The Customer-Driven Culture: A Microsoft Story
If you're striving to make products and services that your customers will love, then you'll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them. To meet today's challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture. With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers' needs. It's a uniquely ...
If you're striving to make products and services that your customers will love, then you'll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them. To meet today's challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture. With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers' needs. It's a uniquely ...
Designing Interfaces, 3rd Edition
Designing good application interfaces isn't easy now that companies need to create compelling, seamless user experiences across an exploding number of channels, screens, and contexts. In this updated third edition, you'll learn how to navigate through the maze of design options. By capturing UI best practices as design patterns, this best-selling book provides solutions to common design problems. You'll learn patterns for mobile apps, web applications, and desktop software. Each pattern contains full-color examples and practical design advice you can apply immediately. Experienced designers can use this guide as an idea sourcebook, and novices will find a road map to the world of interface and interaction design. Understand your users before you start designing; Build your software's structure so it makes sense to users; Design components to help users complete tasks on any device; Learn how to promote wayfinding in your software; Place elements to guide users to information and ...
Designing good application interfaces isn't easy now that companies need to create compelling, seamless user experiences across an exploding number of channels, screens, and contexts. In this updated third edition, you'll learn how to navigate through the maze of design options. By capturing UI best practices as design patterns, this best-selling book provides solutions to common design problems. You'll learn patterns for mobile apps, web applications, and desktop software. Each pattern contains full-color examples and practical design advice you can apply immediately. Experienced designers can use this guide as an idea sourcebook, and novices will find a road map to the world of interface and interaction design. Understand your users before you start designing; Build your software's structure so it makes sense to users; Design components to help users complete tasks on any device; Learn how to promote wayfinding in your software; Place elements to guide users to information and ...
Advanced Deep Learning with Python
In order to build robust deep learning systems, you'll need to understand everything from how neural networks work to training CNN models. In this book, you'll discover newly developed deep learning models, methodologies used in the domain, and their implementation based on areas of application. You'll start by understanding the building blocks and the math behind neural networks, and then move on to CNNs and their advanced applications in computer vision. You'll also learn to apply the most popular CNN architectures in object detection and image segmentation. Further on, you'll focus on variational autoencoders and GANs. You'll then use neural networks to extract sophisticated vector representations of words, before going on to cover various types of recurrent networks, such as LSTM and GRU. You'll even explore the attention mechanism to process sequential data without the help of recurrent neural networks (RNNs). Later, you'll use graph neural networks for processing structured da ...
In order to build robust deep learning systems, you'll need to understand everything from how neural networks work to training CNN models. In this book, you'll discover newly developed deep learning models, methodologies used in the domain, and their implementation based on areas of application. You'll start by understanding the building blocks and the math behind neural networks, and then move on to CNNs and their advanced applications in computer vision. You'll also learn to apply the most popular CNN architectures in object detection and image segmentation. Further on, you'll focus on variational autoencoders and GANs. You'll then use neural networks to extract sophisticated vector representations of words, before going on to cover various types of recurrent networks, such as LSTM and GRU. You'll even explore the attention mechanism to process sequential data without the help of recurrent neural networks (RNNs). Later, you'll use graph neural networks for processing structured da ...
Laws of UX
An understanding of psychology - specifically the psychology behind how users behave and interact with digital interfaces - is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You'll learn: How aesthetically pleasing design creates positive responses; The principles from psychology most useful for designers; How these psychology principles relate to UX heuristics; Predictive models including Fitts's law, Jakob's law, and Hick's law; Ethical i ...
An understanding of psychology - specifically the psychology behind how users behave and interact with digital interfaces - is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You'll learn: How aesthetically pleasing design creates positive responses; The principles from psychology most useful for designers; How these psychology principles relate to UX heuristics; Predictive models including Fitts's law, Jakob's law, and Hick's law; Ethical i ...
Unlocking Blockchain on Azure
Design, architect, and build Blockchain applications with Azure in industrial scenarios to revolutionize conventional processes and data security. This book will empower you to build better decentralized applications that have stronger encryption, better architectures, and effective deployment structures over the cloud. You'll start with an overview of Blockchain, distributed networks, Azure components in Blockchain, such as Azure Workbench, and independent Blockchain-as-a-service solutions. Next, you'll move on to aspects of Blockchain transactions where the author discusses encryption and distribution along with practical examples. You'll cover permissioned Blockchains and distributed ledgers with the help of use cases of financial institutions, followed by code and development aspects of smart contracts. Here, you will learn how to utilise the templates provided by Azure Resource Manager to quickly develop an Ethereum-based smart contract. Further, you will go through Blockcha ...
Design, architect, and build Blockchain applications with Azure in industrial scenarios to revolutionize conventional processes and data security. This book will empower you to build better decentralized applications that have stronger encryption, better architectures, and effective deployment structures over the cloud. You'll start with an overview of Blockchain, distributed networks, Azure components in Blockchain, such as Azure Workbench, and independent Blockchain-as-a-service solutions. Next, you'll move on to aspects of Blockchain transactions where the author discusses encryption and distribution along with practical examples. You'll cover permissioned Blockchains and distributed ledgers with the help of use cases of financial institutions, followed by code and development aspects of smart contracts. Here, you will learn how to utilise the templates provided by Azure Resource Manager to quickly develop an Ethereum-based smart contract. Further, you will go through Blockcha ...
