Local Online Advertising For Dummies
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. ...
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. ...
Facebook & Twitter For Seniors For Dummies
People over 55 were the fastest-growing user group on Facebook in the first half of 2009, and they're flocking to Twitter at a faster rate than their under-20 grandchildren. From basic information about establishing an Internet connection to rediscovering old friends, sharing messages and photos, and keeping in touch instantly with Twitter, this book by online expert Marsha Collier helps seniors jump right into social media. Facebook & Twitter For Seniors For Dummies supplies everything seniors need to function confidently on these two social media platforms. ...
People over 55 were the fastest-growing user group on Facebook in the first half of 2009, and they're flocking to Twitter at a faster rate than their under-20 grandchildren. From basic information about establishing an Internet connection to rediscovering old friends, sharing messages and photos, and keeping in touch instantly with Twitter, this book by online expert Marsha Collier helps seniors jump right into social media. Facebook & Twitter For Seniors For Dummies supplies everything seniors need to function confidently on these two social media platforms. ...
Mobile Web Design For Dummies
With the popularity of Internet access via cell phones and other mobile devices, Web designers now have to consider as many as eight operating systems, several browsers, and a slew of new devices as they plan a new site, a new interface, or a new sub-site. This easy-to-follow friendly book guides you through this brave new world with a clear look at the fundamentals and offers practical techniques and tricks you may not have considered. ...
With the popularity of Internet access via cell phones and other mobile devices, Web designers now have to consider as many as eight operating systems, several browsers, and a slew of new devices as they plan a new site, a new interface, or a new sub-site. This easy-to-follow friendly book guides you through this brave new world with a clear look at the fundamentals and offers practical techniques and tricks you may not have considered. ...
Excel 2013 All-in-One For Dummies
As the standard for spreadsheet applications, Excel is used worldwide - but it's not always user-friendly. However, in the hands of veteran bestselling author Greg Harvey, Excel gets a whole lot easier to understand! This handy all-in-one guide covers all the essentials, the new features, how to analyze data with Excel, and much more. The featured minibooks address Excel basics, worksheet design, formulas and functions, worksheet collaboration and review, charts and graphics, data management, data analysis, and Excel and VBA. Whether you're an Excel newbie or a veteran user to wants to get familiar with the latest version, Excel 2013 All-in-One For Dummies has everything you need to know. ...
As the standard for spreadsheet applications, Excel is used worldwide - but it's not always user-friendly. However, in the hands of veteran bestselling author Greg Harvey, Excel gets a whole lot easier to understand! This handy all-in-one guide covers all the essentials, the new features, how to analyze data with Excel, and much more. The featured minibooks address Excel basics, worksheet design, formulas and functions, worksheet collaboration and review, charts and graphics, data management, data analysis, and Excel and VBA. Whether you're an Excel newbie or a veteran user to wants to get familiar with the latest version, Excel 2013 All-in-One For Dummies has everything you need to know. ...
PowerPoint 2013 For Dummies
PowerPoint, the number one presentation software, has been revised and improved with the introduction of Microsoft Office 2013. With this all-new, full-color book by your side, you will learn how to take full advantage of all of PowerPoint's powerful and dynamic capabilities. Bestselling veteran For Dummies, author Doug Lowe breaks it all down so that you can create a powerful and effective slideshow presentation with the new wide-screen theme and variant that incorporates videos, pictures, and shapes, and allows you to create customized icons using powerful tools. PowerPoint 2013 For Dummies points you to the power of this updated application so that you can create effective and impressive presentations. ...
PowerPoint, the number one presentation software, has been revised and improved with the introduction of Microsoft Office 2013. With this all-new, full-color book by your side, you will learn how to take full advantage of all of PowerPoint's powerful and dynamic capabilities. Bestselling veteran For Dummies, author Doug Lowe breaks it all down so that you can create a powerful and effective slideshow presentation with the new wide-screen theme and variant that incorporates videos, pictures, and shapes, and allows you to create customized icons using powerful tools. PowerPoint 2013 For Dummies points you to the power of this updated application so that you can create effective and impressive presentations. ...
