Powering Content
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engagi ...
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engagi ...
Advanced Analytics with Spark, 2nd Edition
In the second edition of this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example. Updated for Spark 2.1, this edition acts as an introduction to these techniques and other best practices in Spark programming. You'll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques - including classification, clustering, collaborative filtering, and anomaly detection - to fields such as genomics, security, and finance. If you have an entry-level understanding of machine learning and statistics, and you program in Java, Python, or Scala, you'll find the book's patterns useful for working on your own data applications. Familiarize yourself with the Spark programming model; Become comfortable within the Spark ec ...
In the second edition of this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example. Updated for Spark 2.1, this edition acts as an introduction to these techniques and other best practices in Spark programming. You'll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques - including classification, clustering, collaborative filtering, and anomaly detection - to fields such as genomics, security, and finance. If you have an entry-level understanding of machine learning and statistics, and you program in Java, Python, or Scala, you'll find the book's patterns useful for working on your own data applications. Familiarize yourself with the Spark programming model; Become comfortable within the Spark ec ...
Java 9 Dependency Injection
Dependency Injection (DI) is a design pattern that allows us to remove the hard-coded dependencies and make our application loosely coupled, extendable, and maintainable. We can implement DI to move the dependency resolution from compile-time to runtime. This book will be your one stop guide to write loosely coupled code using the latest features of Java 9 with frameworks such as Spring 5 and Google Guice. We begin by explaining what DI is and teaching you about IoC containers. Then you'll learn about object compositions and their role in DI. You'll find out how to build a modular application and learn how to use DI to focus your efforts on the business logic unique to your application and let the framework handle the infrastructure work to put it all together. Moving on, you'll gain knowledge of Java 9's new features and modular framework and how DI works in Java 9. Next, we'll explore Spring and Guice, the popular frameworks for DI. You'll see how to define injection keys and c ...
Dependency Injection (DI) is a design pattern that allows us to remove the hard-coded dependencies and make our application loosely coupled, extendable, and maintainable. We can implement DI to move the dependency resolution from compile-time to runtime. This book will be your one stop guide to write loosely coupled code using the latest features of Java 9 with frameworks such as Spring 5 and Google Guice. We begin by explaining what DI is and teaching you about IoC containers. Then you'll learn about object compositions and their role in DI. You'll find out how to build a modular application and learn how to use DI to focus your efforts on the business logic unique to your application and let the framework handle the infrastructure work to put it all together. Moving on, you'll gain knowledge of Java 9's new features and modular framework and how DI works in Java 9. Next, we'll explore Spring and Guice, the popular frameworks for DI. You'll see how to define injection keys and c ...
Spring Microservices in Action
Microservices break up your code into small, distributed, and independent services that require careful forethought and design. Fortunately, Spring Boot and Spring Cloud simplify your microservice applications, just as the Spring Framework simplifies enterprise Java development. Spring Boot removes the boilerplate code involved with writing a REST-based service. Spring Cloud provides a suite of tools for the discovery, routing, and deployment of microservices to the enterprise and the cloud. Spring Microservices in Action teaches you how to build microservice-based applications using Java and the Spring platform. You'll learn to do microservice design as you build and deploy your first Spring Cloud application. Throughout the book, carefully selected real-life examples expose microservice-based patterns for configuring, routing, scaling, and deploying your services. You'll see how Spring's intuitive tooling can help augment and refactor existing applications with microservices. ...
Microservices break up your code into small, distributed, and independent services that require careful forethought and design. Fortunately, Spring Boot and Spring Cloud simplify your microservice applications, just as the Spring Framework simplifies enterprise Java development. Spring Boot removes the boilerplate code involved with writing a REST-based service. Spring Cloud provides a suite of tools for the discovery, routing, and deployment of microservices to the enterprise and the cloud. Spring Microservices in Action teaches you how to build microservice-based applications using Java and the Spring platform. You'll learn to do microservice design as you build and deploy your first Spring Cloud application. Throughout the book, carefully selected real-life examples expose microservice-based patterns for configuring, routing, scaling, and deploying your services. You'll see how Spring's intuitive tooling can help augment and refactor existing applications with microservices. ...
