Social Media Analytics Strategy, 2nd Edition
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-leve ...
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-leve ...
Introduction to Embedded Systems, 2nd Edition
An introduction to the engineering principles of embedded systems, with a focus on modeling, design, and analysis of cyber-physical systems. The most visible use of computers and software is processing information for human consumption. The vast majority of computers in use, however, are much less visible. They run the engine, brakes, seatbelts, airbag, and audio system in your car. They digitally encode your voice and construct a radio signal to send it from your cell phone to a base station. They command robots on a factory floor, power generation in a power plant, processes in a chemical plant, and traffic lights in a city. These less visible computers are called embedded systems, and the software they run is called embedded software. The principal challenges in designing and analyzing embedded systems stem from their interaction with physical processes. This book takes a cyber-physical approach to embedded systems, introducing the engineering concepts underlying embedded systems ...
An introduction to the engineering principles of embedded systems, with a focus on modeling, design, and analysis of cyber-physical systems. The most visible use of computers and software is processing information for human consumption. The vast majority of computers in use, however, are much less visible. They run the engine, brakes, seatbelts, airbag, and audio system in your car. They digitally encode your voice and construct a radio signal to send it from your cell phone to a base station. They command robots on a factory floor, power generation in a power plant, processes in a chemical plant, and traffic lights in a city. These less visible computers are called embedded systems, and the software they run is called embedded software. The principal challenges in designing and analyzing embedded systems stem from their interaction with physical processes. This book takes a cyber-physical approach to embedded systems, introducing the engineering concepts underlying embedded systems ...
WordPress Plugin Development Cookbook, 3rd Edition
WordPress is one of the most widely used, powerful, and open content management systems (CMSs). Whether you're a site owner trying to find the right extension, a developer who wants to contribute to the community, or a website developer working to fulfill a client's needs, learning how to extend WordPress' capabilities will help you to unleash its full potential. This book will help you become familiar with API functions to create secure plugins with easy-to-use administration interfaces. This 3rd edition contains new recipes and up-to-date code samples, including new chapters on creating custom blocks for the block editor and integrating data from external sources. From one chapter to the next, you'll learn how to create plugins of varying complexity, ranging from a few lines of code to complex extensions that provide intricate new capabilities. You'll start by using the basic mechanisms provided in WordPress to create plugins, followed by recipes covering how to design administrat ...
WordPress is one of the most widely used, powerful, and open content management systems (CMSs). Whether you're a site owner trying to find the right extension, a developer who wants to contribute to the community, or a website developer working to fulfill a client's needs, learning how to extend WordPress' capabilities will help you to unleash its full potential. This book will help you become familiar with API functions to create secure plugins with easy-to-use administration interfaces. This 3rd edition contains new recipes and up-to-date code samples, including new chapters on creating custom blocks for the block editor and integrating data from external sources. From one chapter to the next, you'll learn how to create plugins of varying complexity, ranging from a few lines of code to complex extensions that provide intricate new capabilities. You'll start by using the basic mechanisms provided in WordPress to create plugins, followed by recipes covering how to design administrat ...
The Kubernetes Operator Framework Book
From incomplete collections of knowledge and varying design approaches to technical knowledge barriers, Kubernetes users face various challenges when developing their own operators. Knowing how to write, deploy, and pack operators makes cluster management automation much easier - and that's what this book is here to teach you. Beginning with operators and Operator Framework fundamentals, the book delves into how the different components of Operator Framework (such as the Operator SDK, Operator Lifecycle Manager, and OperatorHub.io) are used to build operators. You'll learn how to write a basic operator, interact with a Kubernetes cluster in code, and distribute that operator to users. As you advance, you'll be able to develop a sample operator in the Go programming language using Operator SDK tools before running it locally with Operator Lifecycle Manager, and also learn how to package an operator bundle for distribution. The book covers best practices as well as sample applications ...
From incomplete collections of knowledge and varying design approaches to technical knowledge barriers, Kubernetes users face various challenges when developing their own operators. Knowing how to write, deploy, and pack operators makes cluster management automation much easier - and that's what this book is here to teach you. Beginning with operators and Operator Framework fundamentals, the book delves into how the different components of Operator Framework (such as the Operator SDK, Operator Lifecycle Manager, and OperatorHub.io) are used to build operators. You'll learn how to write a basic operator, interact with a Kubernetes cluster in code, and distribute that operator to users. As you advance, you'll be able to develop a sample operator in the Go programming language using Operator SDK tools before running it locally with Operator Lifecycle Manager, and also learn how to package an operator bundle for distribution. The book covers best practices as well as sample applications ...
