Google AdWords For Dummies, 2nd Edition
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. ...
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. ...
Project Management For Dummies, 3rd Edition
In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25% new and updated content, Project Management For Dummies, 3rd Edition introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'll learn how to organize, estimate, and schedule projects efficiently and effectively. You'll also discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software and by avoiding common problems that can trip up even the best project managers. ...
In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25% new and updated content, Project Management For Dummies, 3rd Edition introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'll learn how to organize, estimate, and schedule projects efficiently and effectively. You'll also discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software and by avoiding common problems that can trip up even the best project managers. ...
Mobile Marketing For Dummies
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. ...
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. ...
Google+ For Dummies, Portable Edition
Google+ is Google's new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it's easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy settings, chat, post, control who sees what, and much more. ...
Google+ is Google's new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it's easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy settings, chat, post, control who sees what, and much more. ...
Adobe Photoshop CS6 Bible
Photoshop CS6, used for both print and digital media, is the industry leader in image-editing software. The newest version adds some exciting new features, and this bestselling guide has been revised to cover each of them, along with all the basic information you need to get started. Learn to use all the tools, including the histogram palette, Lens Blur, Match Color, and the color replacement tool, as well as keyboard shortcuts. Then master retouching and color correction, work with Camera Raw images, prepare photos for print or the web, and much more. ...
Photoshop CS6, used for both print and digital media, is the industry leader in image-editing software. The newest version adds some exciting new features, and this bestselling guide has been revised to cover each of them, along with all the basic information you need to get started. Learn to use all the tools, including the histogram palette, Lens Blur, Match Color, and the color replacement tool, as well as keyboard shortcuts. Then master retouching and color correction, work with Camera Raw images, prepare photos for print or the web, and much more. ...
Practical Intrusion Analysis
Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments. However, security practitioners have found little reliable, usable information about these new IDS/IPS technologies. In Practical Intrusion Analysis, one of the field's leading experts brings together these innovations for the first time and demonstrates how they can be used to analyze attacks, mitigate damage, and track attackers. ...
Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments. However, security practitioners have found little reliable, usable information about these new IDS/IPS technologies. In Practical Intrusion Analysis, one of the field's leading experts brings together these innovations for the first time and demonstrates how they can be used to analyze attacks, mitigate damage, and track attackers. ...
Ruby on Rails 3 Tutorial
Using Rails 3, developers can build web applications of exceptional elegance and power. Although its remarkable capabilities have made Ruby on Rails one of the world's most popular web development frameworks, it can be challenging to learn and use. Ruby on Rails 3 Tutorial is the solution. Leading Rails developer Michael Hartl teaches Rails 3 by guiding you through the development of your own complete sample application using the latest techniques in Rails web development. ...
Using Rails 3, developers can build web applications of exceptional elegance and power. Although its remarkable capabilities have made Ruby on Rails one of the world's most popular web development frameworks, it can be challenging to learn and use. Ruby on Rails 3 Tutorial is the solution. Leading Rails developer Michael Hartl teaches Rails 3 by guiding you through the development of your own complete sample application using the latest techniques in Rails web development. ...
Play Framework Cookbook
The Play framework is the new kid on the block of Java frameworks. By breaking with existing standards the play framework tries not to abstract away from HTTP as most web frameworks do, but tightly integrates with it. This means quite a shift for Java programmers. Understanding these concepts behind the play framework and its impact on web development with Java are crucial for fast development of applications. The Play Framework Cookbook starts where the beginner documentation ends. It shows you how to utilize advanced features of the Play framework - piece by piece and completely outlined with working applications! ...
The Play framework is the new kid on the block of Java frameworks. By breaking with existing standards the play framework tries not to abstract away from HTTP as most web frameworks do, but tightly integrates with it. This means quite a shift for Java programmers. Understanding these concepts behind the play framework and its impact on web development with Java are crucial for fast development of applications. The Play Framework Cookbook starts where the beginner documentation ends. It shows you how to utilize advanced features of the Play framework - piece by piece and completely outlined with working applications! ...
Oracle SOA Suite 11g Administrator's Handbook
Oracle SOA Suite 11g is the backbone of messaging and application integration in a service-oriented architecture. An application administrator is responsible for an end-to-end administration and management of the infrastructure. Understanding the underlying components, services, and configuration and their relations to each other is necessary to effectively administer the Oracle SOA Suite 11g environment. Due to its sheer size, administering Oracle SOA Suite 11g is a daunting task. This book provides detailed explanations of all the core administrative and management activities around Oracle SOA Suite. It includes compact information for end-to-end administration of Oracle SOA Suite 11g. It delves into advanced topics such as silent installs, cloning, backup and recovery and high availability installations. ...
Oracle SOA Suite 11g is the backbone of messaging and application integration in a service-oriented architecture. An application administrator is responsible for an end-to-end administration and management of the infrastructure. Understanding the underlying components, services, and configuration and their relations to each other is necessary to effectively administer the Oracle SOA Suite 11g environment. Due to its sheer size, administering Oracle SOA Suite 11g is a daunting task. This book provides detailed explanations of all the core administrative and management activities around Oracle SOA Suite. It includes compact information for end-to-end administration of Oracle SOA Suite 11g. It delves into advanced topics such as silent installs, cloning, backup and recovery and high availability installations. ...
Asterisk: The Definitive Guide, 4th Edition
Design a complete Voice over IP (VoIP) or traditional PBX system with Asterisk, even if you have only basic telecommunications knowledge. This bestselling guide makes it easy, with a detailed roadmap that shows you how to install and configure this open source software, whether you're upgrading your existing phone system or starting from scratch. Ideal for Linux administrators, developers, and power users, this updated edition shows you how to write a basic dialplan step-by-step, and brings you up to speed on the features in Asterisk 11, the latest long-term support release from Digium. You'll quickly gain working knowledge to build a simple yet inclusive system. ...
Design a complete Voice over IP (VoIP) or traditional PBX system with Asterisk, even if you have only basic telecommunications knowledge. This bestselling guide makes it easy, with a detailed roadmap that shows you how to install and configure this open source software, whether you're upgrading your existing phone system or starting from scratch. Ideal for Linux administrators, developers, and power users, this updated edition shows you how to write a basic dialplan step-by-step, and brings you up to speed on the features in Asterisk 11, the latest long-term support release from Digium. You'll quickly gain working knowledge to build a simple yet inclusive system. ...