Marketing Mistakes and Successes, 11th Edition
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice. ...
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice. ...
OpenCL in Action
OpenCL in Action blends the theory of parallel computing with the practical reality of building high-performance applications using OpenCL. It first guides you through the fundamental data structures in an intuitive manner. Then, it explains techniques for high-speed sorting, image processing, matrix operations, and fast Fourier transform. The book concludes with a deep look at the all-important subject of graphics acceleration. Numerous challenging examples give you different ways to experiment with working code. A background in C or C++ is helpful, but no prior exposure to OpenCL is needed. ...
OpenCL in Action blends the theory of parallel computing with the practical reality of building high-performance applications using OpenCL. It first guides you through the fundamental data structures in an intuitive manner. Then, it explains techniques for high-speed sorting, image processing, matrix operations, and fast Fourier transform. The book concludes with a deep look at the all-important subject of graphics acceleration. Numerous challenging examples give you different ways to experiment with working code. A background in C or C++ is helpful, but no prior exposure to OpenCL is needed. ...
OSGi in Depth
OSGi in Depth presents practical techniques for implementing OSGi, including enterprise services such as management, configuration, event handling, and software component models. You'll learn to custom-tailor the OSGi platform, which is itself modular, and discover how to pick and choose services to create domain-specific frameworks for your business. Also, this book shows how you can use OSGi with existing JEE services, such as JNDI and JTA. Written for Java developers who already know the basics, OSGi in Depth picks up where OSGi in Action leaves off. ...
OSGi in Depth presents practical techniques for implementing OSGi, including enterprise services such as management, configuration, event handling, and software component models. You'll learn to custom-tailor the OSGi platform, which is itself modular, and discover how to pick and choose services to create domain-specific frameworks for your business. Also, this book shows how you can use OSGi with existing JEE services, such as JNDI and JTA. Written for Java developers who already know the basics, OSGi in Depth picks up where OSGi in Action leaves off. ...
Learning MySQL
Whether you're running a business, keeping track of members andmeetings for a club, or just trying to organize a large and diversecollection of information, you'll find the MySQL database engineuseful for answering questions such as: Which are my top ten fastest-selling products? How frequently does this person come to our facility? What was the highest, lowest, and average score of the team last season? ...
Whether you're running a business, keeping track of members andmeetings for a club, or just trying to organize a large and diversecollection of information, you'll find the MySQL database engineuseful for answering questions such as: Which are my top ten fastest-selling products? How frequently does this person come to our facility? What was the highest, lowest, and average score of the team last season? ...
XML and InDesign
Discover the power of XML publishing with InDesign, and create content for multiple applications - including digital-first publishing workflows. With this book, XML evangelist Dorothy Hoskins teaches you several techniques for working with the built-in XML capabilities of InDesign CS6, using real examples from a college course-catalog project. Learn how to import database content into InDesign, and tag existing InDesign content as XML for export to other applications. InDesign also lets you apply attractive styling to XML content that can't be done with XSL-FO. Through step-by-step instructions, code examples, and lots of screen shots, you'll discover how using XML with InDesign increases the value of your content. ...
Discover the power of XML publishing with InDesign, and create content for multiple applications - including digital-first publishing workflows. With this book, XML evangelist Dorothy Hoskins teaches you several techniques for working with the built-in XML capabilities of InDesign CS6, using real examples from a college course-catalog project. Learn how to import database content into InDesign, and tag existing InDesign content as XML for export to other applications. InDesign also lets you apply attractive styling to XML content that can't be done with XSL-FO. Through step-by-step instructions, code examples, and lots of screen shots, you'll discover how using XML with InDesign increases the value of your content. ...
Resilience and Reliability on AWS
Cloud services are just as susceptible to network outages as any other platform. This concise book shows you how to prepare for potentially devastating interruptions by building your own resilient and reliable applications in the public cloud. Guided by engineers from 9apps - n independent provider of Amazon Web Services and Eucalyptus cloud solutions - you'll learn how to combine AWS with open source tools such as PostgreSQL, MongoDB, and Redis. ...
