The Conversion Code, 2nd Edition
In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, 2nd Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales; Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; Stop chasing leads and start attracting clients with amazing marketing and clever ads; Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone ...
In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, 2nd Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales; Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; Stop chasing leads and start attracting clients with amazing marketing and clever ads; Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone ...
The Professional Agile Leader
To leverage the immense opportunities associated with accelerating change, organizations need teams capable of trying new ideas quickly, learning from their experiences, and adapting based on that learning. Helping these teams to grow and thrive requires agile leaders who support, inspire, and encourage, and who can leave behind the management skills of directing, monitoring, and rewarding or punishing. The Professional Agile Leader is a realistic, practical guide, written by experienced agile leaders who share their collective experiences in helping agile leaders to grow responsive and adaptive teams. They structure powerful lessons around a case study based on decades of experience helping agile leaders achieve and sustain agile transformation. Best of all, they never settle for high-level hand-waving-they show you how it's really done. Reignite once-successful organizations that have lost their way; Form cross-functional teams and empower them with purpose; Learn to let go, as ...
To leverage the immense opportunities associated with accelerating change, organizations need teams capable of trying new ideas quickly, learning from their experiences, and adapting based on that learning. Helping these teams to grow and thrive requires agile leaders who support, inspire, and encourage, and who can leave behind the management skills of directing, monitoring, and rewarding or punishing. The Professional Agile Leader is a realistic, practical guide, written by experienced agile leaders who share their collective experiences in helping agile leaders to grow responsive and adaptive teams. They structure powerful lessons around a case study based on decades of experience helping agile leaders achieve and sustain agile transformation. Best of all, they never settle for high-level hand-waving-they show you how it's really done. Reignite once-successful organizations that have lost their way; Form cross-functional teams and empower them with purpose; Learn to let go, as ...
Learn Enough JavaScript to Be Dangerous
JavaScript plays a key role in modern software development, not only because it is the only language that runs inside virtually all web browsers, but also because it has become widely used for back-end and general-purpose development as well. Although JavaScript is a big language, you don't need to learn "everything" about it to get started, just how to use it efficiently to solve real problems. In Learn Enough JavaScript to Be Dangerous, renowned instructor Michael Hartl teaches the specific concepts, skills, and approaches you need to be professionally productive. Even if you've never programmed before, Hartl helps you quickly build technical sophistication and master the lore you need to succeed. Treating JavaScript as a general-purpose language right from the start, Hartl offers examples for creating dynamic effects in browsers and for writing scripts and modules using Node.js. Focused exercises help you internalize what matters, without wasting time on details pros don't care a ...
JavaScript plays a key role in modern software development, not only because it is the only language that runs inside virtually all web browsers, but also because it has become widely used for back-end and general-purpose development as well. Although JavaScript is a big language, you don't need to learn "everything" about it to get started, just how to use it efficiently to solve real problems. In Learn Enough JavaScript to Be Dangerous, renowned instructor Michael Hartl teaches the specific concepts, skills, and approaches you need to be professionally productive. Even if you've never programmed before, Hartl helps you quickly build technical sophistication and master the lore you need to succeed. Treating JavaScript as a general-purpose language right from the start, Hartl offers examples for creating dynamic effects in browsers and for writing scripts and modules using Node.js. Focused exercises help you internalize what matters, without wasting time on details pros don't care a ...
Deploying Windows 10
Get a head start deploying Windows 10 - with tips and best practices from experts in the field. This guide shows you how to deploy Windows 10 in an automated way without impacting end users by leveraging System Center Configuration Manager, which is the most used product to deploy Microsoft operating systems in the industry today. Windows 10 represents a major paradigm shift for Microsoft and the Windows ecosystem in general as we modernize the platform by introducing "as a service" capabilities. Hundreds of millions of devices are already running Windows 10 today. Businesses are beginning to evaluate the new capabilities of Windows 10, including Windows as a service, as part of their deployment plans. With Windows 7 recently transitioning into extended support, businesses need to begin planning for the future of their Windows operating system environment. Although there are many aspects to consider in managing a Windows device, one of the essential early stages of the lifecycle ...
Get a head start deploying Windows 10 - with tips and best practices from experts in the field. This guide shows you how to deploy Windows 10 in an automated way without impacting end users by leveraging System Center Configuration Manager, which is the most used product to deploy Microsoft operating systems in the industry today. Windows 10 represents a major paradigm shift for Microsoft and the Windows ecosystem in general as we modernize the platform by introducing "as a service" capabilities. Hundreds of millions of devices are already running Windows 10 today. Businesses are beginning to evaluate the new capabilities of Windows 10, including Windows as a service, as part of their deployment plans. With Windows 7 recently transitioning into extended support, businesses need to begin planning for the future of their Windows operating system environment. Although there are many aspects to consider in managing a Windows device, one of the essential early stages of the lifecycle ...
