Advertising on Google: The High Performance Cookbook
Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of. Advertising on Google: The High Performance Cookbook is a step-by-step guide with practical tips and everyday examples that will arm you with the tools necessary to run effective Adwords campaigns. Advertising on Google: The High Performance Cookbook is a collection of hands-on recipes for creating and optimizing Adwords campaigns The book begins with the research you'll need to conduct before starting with Adwords, including figuring out how competitive your market is and finding out what your competitors are doing. ...
Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of. Advertising on Google: The High Performance Cookbook is a step-by-step guide with practical tips and everyday examples that will arm you with the tools necessary to run effective Adwords campaigns. Advertising on Google: The High Performance Cookbook is a collection of hands-on recipes for creating and optimizing Adwords campaigns The book begins with the research you'll need to conduct before starting with Adwords, including figuring out how competitive your market is and finding out what your competitors are doing. ...
RESTful Web APIs
The popularity of REST in recent years has led to tremendous growth in almost-RESTful APIs that don't include many of the architecture's benefits. With this practical guide, you'll learn what it takes to design usable REST APIs that evolve over time. By focusing on solutions that cross a variety of domains, this book shows you how to create powerful and secure applications, using the tools designed for the world's most successful distributed computing system: the World Wide Web. You'll explore the concepts behind REST, learn different strategies for creating hypermedia-based APIs, and then put everything together with a step-by-step guide to designing a RESTful Web API. ...
The popularity of REST in recent years has led to tremendous growth in almost-RESTful APIs that don't include many of the architecture's benefits. With this practical guide, you'll learn what it takes to design usable REST APIs that evolve over time. By focusing on solutions that cross a variety of domains, this book shows you how to create powerful and secure applications, using the tools designed for the world's most successful distributed computing system: the World Wide Web. You'll explore the concepts behind REST, learn different strategies for creating hypermedia-based APIs, and then put everything together with a step-by-step guide to designing a RESTful Web API. ...
The Problem with Native JavaScript APIs
Many features inspired by popular JavaScript libraries are now available as native JavaScript APIs in today's powerful browsers. While that may seem convenient given all of the JavaScript you need to write, relying on these APIs will only make code maintenance more difficult in the long run. In this report, Nicholas Zakas-consultant and former front-end tech leader at Yahoo! - provides a case study to show how different browsers can develop native APIs for the same specification and still end up with different interpretations. You'll discover how these APIs can tie your code to specific browsers, forcing you to upgrade application logic whenever new browsers and new browser versions are released. ...
Many features inspired by popular JavaScript libraries are now available as native JavaScript APIs in today's powerful browsers. While that may seem convenient given all of the JavaScript you need to write, relying on these APIs will only make code maintenance more difficult in the long run. In this report, Nicholas Zakas-consultant and former front-end tech leader at Yahoo! - provides a case study to show how different browsers can develop native APIs for the same specification and still end up with different interpretations. You'll discover how these APIs can tie your code to specific browsers, forcing you to upgrade application logic whenever new browsers and new browser versions are released. ...
RaphaelJS
Create beautiful, interactive images on the Web with RaphaëlJS, the JavaScript library that lets you draw Scalable Vector Graphics (SVG) right in the browser. With this concise guide, you'll quickly learn how to paint the screen with shapes and colors that you can turn into lively, animated graphics and visualizations. Author Chris Wilson shows you how to create Raphaël objects and manipulate them with animation, transformations, and other techniques, using just a few lines of code. Packed with working examples, sample code, and cool hands-on projects, RaphaëlJS is ideal for new and experienced JavaScript programmers alike. ...
Create beautiful, interactive images on the Web with RaphaëlJS, the JavaScript library that lets you draw Scalable Vector Graphics (SVG) right in the browser. With this concise guide, you'll quickly learn how to paint the screen with shapes and colors that you can turn into lively, animated graphics and visualizations. Author Chris Wilson shows you how to create Raphaël objects and manipulate them with animation, transformations, and other techniques, using just a few lines of code. Packed with working examples, sample code, and cool hands-on projects, RaphaëlJS is ideal for new and experienced JavaScript programmers alike. ...
BuddyPress Theme Development
BuddyPress is a plugin for WordPress that allows you to create communities. BuddyPress themes, whilst based on WordPress, have a lot of extra templates that set them apart. Having a custom theme for your community has numerous benefits, so learning how to create a theme is a great step in your BuddyPress journey. BuddyPress Theme Development is part rough guide and part practical, hands-on tutorial. It will give you an insight into the state of BuddyPress themes and will take you beyond a simple theme into a world of custom possibilities. This book begins with a look at the state of BuddyPress themes available on the Internet, including themes using responsive web design. It will then walk you through the various theme options from theme compatibility through to child themes and creating a custom theme. ...
BuddyPress is a plugin for WordPress that allows you to create communities. BuddyPress themes, whilst based on WordPress, have a lot of extra templates that set them apart. Having a custom theme for your community has numerous benefits, so learning how to create a theme is a great step in your BuddyPress journey. BuddyPress Theme Development is part rough guide and part practical, hands-on tutorial. It will give you an insight into the state of BuddyPress themes and will take you beyond a simple theme into a world of custom possibilities. This book begins with a look at the state of BuddyPress themes available on the Internet, including themes using responsive web design. It will then walk you through the various theme options from theme compatibility through to child themes and creating a custom theme. ...
