Powering Content
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engagi ...
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engagi ...
Augmented Human
Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR's current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user's everyday experiences. In this book, Dr. Helen Papagiannis - a world-leading expert in the field - introduces you to AR: how it's evolving, where the opportunities are, and where it's headed. If you're a designer, developer, entrepreneur, student, educator, business leader, artist, or simply curious about AR's possibilities, this insightful guide explains how you can become involved with an exciting, fast-moving technology. Computer vision, machine learning, cameras, sensors, and wearables change the way you see the world; Haptic technology syncs what you see with how something feels; Augmented sound and hearables alter the way you listen to your environment; Digital smell and taste augment the way you share and receive information; New approaches to storytelling ...
Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR's current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user's everyday experiences. In this book, Dr. Helen Papagiannis - a world-leading expert in the field - introduces you to AR: how it's evolving, where the opportunities are, and where it's headed. If you're a designer, developer, entrepreneur, student, educator, business leader, artist, or simply curious about AR's possibilities, this insightful guide explains how you can become involved with an exciting, fast-moving technology. Computer vision, machine learning, cameras, sensors, and wearables change the way you see the world; Haptic technology syncs what you see with how something feels; Augmented sound and hearables alter the way you listen to your environment; Digital smell and taste augment the way you share and receive information; New approaches to storytelling ...
Text Mining with R
Much of the data available today is unstructured and text-heavy, making it challenging for analysts to apply their usual data wrangling and visualization tools. With this practical book, you'll explore text-mining techniques with tidytext, a package that authors Julia Silge and David Robinson developed using the tidy principles behind R packages like ggraph and dplyr. You'll learn how tidytext and other tidy tools in R can make text analysis easier and more effective. The authors demonstrate how treating text as data frames enables you to manipulate, summarize, and visualize characteristics of text. You'll also learn how to integrate natural language processing (NLP) into effective workflows. Practical code examples and data explorations will help you generate real insights from literature, news, and social media. Learn how to apply the tidy text format to NLP; Use sentiment analysis to mine the emotional content of text; Identify a document's most important terms with frequency ...
Much of the data available today is unstructured and text-heavy, making it challenging for analysts to apply their usual data wrangling and visualization tools. With this practical book, you'll explore text-mining techniques with tidytext, a package that authors Julia Silge and David Robinson developed using the tidy principles behind R packages like ggraph and dplyr. You'll learn how tidytext and other tidy tools in R can make text analysis easier and more effective. The authors demonstrate how treating text as data frames enables you to manipulate, summarize, and visualize characteristics of text. You'll also learn how to integrate natural language processing (NLP) into effective workflows. Practical code examples and data explorations will help you generate real insights from literature, news, and social media. Learn how to apply the tidy text format to NLP; Use sentiment analysis to mine the emotional content of text; Identify a document's most important terms with frequency ...
Getting Clojure
Behind every programming language lies a vision of how programs should be built. The vision behind Clojure is of a radically simple language framework holding together a sophisticated collection of programming features. Learning Clojure involves much more than just learning the mechanics of the language. To really get Clojure you need to understand the ideas underlying this structure of framework and features. You need this book: an accessible introduction to Clojure that focuses on the ideas behind the language as well as the practical details of writing code. Clojure attracts developers on the cutting edge and is arguably the best language for learning to program in the functional style without compromise. But this comes with a steep learning curve. Getting Clojure directly addresses this by teaching you how to think functionally as it teaches you the language. You'll learn about Clojure's powerful data structures and high-level functions, but you'll also learn what it means for a ...
Behind every programming language lies a vision of how programs should be built. The vision behind Clojure is of a radically simple language framework holding together a sophisticated collection of programming features. Learning Clojure involves much more than just learning the mechanics of the language. To really get Clojure you need to understand the ideas underlying this structure of framework and features. You need this book: an accessible introduction to Clojure that focuses on the ideas behind the language as well as the practical details of writing code. Clojure attracts developers on the cutting edge and is arguably the best language for learning to program in the functional style without compromise. But this comes with a steep learning curve. Getting Clojure directly addresses this by teaching you how to think functionally as it teaches you the language. You'll learn about Clojure's powerful data structures and high-level functions, but you'll also learn what it means for a ...