Open Workbook of Cryptology
Everyone needs a little cryptology. The problem with crypto is that it has a reputation of being very hard and mysterious, as well as very easy to get wrong. While there are aspects of crypto that are connected to quite modern and complex theories - such as number theory, an old and deep branch of mathematics; complexity theory, a new(er) and subtle branch of computer science; and even quantum computation, a quite new wrinkle on a 100 year-old version of physics which is famously counter-intuitive - that are not particularly friendly to the novice, much of the over-all framing of crypto is perfectly easy to comprehend and to use. We contend, further, that this straightforward comprehension of the important basics of cryptology is most easily acquired by actually working with cryptographic primitives, by doing actual coding projects to implement, or use others' implementations of, basic cryptographic ideas. That is the subject of this book. This version uses Python and some ...
Everyone needs a little cryptology. The problem with crypto is that it has a reputation of being very hard and mysterious, as well as very easy to get wrong. While there are aspects of crypto that are connected to quite modern and complex theories - such as number theory, an old and deep branch of mathematics; complexity theory, a new(er) and subtle branch of computer science; and even quantum computation, a quite new wrinkle on a 100 year-old version of physics which is famously counter-intuitive - that are not particularly friendly to the novice, much of the over-all framing of crypto is perfectly easy to comprehend and to use. We contend, further, that this straightforward comprehension of the important basics of cryptology is most easily acquired by actually working with cryptographic primitives, by doing actual coding projects to implement, or use others' implementations of, basic cryptographic ideas. That is the subject of this book. This version uses Python and some ...
Becoming an Enterprise Django Developer
Django is a powerful framework but choosing the right add-ons that match the scale and scope of your enterprise projects can be tricky. This book will help you explore the multifarious options available for enterprise Django development. Countless organizations are already using Django and more migrating to it, unleashing the power of Python with many different packages and dependencies, including AI technologies. This practical guide will help you understand practices, blueprints, and design decisions to put Django to work the way you want it to. You'll learn various ways in which data can be rendered onto a page and discover the power of Django for large-scale production applications. Starting with the basics of getting an enterprise project up and running, you'll get to grips with maintaining the project throughout its lifecycle while learning what the Django application lifecycle is. By the end of this book, you'll have learned how to build and deploy a Django project to the ...
Django is a powerful framework but choosing the right add-ons that match the scale and scope of your enterprise projects can be tricky. This book will help you explore the multifarious options available for enterprise Django development. Countless organizations are already using Django and more migrating to it, unleashing the power of Python with many different packages and dependencies, including AI technologies. This practical guide will help you understand practices, blueprints, and design decisions to put Django to work the way you want it to. You'll learn various ways in which data can be rendered onto a page and discover the power of Django for large-scale production applications. Starting with the basics of getting an enterprise project up and running, you'll get to grips with maintaining the project throughout its lifecycle while learning what the Django application lifecycle is. By the end of this book, you'll have learned how to build and deploy a Django project to the ...
Data Engineering with Alteryx
Alteryx is a GUI-based development platform for data analytic applications. Data Engineering with Alteryx will help you leverage Alteryx's code-free aspects which increase development speed while still enabling you to make the most of the code-based skills you have. This book will teach you the principles of DataOps and how they can be used with the Alteryx software stack. You'll build data pipelines with Alteryx Designer and incorporate the error handling and data validation needed for reliable datasets. Next, you'll take the data pipeline from raw data, transform it into a robust dataset, and publish it to Alteryx Server following a continuous integration process. By the end of this Alteryx book, you'll be able to build systems for validating datasets, monitoring workflow performance, managing access, and promoting the use of your data sources. ...
Alteryx is a GUI-based development platform for data analytic applications. Data Engineering with Alteryx will help you leverage Alteryx's code-free aspects which increase development speed while still enabling you to make the most of the code-based skills you have. This book will teach you the principles of DataOps and how they can be used with the Alteryx software stack. You'll build data pipelines with Alteryx Designer and incorporate the error handling and data validation needed for reliable datasets. Next, you'll take the data pipeline from raw data, transform it into a robust dataset, and publish it to Alteryx Server following a continuous integration process. By the end of this Alteryx book, you'll be able to build systems for validating datasets, monitoring workflow performance, managing access, and promoting the use of your data sources. ...
