Powering Content
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engagi ...
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engagi ...
Augmented Human
Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR's current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user's everyday experiences. In this book, Dr. Helen Papagiannis - a world-leading expert in the field - introduces you to AR: how it's evolving, where the opportunities are, and where it's headed. If you're a designer, developer, entrepreneur, student, educator, business leader, artist, or simply curious about AR's possibilities, this insightful guide explains how you can become involved with an exciting, fast-moving technology. Computer vision, machine learning, cameras, sensors, and wearables change the way you see the world; Haptic technology syncs what you see with how something feels; Augmented sound and hearables alter the way you listen to your environment; Digital smell and taste augment the way you share and receive information; New approaches to storytelling ...
Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR's current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user's everyday experiences. In this book, Dr. Helen Papagiannis - a world-leading expert in the field - introduces you to AR: how it's evolving, where the opportunities are, and where it's headed. If you're a designer, developer, entrepreneur, student, educator, business leader, artist, or simply curious about AR's possibilities, this insightful guide explains how you can become involved with an exciting, fast-moving technology. Computer vision, machine learning, cameras, sensors, and wearables change the way you see the world; Haptic technology syncs what you see with how something feels; Augmented sound and hearables alter the way you listen to your environment; Digital smell and taste augment the way you share and receive information; New approaches to storytelling ...
The Art of Capacity Planning, 2nd Edition
In their early days, Twitter, Flickr, Etsy, and many other companies experienced sudden spikes in activity that took their web services down in minutes. Today, determining how much capacity you need for handling traffic surges is still a common frustration of operations engineers and software developers. This hands-on guide provides the knowledge and tools you need to measure, deploy, and manage your web application infrastructure before you experience explosive growth. In this thoroughly updated edition, authors Arun Kejariwal (MZ) and John Allspaw provide a systematic, robust, and practical approach to capacity planning - rather than theoretical models - based on their own experiences and those of many colleagues in the industry. They address the vast sea change in web operations, especially cloud computing. Understand issues that arise on heavily trafficked websites or mobile apps; Explore how capacity fits into web/mobile app availability and performance; Use tools for measur ...
In their early days, Twitter, Flickr, Etsy, and many other companies experienced sudden spikes in activity that took their web services down in minutes. Today, determining how much capacity you need for handling traffic surges is still a common frustration of operations engineers and software developers. This hands-on guide provides the knowledge and tools you need to measure, deploy, and manage your web application infrastructure before you experience explosive growth. In this thoroughly updated edition, authors Arun Kejariwal (MZ) and John Allspaw provide a systematic, robust, and practical approach to capacity planning - rather than theoretical models - based on their own experiences and those of many colleagues in the industry. They address the vast sea change in web operations, especially cloud computing. Understand issues that arise on heavily trafficked websites or mobile apps; Explore how capacity fits into web/mobile app availability and performance; Use tools for measur ...
Zero Trust Networks
Perimeter defenses guarding your network aren't as secure as you might think. Hosts behind the firewall have no defenses of their own, so when a host in the "trusted" zone is breached, access to your data center is not far behind. This practical book introduces you to the zero trust model, a method that treats all hosts as if they're internet-facing, and considers the entire network to be compromised and hostile. Authors Evan Gilman and Doug Barth show you how zero trust lets you focus on building strong authentication, authorization, and encryption throughout, while providing compartmentalized access and better operational agility. You'll learn the architecture of a zero trust network, including how to build one using currently available technology. Understand how the zero trust model embeds security within the system's operation, rather than layering it on top; Examine the fundamental concepts at play in a zero trust network, including network agents and trust engines; Use exis ...
Perimeter defenses guarding your network aren't as secure as you might think. Hosts behind the firewall have no defenses of their own, so when a host in the "trusted" zone is breached, access to your data center is not far behind. This practical book introduces you to the zero trust model, a method that treats all hosts as if they're internet-facing, and considers the entire network to be compromised and hostile. Authors Evan Gilman and Doug Barth show you how zero trust lets you focus on building strong authentication, authorization, and encryption throughout, while providing compartmentalized access and better operational agility. You'll learn the architecture of a zero trust network, including how to build one using currently available technology. Understand how the zero trust model embeds security within the system's operation, rather than layering it on top; Examine the fundamental concepts at play in a zero trust network, including network agents and trust engines; Use exis ...
