Google AdWords For Dummies, 2nd Edition
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. ...
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. ...
Project Management For Dummies, 3rd Edition
In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25% new and updated content, Project Management For Dummies, 3rd Edition introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'll learn how to organize, estimate, and schedule projects efficiently and effectively. You'll also discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software and by avoiding common problems that can trip up even the best project managers. ...
In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25% new and updated content, Project Management For Dummies, 3rd Edition introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'll learn how to organize, estimate, and schedule projects efficiently and effectively. You'll also discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software and by avoiding common problems that can trip up even the best project managers. ...
Mobile Marketing For Dummies
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. ...
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. ...
Google+ For Dummies, Portable Edition
Google+ is Google's new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it's easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy settings, chat, post, control who sees what, and much more. ...
Google+ is Google's new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it's easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy settings, chat, post, control who sees what, and much more. ...
Practical Intrusion Analysis
Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments. However, security practitioners have found little reliable, usable information about these new IDS/IPS technologies. In Practical Intrusion Analysis, one of the field's leading experts brings together these innovations for the first time and demonstrates how they can be used to analyze attacks, mitigate damage, and track attackers. ...
Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments. However, security practitioners have found little reliable, usable information about these new IDS/IPS technologies. In Practical Intrusion Analysis, one of the field's leading experts brings together these innovations for the first time and demonstrates how they can be used to analyze attacks, mitigate damage, and track attackers. ...
Mastering phpMyAdmin 3.4 for Effective MySQL Management
Mastering phpMyAdmin 3.4 for Effective MySQL Management is an easy-to-read, step-by-step practical guide that walks you through every facet of this legendary tool - phpMyAdmin - and takes you a step ahead in taking full advantage of its potential. This book is filled with illustrative examples that will help you understand every phpMyAdmin feature in detail. This is the official guide to this popular MySQL web interface. It starts with installing and configuring phpMyAdmin, including the phpMyAdmin Configuration Storage, which is the key to its advanced features. This is followed by configuring authentication in phpMyAdmin and setting parameters that influence the interface as a whole. ...
Mastering phpMyAdmin 3.4 for Effective MySQL Management is an easy-to-read, step-by-step practical guide that walks you through every facet of this legendary tool - phpMyAdmin - and takes you a step ahead in taking full advantage of its potential. This book is filled with illustrative examples that will help you understand every phpMyAdmin feature in detail. This is the official guide to this popular MySQL web interface. It starts with installing and configuring phpMyAdmin, including the phpMyAdmin Configuration Storage, which is the key to its advanced features. This is followed by configuring authentication in phpMyAdmin and setting parameters that influence the interface as a whole. ...
Oracle SOA Suite 11g Administrator's Handbook
Oracle SOA Suite 11g is the backbone of messaging and application integration in a service-oriented architecture. An application administrator is responsible for an end-to-end administration and management of the infrastructure. Understanding the underlying components, services, and configuration and their relations to each other is necessary to effectively administer the Oracle SOA Suite 11g environment. Due to its sheer size, administering Oracle SOA Suite 11g is a daunting task. This book provides detailed explanations of all the core administrative and management activities around Oracle SOA Suite. It includes compact information for end-to-end administration of Oracle SOA Suite 11g. It delves into advanced topics such as silent installs, cloning, backup and recovery and high availability installations. ...
Oracle SOA Suite 11g is the backbone of messaging and application integration in a service-oriented architecture. An application administrator is responsible for an end-to-end administration and management of the infrastructure. Understanding the underlying components, services, and configuration and their relations to each other is necessary to effectively administer the Oracle SOA Suite 11g environment. Due to its sheer size, administering Oracle SOA Suite 11g is a daunting task. This book provides detailed explanations of all the core administrative and management activities around Oracle SOA Suite. It includes compact information for end-to-end administration of Oracle SOA Suite 11g. It delves into advanced topics such as silent installs, cloning, backup and recovery and high availability installations. ...
Python Cookbook, 3rd Edition
If you need help writing programs in Python 3, or want to update older Python 2 code, this book is just the ticket. Packed with practical recipes written and tested with Python 3.3, this unique cookbook is for experienced Python programmers who want to focus on modern tools and idioms. Inside, you'll find complete recipes for more than a dozen topics, covering the core Python language as well as tasks common to a wide variety of application domains. Each recipe contains code samples you can use in your projects right away, along with a discussion about how and why the solution works. ...
If you need help writing programs in Python 3, or want to update older Python 2 code, this book is just the ticket. Packed with practical recipes written and tested with Python 3.3, this unique cookbook is for experienced Python programmers who want to focus on modern tools and idioms. Inside, you'll find complete recipes for more than a dozen topics, covering the core Python language as well as tasks common to a wide variety of application domains. Each recipe contains code samples you can use in your projects right away, along with a discussion about how and why the solution works. ...
DotNetNuke 5.4 Cookbook
DotNetNuke is a powerful and flexible content management system for building websites. It comes with many features for publishing content including tools to create Blogs, Banner Advertising, News Feeds, and much more. But setting up a fully featured website and customizing a complete content management system using the open source DotNetNuke package can be challenging. There are multiple pieces involved and each piece must be correct for the whole to work. The recipes in this book will safely navigate you around the obstacles and have your own full-featured website using the DotNetNuke CMS with blogs, forums, wikis, user security, and much more up and running in no time. This book will also help you to build your own custom modules using VB.Net and restyle them with your own custom skins. ...
DotNetNuke is a powerful and flexible content management system for building websites. It comes with many features for publishing content including tools to create Blogs, Banner Advertising, News Feeds, and much more. But setting up a fully featured website and customizing a complete content management system using the open source DotNetNuke package can be challenging. There are multiple pieces involved and each piece must be correct for the whole to work. The recipes in this book will safely navigate you around the obstacles and have your own full-featured website using the DotNetNuke CMS with blogs, forums, wikis, user security, and much more up and running in no time. This book will also help you to build your own custom modules using VB.Net and restyle them with your own custom skins. ...
Microsoft XNA Unleashed
Microsoft XNA Unleashed provides comprehensive coverage and solid instruction on how to leverage the XNA Framework to create high quality games for Windows and the Xbox 360. The author shows you how to take full advantage of the many features the XNA Framework provides; you will learn the intricacies of important tasks such as adding sound and music to games, as well as creating, loading, and texturing 3D objects. In addition to providing coverage of 2D programming, the author shows you how to create sophisticated 3D games. All the important topics such as physics, artificial intelligence, and special effects are covered in detail. ...
Microsoft XNA Unleashed provides comprehensive coverage and solid instruction on how to leverage the XNA Framework to create high quality games for Windows and the Xbox 360. The author shows you how to take full advantage of the many features the XNA Framework provides; you will learn the intricacies of important tasks such as adding sound and music to games, as well as creating, loading, and texturing 3D objects. In addition to providing coverage of 2D programming, the author shows you how to create sophisticated 3D games. All the important topics such as physics, artificial intelligence, and special effects are covered in detail. ...