The Facebook Marketing Book
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. ...
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. ...
Tapworthy
So you've got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dollop of personality. Tapworthy takes you from concept to polished interface design with plain-spoken principles and a rich collection of visual examples for designing exceptional interfaces for the iPhone and iPod Touch. ...
So you've got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dollop of personality. Tapworthy takes you from concept to polished interface design with plain-spoken principles and a rich collection of visual examples for designing exceptional interfaces for the iPhone and iPod Touch. ...
SEO Warrior
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. This book serves as a tutorial, and as a reference guide for implementing effective SEO techniques. ...
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. This book serves as a tutorial, and as a reference guide for implementing effective SEO techniques. ...
sendmail, 4th Edition
A classic O'Reilly title since 1993, sendmail now covers Versions 8.10 through 8.14 of this email routing program, including dozens of new features, options, and macros. This edition also takes a more nuts-and-bolts approach than its predecessors. It includes both an administration handbook and a reference guide that provide you with clear options for installing, configuring and managing sendmail's latest versions and companion programs. ...
A classic O'Reilly title since 1993, sendmail now covers Versions 8.10 through 8.14 of this email routing program, including dozens of new features, options, and macros. This edition also takes a more nuts-and-bolts approach than its predecessors. It includes both an administration handbook and a reference guide that provide you with clear options for installing, configuring and managing sendmail's latest versions and companion programs. ...
Security Power Tools
What if you could sit down with some of the most talented security engineers in the world and ask any network security question you wanted? Security Power Tools lets you do exactly that! Members of Juniper Networks' Security Engineering team and a few guest experts reveal how to use, tweak, and push the most popular network security applications, utilities, and tools available using Windows, Linux, Mac OS X, and Unix platforms. ...
What if you could sit down with some of the most talented security engineers in the world and ask any network security question you wanted? Security Power Tools lets you do exactly that! Members of Juniper Networks' Security Engineering team and a few guest experts reveal how to use, tweak, and push the most popular network security applications, utilities, and tools available using Windows, Linux, Mac OS X, and Unix platforms. ...
Ruby Best Practices
Ruby Best Practices is for programmers who want to use Ruby the way Rubyists do. Written by the developer of the Ruby project Prawn (prawn.majesticseacreature.com), this concise book explains how to design beautiful APIs and domain-specific languages, work with functional programming ideas and techniques that can simplify your code and make you more productive, write code that's readable and expressive, and much more. It's the perfect companion to The Ruby Programming Language. ...
Ruby Best Practices is for programmers who want to use Ruby the way Rubyists do. Written by the developer of the Ruby project Prawn (prawn.majesticseacreature.com), this concise book explains how to design beautiful APIs and domain-specific languages, work with functional programming ideas and techniques that can simplify your code and make you more productive, write code that's readable and expressive, and much more. It's the perfect companion to The Ruby Programming Language. ...
Scaling MongoDB
Create a MongoDB cluster that will to grow to meet the needs of your application. With this short and concise ebook, you'll get guidelines for setting up and using clusters to store a large volume of data, and learn how to access the data efficiently. In the process, you'll understand how to make your application work with a distributed database system. ...
Create a MongoDB cluster that will to grow to meet the needs of your application. With this short and concise ebook, you'll get guidelines for setting up and using clusters to store a large volume of data, and learn how to access the data efficiently. In the process, you'll understand how to make your application work with a distributed database system. ...
Ruby Cookbook
From data structures and algorithms, to integration with cutting-edge technologies, the Ruby Cookbook has something for every programmer. When you need to solve a problem, don't reinvent the wheel: look it up in the Cookbook. ...
From data structures and algorithms, to integration with cutting-edge technologies, the Ruby Cookbook has something for every programmer. When you need to solve a problem, don't reinvent the wheel: look it up in the Cookbook. ...
SQL and Relational Theory
Understanding SQL's underlying theory is the best way to guarantee that your SQL code is correct and your database schema is robust and maintainable. In SQL and Relational Theory, author C.J. Date demonstrates how you can apply relational theory directly to your use of SQL, with numerous examples and clear explanations of the reasoning behind them. Anyone with a modest to advanced background in SQL will benefit from the many insights in this book. ...
Understanding SQL's underlying theory is the best way to guarantee that your SQL code is correct and your database schema is robust and maintainable. In SQL and Relational Theory, author C.J. Date demonstrates how you can apply relational theory directly to your use of SQL, with numerous examples and clear explanations of the reasoning behind them. Anyone with a modest to advanced background in SQL will benefit from the many insights in this book. ...
SOA in Practice
Service-oriented architecture (SOA) is finally becoming a concrete discipline rather than a hopeful collection of cloud charts. This book demonstrates how SOA can simplify the creation of large-scale applications, whether your project involves a large set of Web Services-based components, or is a means to connect legacy applications to more modern business processes. SOA in Practice explains how -- and whether -- SOA fits your needs. ...
Service-oriented architecture (SOA) is finally becoming a concrete discipline rather than a hopeful collection of cloud charts. This book demonstrates how SOA can simplify the creation of large-scale applications, whether your project involves a large set of Web Services-based components, or is a means to connect legacy applications to more modern business processes. SOA in Practice explains how -- and whether -- SOA fits your needs. ...