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Startup
Startup

Startup: An Insider's Guide to Launching and Running a Business is for people who are excellent at something - product or web development, writing code, marketing or selling anything - but who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup business. This pattern is romanticized by the media in the form of the "tech entrepreneur" - the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the "back story" behind any startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business. ...
Pro Dynamic .NET 4.0 Applications
Pro Dynamic .NET 4.0 Applications

As a developer you are likely painfully aware that not all features of an application can be anticipated when the software ships. In order to cope with these eventualities and save yourself time (and perhaps money), it makes sense to write your applications in such a way that end users can be made as independent of the developers as possible. Giving your users the power to make changes to the way the application operates once it has shipped gives them more control over the way the application works, while reducing the frequency with which you need to redistribute application files, creating a win-win situation. Pro Dynamic .NET 4.0 Applications explains how to give users the power to create additional data-entry fields, validation logic, and new reports without assistance from the application developer. You will learn how to do this for both desktop (C# and WPF) and web (ASP) applications. ...
Expert PL/SQL Practices
Expert PL/SQL Practices

Expert PL/SQL Practices is a book of collected wisdom on PL/SQL programming from some of the best and the brightest in the field. Each chapter is a deep-dive into a specific problem, technology, or feature set that you'll face as a PL/SQL programmer. Each author has chosen their topic out of the strong belief that what they share can make a positive difference in the quality and scalability of code that you write. The path to mastery begins with syntax and the mechanics of writing statements to make things happen. If you've reached that point with PL/SQL, then let the authors of Expert PL/SQL Practices show you how to combine syntax and mechanics with features and techniques to really make the language sing. You'll learn to do more with less effort, to write code that scales and performs well, and to eliminate and avoid defects. ...
Software Development and Professional Practice
Software Development and Professional Practice

Software Development and Professional Practice reveals how to design and code great software. What factors do you take into account? What makes a good design? What methods and processes are out there for designing software? Is designing small programs different than designing large ones? How can you tell a good design from a bad one? You'll learn the principles of good software design, and how to turn those principles back into great code. This book introduces you to software engineering-the application of engineering principles to the development of software. What are these engineering principles? First, all engineering efforts follow a defined process. So, you'll be spending a bit of time talking about how you run a software development project and the different phases of a project. Secondly, all engineering work has a basis in the application of science and mathematics to real-world problems. And so does software development! You'll therefore take the time to examine how to desig ...
Pro Spring Batch
Pro Spring Batch

Since its release, Spring Framework has transformed virtually every aspect of Java development including web applications, security, aspect-oriented programming, persistence, and messaging. Spring Batch, one of its newer additions, now brings the same familiar Spring idioms to batch processing. Spring Batch addresses the needs of any batch process, from the complex calculations performed in the biggest financial institutions to simple data migrations that occur with many software development projects. ...
Pro Android Python with SL4A
Pro Android Python with SL4A

Pro Android Python with SL4A is for programmers and hobbyists who want to write apps for Android devices without having to learn Java first. Paul Ferrill leads you from installing the Scripting Layer for Android (SL4A) to writing small scripts, to more complicated and interesting projects, and finally to uploading and packaging your programs to an Android device. Android runs scripts in many scripting languages, but Python, Lua, and Beanshell are particularly popular. Most programmers know more than one programming language, so that they have the best tool for whatever task they want to accomplish. Pro Android Python with SL4A explores the world of Android scripting by introducing you to the most important open-source programming languages that are available on Android-based hardware. ...
Developing C# Apps for iPhone and iPad using MonoTouch
Developing C# Apps for iPhone and iPad using MonoTouch

Developing C# Applications for iPhone and iPad using MonoTouch shows you how to use your existing C# skills to write apps for the iPhone and iPad. Fortunately, there's MonoTouch, Novell's .NET library that allows C# developers to write C# code that executes in iOS. Furthermore, MonoTouch allows you to address all the unique functions of the iPhone, iPod Touch, and iPad. And the big plus: You needn't learn any Objective-C to master MonoTouch! Developing C# Applications for iPhone and iPad using MonoTouch takes you from your first "Hello, World" example through the major APIs and features of iOS. The coverage is comprehensive and makes use of frequent examples, complete with sample code you can download and reuse to create your own powerful and playful apps. ...
Expert Oracle Application Express
Expert Oracle Application Express

Expert Oracle Application Express brings you groundbreaking insights into developing with Oracle's enterprise-level, rapid-development tool from some of the best practitioners in the field today. Oracle Application Express (APEX) is an entirely web-based development framework that is built into every edition of Oracle Database. The framework rests upon Oracle's powerful PL/SQL language, enabling power users and developers to rapidly develop applications that easily scale to hundreds, even thousands of concurrent users. ...
Oracle Application Express 4 Recipes
Oracle Application Express 4 Recipes

Oracle Application Express 4 Recipes provides an example-based approach to learning Application Express - the ground-breaking, rapid application development platform included with every Oracle Database license. The recipes format is ideal for the quick-study who just wants a good example or two to kick start their thinking and get pointed in the right direction. The recipes cover the gamut of Application Express development. Author and Application Express expert Edmund Zehoo shows how to create data entry screens, visualize data in the form of reports and charts, implement validation and back-end logic, and much more. Solutions are presented in an easy problem / solution format, which you can copy and adapt for your own use. Detailed discussion for each solution deepens your understanding and aids in customizing the solutions to fit your particular development challenges. ...
Pro Oracle Application Express 4, 2nd Edition
Pro Oracle Application Express 4, 2nd Edition

Pro Oracle Application Express 4 is your key to mastering one of the most innovative products to come out of Oracle in years. Application Express, termed "APEX" for short, is fast becoming one of the easiest and most widely-used of tools for creating enterprise-level applications that run against an Oracle database. APEX is easy enough for power users to create ad-hoc applications atop something more reliable than a spreadsheet. Yet APEX is powerful and extensible enough to enable fully-scalable, enterprise-level applications that are accessed by thousands of users. ...
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