Adobe Illustrator for Creative Professionals
Adobe Illustrator is a vector-based art tool for visual creatives. It is an industry-standard tool that helps you take a design from concept to completion, including the process of peer collaboration and client feedback. Complete with step-by-step explanations of essential concepts and practical examples, you'll begin to build confidence as you master the methods of successful illustrators in the industry by exploring crucial tools and techniques of Adobe Illustrator. You'll learn how to create objects using different tools and methods while assigning varied attributes and appearances. Throughout the book, you'll strengthen your skills in developing structures for maintaining organization as your illustration grows. By the end of this Adobe Illustrator book, you'll have gained the confidence you need to not only create content in the desired format and for the right audience but also build eye-catching vector art based on solid design principles. ...
Adobe Illustrator is a vector-based art tool for visual creatives. It is an industry-standard tool that helps you take a design from concept to completion, including the process of peer collaboration and client feedback. Complete with step-by-step explanations of essential concepts and practical examples, you'll begin to build confidence as you master the methods of successful illustrators in the industry by exploring crucial tools and techniques of Adobe Illustrator. You'll learn how to create objects using different tools and methods while assigning varied attributes and appearances. Throughout the book, you'll strengthen your skills in developing structures for maintaining organization as your illustration grows. By the end of this Adobe Illustrator book, you'll have gained the confidence you need to not only create content in the desired format and for the right audience but also build eye-catching vector art based on solid design principles. ...
Data Protection for the Hybrid Cloud
If you are responsible for architecting and designing the backup strategy for your organization, especially if you're looking for ways to incorporate cloud backup into your business continuity scenarios, this book is for you. With the increasing trends in virtualization as well as the move to the pubic cloud, IT organizations are headed toward a world where data and applications run in on-premises private clouds as well as in the public cloud. This has key implications for data protection strategy, and it is important to choose the solution that provides the same level of data protection you have afforded so far while allowing you to harness the power of the public cloud. We will cover how the Azure Backup service has evolved into a first-class platform-as-a-service (PaaS) service in Microsoft Azure that integrates with the on-premises enterprise class backup product, System Center Data Protection Manager (DPM), to provide a seamless hybrid cloud backup solution. Current backup prod ...
If you are responsible for architecting and designing the backup strategy for your organization, especially if you're looking for ways to incorporate cloud backup into your business continuity scenarios, this book is for you. With the increasing trends in virtualization as well as the move to the pubic cloud, IT organizations are headed toward a world where data and applications run in on-premises private clouds as well as in the public cloud. This has key implications for data protection strategy, and it is important to choose the solution that provides the same level of data protection you have afforded so far while allowing you to harness the power of the public cloud. We will cover how the Azure Backup service has evolved into a first-class platform-as-a-service (PaaS) service in Microsoft Azure that integrates with the on-premises enterprise class backup product, System Center Data Protection Manager (DPM), to provide a seamless hybrid cloud backup solution. Current backup prod ...
The Definitive Guide to Jakarta Faces in Jakarta EE 10, 2nd Edition
Learn and master the new features in the new Eclipse Jakarta Faces (formerly JavaServer Faces or JSF) web framework in this definitive guide written by two of the driving forces of the Faces project and the co-creators of the OmniFaces library. Authors Bauke Scholtz and Arjan Tijms take you through real-world examples that demonstrate how these new features are used with other APIs in Jakarta EE. You'll see the new and exciting ways Jakarta Faces applications can use to communicate between a client and a server, such as using WebSockets, invoking bean methods directly from Ajax, executing client-side JavaScript when Ajax calls complete, and more Along the way you'll broaden your knowledge of Faces components and web APIs best practices, and learn a great deal about the internals of Faces and the design decisions that have been made when building the Faces API. For example, you'll see what artefacts are now CDI injectable, how CDI changed Faces internally, and what some of the caveat ...
Learn and master the new features in the new Eclipse Jakarta Faces (formerly JavaServer Faces or JSF) web framework in this definitive guide written by two of the driving forces of the Faces project and the co-creators of the OmniFaces library. Authors Bauke Scholtz and Arjan Tijms take you through real-world examples that demonstrate how these new features are used with other APIs in Jakarta EE. You'll see the new and exciting ways Jakarta Faces applications can use to communicate between a client and a server, such as using WebSockets, invoking bean methods directly from Ajax, executing client-side JavaScript when Ajax calls complete, and more Along the way you'll broaden your knowledge of Faces components and web APIs best practices, and learn a great deal about the internals of Faces and the design decisions that have been made when building the Faces API. For example, you'll see what artefacts are now CDI injectable, how CDI changed Faces internally, and what some of the caveat ...