SEO Warrior
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. This book serves as a tutorial, and as a reference guide for implementing effective SEO techniques. ...
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. This book serves as a tutorial, and as a reference guide for implementing effective SEO techniques. ...
ActionScript 3.0 Design Patterns
If you're an experienced Flash or Flex developer ready to tackle sophisticated programming techniques with ActionScript 3.0, this hands-on introduction to design patterns takes you step by step through the process. You learn about various types of design patterns and construct small abstract examples before trying your hand at building full-fledged working applications outlined in the book. ...
If you're an experienced Flash or Flex developer ready to tackle sophisticated programming techniques with ActionScript 3.0, this hands-on introduction to design patterns takes you step by step through the process. You learn about various types of design patterns and construct small abstract examples before trying your hand at building full-fledged working applications outlined in the book. ...
Oracle Built-in Packages
Oracle's built-in packages dramatically extend the power of the PL/SQL language, but few developers know how to use them effectively. This book is a complete reference to all of the built-ins, including those new to Oracle8. the enclosed diskette includes an online tool that provides easy access to the many files of source code and documentation developed by the authors. ...
Oracle's built-in packages dramatically extend the power of the PL/SQL language, but few developers know how to use them effectively. This book is a complete reference to all of the built-ins, including those new to Oracle8. the enclosed diskette includes an online tool that provides easy access to the many files of source code and documentation developed by the authors. ...
Oracle RMAN Pocket Reference
Oracle RMAN Pocket Reference is ideal for DBAs who require a concise reference to common RMAN tasks. The first portion of the book presents commands for such tasks as taking a full database backup, recovering from loss of data file, and cloning a database. The second portion offers a very concise RMAN syntax reference. This book will save DBAs time when performing tasks that are infrequent, yet extremely vital. ...
Oracle RMAN Pocket Reference is ideal for DBAs who require a concise reference to common RMAN tasks. The first portion of the book presents commands for such tasks as taking a full database backup, recovering from loss of data file, and cloning a database. The second portion offers a very concise RMAN syntax reference. This book will save DBAs time when performing tasks that are infrequent, yet extremely vital. ...
Learning Flex 3
How soon can you learn Adobe Flex 3? With this book's unique hands-on approach, you will be able to tinker with examples right away, and create your own Rich Internet Applications with Flex within the first few chapters. As you progress, you learn how to build a layout, add interactivity, work with data, and deploy your applications to either the Web or the desktop. Learning Flex 3 offers step-by-step instructions that are clear and concise, along with tips and tricks that author Alaric Cole has gathered after years of using Flex and teaching it to fellow developers at Yahoo! You'll understand how Flex works, how to use the MXML markup language and work with ActionScript, how to deploy RIAs to the desktop using Adobe AIR, and much more. ...
How soon can you learn Adobe Flex 3? With this book's unique hands-on approach, you will be able to tinker with examples right away, and create your own Rich Internet Applications with Flex within the first few chapters. As you progress, you learn how to build a layout, add interactivity, work with data, and deploy your applications to either the Web or the desktop. Learning Flex 3 offers step-by-step instructions that are clear and concise, along with tips and tricks that author Alaric Cole has gathered after years of using Flex and teaching it to fellow developers at Yahoo! You'll understand how Flex works, how to use the MXML markup language and work with ActionScript, how to deploy RIAs to the desktop using Adobe AIR, and much more. ...
Learning Ruby
You don't have to know everything about a car to drive one, and you don't need to know everything about Ruby to start programming with it. Written for both experienced and new programmers alike, Learning Ruby is a just-get-in-and-drive book - a hands-on tutorial that offers lots of Ruby programs and lets you know how and why they work, just enough to get you rolling down the road. Interest in Ruby stems from the popularity of Rails, the web development framework that's attracting new devotees and refugees from Java and PHP. But there are plenty of other uses for this versatile language. The best way to learn is to just try the code! ...
