Practical Google Analytics and Google Tag Manager for Developers
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measureme ...
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measureme ...
Practical jQuery
Practical jQuery is your step-by-step guide to using jQuery in the real world, taking you from downloading jQuery all the way to extending it by writing your own plug-ins and testing the DOM using QUnit. jQuery is one of today's most popular JavaScript web application development frameworks and libraries. While getting started with the tool is easy, sometimes it's not as simple to completely realize the power and automation that it can bring to your development work—and that's especially the case when you're in the middle of a project, up against a deadline. Using this book, you will learn how to use jQuery's powerful DOM manipulation tools to dynamically update content on your site. You will be able to extend jQuery's capabilities by writing your own plugins on top of the framework, animate elements, build your own jQuery elements, employ best practices, and avoid common errors. Practical jQuery teaches you how, with jQuery, you can unit test and refactor your code. You'll see ho ...
Practical jQuery is your step-by-step guide to using jQuery in the real world, taking you from downloading jQuery all the way to extending it by writing your own plug-ins and testing the DOM using QUnit. jQuery is one of today's most popular JavaScript web application development frameworks and libraries. While getting started with the tool is easy, sometimes it's not as simple to completely realize the power and automation that it can bring to your development work—and that's especially the case when you're in the middle of a project, up against a deadline. Using this book, you will learn how to use jQuery's powerful DOM manipulation tools to dynamically update content on your site. You will be able to extend jQuery's capabilities by writing your own plugins on top of the framework, animate elements, build your own jQuery elements, employ best practices, and avoid common errors. Practical jQuery teaches you how, with jQuery, you can unit test and refactor your code. You'll see ho ...
Practical Neo4j
Why have developers at places like Facebook and Twitter increasingly turned to graph databases to manage their highly connected big data? The short answer is that graphs offer superior speed and flexibility to get the job done. It's time you added skills in graph databases to your toolkit. In Practical Neo4j, database expert Greg Jordan guides you through the background and basics of graph databases and gets you quickly up and running with Neo4j, the most prominent graph database on the market today. Jordan walks you through the data modeling stages for projects such as social networks, recommendation engines, and geo-based applications. The book also dives into the configuration steps as well as the language options used to create your Neo4j-backed applications. ...
Why have developers at places like Facebook and Twitter increasingly turned to graph databases to manage their highly connected big data? The short answer is that graphs offer superior speed and flexibility to get the job done. It's time you added skills in graph databases to your toolkit. In Practical Neo4j, database expert Greg Jordan guides you through the background and basics of graph databases and gets you quickly up and running with Neo4j, the most prominent graph database on the market today. Jordan walks you through the data modeling stages for projects such as social networks, recommendation engines, and geo-based applications. The book also dives into the configuration steps as well as the language options used to create your Neo4j-backed applications. ...
Practical Sitecore 8 Configuration and Strategy
Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore's web content management solutions, and provides step-by-step guidance for configuring Sitecore's personalization, testing, and marketing automation capabilities. The book highlights strategies and best practices—taking it beyond just the "how to" procedures that can be found elsewhere. Sitecore was recently recognized as one of the most reputable and reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. But because Sitecore is a very large and complex platform, marketers and end users often have difficulty coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy provides the solution you need to get started using Sitecore today. ...
Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore's web content management solutions, and provides step-by-step guidance for configuring Sitecore's personalization, testing, and marketing automation capabilities. The book highlights strategies and best practices—taking it beyond just the "how to" procedures that can be found elsewhere. Sitecore was recently recognized as one of the most reputable and reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. But because Sitecore is a very large and complex platform, marketers and end users often have difficulty coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy provides the solution you need to get started using Sitecore today. ...
Pragmatic Unit Testing in Java 8 with JUnit
Pragmatic Unit Testing in Java 8 With JUnit steps you through all the important unit testing topics. If you've never written a unit test, you'll see screen shots from Eclipse, IntelliJ IDEA, and NetBeans that will help you get past the hard part—getting set up and started. Once past the basics, you'll learn why you want to write unit tests and how to effectively use JUnit. But the meaty part of the book is its collected unit testing wisdom from people who've been there, done that on production systems for at least 15 years: veteran author and developer Jeff Langr, building on the wisdom of Pragmatic Programmers Andy Hunt and Dave Thomas. You won't just learn about unit testing in theory - you'll work through numerous code examples. When it comes to programming, hands-on is the only way to learn! ...
Pragmatic Unit Testing in Java 8 With JUnit steps you through all the important unit testing topics. If you've never written a unit test, you'll see screen shots from Eclipse, IntelliJ IDEA, and NetBeans that will help you get past the hard part—getting set up and started. Once past the basics, you'll learn why you want to write unit tests and how to effectively use JUnit. But the meaty part of the book is its collected unit testing wisdom from people who've been there, done that on production systems for at least 15 years: veteran author and developer Jeff Langr, building on the wisdom of Pragmatic Programmers Andy Hunt and Dave Thomas. You won't just learn about unit testing in theory - you'll work through numerous code examples. When it comes to programming, hands-on is the only way to learn! ...
Pro Android Wearables
Pro Android Wearables details how to design and build Android Wear apps for new and unique Android wearable device types, such as Google Android smartwatches, which use the new WatchFaces API, as well as health-monitoring features and other cool features such as altimeters and compasses. It's time to take your Android 5 Wear application development skills and experience to the next level and get exposure to a whole new world of hardware. As smartwatches continue to grab major IoT headlines, there is a growing interest in building Android apps that run on these wearables, which are now being offered by dozens of major manufacturers. This means more revenue earning opportunity for today's indie app developers. Additionally, this book provides new media design concepts which relate to using media assets, as well as how to optimize Wear applications for low-power, single-core, dual-core or quad-core CPUs, and how to use the IntelliJ Android Studio IDE, and the Android device emulators f ...
