remaining focused on the entire team; Understand how to manage yourself and avoid common pitfalls that challenge ...
Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal - especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager. From mentoring interns to working with senior staff, you'll get actionable advice for approaching various obstacles in your path. This book is ideal whether you're a new manager, a mentor, or a more experienced leader looking for fresh advice. Pick up this book and learn how to become a better manager and leader in your organization. Begin by exploring what you expect from a manager; Understand what it takes to be a good mentor, and a good tech lead; Learn how to manage individual members while remaining focused on the entire team; Understand how to manage yourself and avoid common pitfalls that challenge ...
Powering Content
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engagi ...
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engagi ...
Augmented Human
Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR's current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user's everyday experiences. In this book, Dr. Helen Papagiannis - a world-leading expert in the field - introduces you to AR: how it's evolving, where the opportunities are, and where it's headed. If you're a designer, developer, entrepreneur, student, educator, business leader, artist, or simply curious about AR's possibilities, this insightful guide explains how you can become involved with an exciting, fast-moving technology. Computer vision, machine learning, cameras, sensors, and wearables change the way you see the world; Haptic technology syncs what you see with how something feels; Augmented sound and hearables alter the way you listen to your environment; Digital smell and taste augment the way you share and receive information; New approaches to storytelling ...
Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR's current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user's everyday experiences. In this book, Dr. Helen Papagiannis - a world-leading expert in the field - introduces you to AR: how it's evolving, where the opportunities are, and where it's headed. If you're a designer, developer, entrepreneur, student, educator, business leader, artist, or simply curious about AR's possibilities, this insightful guide explains how you can become involved with an exciting, fast-moving technology. Computer vision, machine learning, cameras, sensors, and wearables change the way you see the world; Haptic technology syncs what you see with how something feels; Augmented sound and hearables alter the way you listen to your environment; Digital smell and taste augment the way you share and receive information; New approaches to storytelling ...
The Art of Capacity Planning, 2nd Edition
In their early days, Twitter, Flickr, Etsy, and many other companies experienced sudden spikes in activity that took their web services down in minutes. Today, determining how much capacity you need for handling traffic surges is still a common frustration of operations engineers and software developers. This hands-on guide provides the knowledge and tools you need to measure, deploy, and manage your web application infrastructure before you experience explosive growth. In this thoroughly updated edition, authors Arun Kejariwal (MZ) and John Allspaw provide a systematic, robust, and practical approach to capacity planning - rather than theoretical models - based on their own experiences and those of many colleagues in the industry. They address the vast sea change in web operations, especially cloud computing. Understand issues that arise on heavily trafficked websites or mobile apps; Explore how capacity fits into web/mobile app availability and performance; Use tools for measur ...
In their early days, Twitter, Flickr, Etsy, and many other companies experienced sudden spikes in activity that took their web services down in minutes. Today, determining how much capacity you need for handling traffic surges is still a common frustration of operations engineers and software developers. This hands-on guide provides the knowledge and tools you need to measure, deploy, and manage your web application infrastructure before you experience explosive growth. In this thoroughly updated edition, authors Arun Kejariwal (MZ) and John Allspaw provide a systematic, robust, and practical approach to capacity planning - rather than theoretical models - based on their own experiences and those of many colleagues in the industry. They address the vast sea change in web operations, especially cloud computing. Understand issues that arise on heavily trafficked websites or mobile apps; Explore how capacity fits into web/mobile app availability and performance; Use tools for measur ...
Practical Modern JavaScript
To get the most out of modern JavaScript, you need learn the latest features of its parent specification, ECMAScript 6 (ES6). This book provides a highly practical look at ES6, without getting lost in the specification or its implementation details. Armed with practical examples, author Nicolas Bevacqua shows you new ways to deal with asynchronous flow control, declare objects or functions, and create proxies or unique sets, among many other features. The first title in Bevacqua's Modular JavaScript series, Practical Modern JavaScript prepares JavaScript and Node.js developers for applied lessons in modular design, testing, and deployment in subsequent books. This book explains: How JavaScript and its standards development process have evolved; Essential ES6 changes, including arrow functions, destructuring, let and const; Class syntax for declaring object prototypes, and the new Symbol primitive; How to handle flow control with Promises, iterators, generators, and async function ...
To get the most out of modern JavaScript, you need learn the latest features of its parent specification, ECMAScript 6 (ES6). This book provides a highly practical look at ES6, without getting lost in the specification or its implementation details. Armed with practical examples, author Nicolas Bevacqua shows you new ways to deal with asynchronous flow control, declare objects or functions, and create proxies or unique sets, among many other features. The first title in Bevacqua's Modular JavaScript series, Practical Modern JavaScript prepares JavaScript and Node.js developers for applied lessons in modular design, testing, and deployment in subsequent books. This book explains: How JavaScript and its standards development process have evolved; Essential ES6 changes, including arrow functions, destructuring, let and const; Class syntax for declaring object prototypes, and the new Symbol primitive; How to handle flow control with Promises, iterators, generators, and async function ...
