Advertising on Google: The High Performance Cookbook
Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of. Advertising on Google: The High Performance Cookbook is a step-by-step guide with practical tips and everyday examples that will arm you with the tools necessary to run effective Adwords campaigns. Advertising on Google: The High Performance Cookbook is a collection of hands-on recipes for creating and optimizing Adwords campaigns The book begins with the research you'll need to conduct before starting with Adwords, including figuring out how competitive your market is and finding out what your competitors are doing. ...
Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of. Advertising on Google: The High Performance Cookbook is a step-by-step guide with practical tips and everyday examples that will arm you with the tools necessary to run effective Adwords campaigns. Advertising on Google: The High Performance Cookbook is a collection of hands-on recipes for creating and optimizing Adwords campaigns The book begins with the research you'll need to conduct before starting with Adwords, including figuring out how competitive your market is and finding out what your competitors are doing. ...
Java Servlet Programming
A few years ago, the hype surrounding applets put Java on the map as a programming language for the Web. Today, Java servlets stand poised to take Java to the next level as a Web development language. The main reason is that servlets offer a fast, powerful, portable replacement for CGI scripts. The Java Servlet API, introduced as the first standard extension to Java, provides a generic mechanism to extend the functionality of any kind of server. Servlets are most commonly used, however, to extend Web servers, performing tasks traditionally handled by CGI programs. Web servers that can support servlets include: Apache, Netscape's FastTrack and Enterprise Servers, Microsoft's IIS, O'Reilly's WebSite, and JavaSoft's Java Web Server. ...
A few years ago, the hype surrounding applets put Java on the map as a programming language for the Web. Today, Java servlets stand poised to take Java to the next level as a Web development language. The main reason is that servlets offer a fast, powerful, portable replacement for CGI scripts. The Java Servlet API, introduced as the first standard extension to Java, provides a generic mechanism to extend the functionality of any kind of server. Servlets are most commonly used, however, to extend Web servers, performing tasks traditionally handled by CGI programs. Web servers that can support servlets include: Apache, Netscape's FastTrack and Enterprise Servers, Microsoft's IIS, O'Reilly's WebSite, and JavaSoft's Java Web Server. ...
Java Web Services: Up and Running, 2nd Edition
Learn how to develop REST-style and SOAP-based web services and clients with this quick and thorough introduction. This hands-on book delivers a clear, pragmatic approach to web services by providing an architectural overview, complete working code examples, and short yet precise instructions for compiling, deploying, and executing them. You'll learn how to write services from scratch and integrate existing services into your Java applications. With greater emphasis on REST-style services, this second edition covers HttpServlet, Restlet, and JAX-RS APIs; jQuery clients against REST-style services; and JAX-WS for SOAP-based services. Code samples include an Apache Ant script that compiles, packages, and deploys web services. ...
Learn how to develop REST-style and SOAP-based web services and clients with this quick and thorough introduction. This hands-on book delivers a clear, pragmatic approach to web services by providing an architectural overview, complete working code examples, and short yet precise instructions for compiling, deploying, and executing them. You'll learn how to write services from scratch and integrate existing services into your Java applications. With greater emphasis on REST-style services, this second edition covers HttpServlet, Restlet, and JAX-RS APIs; jQuery clients against REST-style services; and JAX-WS for SOAP-based services. Code samples include an Apache Ant script that compiles, packages, and deploys web services. ...
Scala Cookbook
Save time and trouble when using Scala to build object-oriented, functional, and concurrent applications. With more than 250 ready-to-use recipes and 700 code examples, this comprehensive cookbook covers the most common problems you'll encounter when using the Scala language, libraries, and tools. It's ideal not only for experienced Scala developers, but also for programmers learning to use this JVM language. Author Alvin Alexander (creator of DevDaily.com) provides solutions based on his experience using Scala for highly scalable, component-based applications that support concurrency and distribution. ...
Save time and trouble when using Scala to build object-oriented, functional, and concurrent applications. With more than 250 ready-to-use recipes and 700 code examples, this comprehensive cookbook covers the most common problems you'll encounter when using the Scala language, libraries, and tools. It's ideal not only for experienced Scala developers, but also for programmers learning to use this JVM language. Author Alvin Alexander (creator of DevDaily.com) provides solutions based on his experience using Scala for highly scalable, component-based applications that support concurrency and distribution. ...
Getting Started with Oracle Tuxedo
The client server or Tuxedo has existed for the past few decades and it is expanding every day! Today, Service Oriented Architecture (SOA) or Service Component Architecture (SCA) are considered to be the new approaches to build client server architecture, Tuxedo adopts this concept and can be extended very easily. Getting Started with Oracle Tuxedo shows how to develop distributed systems using Tuxedo and extend that to SOA or even a Cloud environment. ...
The client server or Tuxedo has existed for the past few decades and it is expanding every day! Today, Service Oriented Architecture (SOA) or Service Component Architecture (SCA) are considered to be the new approaches to build client server architecture, Tuxedo adopts this concept and can be extended very easily. Getting Started with Oracle Tuxedo shows how to develop distributed systems using Tuxedo and extend that to SOA or even a Cloud environment. ...
QlikView for Developers Cookbook
QlikView has been around since 1993, but has only really taken off in recent years as a leader in the in-memory BI space and, more recently, in the data discovery area. QlikView features the ability to consolidate relevant data from multiple sources into a single application, as well as an associative data model to allow you to explore the data to a way your brain works, state-of-the-art visualizations, dashboard, analysis and reports, and mobile data access. QlikView for Developers Cookbook builds on your initial training and experiences with QlikView to help you become a better developer. This book features plenty of hands-on examples of many challenging functions. ...
