The Art of SEO, 3rd Edition
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. ...
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. ...
GitHub Essentials
Whether you are an experienced developer or a novice, learning to work with Version Control Systems is a must in the software development world. Git is the most popular tool for that purpose and GitHub was built around it leveraging its powers by bringing it to the web. Starting with the basics of creating a repository you will then learn how to manage the issue tracker, the place where discussion about your project takes place. Continuing our journey we will explore how to use the wiki and write rich documentation that will accompany your project. Organization and team management will be the next stop and then onto the feature that made GitHub so well known, Pull Requests. Next we focus on creating simple web pages hosted on GitHub and lastly we explore the settings that are configurable for a user and a repository. ...
Whether you are an experienced developer or a novice, learning to work with Version Control Systems is a must in the software development world. Git is the most popular tool for that purpose and GitHub was built around it leveraging its powers by bringing it to the web. Starting with the basics of creating a repository you will then learn how to manage the issue tracker, the place where discussion about your project takes place. Continuing our journey we will explore how to use the wiki and write rich documentation that will accompany your project. Organization and team management will be the next stop and then onto the feature that made GitHub so well known, Pull Requests. Next we focus on creating simple web pages hosted on GitHub and lastly we explore the settings that are configurable for a user and a repository. ...
Programming Google App Engine
As one of today's cloud computing services, Google App Engine does more than provide access to a large system of servers. It also offers you a simple model for building applications that scale automatically to accommodate millions of users. With Programming Google App Engine, you'll get expert practical guidance that will help you make the best use of this powerful platform. Google engineer Dan Sanderson shows you how to design your applications for scalability, including ways to perform common development tasks using App Engine's APIs and scalable services. You'll learn about App Engine's application server architecture, runtime environments, and scalable datastore for distributing data, as well as techniques for optimizing your application. App Engine offers nearly unlimited computing power, and this book provides clear and concise instructions for getting the most from it right from the source. ...
As one of today's cloud computing services, Google App Engine does more than provide access to a large system of servers. It also offers you a simple model for building applications that scale automatically to accommodate millions of users. With Programming Google App Engine, you'll get expert practical guidance that will help you make the best use of this powerful platform. Google engineer Dan Sanderson shows you how to design your applications for scalability, including ways to perform common development tasks using App Engine's APIs and scalable services. You'll learn about App Engine's application server architecture, runtime environments, and scalable datastore for distributing data, as well as techniques for optimizing your application. App Engine offers nearly unlimited computing power, and this book provides clear and concise instructions for getting the most from it right from the source. ...
Social eCommerce
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. ...
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. ...
The Official ScratchJr Book
ScratchJr is a free, introductory computer programming language that runs on iPads and Android tablets. Inspired by Scratch, the wildly popular programming language used by millions of children worldwide, ScratchJr helps even younger kids create their own playful animations, interactive stories, and dynamic games. The Official ScratchJr Book is the perfect companion to this free app and makes coding easy and fun for all. Kids learn to program by connecting blocks of code to make characters move, jump, dance, and sing. Each chapter includes several activities that build on one another, culminating in a fun final project. ...
ScratchJr is a free, introductory computer programming language that runs on iPads and Android tablets. Inspired by Scratch, the wildly popular programming language used by millions of children worldwide, ScratchJr helps even younger kids create their own playful animations, interactive stories, and dynamic games. The Official ScratchJr Book is the perfect companion to this free app and makes coding easy and fun for all. Kids learn to program by connecting blocks of code to make characters move, jump, dance, and sing. Each chapter includes several activities that build on one another, culminating in a fun final project. ...
SQL and Relational Theory, 3rd Edition
SQL is full of difficulties and traps for the unwary. You can avoid them if you understand relational theory, but only if you know how to put that theory into practice. In this book, Chris Date explains relational theory in depth, and demonstrates through numerous examples and exercises how you can apply it to your use of SQL. This third edition has been revised, extended, and improved throughout. Topics whose treatment has been expanded include data types and domains, table comparisons, image relations, aggregate operators and summarization, view updating, and subqueries. A special feature of this edition is a new appendix on NoSQL and relational theory. ...
SQL is full of difficulties and traps for the unwary. You can avoid them if you understand relational theory, but only if you know how to put that theory into practice. In this book, Chris Date explains relational theory in depth, and demonstrates through numerous examples and exercises how you can apply it to your use of SQL. This third edition has been revised, extended, and improved throughout. Topics whose treatment has been expanded include data types and domains, table comparisons, image relations, aggregate operators and summarization, view updating, and subqueries. A special feature of this edition is a new appendix on NoSQL and relational theory. ...