Cloud services are just as susceptible to network outages as any other platform. This concise book shows you how to prepare for potentially devastating interruptions by building your own resilient and reliable applications in the public cloud. Guided by engineers from 9apps - n independent provider of Amazon Web Services and Eucalyptus cloud solutions - you'll learn how to combine AWS with open source tools such as PostgreSQL, MongoDB, and Redis. ...
Learning from jQuery
If you're comfortable with jQuery but a bit shaky with JavaScript, this concise guide will help you expand your knowledge of the language - especially the code that jQuery covers up for you. Many jQuery devotees write as little code as possible, but with some JavaScript under your belt, you can prevent errors, reduce overhead, and make your application code more efficient. This book explores event handling, prototypes, and working with the DOM and AJAX through examples and lots of code. You'll learn common conventions and patterns in JavaScript and - if you've never coded with JavaScript before—a tutorial will take you through the basics. ...
If you're comfortable with jQuery but a bit shaky with JavaScript, this concise guide will help you expand your knowledge of the language - especially the code that jQuery covers up for you. Many jQuery devotees write as little code as possible, but with some JavaScript under your belt, you can prevent errors, reduce overhead, and make your application code more efficient. This book explores event handling, prototypes, and working with the DOM and AJAX through examples and lots of code. You'll learn common conventions and patterns in JavaScript and - if you've never coded with JavaScript before—a tutorial will take you through the basics. ...
PowerPoint 2003 Just the Steps For Dummies
Offers an easy-to-navigate design featuring a two-column landscape layout loaded with step-by-step instructions and illustrations to help readers get up to speed fast on key PowerPoint tasks-and create effective and striking presentations. Shows how to print a presentation, set up a slide show, work with pictures and clip art, color text and objects, modify the slide master, create a template, insert a diagram or chart, add sound and video, and much more. ...
Offers an easy-to-navigate design featuring a two-column landscape layout loaded with step-by-step instructions and illustrations to help readers get up to speed fast on key PowerPoint tasks-and create effective and striking presentations. Shows how to print a presentation, set up a slide show, work with pictures and clip art, color text and objects, modify the slide master, create a template, insert a diagram or chart, add sound and video, and much more. ...
Twitter Application Development For Dummies
Twitter is the one of the hottest trends in social networking. With several million users, Twitter's popularity is growing everyday. Twitter will continue to increase user base while third-party companies keep popping up all over to make money building Twitter apps for phones, advertising tools, analytics / management tools and more. Some of the most popular Twitter apps include TwitPic, Twhirl, TweetDeck, and FriendorFollow. With this book, author Dusty Reagan uses one of his unpublished Twitter app ideas and takes you through the API, idea creation, development, and monetization of the app. ...
Twitter is the one of the hottest trends in social networking. With several million users, Twitter's popularity is growing everyday. Twitter will continue to increase user base while third-party companies keep popping up all over to make money building Twitter apps for phones, advertising tools, analytics / management tools and more. Some of the most popular Twitter apps include TwitPic, Twhirl, TweetDeck, and FriendorFollow. With this book, author Dusty Reagan uses one of his unpublished Twitter app ideas and takes you through the API, idea creation, development, and monetization of the app. ...
Oracle Database Performance and Scalability
With database concepts and theories clearly explained in Oracle's context, readers quickly learn how to fully leverage Oracle's performance and scalability capabilities at every stage of designing and developing an Oracle-based enterprise application. The book is based on the author's more than ten years of experience working with Oracle, and is filled with dependable, tested, and proven performance optimization techniques. ...
With database concepts and theories clearly explained in Oracle's context, readers quickly learn how to fully leverage Oracle's performance and scalability capabilities at every stage of designing and developing an Oracle-based enterprise application. The book is based on the author's more than ten years of experience working with Oracle, and is filled with dependable, tested, and proven performance optimization techniques. ...