The Social Media MBA Guide to ROI
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars. ...
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars. ...
Startup Mixology
Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here — it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done. ...
Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here — it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done. ...
Scala for Java Developers
Scala for Java Developers is a step-by-step guide full of easy-to-follow code taken from real-world examples explaining the migration and integration of Scala in a Java project. With this book, you will first get comfortable with the Scala syntax and its Java-like ecosystem, and then dive into new ways of building reactive web apps using the Typesafe stack including the actor-based Akka framework, the Play web framework, and the emerging Slick framework for persistence. The book will then teach you how to review useful tools for unit, integration, and functional testing; demonstrate how integrating with external systems applies to the Scala world and what its benefits are. ...
Scala for Java Developers is a step-by-step guide full of easy-to-follow code taken from real-world examples explaining the migration and integration of Scala in a Java project. With this book, you will first get comfortable with the Scala syntax and its Java-like ecosystem, and then dive into new ways of building reactive web apps using the Typesafe stack including the actor-based Akka framework, the Play web framework, and the emerging Slick framework for persistence. The book will then teach you how to review useful tools for unit, integration, and functional testing; demonstrate how integrating with external systems applies to the Scala world and what its benefits are. ...
Hyper-V Server Virtualization Starter
Although resources such as OS and printers are still shared, under the time-sharing model, in a virtualized environment individual virtual servers are isolated from each other, giving an illusion of multiple fully functional systems. Hyper-V server 2008 R2 provides software infrastructure and basic management tools that you can use to create and manage a virtualized server computing environment. "Instant Hyper-V Server Virtualization Starter" will teach you the basics of virtualization, and get you started with building your first virtual machine. This book also contains tips and tricks for using Microsoft Hyper-V server 2008 R2. ...
Although resources such as OS and printers are still shared, under the time-sharing model, in a virtualized environment individual virtual servers are isolated from each other, giving an illusion of multiple fully functional systems. Hyper-V server 2008 R2 provides software infrastructure and basic management tools that you can use to create and manage a virtualized server computing environment. "Instant Hyper-V Server Virtualization Starter" will teach you the basics of virtualization, and get you started with building your first virtual machine. This book also contains tips and tricks for using Microsoft Hyper-V server 2008 R2. ...
Start Here! Learn HTML5
Learn the fundamentals of programming with HTML5 - and begin building your first standards-based web pages from the ground up. If you have absolutely no previous experience, no problem - simply start here! This book introduces must-know concepts and getting-started techniques through easy-to-follow explanations, examples, and exercises. ...
Learn the fundamentals of programming with HTML5 - and begin building your first standards-based web pages from the ground up. If you have absolutely no previous experience, no problem - simply start here! This book introduces must-know concepts and getting-started techniques through easy-to-follow explanations, examples, and exercises. ...
Start Here! Learn Microsoft Visual Basic 2012
Learn the fundamentals of modern programming with Visual Basic 2012 - and begin building your first Windows 8 apps for the desktop. If you have absolutely no previous experience with Visual Basic, no problem - simply start here! This book introduces must-know concepts and techniques through easy-to-follow explanations, examples, and exercises. ...
Learn the fundamentals of modern programming with Visual Basic 2012 - and begin building your first Windows 8 apps for the desktop. If you have absolutely no previous experience with Visual Basic, no problem - simply start here! This book introduces must-know concepts and techniques through easy-to-follow explanations, examples, and exercises. ...
Programming in Objective-C, 6th Edition
Programming in Objective-C is a concise, carefully written tutorial on the basics of Objective-C and object-oriented programming for Apple's iOS and OS X platforms. The book makes no assumptions about prior experience with object-oriented programming languages or with the C language (which Objective-C is based upon). Because of this, both beginners and experienced programmers alike can use this book to quickly and effectively learn the fundamentals of Objective-C. Readers can also learn the concepts of object-oriented programming without having to first learn all of the intricacies of the underlying C programming language. This unique approach to learning, combined with many small program examples and exercises at the end of each chapter, makes Programming in Objective-C ideally suited for either classroom use or self-study. ...