Product Leadership
In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics; Best approaches for g ...
In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics; Best approaches for g ...
CorelDRAW X8, 12th Edition
This thoroughly revised guide offers complete coverage of CorelDraw X8, including the revamped interface and brand-new features. CorelDRAW X8: The Official Guide shows anyone - from a beginner to an experienced illustrator - how to create top-drawer commercial graphics and exquisite artwork. You will learn to draw photorealistic illustrations, use shortcuts to create complex art, lay out text like a pro, add special effects, and transform 2D objects into 3D graphics. The book features tips for printing high-quality work that matches what you've designed on your monitor. Work in the customizable interface redesigned to reflect Windows Metro style; Explore and understand the software's menus, palettes, and dockers; Lay out brochures, flyers, and other multi-page documents; Add paragraph, artistic, and custom-shaped text to your designs; Search the Content Exchange for fonts, vector patterns, background designs, and the Get More docker; Use the Perspective, Extrude, Smear, Twirl, Attra ...
This thoroughly revised guide offers complete coverage of CorelDraw X8, including the revamped interface and brand-new features. CorelDRAW X8: The Official Guide shows anyone - from a beginner to an experienced illustrator - how to create top-drawer commercial graphics and exquisite artwork. You will learn to draw photorealistic illustrations, use shortcuts to create complex art, lay out text like a pro, add special effects, and transform 2D objects into 3D graphics. The book features tips for printing high-quality work that matches what you've designed on your monitor. Work in the customizable interface redesigned to reflect Windows Metro style; Explore and understand the software's menus, palettes, and dockers; Lay out brochures, flyers, and other multi-page documents; Add paragraph, artistic, and custom-shaped text to your designs; Search the Content Exchange for fonts, vector patterns, background designs, and the Get More docker; Use the Perspective, Extrude, Smear, Twirl, Attra ...
Communications Receivers, 4th Edition
This thoroughly updated guide offers comprehensive explanations of the science behind today's radio receivers along with practical guidance on designing, constructing, and maintaining real-world communications systems. You will explore system planning, antennas and antenna coupling, amplifiers and gain control, filters, mixers, demodulation, digital communication, and the latest software defined radio (SDR) technology. Written by a team of telecommunication experts, Communications Receivers: Principles and Design, Fourth Edition, features technical illustrations, schematic diagrams, and detailed examples. Basic radio considerations; Radio receiver characteristics; Receiver system planning; Receiver implementation considerations; RF and baseband techniques for Software-Defined Radios; Transceiver SDR considerations; Antennas and antenna coupling; Mixers; Frequency sources and control; Ancillary receiver circuits; Performance measurement. ...
This thoroughly updated guide offers comprehensive explanations of the science behind today's radio receivers along with practical guidance on designing, constructing, and maintaining real-world communications systems. You will explore system planning, antennas and antenna coupling, amplifiers and gain control, filters, mixers, demodulation, digital communication, and the latest software defined radio (SDR) technology. Written by a team of telecommunication experts, Communications Receivers: Principles and Design, Fourth Edition, features technical illustrations, schematic diagrams, and detailed examples. Basic radio considerations; Radio receiver characteristics; Receiver system planning; Receiver implementation considerations; RF and baseband techniques for Software-Defined Radios; Transceiver SDR considerations; Antennas and antenna coupling; Mixers; Frequency sources and control; Ancillary receiver circuits; Performance measurement. ...
The Tao of Microservices
An application, even a complex one, can be designed as a system of independent components, each of which handles a single responsibility. Individual microservices are easy for small teams without extensive knowledge of the entire system design to build and maintain. Microservice applications rely on modern patterns like asynchronous, message-based communication, and they can be optimized to work well in cloud and container-centric environments. The Tao of Microservices guides you on the path to understanding and building microservices. Based on the invaluable experience of microservices guru Richard Rodger, this book exposes the thinking behind microservice designs. You'll master individual concepts like asynchronous messaging, service APIs, and encapsulation as you learn to apply microservices architecture to real-world projects. Along the way, you'll dig deep into detailed case studies with source code and documentation and explore best practices for team development, planning for ...
