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Understanding MySQL Internals
Understanding MySQL Internals

Although MySQL's source code is open in the sense of being publicly available, it's essentially closed to you if you don't understand it. This book provides a comprehensive tour of MySQL 5 that shows you how to figure out the inner-workings of this powerful database. You'll learn how data structures and convenience functions operate, how to add new storage engines and configuration options, and much more. ...
UML 2.0 in a Nutshell
UML 2.0 in a Nutshell

This comprehensive guide has been fully revised to cover UML 2.0, today's standard method for modeling software systems. Packed with concise information, it's been crafted to help IT professionals read, create, and understand system artifacts expressed using UML. Also includes an example-rich tutorial for those who need familiarizing with the system. ...
Twitter API: Up and Running
Twitter API: Up and Running

This groundbreaking book provides you with the skills and resources you need to build web applications for Twitter. Perfect for new and casual programmers intrigued by the microblogging, Twitter API: Up and Running carefully explains how each part of Twitter's API works, with detailed examples that show you how to assemble those building blocks into practical and fun web applications. ...
Tomcat: The Definitive Guide, 2nd Edition
Tomcat: The Definitive Guide, 2nd Edition

It takes a book as versatile as its subject to cover Apache Tomcat. This book is a valuable reference for administrators and webmasters, a useful guide for programmers who want to use Tomcat as their web application server during development or in production, and an excellent introduction for anyone interested in Tomcat. The new edition offers complete information for installing, configuring, maintaining and securing Tomcat. ...
The Twitter Book
The Twitter Book

This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations. ...
The Sustainable Network
The Sustainable Network

The Sustainable Network demonstrates how we can tackle challenges, ranging from energy conservation to economic and social innovation, using the global network -- of which the public Internet is just one piece. To help solve a myriad of problems today, author Sarah Sorensen points out that the best tool for enacting change already exists, lying literally at our fingertips. This book demystifies the power of the network, and issues a strong call to action. ...
The Social Media Marketing Book
The Social Media Marketing Book

Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine which networks fit your marketing program, and learn the techniques necessary to measure results and track return on investment. ...
The Ruby Programming Language
The Ruby Programming Language

Bestselling author David Flanagan teams up with Ruby creator Yukihiro "Matz" Matsumoto and writer/cartoonist/programmer why the lucky stiff to bring you the authoritative guide to Ruby. Covering versions 1.9 and 1.8, this book helps you learn Ruby's lexical structure, primary expressions, conditionals, syntax, classes, the data it manipulates, and more. For experienced programmers who want to look at this language in depth, this guide is invaluable. ...
The New Community Rules
The New Community Rules

The social web provides businesses with a largely untapped marketing channel for products and services -- the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who frequent these websites. You'll get intelligent advice and strategies -- including what works and what doesn't. ...
The Myths of Innovation
The Myths of Innovation

How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today. ...
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