Programming in Objective-C is a concise, carefully written tutorial on the basics of Objective-C and object-oriented programming for Apple's iOS and OS X platforms. The book makes no assumptions about prior experience with object-oriented programming languages or with the C language (which Objective-C is based upon). Because of this, both beginners and experienced programmers alike can use this book to quickly and effectively learn the fundamentals of Objective-C. Readers can also learn the concepts of object-oriented programming without having to first learn all of the intricacies of the underlying C programming language. This unique approach to learning, combined with many small program examples and exercises at the end of each chapter, makes Programming in Objective-C ideally suited for either classroom use or self-study. ...
Practical Object-Oriented Design in Ruby
Ruby's widely admired ease of use has a downside: Too many Ruby and Rails applications have been created without concern for their long-term maintenance or evolution. The Web is awash in Ruby code that is now virtually impossible to change or extend. This text helps you solve that problem by using powerful real-world object-oriented design techniques, which it thoroughly explains using simple and practical Ruby examples. The first title to focus squarely on object-oriented Ruby application design, Practical Object-Oriented Design in Ruby will guide you to superior outcomes, whatever your previous Ruby experience. Novice Ruby programmers will find specific rules to live by; intermediate Ruby programmers will find valuable principles they can flexibly interpret and apply; and advanced Ruby programmers will find a common language they can use to lead development and guide their colleagues. ...
Ruby's widely admired ease of use has a downside: Too many Ruby and Rails applications have been created without concern for their long-term maintenance or evolution. The Web is awash in Ruby code that is now virtually impossible to change or extend. This text helps you solve that problem by using powerful real-world object-oriented design techniques, which it thoroughly explains using simple and practical Ruby examples. The first title to focus squarely on object-oriented Ruby application design, Practical Object-Oriented Design in Ruby will guide you to superior outcomes, whatever your previous Ruby experience. Novice Ruby programmers will find specific rules to live by; intermediate Ruby programmers will find valuable principles they can flexibly interpret and apply; and advanced Ruby programmers will find a common language they can use to lead development and guide their colleagues. ...
Practical Cassandra
Practical Cassandra is the first hands-on developer's guide to building Cassandra systems and applications that deliver breakthrough speed, scalability, reliability, and performance. Fully up to date, it reflects the latest versions of Cassandra–including Cassandra Query Language (CQL), which dramatically lowers the learning curve for Cassandra developers. Pioneering Cassandra developers and Datastax MVPs Russell Bradberry and Eric Lubow walk you through every step of building a real production application that can store enormous amounts of structured, semi-structured, and unstructured data. Drawing on their exceptional expertise, Bradberry and Lubow share practical insights into issues ranging from querying to deployment, management, maintenance, monitoring, and troubleshooting. ...
Practical Cassandra is the first hands-on developer's guide to building Cassandra systems and applications that deliver breakthrough speed, scalability, reliability, and performance. Fully up to date, it reflects the latest versions of Cassandra–including Cassandra Query Language (CQL), which dramatically lowers the learning curve for Cassandra developers. Pioneering Cassandra developers and Datastax MVPs Russell Bradberry and Eric Lubow walk you through every step of building a real production application that can store enormous amounts of structured, semi-structured, and unstructured data. Drawing on their exceptional expertise, Bradberry and Lubow share practical insights into issues ranging from querying to deployment, management, maintenance, monitoring, and troubleshooting. ...
Packet Guide to Voice over IP
Go under the hood of an operating Voice over IP network, and build your knowledge of the protocols and architectures used by this Internet telephony technology. With this concise guide, you'll learn about services involved in VoIP and get a first-hand view of network data packets from the time the phones boot through calls and subsequent connection teardown. With packet captures available on the companion website, this book is ideal whether you're an instructor, student, or professional looking to boost your skill set. Each chapter includes a set of review questions, as well as practical, hands-on lab exercises. ...
Go under the hood of an operating Voice over IP network, and build your knowledge of the protocols and architectures used by this Internet telephony technology. With this concise guide, you'll learn about services involved in VoIP and get a first-hand view of network data packets from the time the phones boot through calls and subsequent connection teardown. With packet captures available on the companion website, this book is ideal whether you're an instructor, student, or professional looking to boost your skill set. Each chapter includes a set of review questions, as well as practical, hands-on lab exercises. ...