Serverless Architectures on AWS
There's a shift underway toward serverless cloud architectures. With the release of serverless computer technologies such as AWS Lambda, developers are now building entirely serverless platforms at scale. In these new architectures, traditional back-end servers are replaced with cloud functions acting as discrete single-purpose services. By composing and combining these serverless cloud functions together in a loose orchestration and adopting useful third-party services, developers can create powerful yet easy-to-understand applications. Serverless Architectures on AWS teaches you how to build, secure, and manage serverless architectures that can power the most demanding web and mobile apps. You'll get going quickly with this book's ready-made real-world examples, code snippets, diagrams, and descriptions of architectures that can be readily applied. By the end, you'll be able to architect and build your own serverless applications on AWS. ...
There's a shift underway toward serverless cloud architectures. With the release of serverless computer technologies such as AWS Lambda, developers are now building entirely serverless platforms at scale. In these new architectures, traditional back-end servers are replaced with cloud functions acting as discrete single-purpose services. By composing and combining these serverless cloud functions together in a loose orchestration and adopting useful third-party services, developers can create powerful yet easy-to-understand applications. Serverless Architectures on AWS teaches you how to build, secure, and manage serverless architectures that can power the most demanding web and mobile apps. You'll get going quickly with this book's ready-made real-world examples, code snippets, diagrams, and descriptions of architectures that can be readily applied. By the end, you'll be able to architect and build your own serverless applications on AWS. ...
OAuth 2 in Action
Think of OAuth 2 as the web version of a valet key. It is an HTTP-based security protocol that allows users of a service to enable applications to use that service on their behalf without handing over full control. And OAuth is used everywhere, from Facebook and Google, to startups and cloud services. OAuth 2 in Action teaches you practical use and deployment of OAuth 2 from the perspectives of a client, an authorization server, and a resource server. You'll begin with an overview of OAuth and its components and interactions. Next, you'll get hands-on and build an OAuth client, an authorization server, and a protected resource. Then you'll dig into tokens, dynamic client registration, and more advanced topics. By the end, you'll be able to confidently and securely build and deploy OAuth on both the client and server sides. ...
Think of OAuth 2 as the web version of a valet key. It is an HTTP-based security protocol that allows users of a service to enable applications to use that service on their behalf without handing over full control. And OAuth is used everywhere, from Facebook and Google, to startups and cloud services. OAuth 2 in Action teaches you practical use and deployment of OAuth 2 from the perspectives of a client, an authorization server, and a resource server. You'll begin with an overview of OAuth and its components and interactions. Next, you'll get hands-on and build an OAuth client, an authorization server, and a protected resource. Then you'll dig into tokens, dynamic client registration, and more advanced topics. By the end, you'll be able to confidently and securely build and deploy OAuth on both the client and server sides. ...
Helping Kids with Coding For Dummies
Getting a jump on learning how coding makes technology work is essential to prepare kids for the future. Unfortunately, many parents, teachers, and mentors didn't learn the unique logic and language of coding in school. Helping Kids with Coding For Dummies comes to the rescue. It breaks beginning coding into easy-to-understand language so you can help a child with coding homework, supplement an existing coding curriculum, or have fun learning with your favorite kid. The demand to have younger students learn coding has increased in recent years as the demand for trained coders has far exceeded the supply of coders. Luckily, this fun and accessible book makes it a snap to learn the skills necessary to help youngsters develop into proud, capable coders! Help with coding homework or enhance a coding curriculum; Get familiar with coding logic and how to de-bug programs; Complete small projects as you learn coding language; Apply math skills to coding. If you're a parent, teacher, o ...
Getting a jump on learning how coding makes technology work is essential to prepare kids for the future. Unfortunately, many parents, teachers, and mentors didn't learn the unique logic and language of coding in school. Helping Kids with Coding For Dummies comes to the rescue. It breaks beginning coding into easy-to-understand language so you can help a child with coding homework, supplement an existing coding curriculum, or have fun learning with your favorite kid. The demand to have younger students learn coding has increased in recent years as the demand for trained coders has far exceeded the supply of coders. Luckily, this fun and accessible book makes it a snap to learn the skills necessary to help youngsters develop into proud, capable coders! Help with coding homework or enhance a coding curriculum; Get familiar with coding logic and how to de-bug programs; Complete small projects as you learn coding language; Apply math skills to coding. If you're a parent, teacher, o ...