QlikView has been around since 1993, but has only really taken off in recent years as a leader in the in-memory BI space and, more recently, in the data discovery area. QlikView features the ability to consolidate relevant data from multiple sources into a single application, as well as an associative data model to allow you to explore the data to a way your brain works, state-of-the-art visualizations, dashboard, analysis and reports, and mobile data access. QlikView for Developers Cookbook builds on your initial training and experiences with QlikView to help you become a better developer. This book features plenty of hands-on examples of many challenging functions. ...
jMonkeyEngine 3.0 Beginner's Guide
jMonkeyEngine 3.0 is a powerful set of free Java libraries that allows you to unlock your imagination, create 3D games and stunning graphics. Using jMonkeyEngine's library of time-tested methods, this book will allow you to unlock its potential and make the creation of beautiful interactive 3D environments a breeze. jMonkeyEngine 3.0 Beginner's Guide teaches aspiring game developers how to build modern 3D games with Java. This primer on 3D programming is packed with best practices, tips and tricks and loads of example code. Progressing from elementary concepts to advanced effects, budding game developers will have their first game up and running by the end of this book. ...
jMonkeyEngine 3.0 is a powerful set of free Java libraries that allows you to unlock your imagination, create 3D games and stunning graphics. Using jMonkeyEngine's library of time-tested methods, this book will allow you to unlock its potential and make the creation of beautiful interactive 3D environments a breeze. jMonkeyEngine 3.0 Beginner's Guide teaches aspiring game developers how to build modern 3D games with Java. This primer on 3D programming is packed with best practices, tips and tricks and loads of example code. Progressing from elementary concepts to advanced effects, budding game developers will have their first game up and running by the end of this book. ...
Making Java Groovy
You don't need the full force of Java when you're writing a build script, a simple system utility, or a lightweight web app—but that's where Groovy shines brightest. This elegant JVM-based dynamic language extends and simplifies Java so you can concentrate on the task at hand instead of managing minute details and unnecessary complexity. Making Java Groovy is a practical guide for developers who want to benefit from Groovy in their work with Java. It starts by introducing the key differences between Java and Groovy and how to use them to your advantage. Then, you'll focus on the situations you face every day, like consuming and creating RESTful web services, working with databases, and using the Spring framework. You'll also explore the great Groovy tools for build processes, testing, and deployment and learn how to write Groovy-based domain-specific languages that simplify Java development. ...
You don't need the full force of Java when you're writing a build script, a simple system utility, or a lightweight web app—but that's where Groovy shines brightest. This elegant JVM-based dynamic language extends and simplifies Java so you can concentrate on the task at hand instead of managing minute details and unnecessary complexity. Making Java Groovy is a practical guide for developers who want to benefit from Groovy in their work with Java. It starts by introducing the key differences between Java and Groovy and how to use them to your advantage. Then, you'll focus on the situations you face every day, like consuming and creating RESTful web services, working with databases, and using the Spring framework. You'll also explore the great Groovy tools for build processes, testing, and deployment and learn how to write Groovy-based domain-specific languages that simplify Java development. ...
Microsoft .NET Framework 4.5 Quickstart Cookbook
With about ten years since its first release, Microsoft's .NET Framework 4.5 is one of the most solid development technologies to create casual, business, or enterprise applications. It has evolved into a very stable framework and solid framework for developing applications, with a solid core, called the CLR (Common Language Runtime) Microsoft .NET Framework 4.5 includes massive changes and enables modern application and UI development. Microsoft .Net Framework 4.5 Quickstart Cookbook aims to give you a run through the most exciting features of the latest version. You will experience all the flavors of .NET 4.5 hands on. The "How-to" recipes mix the right ingredients for a final taste of the most appetizing features and characteristics. The book is written in a way that enables you to dip in and out of the chapters. ...
With about ten years since its first release, Microsoft's .NET Framework 4.5 is one of the most solid development technologies to create casual, business, or enterprise applications. It has evolved into a very stable framework and solid framework for developing applications, with a solid core, called the CLR (Common Language Runtime) Microsoft .NET Framework 4.5 includes massive changes and enables modern application and UI development. Microsoft .Net Framework 4.5 Quickstart Cookbook aims to give you a run through the most exciting features of the latest version. You will experience all the flavors of .NET 4.5 hands on. The "How-to" recipes mix the right ingredients for a final taste of the most appetizing features and characteristics. The book is written in a way that enables you to dip in and out of the chapters. ...
Microsoft Dynamics GP 2013 Cookbook
Microsoft Dynamics GP is an enterprise resource planning system, essentially an accounting system on steroids, designed for mid-sized organizations. The implementation of Dynamics GP is usually considered to be complex, and people often realize there must be more efficient ways of working with the system. This book will show readers how to improve their use of Dynamics GP and get the most out of this tool quickly and effectively. Microsoft Dynamics GP 2013 Cookbook picks up where implementation training leaves off. Whether you are new or experienced you will find useful recipes for improving the way you use and work with Dynamics GP. The clear recipe steps and screenshots make implementing these solutions easy for users of any level and will be sure to improve your efficiency with the Dynamics GP 2013 system. ...
Microsoft Dynamics GP is an enterprise resource planning system, essentially an accounting system on steroids, designed for mid-sized organizations. The implementation of Dynamics GP is usually considered to be complex, and people often realize there must be more efficient ways of working with the system. This book will show readers how to improve their use of Dynamics GP and get the most out of this tool quickly and effectively. Microsoft Dynamics GP 2013 Cookbook picks up where implementation training leaves off. Whether you are new or experienced you will find useful recipes for improving the way you use and work with Dynamics GP. The clear recipe steps and screenshots make implementing these solutions easy for users of any level and will be sure to improve your efficiency with the Dynamics GP 2013 system. ...