Graph Databases, 2nd Edition
Discover how graph databases can help you manage and query highly connected data. With this practical book, you'll learn how to design and implement a graph database that brings the power of graphs to bear on a broad range of problem domains. Whether you want to speed up your response to user queries or build a database that can adapt as your business evolves, this book shows you how to apply the schema-free graph model to real-world problems. This second edition includes new code samples and diagrams, using the latest Neo4j syntax, as well as information on new functionality. Learn how different organizations are using graph databases to outperform their competitors. With this book's data modeling, query, and code examples, you'll quickly be able to implement your own solution. Model data with the Cypher query language and property graph model; Learn best practices and common pitfalls when modeling with graphs; Plan and implement a graph database solution in test-driven fashion ...
Discover how graph databases can help you manage and query highly connected data. With this practical book, you'll learn how to design and implement a graph database that brings the power of graphs to bear on a broad range of problem domains. Whether you want to speed up your response to user queries or build a database that can adapt as your business evolves, this book shows you how to apply the schema-free graph model to real-world problems. This second edition includes new code samples and diagrams, using the latest Neo4j syntax, as well as information on new functionality. Learn how different organizations are using graph databases to outperform their competitors. With this book's data modeling, query, and code examples, you'll quickly be able to implement your own solution. Model data with the Cypher query language and property graph model; Learn best practices and common pitfalls when modeling with graphs; Plan and implement a graph database solution in test-driven fashion ...
The Data Science Design Manual
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy-to-read text ideally serves the needs of undergraduate and early graduate students embarking on an "Introduction to Data Science" course. It reveals how this discipline sits at the intersection of statistics, computer science, and machine learning, with a distinct heft and character of its own. Pra ...
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy-to-read text ideally serves the needs of undergraduate and early graduate students embarking on an "Introduction to Data Science" course. It reveals how this discipline sits at the intersection of statistics, computer science, and machine learning, with a distinct heft and character of its own. Pra ...
Storytelling in Design
With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it's still important to understand where people are in their journey if you're to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you'll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design; Explore how traditional storytelling principles, tools, and methods relate to key product design aspects; Understand how purposeful storytelling helps tell the right story and move people into action; Use storytelling p ...
With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it's still important to understand where people are in their journey if you're to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you'll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design; Explore how traditional storytelling principles, tools, and methods relate to key product design aspects; Understand how purposeful storytelling helps tell the right story and move people into action; Use storytelling p ...
Analytical Skills for AI and Data Science
While several market-leading companies have successfully transformed their business models by following data- and AI-driven paths, the vast majority have yet to reap the benefits. How can your business and analytics units gain a competitive advantage by capturing the full potential of this predictive revolution? This practical guide presents a battle-tested end-to-end method to help you translate business decisions into tractable prescriptive solutions using data and AI as fundamental inputs. Author Daniel Vaughan shows data scientists, analytics practitioners, and others interested in using AI to transform their businesses not only how to ask the right questions but also how to generate value using modern AI technologies and decision-making principles. You'll explore several use cases common to many enterprises, complete with examples you can apply when working to solve your own issues. Break business decisions into stages that can be tackled using different skills from the anal ...
While several market-leading companies have successfully transformed their business models by following data- and AI-driven paths, the vast majority have yet to reap the benefits. How can your business and analytics units gain a competitive advantage by capturing the full potential of this predictive revolution? This practical guide presents a battle-tested end-to-end method to help you translate business decisions into tractable prescriptive solutions using data and AI as fundamental inputs. Author Daniel Vaughan shows data scientists, analytics practitioners, and others interested in using AI to transform their businesses not only how to ask the right questions but also how to generate value using modern AI technologies and decision-making principles. You'll explore several use cases common to many enterprises, complete with examples you can apply when working to solve your own issues. Break business decisions into stages that can be tackled using different skills from the anal ...
Responsive Web Design with HTML5 and CSS, 3rd Edition
Responsive Web Design with HTML5 and CSS, Third Edition is a renewed and extended version of one of the most comprehensive and bestselling books on the latest HTML5 and CSS tools and techniques for responsive web design. Written in the author's signature friendly and informal style, this edition covers all the newest developments and improvements in responsive web design including better user accessibility, variable fonts and font loading, CSS Scroll Snap, and much, much more. With a new chapter dedicated to CSS Grid, you will understand how it differs from the Flexbox layout mechanism and when you should use one over the other. Furthermore, you will acquire practical knowledge of SVG, writing accessible HTML markup, creating stunning aesthetics and effects with CSS, applying transitions, transformations, and animations, integrating media queries, and more. The book concludes by exploring some exclusive tips and approaches for front-end development from the author. By the end ...
Responsive Web Design with HTML5 and CSS, Third Edition is a renewed and extended version of one of the most comprehensive and bestselling books on the latest HTML5 and CSS tools and techniques for responsive web design. Written in the author's signature friendly and informal style, this edition covers all the newest developments and improvements in responsive web design including better user accessibility, variable fonts and font loading, CSS Scroll Snap, and much, much more. With a new chapter dedicated to CSS Grid, you will understand how it differs from the Flexbox layout mechanism and when you should use one over the other. Furthermore, you will acquire practical knowledge of SVG, writing accessible HTML markup, creating stunning aesthetics and effects with CSS, applying transitions, transformations, and animations, integrating media queries, and more. The book concludes by exploring some exclusive tips and approaches for front-end development from the author. By the end ...