The Social Media Marketing Book
Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine which networks fit your marketing program, and learn the techniques necessary to measure results and track return on investment. ...
Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine which networks fit your marketing program, and learn the techniques necessary to measure results and track return on investment. ...
The Ruby Programming Language
Bestselling author David Flanagan teams up with Ruby creator Yukihiro "Matz" Matsumoto and writer/cartoonist/programmer why the lucky stiff to bring you the authoritative guide to Ruby. Covering versions 1.9 and 1.8, this book helps you learn Ruby's lexical structure, primary expressions, conditionals, syntax, classes, the data it manipulates, and more. For experienced programmers who want to look at this language in depth, this guide is invaluable. ...
Bestselling author David Flanagan teams up with Ruby creator Yukihiro "Matz" Matsumoto and writer/cartoonist/programmer why the lucky stiff to bring you the authoritative guide to Ruby. Covering versions 1.9 and 1.8, this book helps you learn Ruby's lexical structure, primary expressions, conditionals, syntax, classes, the data it manipulates, and more. For experienced programmers who want to look at this language in depth, this guide is invaluable. ...
The Productive Programmer
Anyone who develops software for a living needs a proven way to produce it better, faster, and cheaper. The Productive Programmer offers critical timesaving and productivity tools that you can adopt right away, no matter what platform you use. Master developer Neal Ford details ten valuable practices that will help you elude common traps, improve your code, and become more valuable to your team. ...
Anyone who develops software for a living needs a proven way to produce it better, faster, and cheaper. The Productive Programmer offers critical timesaving and productivity tools that you can adopt right away, no matter what platform you use. Master developer Neal Ford details ten valuable practices that will help you elude common traps, improve your code, and become more valuable to your team. ...
The Myths of Innovation
How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today. ...
How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today. ...
The Geek Atlas
With this unique traveler's guide, you'll learn about 128 destinations around the world where discoveries in science, mathematics, or technology occurred or is happening now. Travel to Munich to see the world's largest science museum, watch Foucault's pendulum swinging in Paris, ponder a descendant of Newton's apple tree at Trinity College, Cambridge, and more. Each site in The Geek Atlas focuses on discoveries or inventions, and includes information about the people and the science behind them. ...
With this unique traveler's guide, you'll learn about 128 destinations around the world where discoveries in science, mathematics, or technology occurred or is happening now. Travel to Munich to see the world's largest science museum, watch Foucault's pendulum swinging in Paris, ponder a descendant of Newton's apple tree at Trinity College, Cambridge, and more. Each site in The Geek Atlas focuses on discoveries or inventions, and includes information about the people and the science behind them. ...
The Facebook Marketing Book
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. ...
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. ...
Database Nation
As the 21st century begins, advances in technology endanger our privacy in ways never before imagined. This newly revised update of the popular hardcover edition, Database Nation: The Death of Privacy in the 21st Century, is the compelling account of how invasive technologies will affect our lives in the coming years. It's a timely, far-reaching, entertaining, and thought-provoking look at the serious threats to privacy facing us today. ...
As the 21st century begins, advances in technology endanger our privacy in ways never before imagined. This newly revised update of the popular hardcover edition, Database Nation: The Death of Privacy in the 21st Century, is the compelling account of how invasive technologies will affect our lives in the coming years. It's a timely, far-reaching, entertaining, and thought-provoking look at the serious threats to privacy facing us today. ...
C# 3.0 Design Patterns
Want to speed up the development of your .NET applications? Tackle common programming problems with C# design patterns. This guide explains what design patterns are and why they're used, with tables and guidelines to help you choose one pattern over another, and plenty of case studies to illustrate how each pattern is used in practice. C# 3.0 features are introduced by example and summarized for easy reference. ...
Want to speed up the development of your .NET applications? Tackle common programming problems with C# design patterns. This guide explains what design patterns are and why they're used, with tables and guidelines to help you choose one pattern over another, and plenty of case studies to illustrate how each pattern is used in practice. C# 3.0 features are introduced by example and summarized for easy reference. ...
Beautiful Data
With this insightful book, you'll learn from the best data practitioners in the field just how wide-ranging -- and beautiful -- working with data can be. Join 39 contributors as they explain how they developed simple and elegant solutions on projects ranging from the Mars lander to a Radiohead video. ...
With this insightful book, you'll learn from the best data practitioners in the field just how wide-ranging -- and beautiful -- working with data can be. Join 39 contributors as they explain how they developed simple and elegant solutions on projects ranging from the Mars lander to a Radiohead video. ...
Beautiful Architecture
What are the ingredients of robust, elegant, flexible, and maintainable software architecture? Beautiful Architecture answers this question through a collection of intriguing essays from more than a dozen of today's leading software designers and architects. In each essay, contributors present a notable software architecture, and analyze what makes it innovative and ideal for its purpose. ...
What are the ingredients of robust, elegant, flexible, and maintainable software architecture? Beautiful Architecture answers this question through a collection of intriguing essays from more than a dozen of today's leading software designers and architects. In each essay, contributors present a notable software architecture, and analyze what makes it innovative and ideal for its purpose. ...