Advanced Analytics with Spark, 2nd Edition
In the second edition of this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example. Updated for Spark 2.1, this edition acts as an introduction to these techniques and other best practices in Spark programming. You'll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques - including classification, clustering, collaborative filtering, and anomaly detection - to fields such as genomics, security, and finance. If you have an entry-level understanding of machine learning and statistics, and you program in Java, Python, or Scala, you'll find the book's patterns useful for working on your own data applications. Familiarize yourself with the Spark programming model; Become comfortable within the Spark ec ...
In the second edition of this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example. Updated for Spark 2.1, this edition acts as an introduction to these techniques and other best practices in Spark programming. You'll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques - including classification, clustering, collaborative filtering, and anomaly detection - to fields such as genomics, security, and finance. If you have an entry-level understanding of machine learning and statistics, and you program in Java, Python, or Scala, you'll find the book's patterns useful for working on your own data applications. Familiarize yourself with the Spark programming model; Become comfortable within the Spark ec ...
Agile Data Science 2.0
Data science teams looking to turn research into useful analytics applications require not only the right tools, but also the right approach if they're to succeed. With the revised second edition of this hands-on guide, up-and-coming data scientists will learn how to use the Agile Data Science development methodology to build data applications with Python, Apache Spark, Kafka, and other tools. Author Russell Jurney demonstrates how to compose a data platform for building, deploying, and refining analytics applications with Apache Kafka, MongoDB, ElasticSearch, d3.js, scikit-learn, and Apache Airflow. You'll learn an iterative approach that lets you quickly change the kind of analysis you're doing, depending on what the data is telling you. Publish data science work as a web application, and affect meaningful change in your organization. Build value from your data in a series of agile sprints, using the data-value pyramid; Extract features for statistical models from a single data ...
Data science teams looking to turn research into useful analytics applications require not only the right tools, but also the right approach if they're to succeed. With the revised second edition of this hands-on guide, up-and-coming data scientists will learn how to use the Agile Data Science development methodology to build data applications with Python, Apache Spark, Kafka, and other tools. Author Russell Jurney demonstrates how to compose a data platform for building, deploying, and refining analytics applications with Apache Kafka, MongoDB, ElasticSearch, d3.js, scikit-learn, and Apache Airflow. You'll learn an iterative approach that lets you quickly change the kind of analysis you're doing, depending on what the data is telling you. Publish data science work as a web application, and affect meaningful change in your organization. Build value from your data in a series of agile sprints, using the data-value pyramid; Extract features for statistical models from a single data ...
Mobile App Development with Ionic 2
Learn how to build app store-ready hybrid apps with the Ionic 2, the framework built on top of Apache Cordova (formerly PhoneGap) and Angular. This practical guide shows you how to use Ionic's tools and services to develop apps with HTML, CSS, and TypeScript, rather than rely on platform-specific solutions found in Android, iOS, and Windows Phone. Author Chris Griffith takes you step-by-step through Ionic's powerful collection of UI components, and then helps you use it to build three cross-platform mobile apps. Whether you're new to this framework or have been working with Ionic 1, this book is ideal for beginning, intermediate, and advanced web developers. Understand what a hybrid mobile app is, and what comprises a basic Ionic application; Learn how Ionic leverages Apache Cordova, Angular, and TypeScript to create native mobile applications; Create a Firebase-enabled to-do application that stores data across multiple clients; Build a tab-based National Park explorer app with G ...
Learn how to build app store-ready hybrid apps with the Ionic 2, the framework built on top of Apache Cordova (formerly PhoneGap) and Angular. This practical guide shows you how to use Ionic's tools and services to develop apps with HTML, CSS, and TypeScript, rather than rely on platform-specific solutions found in Android, iOS, and Windows Phone. Author Chris Griffith takes you step-by-step through Ionic's powerful collection of UI components, and then helps you use it to build three cross-platform mobile apps. Whether you're new to this framework or have been working with Ionic 1, this book is ideal for beginning, intermediate, and advanced web developers. Understand what a hybrid mobile app is, and what comprises a basic Ionic application; Learn how Ionic leverages Apache Cordova, Angular, and TypeScript to create native mobile applications; Create a Firebase-enabled to-do application that stores data across multiple clients; Build a tab-based National Park explorer app with G ...