Getting Started with Greenplum for Big Data Analytics
Organizations are leveraging the use of data and analytics to gain a competitive advantage over their opposition. Therefore, organizations are quickly becoming more and more data driven. With the advent of Big Data, existing Data Warehousing and Business Intelligence solutions are becoming obsolete, and a requisite for new agile platforms consisting of all the aspects of Big Data has become inevitable. From loading/integrating data to presenting analytical visualizations and reports, the new Big Data platforms like Greenplum do it all. It is now the mindset of the user that requires a tuning to put the solutions to work. Getting Started with Greenplum for Big Data Analytics is a practical, hands-on guide to learning and implementing Big Data Analytics using the Greenplum Integrated Analytics Platform. From processing structured and unstructured data to presenting the results/insights to key business stakeholders, this book explains it all. ...
Organizations are leveraging the use of data and analytics to gain a competitive advantage over their opposition. Therefore, organizations are quickly becoming more and more data driven. With the advent of Big Data, existing Data Warehousing and Business Intelligence solutions are becoming obsolete, and a requisite for new agile platforms consisting of all the aspects of Big Data has become inevitable. From loading/integrating data to presenting analytical visualizations and reports, the new Big Data platforms like Greenplum do it all. It is now the mindset of the user that requires a tuning to put the solutions to work. Getting Started with Greenplum for Big Data Analytics is a practical, hands-on guide to learning and implementing Big Data Analytics using the Greenplum Integrated Analytics Platform. From processing structured and unstructured data to presenting the results/insights to key business stakeholders, this book explains it all. ...
Designing Evolvable Web APIs with ASP.NET
Design and build Web APIs for a broad range of clients—including browsers and mobile devices—that can adapt to change over time. This practical, hands-on guide takes you through the theory and tools you need to build evolvable HTTP services with Microsoft's ASP.NET Web API framework. In the process, you'll learn how design and implement a real-world Web API. Ideal for experienced .NET developers, this book's sections on basic Web API theory and design also apply to developers who work with other development stacks such as Java, Ruby, PHP, and Node. ...
Design and build Web APIs for a broad range of clients—including browsers and mobile devices—that can adapt to change over time. This practical, hands-on guide takes you through the theory and tools you need to build evolvable HTTP services with Microsoft's ASP.NET Web API framework. In the process, you'll learn how design and implement a real-world Web API. Ideal for experienced .NET developers, this book's sections on basic Web API theory and design also apply to developers who work with other development stacks such as Java, Ruby, PHP, and Node. ...
Getting Started with OpenShift
Intrigued by the possibilities of developing web applications in the cloud? With this concise book, you get a quick hands-on introduction to OpenShift, the open source Platform as a Service (PaaS) offering from Red Hat. You'll learn the steps necessary to build, deploy, and host a complete real-world application on OpenShift, without having to read long, detailed explanations of the technologies involved. Though the book uses Python, application examples in other languages are available on GitHub. If you can build web applications, use a command line, and program in Java, Python, Ruby, Node.js, PHP, or Perl, you're ready to get started. ...
Intrigued by the possibilities of developing web applications in the cloud? With this concise book, you get a quick hands-on introduction to OpenShift, the open source Platform as a Service (PaaS) offering from Red Hat. You'll learn the steps necessary to build, deploy, and host a complete real-world application on OpenShift, without having to read long, detailed explanations of the technologies involved. Though the book uses Python, application examples in other languages are available on GitHub. If you can build web applications, use a command line, and program in Java, Python, Ruby, Node.js, PHP, or Perl, you're ready to get started. ...
Responsive Theming for Drupal
If you want your Drupal website to work well on smartphones, tablets, and desktops, this practical guide shows you how to incorporate Responsive Web Design (RWD) with specific Drupal 7 themes. You'll learn how to create attractive, easy-to-navigate layouts for everything from tiny phone screens to 30-inch desktop monitors—all with the same codebase. Ideal for experienced Drupal developers, this book takes you through RWD basics and shows you how to build sites based on Aurora, Zen, and Omega - three popular base themes created by Drupal contributors. Whether you're creating a new site with RWD or adapting an existing one, you'll learn how to become a better, more efficient Drupal themer. ...
If you want your Drupal website to work well on smartphones, tablets, and desktops, this practical guide shows you how to incorporate Responsive Web Design (RWD) with specific Drupal 7 themes. You'll learn how to create attractive, easy-to-navigate layouts for everything from tiny phone screens to 30-inch desktop monitors—all with the same codebase. Ideal for experienced Drupal developers, this book takes you through RWD basics and shows you how to build sites based on Aurora, Zen, and Omega - three popular base themes created by Drupal contributors. Whether you're creating a new site with RWD or adapting an existing one, you'll learn how to become a better, more efficient Drupal themer. ...
Core Data
Learn the Apple Core Data APIs from the ground up. With Core Data, you can concentrate on designing the model for your application, and use the power of Core Data to do the rest. This book will take you from Core Data fundamentals to expert configurations that you will not find anywhere else. Together we'll walk through a fullfeatured application based on the Mac OS X Core Data API. ...
Learn the Apple Core Data APIs from the ground up. With Core Data, you can concentrate on designing the model for your application, and use the power of Core Data to do the rest. This book will take you from Core Data fundamentals to expert configurations that you will not find anywhere else. Together we'll walk through a fullfeatured application based on the Mac OS X Core Data API. ...