Magento Search Engine OptimizationMagento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without visitors, you'll struggle to make significant sales. By increasing your website traffic through SEO and implementing a few simple conversion rate optimization techniques, it's possible to see a dramatic growth in revenue through your website.
Starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo. This book will show you how to maximize Search Engine Optimization for your shop website as well as how to implement and incorporate SEO-enhancing techniques and features, layering them progressively into your Magento shop site. ...
Learning Shell Scripting with ZshZsh has become incredibly popular in recent times and reasonably so; the shell boasts some really great features such as command completion, filename generation, and history sharing among instances of the shell. Learning to use them to your advantage will prove to be really valuable and will save you from lots of tedious and overly-complex tasks.
This hands-on guide will show you how to configure and use zsh for work and daily tasks. It provides a clear introduction to the more powerful features of the shell such as globbing and completion. This book will help you take advantage of the real power behind the UNIX shell on both desktops and servers through real-world examples. ...
HTML5 FoundationsThis book takes you beyond the pre-fab themes and basic website building tools found in most HTML books to show you how to transform plain words and static images into amazing websites that draw users in and make them want to stay. Combining equal parts how-to instruction and inspiration-along with dozens of stunning, full-color illustrations-this book gets you up and running in no time, with everything you need to create fully-customized sites featuring all the razzle-dazzle and dynamic content that make the difference between a functional website and a brilliant one. And, like all the books in the Treehouse series, HTML5 Foundations outfits you with everything you need to expand your skill set and broaden your professional horizons. ...
CSS3 FoundationsHtml is fun when you're first learning how to use it to build a website. But when you add CSS (Cascading Style Sheets) to the mix, the experience—and your web pages—become magical. CSS3 Foundations takes you beyond the pre-fab themes and simple site-building tools found in most books, and provides you with the knowledge and tools you need to turn humdrum words and images into dazzling websites that draw visitors in and make them want to stay.
Like all the books in the Treehouse series, CSS3 Foundations is designed to help you expand your skill set and broaden your professional horizons, whether you're a hobbyist looking to go pro, a freelancer who wants to expand your client base, or an entrepreneur who want to know how to create a website fully customized for your company and your market niche. ...
The Essential R ReferenceThe cross-platform, open source language R provides powerful tools for data analysis and reporting, but its complexities can be a bit daunting. To use the built-in help system, you must know the command names the vocabulary and grammar of R. This book contains more than 400 command names arranged by topic, with plenty of examples, related commands, and cross-references. It's the quintessential resource for R beginners and veterans alike. ...
Idea to iPhoneHave a great idea for an app but don't know how to build one? No problem. Even if programming your TV remote control is a major challenge, the amazing simple process outlined in this book will have you creating brilliant apps for the iPhone, iPad and iPod touch in no time--guranteed.
Already have an app but don't know how to storm it up the charts? Problem solved.
Armed with app expert Carla White's proven marketing tips you may soon be joining the ranks of people worldwide who have turned their apps passions into apps fortunes. ...
Lean Customer DevelopmentHow do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. ...
Implementing Samba 4Samba is a drop-in replacement for the heart of the thousands and thousands of networks that run on Microsoft Windows domain controllers. Now with a compatible Active Directory implementation, it will definitely put its name inside every datacenter that wants a cost reduction for the Open Source solutions, without losing the security, stability, and flexibility of any resilient solution.
Implementing Samba 4 starts off with installing dependencies and building the Samba 4 software, deploying it as an Active Directory Domain Controller, and enabling the reader to understand the different roles the software can play on the network. This book looks at the Samba 4 Server roles, and breaks down the mystery and confusion that surrounds each role. ...
Rails 4 Application DevelopmentRails is a rapidly moving, open source, web development framework, and keeping up to speed with it is a big task. You might have already built applications using it, but there have been significant changes in the syntax and semantic of the Rails framework in the latest upgrade.
Rails 4 Application Development Hotshot shows you how to build the most popular types of applications using Rails 4, and highlights new ways to do things. The book also closely follows lots of the best practices, gems, and popular solutions already known to the community, and tracks the changes in these. This book brings new ideas to refactor and restructure code to make it perform better in production, and enables you to write production-ready code. ...
Mastering Magento Theme DesignThis book explores Magento theme design, from basic theme structures to an advanced options panel, and provides you with the advanced knowledge that you need on the frontend of this great CMS.
The book starts with an overview of best practices for Magento theming and explores the field of theme development, starting from the home page all the way through to mobile optimization, analyzing advanced Magento applications such as widgets and modules. You will learn how to change the look and feel of the Magento backend to adapt it to your company's brand identity. The book will also take a look at adding functionalities such as lightbox effects on the product details page and awesome CSS3 animations on the products grid. ...