Application Insights Succinctly
When running a web application or service, there are three crucial elements to keep tabs on: availability, performance, and usage. A wide variety of technologies are available to monitor these things, but one that stands apart is Application Insights, a developer tool available through the Microsoft Azure cloud platform. In Application Insights Succinctly, author Roberto Albano guides readers through the basics of setting up an account, choosing the right subscription, and exploring metrics, as well as advanced topics like integrating Application Insights with Visual Studio and visualizing data with Application Insights Analytics. Read it today to see for yourself how Application Insights can help both developers and marketing teams alike. ...
When running a web application or service, there are three crucial elements to keep tabs on: availability, performance, and usage. A wide variety of technologies are available to monitor these things, but one that stands apart is Application Insights, a developer tool available through the Microsoft Azure cloud platform. In Application Insights Succinctly, author Roberto Albano guides readers through the basics of setting up an account, choosing the right subscription, and exploring metrics, as well as advanced topics like integrating Application Insights with Visual Studio and visualizing data with Application Insights Analytics. Read it today to see for yourself how Application Insights can help both developers and marketing teams alike. ...
Bayesian Methods for Statistical Analysis
Bayesian methods for statistical analysis is a book on statistical methods for analysing a wide variety of data. The book consists of 12 chapters, starting with basic concepts and covering numerous topics, including Bayesian estimation, decision theory, prediction, hypothesis testing, hierarchical models, Markov chain Monte Carlo methods, finite population inference, biased sampling and nonignorable nonresponse. The book contains many exercises, all with worked solutions, including complete computer code. It is suitable for self-study or a semester-long course, with three hours of lectures and one tutorial per week for 13 weeks. ...
Bayesian methods for statistical analysis is a book on statistical methods for analysing a wide variety of data. The book consists of 12 chapters, starting with basic concepts and covering numerous topics, including Bayesian estimation, decision theory, prediction, hypothesis testing, hierarchical models, Markov chain Monte Carlo methods, finite population inference, biased sampling and nonignorable nonresponse. The book contains many exercises, all with worked solutions, including complete computer code. It is suitable for self-study or a semester-long course, with three hours of lectures and one tutorial per week for 13 weeks. ...
Accurate Layer Selections Using Photoshop's Selection Tools
Take your hand-drawn illustrations to the next level by using various selection tools in Photoshop to clean up the artwork, and Illustrator for final refinement. Also, learn to save your artwork as vector images to be used for web, print, or even stills for character animation. Author Jennifer Harder begins by showing you how to use basic tools in Photoshop to clean up your artwork, followed by Marquee tools and more. Next, you will see how to use more advanced tools such as Lasso, Magic Wand, the Object Selection tool, and so on. You'll then get a demonstration of how to control the type of selection using the selection main menu, how to copy selections to another layer, and how to use the focus area. This is followed by a chapter that covers paths, channels, and layer masks that you will master to clean up your artwork. To round things out, you will learn how to use Illustrator's different features to further enhance your artwork. On completing the book, you will have mastered ...
Take your hand-drawn illustrations to the next level by using various selection tools in Photoshop to clean up the artwork, and Illustrator for final refinement. Also, learn to save your artwork as vector images to be used for web, print, or even stills for character animation. Author Jennifer Harder begins by showing you how to use basic tools in Photoshop to clean up your artwork, followed by Marquee tools and more. Next, you will see how to use more advanced tools such as Lasso, Magic Wand, the Object Selection tool, and so on. You'll then get a demonstration of how to control the type of selection using the selection main menu, how to copy selections to another layer, and how to use the focus area. This is followed by a chapter that covers paths, channels, and layer masks that you will master to clean up your artwork. To round things out, you will learn how to use Illustrator's different features to further enhance your artwork. On completing the book, you will have mastered ...