Pro Android Wearables details how to design and build Android Wear apps for new and unique Android wearable device types, such as Google Android smartwatches, which use the new WatchFaces API, as well as health-monitoring features and other cool features such as altimeters and compasses. It's time to take your Android 5 Wear application development skills and experience to the next level and get exposure to a whole new world of hardware. As smartwatches continue to grab major IoT headlines, there is a growing interest in building Android apps that run on these wearables, which are now being offered by dozens of major manufacturers. This means more revenue earning opportunity for today's indie app developers. Additionally, this book provides new media design concepts which relate to using media assets, as well as how to optimize Wear applications for low-power, single-core, dual-core or quad-core CPUs, and how to use the IntelliJ Android Studio IDE, and the Android device emulators f ...
Pro Grunt.js
Pro Grunt.js gets you quickly up-to-speed with this popular JavaScript-based task runner. Author James Cryer takes you from initial installation all the way through to authoring successful plugins. Using hands-on examples you will learn about CSS linting, combination, compilation and minification; JavaScript linting, AMD modules, and templates; image processing and optimizing; and creating a local server. You will then move on to more advanced topics such as LiveReload, Test Automation, Modular configuration, and combining tasks. Finally you will see how to scaffold plugins using Grunt init and Yeoman, how to test them with Mocha and Chai, and how to publish them so others can use them. Start using Grunt.js to improve your workflows by using Pro Grunt.js today. ...
Pro Grunt.js gets you quickly up-to-speed with this popular JavaScript-based task runner. Author James Cryer takes you from initial installation all the way through to authoring successful plugins. Using hands-on examples you will learn about CSS linting, combination, compilation and minification; JavaScript linting, AMD modules, and templates; image processing and optimizing; and creating a local server. You will then move on to more advanced topics such as LiveReload, Test Automation, Modular configuration, and combining tasks. Finally you will see how to scaffold plugins using Grunt init and Yeoman, how to test them with Mocha and Chai, and how to publish them so others can use them. Start using Grunt.js to improve your workflows by using Pro Grunt.js today. ...
Pro HTML5 with Visual Studio 2015
Pro HTML5 with Visual Studio 2015 is written to help ASP.NET developers make the leap to the inevitable and exciting world of HTML5. With this book, you'll quickly master the new HTML elements, the improved CSS features, and advanced content including audio, video, canvas, SVG, and drag and drop capabilities. You will also learn how your enterprise applications can benefit from some brand-new technology such as web workers and web sockets. Using practical hands-on demonstrations you will learn all of the really cool features that you can start using now, within your existing ASP.NET applications. HTML5 promises to revolutionize the way web sites are developed with an impressive set of built-in client-side features. ...
Pro HTML5 with Visual Studio 2015 is written to help ASP.NET developers make the leap to the inevitable and exciting world of HTML5. With this book, you'll quickly master the new HTML elements, the improved CSS features, and advanced content including audio, video, canvas, SVG, and drag and drop capabilities. You will also learn how your enterprise applications can benefit from some brand-new technology such as web workers and web sockets. Using practical hands-on demonstrations you will learn all of the really cool features that you can start using now, within your existing ASP.NET applications. HTML5 promises to revolutionize the way web sites are developed with an impressive set of built-in client-side features. ...
Windows File System Troubleshooting
The Windows file system is large and complex, featuring not only a huge number of essential files and folders for the Windows OS, your software and hardware, but also several different underlying file systems that manage and maintain file integrity on your disks. In this book you'll learn how to navigate around the Windows file structure (up to Windows 8.1), with what does what and how essential everything is. Additionally we'll show you how to effectively manage file, folder and security permissions to ensure users get what the access they need, and no more. We'll also show you how to repair the underlying disk file system should something go horribly wrong. ...
The Windows file system is large and complex, featuring not only a huge number of essential files and folders for the Windows OS, your software and hardware, but also several different underlying file systems that manage and maintain file integrity on your disks. In this book you'll learn how to navigate around the Windows file structure (up to Windows 8.1), with what does what and how essential everything is. Additionally we'll show you how to effectively manage file, folder and security permissions to ensure users get what the access they need, and no more. We'll also show you how to repair the underlying disk file system should something go horribly wrong. ...
Pro JavaScript Techniques, 2nd Edition
Pro JavaScript Techniques is the ultimate JavaScript book for today's web developer. It provides everything you need to know about modern JavaScript, and teaches you what JavaScript can do for your web sites. This book doesn't waste any time looking at things you already know, but instead concentrates on fundamental, vital topics—what modern JavaScripting is (and isn't), and pitfalls to be wary of. You will learn about the 'this' keyword, as well as new object tools. You will be able to create reusable code with encapsulation, overloading and inheritance. The most recent techniques for debugging and testing are covered comprehensively, with information on Chrome developer tools, Jasmine, PhantomJS and Protractor. This update finishes with chapters on constructing single-page web applications that dominate the modern web. ...
Pro JavaScript Techniques is the ultimate JavaScript book for today's web developer. It provides everything you need to know about modern JavaScript, and teaches you what JavaScript can do for your web sites. This book doesn't waste any time looking at things you already know, but instead concentrates on fundamental, vital topics—what modern JavaScripting is (and isn't), and pitfalls to be wary of. You will learn about the 'this' keyword, as well as new object tools. You will be able to create reusable code with encapsulation, overloading and inheritance. The most recent techniques for debugging and testing are covered comprehensively, with information on Chrome developer tools, Jasmine, PhantomJS and Protractor. This update finishes with chapters on constructing single-page web applications that dominate the modern web. ...