An application, even a complex one, can be designed as a system of independent components, each of which handles a single responsibility. Individual microservices are easy for small teams without extensive knowledge of the entire system design to build and maintain. Microservice applications rely on modern patterns like asynchronous, message-based communication, and they can be optimized to work well in cloud and container-centric environments. The Tao of Microservices guides you on the path to understanding and building microservices. Based on the invaluable experience of microservices guru Richard Rodger, this book exposes the thinking behind microservice designs. You'll master individual concepts like asynchronous messaging, service APIs, and encapsulation as you learn to apply microservices architecture to real-world projects. Along the way, you'll dig deep into detailed case studies with source code and documentation and explore best practices for team development, planning for ...
RESTful Web API Design with Node.js 10, 3rd Edition
When building RESTful services, it is really important to choose the right framework. Node.js, with its asynchronous, event-driven architecture, is exactly the right choice for building RESTful APIs. This third edition of RESTful Web API Design with Node.js 10 will teach you to create scalable and rich RESTful applications based on the Node.js platform. You will be introduced to the latest NPM package handler and understand how to use it to customize your RESTful development process. You will begin by understanding the key principle that makes an HTTP application a RESTful-enabled application. After writing a simple HTTP request handler, you will create and test Node.js modules using automated tests and mock objects; explore using the NoSQL database, MongoDB, to store data; and get to grips with using self-descriptive URLs. You'll learn to set accurate HTTP status codes along with understanding how to keep your applications backward-compatible. Also, while implementing a full-fledge ...
When building RESTful services, it is really important to choose the right framework. Node.js, with its asynchronous, event-driven architecture, is exactly the right choice for building RESTful APIs. This third edition of RESTful Web API Design with Node.js 10 will teach you to create scalable and rich RESTful applications based on the Node.js platform. You will be introduced to the latest NPM package handler and understand how to use it to customize your RESTful development process. You will begin by understanding the key principle that makes an HTTP application a RESTful-enabled application. After writing a simple HTTP request handler, you will create and test Node.js modules using automated tests and mock objects; explore using the NoSQL database, MongoDB, to store data; and get to grips with using self-descriptive URLs. You'll learn to set accurate HTTP status codes along with understanding how to keep your applications backward-compatible. Also, while implementing a full-fledge ...
Hands-on Machine Learning with JavaScript
In over 20 years of existence, JavaScript has been pushing beyond the boundaries of web evolution with proven existence on servers, embedded devices, Smart TVs, IoT, Smart Cars, and more. Today, with the added advantage of machine learning research and support for JS libraries, JavaScript makes your browsers smarter than ever with the ability to learn patterns and reproduce them to become a part of innovative products and applications. Hands-on Machine Learning with JavaScript presents various avenues of machine learning in a practical and objective way, and helps implement them using the JavaScript language. Predicting behaviors, analyzing feelings, grouping data, and building neural models are some of the skills you will build from this book. You will learn how to train your machine learning models and work with different kinds of data. During this journey, you will come across use cases such as face detection, spam filtering, recommendation systems, character recognition, and mor ...
In over 20 years of existence, JavaScript has been pushing beyond the boundaries of web evolution with proven existence on servers, embedded devices, Smart TVs, IoT, Smart Cars, and more. Today, with the added advantage of machine learning research and support for JS libraries, JavaScript makes your browsers smarter than ever with the ability to learn patterns and reproduce them to become a part of innovative products and applications. Hands-on Machine Learning with JavaScript presents various avenues of machine learning in a practical and objective way, and helps implement them using the JavaScript language. Predicting behaviors, analyzing feelings, grouping data, and building neural models are some of the skills you will build from this book. You will learn how to train your machine learning models and work with different kinds of data. During this journey, you will come across use cases such as face detection, spam filtering, recommendation systems, character recognition, and mor ...