How To Build a Website with HTML
If you are interested in learning how to build and design websites, Hyper Text Markup Language (HTML) is a great place to start. This project-based tutorial series will introduce you to HTML and its methods by building a personal website using our demonstration site (below) as a model. Once you learn the basics, you will know how change the website's design and add personalized content. No prior coding experience is necessary to follow along the chapters in this book. HTML is the standard markup language used to display documents in a web browser. First developed by Tim Berners Lee in 1990 while working at the European Organization for Nuclear Research (CERN), HTML was one of the key innovative technologies used to publish the world's first website on August 6, 1991. Thanks to a restoration project by CERN, you can now revisit the original website. Since that time, HTML has been significantly updated and expanded but its basic purpose to format and structure web pages remains the sa ...
If you are interested in learning how to build and design websites, Hyper Text Markup Language (HTML) is a great place to start. This project-based tutorial series will introduce you to HTML and its methods by building a personal website using our demonstration site (below) as a model. Once you learn the basics, you will know how change the website's design and add personalized content. No prior coding experience is necessary to follow along the chapters in this book. HTML is the standard markup language used to display documents in a web browser. First developed by Tim Berners Lee in 1990 while working at the European Organization for Nuclear Research (CERN), HTML was one of the key innovative technologies used to publish the world's first website on August 6, 1991. Thanks to a restoration project by CERN, you can now revisit the original website. Since that time, HTML has been significantly updated and expanded but its basic purpose to format and structure web pages remains the sa ...
MySQL Cookbook, 4th Edition
For MySQL, the price of popularity comes with a flood of questions from users on how to solve specific data-related issues. That's where this cookbook comes in. When you need quick solutions or techniques, this handy resource provides scores of short, focused pieces of code, hundreds of worked-out examples, and clear, concise explanations for programmers who don't have the time (or expertise) to resolve MySQL problems from scratch. In this updated fourth edition, authors Sveta Smirnova and Alkin Tezuysal provide more than 200 recipes that cover powerful features in both MySQL 5.7 and 8.0. Beginners as well as professional database and web developers will dive into topics such as MySQL Shell, MySQL replication, and working with JSON. You'll learn how to: Connect to a server, issue queries, and retrieve results; Retrieve data from the MySQL Server; Store, retrieve, and manipulate strings; Work with dates and times; Sort query results and generate summaries; Assess the characteristi ...
For MySQL, the price of popularity comes with a flood of questions from users on how to solve specific data-related issues. That's where this cookbook comes in. When you need quick solutions or techniques, this handy resource provides scores of short, focused pieces of code, hundreds of worked-out examples, and clear, concise explanations for programmers who don't have the time (or expertise) to resolve MySQL problems from scratch. In this updated fourth edition, authors Sveta Smirnova and Alkin Tezuysal provide more than 200 recipes that cover powerful features in both MySQL 5.7 and 8.0. Beginners as well as professional database and web developers will dive into topics such as MySQL Shell, MySQL replication, and working with JSON. You'll learn how to: Connect to a server, issue queries, and retrieve results; Retrieve data from the MySQL Server; Store, retrieve, and manipulate strings; Work with dates and times; Sort query results and generate summaries; Assess the characteristi ...
Foundations of Scalable Systems
In many systems, scalability becomes the primary driver as the user base grows. Attractive features and high utility breed success, which brings more requests to handle and more data to manage. But organizations reach a tipping point when design decisions that made sense under light loads suddenly become technical debt. This practical book covers design approaches and technologies that make it possible to scale an application quickly and cost-effectively. Author Ian Gorton takes software architects and developers through the principles of foundational distributed systems. You'll explore the essential ingredients of scalable solutions, including replication, state management, load balancing, and caching. Specific chapters focus on the implications of scalability for databases, microservices, and event-based streaming systems. You will focus on: Foundations of scalable systems: Learn basic design principles of scalability, its costs, and architectural tradeoffs Designing scalable ...
In many systems, scalability becomes the primary driver as the user base grows. Attractive features and high utility breed success, which brings more requests to handle and more data to manage. But organizations reach a tipping point when design decisions that made sense under light loads suddenly become technical debt. This practical book covers design approaches and technologies that make it possible to scale an application quickly and cost-effectively. Author Ian Gorton takes software architects and developers through the principles of foundational distributed systems. You'll explore the essential ingredients of scalable solutions, including replication, state management, load balancing, and caching. Specific chapters focus on the implications of scalability for databases, microservices, and event-based streaming systems. You will focus on: Foundations of scalable systems: Learn basic design principles of scalability, its costs, and architectural tradeoffs Designing scalable ...