Reactive Design Patterns
Modern web applications serve potentially vast numbers of users - and they need to keep working as servers fail and new ones come online, users overwhelm limited resources, and information is distributed globally. A Reactive application adjusts to partial failures and varying loads, remaining responsive in an ever-changing distributed environment. The secret is message-driven architecture - and design patterns to organize it. Reactive Design Patterns presents the principles, patterns, and best practices of Reactive application design. You'll learn how to keep one slow component from bogging down others with the Circuit Breaker pattern, how to shepherd a many-staged transaction to completion with the Saga pattern, how to divide datasets by Sharding, and more. You'll even see how to keep your source code readable and the system testable despite many potential interactions and points of failure. ...
Modern web applications serve potentially vast numbers of users - and they need to keep working as servers fail and new ones come online, users overwhelm limited resources, and information is distributed globally. A Reactive application adjusts to partial failures and varying loads, remaining responsive in an ever-changing distributed environment. The secret is message-driven architecture - and design patterns to organize it. Reactive Design Patterns presents the principles, patterns, and best practices of Reactive application design. You'll learn how to keep one slow component from bogging down others with the Circuit Breaker pattern, how to shepherd a many-staged transaction to completion with the Saga pattern, how to divide datasets by Sharding, and more. You'll even see how to keep your source code readable and the system testable despite many potential interactions and points of failure. ...
CompTIA Linux+/LPIC-1 Certification All-in-One Exam Guide, Premium 2nd Edition
The premium edition features the bestselling book plus one year of unlimited access to Practice Labs for CompTIA Linux+, including real world hands-on tasks carried out on real hardware simply accessed from a web browser. An innovative, hands-on study system from a team of CompTIA certification and Linux experts, CompTIA Linux+/LPIC-1 Certification All-in-One Exam Guide, Premium Edition with Online Practice Labs offers complete lab based coverage of CompTIA Linux+ exams LX0-103 and LX0-104. The Practice Labs platform offers an opportunity to work with industry standard technologies to provide hands-on experience and help you develop a deeper understanding of the topics covered in the certification exams. One year of online access includes: Real hardware and software needed to develop your practical skills - this is not a simulation but access to the actual equipment you would expect to find in any work place along with a wide range of industry standard technologies; Certification ...
The premium edition features the bestselling book plus one year of unlimited access to Practice Labs for CompTIA Linux+, including real world hands-on tasks carried out on real hardware simply accessed from a web browser. An innovative, hands-on study system from a team of CompTIA certification and Linux experts, CompTIA Linux+/LPIC-1 Certification All-in-One Exam Guide, Premium Edition with Online Practice Labs offers complete lab based coverage of CompTIA Linux+ exams LX0-103 and LX0-104. The Practice Labs platform offers an opportunity to work with industry standard technologies to provide hands-on experience and help you develop a deeper understanding of the topics covered in the certification exams. One year of online access includes: Real hardware and software needed to develop your practical skills - this is not a simulation but access to the actual equipment you would expect to find in any work place along with a wide range of industry standard technologies; Certification ...
Exam Ref 70-761 Querying Data with Transact-SQL
Prepare for Microsoft Exam 70-761 - and help demonstrate your real-world mastery of SQL Server 2016 Transact-SQL data management, queries, and database programming. Designed for experienced IT professionals ready to advance their status, Exam Ref focuses on the critical-thinking and decision-making acumen needed for success at the MCSA level. Focus on the expertise measured by these objectives: Filter, sort, join, aggregate, and modify data; Use subqueries, table expressions, grouping sets, and pivoting; Query temporal and non-relational data, and output XML or JSON; Create views, user-defined functions, and stored procedures; Implement error handling, transactions, data types, and nulls. This Microsoft Exam Ref: Organizes its coverage by exam objectives; Features strategic, what-if scenarios to challenge you; Assumes you have experience working with SQL Server as a database administrator, system engineer, or developer; Includes downloadable sample database and code for SQL Serve ...
Prepare for Microsoft Exam 70-761 - and help demonstrate your real-world mastery of SQL Server 2016 Transact-SQL data management, queries, and database programming. Designed for experienced IT professionals ready to advance their status, Exam Ref focuses on the critical-thinking and decision-making acumen needed for success at the MCSA level. Focus on the expertise measured by these objectives: Filter, sort, join, aggregate, and modify data; Use subqueries, table expressions, grouping sets, and pivoting; Query temporal and non-relational data, and output XML or JSON; Create views, user-defined functions, and stored procedures; Implement error handling, transactions, data types, and nulls. This Microsoft Exam Ref: Organizes its coverage by exam objectives; Features strategic, what-if scenarios to challenge you; Assumes you have experience working with SQL Server as a database administrator, system engineer, or developer; Includes downloadable sample database and code for SQL Serve ...