Security for Web Developers
As a web developer, you may not want to spend time making your web app secure, but it definitely comes with the territory. This practical guide provides you with the latest information on how to thwart security threats at several levels, including new areas such as microservices. You'll learn how to help protect your app no matter where it runs, from the latest smartphone to an older desktop, and everything in between. Author John Paul Mueller delivers specific advice as well as several security programming examples for developers with a good knowledge of CSS3, HTML5, and JavaScript. In five separate sections, this book shows you how to protect against viruses, DDoS attacks, security breaches, and other nasty intrusions. ...
As a web developer, you may not want to spend time making your web app secure, but it definitely comes with the territory. This practical guide provides you with the latest information on how to thwart security threats at several levels, including new areas such as microservices. You'll learn how to help protect your app no matter where it runs, from the latest smartphone to an older desktop, and everything in between. Author John Paul Mueller delivers specific advice as well as several security programming examples for developers with a good knowledge of CSS3, HTML5, and JavaScript. In five separate sections, this book shows you how to protect against viruses, DDoS attacks, security breaches, and other nasty intrusions. ...
Programming WCF Services, 4th Edition
Programming WCF Services is the authoritative, bestselling guide to Microsoft's unified platform for developing modern, service-oriented applications on Windows. Hailed as the definitive treatment of WCF, this guide provides unique insight, rather than documentation, to help you learn the topics and skills you need for building maintainable, extensible, and reusable WCF-based applications. Authors Juval Lowy - one of the world's top .NET experts—and Michael Montgomery have revised this edition to include the productivity-enhancing features of .NET Framework 4.6, along with the latest WCF ideas and techniques. By teaching you the why and the how of WCF programming, this book will help you master WCF and make you a better software engineer. ...
Programming WCF Services is the authoritative, bestselling guide to Microsoft's unified platform for developing modern, service-oriented applications on Windows. Hailed as the definitive treatment of WCF, this guide provides unique insight, rather than documentation, to help you learn the topics and skills you need for building maintainable, extensible, and reusable WCF-based applications. Authors Juval Lowy - one of the world's top .NET experts—and Michael Montgomery have revised this edition to include the productivity-enhancing features of .NET Framework 4.6, along with the latest WCF ideas and techniques. By teaching you the why and the how of WCF programming, this book will help you master WCF and make you a better software engineer. ...
C# 6.0 in a Nutshell, 6th Edition
When you have questions about C# 6.0 or the .NET CLR and its core Framework assemblies, this bestselling guide has the answers you need. C# has become a language of unusual flexibility and breadth since its premiere in 2000, but this continual growth means there's still much more to learn. Organized around concepts and use cases, this thoroughly updated sixth edition provides intermediate and advanced programmers with a concise map of C# and .NET knowledge. Dive in and discover why this Nutshell guide is considered the definitive reference on C#. ...
When you have questions about C# 6.0 or the .NET CLR and its core Framework assemblies, this bestselling guide has the answers you need. C# has become a language of unusual flexibility and breadth since its premiere in 2000, but this continual growth means there's still much more to learn. Organized around concepts and use cases, this thoroughly updated sixth edition provides intermediate and advanced programmers with a concise map of C# and .NET knowledge. Dive in and discover why this Nutshell guide is considered the definitive reference on C#. ...
Programming iOS 9
If you're grounded in the basics of Swift, Xcode, and the Cocoa framework, this book provides a structured explanation of all essential real-world iOS app components. Through deep exploration and copious code examples, you'll learn how to create views, manipulate view controllers, and add features from iOS frameworks. Stay up-to-date on iOS 9 innovations, such as the new layout constraint notation, expanded UIKit dynamics, revised unwind segues, iPad multitasking, and the Contacts framework. All example code is available on GitHub for you to download, study, and run. ...
If you're grounded in the basics of Swift, Xcode, and the Cocoa framework, this book provides a structured explanation of all essential real-world iOS app components. Through deep exploration and copious code examples, you'll learn how to create views, manipulate view controllers, and add features from iOS frameworks. Stay up-to-date on iOS 9 innovations, such as the new layout constraint notation, expanded UIKit dynamics, revised unwind segues, iPad multitasking, and the Contacts framework. All example code is available on GitHub for you to download, study, and run. ...