You don't have to know everything about a car to drive one, and you don't need to know everything about Ruby to start programming with it. Written for both experienced and new programmers alike, Learning Ruby is a just-get-in-and-drive book - a hands-on tutorial that offers lots of Ruby programs and lets you know how and why they work, just enough to get you rolling down the road. Interest in Ruby stems from the popularity of Rails, the web development framework that's attracting new devotees and refugees from Java and PHP. But there are plenty of other uses for this versatile language. The best way to learn is to just try the code! ...
iPhone: The Missing Manual, 4th Edition
With multitasking and more than a 100 other new features, iPhone 4.0 is a real treat, cooked up with Apple's traditional secret sauce of simplicity, intelligence, and whimsy. iPhone: The Missing Manual gives you a guided tour of everything the new iPhone has to offer, with lots of tips, tricks, and surprises. Learn how to make calls and play songs by voice control, take great photos, keep track of your schedule, and much more with complete step-by-step instructions and crystal-clear explanations by iPhone master David Pogue. Whether you have a brand-new iPhone, or want to update an earlier model with the iPhone 4.0 software, this beautiful full-color book is the best, most objective resource available. ...
With multitasking and more than a 100 other new features, iPhone 4.0 is a real treat, cooked up with Apple's traditional secret sauce of simplicity, intelligence, and whimsy. iPhone: The Missing Manual gives you a guided tour of everything the new iPhone has to offer, with lots of tips, tricks, and surprises. Learn how to make calls and play songs by voice control, take great photos, keep track of your schedule, and much more with complete step-by-step instructions and crystal-clear explanations by iPhone master David Pogue. Whether you have a brand-new iPhone, or want to update an earlier model with the iPhone 4.0 software, this beautiful full-color book is the best, most objective resource available. ...
Programming Collective Intelligence
Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it. Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general - all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. ...
Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it. Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general - all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. ...
Head First Rails
Ready to transport your web applications into the Web 2.0 era? Head First Rails takes your programming - and productivity - to the max. You'll learn everything from the fundamentals of Rails scaffolding to building customized interactive web apps using Rails' rich set of tools and the MVC framework. By the time you're finished, you'll have learned more than just another web framework. You'll master database interactions, integration with Ajax and XML, rich content, and even dynamic graphing of your data - all in a fraction of the time it takes to build the same apps with Java, PHP, ASP.NET, or Perl. You'll even get comfortable and familiar with Ruby, the language that underpins Rails. But you'll do it in the context of web programming, and not through boring exercises such as "Hello, World!" Your time is way too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, ...
Ready to transport your web applications into the Web 2.0 era? Head First Rails takes your programming - and productivity - to the max. You'll learn everything from the fundamentals of Rails scaffolding to building customized interactive web apps using Rails' rich set of tools and the MVC framework. By the time you're finished, you'll have learned more than just another web framework. You'll master database interactions, integration with Ajax and XML, rich content, and even dynamic graphing of your data - all in a fraction of the time it takes to build the same apps with Java, PHP, ASP.NET, or Perl. You'll even get comfortable and familiar with Ruby, the language that underpins Rails. But you'll do it in the context of web programming, and not through boring exercises such as "Hello, World!" Your time is way too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, ...
Mastering Algorithms with Perl
Many programmers would love to use Perl for projects that involve heavy lifting, but miss the many traditional algorithms that textbooks teach for other languages. Computer scientists have identified many techniques that a wide range of programs need, such as: Fuzzy pattern matching for text (identify misspellings!), Finding correlations in data, Game-playing algorithms, Predicting phenomena such as Web traffic, Polynomial and spline fitting. Using algorithms explained in this book, you too can carry out traditional programming tasks in a high-powered, efficient, easy-to-maintain manner with Perl. This book assumes a basic understanding of Perl syntax and functions, but not necessarily any background in computer science. The authors explain in a readable fashion the reasons for using various classic programming techniques, the kind of applications that use them, and - most important - how to code these algorithms in Perl. ...
Many programmers would love to use Perl for projects that involve heavy lifting, but miss the many traditional algorithms that textbooks teach for other languages. Computer scientists have identified many techniques that a wide range of programs need, such as: Fuzzy pattern matching for text (identify misspellings!), Finding correlations in data, Game-playing algorithms, Predicting phenomena such as Web traffic, Polynomial and spline fitting. Using algorithms explained in this book, you too can carry out traditional programming tasks in a high-powered, efficient, easy-to-maintain manner with Perl. This book assumes a basic understanding of Perl syntax and functions, but not necessarily any background in computer science. The authors explain in a readable fashion the reasons for using various classic programming techniques, the kind of applications that use them, and - most important - how to code these algorithms in Perl. ...