RFID For Dummies
RFID allows pallets and products to be scanned at a greater distance and with less effort than barcode scanning, offering superior supply-chain management efficiencies. Covers the business case for RFID, pilot programs, timelines and strategies for site assessments and deployments, testing guidelines, privacy and regulatory issues, and more. ...
RFID allows pallets and products to be scanned at a greater distance and with less effort than barcode scanning, offering superior supply-chain management efficiencies. Covers the business case for RFID, pilot programs, timelines and strategies for site assessments and deployments, testing guidelines, privacy and regulatory issues, and more. ...
Creating Web Pages For Dummies, 9th Edition
It's easy to design, build, and post a Web page with Google Page Creator or CoffeeCup HTML Editor, but a friendly guide still comes in handy. Creating Web Pages For Dummies, 9th Edition introduces you to Web design software and online page-building tools, and walks you through the process in record time. Like its previous editions, this book gives you the skinny on getting Web pages up and running with the least amount of hassle. But not just ho-hum Web pages! ...
It's easy to design, build, and post a Web page with Google Page Creator or CoffeeCup HTML Editor, but a friendly guide still comes in handy. Creating Web Pages For Dummies, 9th Edition introduces you to Web design software and online page-building tools, and walks you through the process in record time. Like its previous editions, this book gives you the skinny on getting Web pages up and running with the least amount of hassle. But not just ho-hum Web pages! ...
Business Innovation For Dummies
Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities. ...
Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities. ...
Photoshop Elements 11 All-in-One For Dummies
Photoshop Elements is the top selling consumer photo editing software and Adobe continues to add innovative features that allow digital photo enthusiasts to do it all. This value-packed reference combines nine content-rich minibooks in one complete package. User-friendly and detailed, it covers the key features and tools that beginner and experienced users need to create high-quality images for print, e-mail, and the web using the latest release of Photoshop Elements: Photoshop Elements 11. Presented in full color, this resource goes beyond the basics of the application and is undoubtedly the most comprehensive Elements book on the market. ...
Photoshop Elements is the top selling consumer photo editing software and Adobe continues to add innovative features that allow digital photo enthusiasts to do it all. This value-packed reference combines nine content-rich minibooks in one complete package. User-friendly and detailed, it covers the key features and tools that beginner and experienced users need to create high-quality images for print, e-mail, and the web using the latest release of Photoshop Elements: Photoshop Elements 11. Presented in full color, this resource goes beyond the basics of the application and is undoubtedly the most comprehensive Elements book on the market. ...
Harnessing Green IT
Harnessing Green IT: Principles and Practices examines various ways of making computing and information systems greener - environmentally sustainable -, as well as several means of using Information Technology (IT) as a tool and an enabler to improve the environmental sustainability. The book focuses on both greening of IT and greening by IT - complimentary approaches to attaining environmental sustainability. In a single volume, it comprehensively covers several key aspects of Green IT - green technologies, design, standards, maturity models, strategies and adoption -, and presents a clear approach to greening IT encompassing green use, green disposal, green design, and green manufacturing. It also illustrates how to strategically apply green IT in practice in several areas. ...
Harnessing Green IT: Principles and Practices examines various ways of making computing and information systems greener - environmentally sustainable -, as well as several means of using Information Technology (IT) as a tool and an enabler to improve the environmental sustainability. The book focuses on both greening of IT and greening by IT - complimentary approaches to attaining environmental sustainability. In a single volume, it comprehensively covers several key aspects of Green IT - green technologies, design, standards, maturity models, strategies and adoption -, and presents a clear approach to greening IT encompassing green use, green disposal, green design, and green manufacturing. It also illustrates how to strategically apply green IT in practice in several areas. ...