Learning HTTP/2
What can your organization gain by adopting HTTP/2? How about faster, simpler, and more robust websites and applications? This practical guide demonstrates how the latest version of the Hypertext Transfer Protocol can dramatically improve website and application performance. You'll take a deep dive into HTTP/2 details, and learn how this updated protocol is changing the web landscape. HTTP/1.1 has been the primary means of communicating data across the web for the past 20 years, but the level of interaction today has gone well beyond what people envisioned in 1997. With this book, authors Stephen Ludin and Javier Garza show you how HTTP/2 will help speed the execution of modern sites and applications. Performance challenges that led to the HTTP upgrade; HTTP/2 in a nutshell, including benefits and transition methods; Existing best practices and hacks to improve web performance; HTTP/2 support for browsers, servers, proxies, and content delivery networks; How the performance of si ...
What can your organization gain by adopting HTTP/2? How about faster, simpler, and more robust websites and applications? This practical guide demonstrates how the latest version of the Hypertext Transfer Protocol can dramatically improve website and application performance. You'll take a deep dive into HTTP/2 details, and learn how this updated protocol is changing the web landscape. HTTP/1.1 has been the primary means of communicating data across the web for the past 20 years, but the level of interaction today has gone well beyond what people envisioned in 1997. With this book, authors Stephen Ludin and Javier Garza show you how HTTP/2 will help speed the execution of modern sites and applications. Performance challenges that led to the HTTP upgrade; HTTP/2 in a nutshell, including benefits and transition methods; Existing best practices and hacks to improve web performance; HTTP/2 support for browsers, servers, proxies, and content delivery networks; How the performance of si ...
Think Perl 6
Want to learn how to program and think like a computer scientist? This practical guide gets you started on your programming journey with the help of Perl 6, the younger sister of the popular Perl programming language. Ideal for beginners, this hands-on book includes over 100 exercises with multiple solutions, and more than 1,000 code examples so you can quickly practice what you learn. Experienced programmers - especially those who know Perl 5 - will also benefit. Divided into two parts, Think Perl 6 starts with basic concepts that every programmer needs to know, and then focuses on different programming paradigms and some more advanced programming techniques. With two semesters worth of lessons, this book is the perfect teaching tool for computer science beginners in colleges and universities. Learn basic concepts including variables, expressions, statements, functions, conditionals, recursion, and loops; Understand commonly used basic data structures and the most useful algorit ...
Want to learn how to program and think like a computer scientist? This practical guide gets you started on your programming journey with the help of Perl 6, the younger sister of the popular Perl programming language. Ideal for beginners, this hands-on book includes over 100 exercises with multiple solutions, and more than 1,000 code examples so you can quickly practice what you learn. Experienced programmers - especially those who know Perl 5 - will also benefit. Divided into two parts, Think Perl 6 starts with basic concepts that every programmer needs to know, and then focuses on different programming paradigms and some more advanced programming techniques. With two semesters worth of lessons, this book is the perfect teaching tool for computer science beginners in colleges and universities. Learn basic concepts including variables, expressions, statements, functions, conditionals, recursion, and loops; Understand commonly used basic data structures and the most useful algorit ...
Mastering Feature Engineering
Feature engineering is essential to applied machine learning, but using domain knowledge to strengthen your predictive models can be difficult and expensive. To help fill the information gap on feature engineering, this complete hands-on guide teaches beginning-to-intermediate data scientists how to work with this widely practiced but little discussed topic. Author Alice Zheng explains common practices and mathematical principles to help engineer features for new data and tasks. If you understand basic machine learning concepts like supervised and unsupervised learning, you're ready to get started. Not only will you learn how to implement feature engineering in a systematic and principled way, you'll also learn how to practice better data science. ...
Feature engineering is essential to applied machine learning, but using domain knowledge to strengthen your predictive models can be difficult and expensive. To help fill the information gap on feature engineering, this complete hands-on guide teaches beginning-to-intermediate data scientists how to work with this widely practiced but little discussed topic. Author Alice Zheng explains common practices and mathematical principles to help engineer features for new data and tasks. If you understand basic machine learning concepts like supervised and unsupervised learning, you're ready to get started. Not only will you learn how to implement feature engineering in a systematic and principled way, you'll also learn how to practice better data science. ...