Zero Trust Networks
Perimeter defenses guarding your network aren't as secure as you might think. Hosts behind the firewall have no defenses of their own, so when a host in the "trusted" zone is breached, access to your data center is not far behind. This practical book introduces you to the zero trust model, a method that treats all hosts as if they're internet-facing, and considers the entire network to be compromised and hostile. Authors Evan Gilman and Doug Barth show you how zero trust lets you focus on building strong authentication, authorization, and encryption throughout, while providing compartmentalized access and better operational agility. You'll learn the architecture of a zero trust network, including how to build one using currently available technology. Understand how the zero trust model embeds security within the system's operation, rather than layering it on top; Examine the fundamental concepts at play in a zero trust network, including network agents and trust engines; Use exis ...
Perimeter defenses guarding your network aren't as secure as you might think. Hosts behind the firewall have no defenses of their own, so when a host in the "trusted" zone is breached, access to your data center is not far behind. This practical book introduces you to the zero trust model, a method that treats all hosts as if they're internet-facing, and considers the entire network to be compromised and hostile. Authors Evan Gilman and Doug Barth show you how zero trust lets you focus on building strong authentication, authorization, and encryption throughout, while providing compartmentalized access and better operational agility. You'll learn the architecture of a zero trust network, including how to build one using currently available technology. Understand how the zero trust model embeds security within the system's operation, rather than layering it on top; Examine the fundamental concepts at play in a zero trust network, including network agents and trust engines; Use exis ...
Advanced Analytics with Spark, 2nd Edition
In the second edition of this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example. Updated for Spark 2.1, this edition acts as an introduction to these techniques and other best practices in Spark programming. You'll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques - including classification, clustering, collaborative filtering, and anomaly detection - to fields such as genomics, security, and finance. If you have an entry-level understanding of machine learning and statistics, and you program in Java, Python, or Scala, you'll find the book's patterns useful for working on your own data applications. Familiarize yourself with the Spark programming model; Become comfortable within the Spark ec ...
In the second edition of this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example. Updated for Spark 2.1, this edition acts as an introduction to these techniques and other best practices in Spark programming. You'll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques - including classification, clustering, collaborative filtering, and anomaly detection - to fields such as genomics, security, and finance. If you have an entry-level understanding of machine learning and statistics, and you program in Java, Python, or Scala, you'll find the book's patterns useful for working on your own data applications. Familiarize yourself with the Spark programming model; Become comfortable within the Spark ec ...
Mobile App Development with Ionic 2
Learn how to build app store-ready hybrid apps with the Ionic 2, the framework built on top of Apache Cordova (formerly PhoneGap) and Angular. This practical guide shows you how to use Ionic's tools and services to develop apps with HTML, CSS, and TypeScript, rather than rely on platform-specific solutions found in Android, iOS, and Windows Phone. Author Chris Griffith takes you step-by-step through Ionic's powerful collection of UI components, and then helps you use it to build three cross-platform mobile apps. Whether you're new to this framework or have been working with Ionic 1, this book is ideal for beginning, intermediate, and advanced web developers. Understand what a hybrid mobile app is, and what comprises a basic Ionic application; Learn how Ionic leverages Apache Cordova, Angular, and TypeScript to create native mobile applications; Create a Firebase-enabled to-do application that stores data across multiple clients; Build a tab-based National Park explorer app with G ...
Learn how to build app store-ready hybrid apps with the Ionic 2, the framework built on top of Apache Cordova (formerly PhoneGap) and Angular. This practical guide shows you how to use Ionic's tools and services to develop apps with HTML, CSS, and TypeScript, rather than rely on platform-specific solutions found in Android, iOS, and Windows Phone. Author Chris Griffith takes you step-by-step through Ionic's powerful collection of UI components, and then helps you use it to build three cross-platform mobile apps. Whether you're new to this framework or have been working with Ionic 1, this book is ideal for beginning, intermediate, and advanced web developers. Understand what a hybrid mobile app is, and what comprises a basic Ionic application; Learn how Ionic leverages Apache Cordova, Angular, and TypeScript to create native mobile applications; Create a Firebase-enabled to-do application that stores data across multiple clients; Build a tab-based National Park explorer app with G ...
Spock: Up and Running
Most developers would agree that writing automated tests is a good idea, but writing good, well-structured tests is still an elusive skill for many. For Java and Groovy developers, however, there's good news. This practical guide shows you how to write concise and highly readable tests with Spock, the most innovative testing and specification framework for the JVM since JUnit. Author Rob Fletcher takes you from Spock basics to advanced topics, using fully worked integration examples. Through the course of this book, you'll build a simple web application - Squawker - that allows users to post short messages. You'll discover how much easier it is to write automated tests with Spock's straightforward and expressive language. Start by learning how to write simple unit tests; Understand the lifecycle of Spock specifications and feature methods; Dive into interaction testing, using Spock's intuitive syntax for dealing with mocks and stubs; Learn about parameterized tests - writing feat ...
Most developers would agree that writing automated tests is a good idea, but writing good, well-structured tests is still an elusive skill for many. For Java and Groovy developers, however, there's good news. This practical guide shows you how to write concise and highly readable tests with Spock, the most innovative testing and specification framework for the JVM since JUnit. Author Rob Fletcher takes you from Spock basics to advanced topics, using fully worked integration examples. Through the course of this book, you'll build a simple web application - Squawker - that allows users to post short messages. You'll discover how much easier it is to write automated tests with Spock's straightforward and expressive language. Start by learning how to write simple unit tests; Understand the lifecycle of Spock specifications and feature methods; Dive into interaction testing, using Spock's intuitive syntax for dealing with mocks and stubs; Learn about parameterized tests - writing feat ...