Google Advertising Tools, 2nd Edition
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don't, and why. ...
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don't, and why. ...
Hackers & Painters
Written in clear, narrative style, Hackers & Painters examines issues such as the rightness of web-based applications, the programming language renaissance, spam filtering, the Open Source Movement, internet startups and more. In each essay, Graham moves beyond widely held beliefs about the way that programmers work as he tells important stories about the kinds of people behind tech innovations, revealing distinctions about their characters and their craft. No hackers reading this book will fail to recognize themselves within these pages. No programmer will put it down without new thoughts actively percolating. ...
Written in clear, narrative style, Hackers & Painters examines issues such as the rightness of web-based applications, the programming language renaissance, spam filtering, the Open Source Movement, internet startups and more. In each essay, Graham moves beyond widely held beliefs about the way that programmers work as he tells important stories about the kinds of people behind tech innovations, revealing distinctions about their characters and their craft. No hackers reading this book will fail to recognize themselves within these pages. No programmer will put it down without new thoughts actively percolating. ...
Head First Data Analysis
How can you learn to manage and analyze all kinds of data? Turn to Head First Data Analysis, where you'll learn how to collect and organize your data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others. The unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool. ...
How can you learn to manage and analyze all kinds of data? Turn to Head First Data Analysis, where you'll learn how to collect and organize your data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others. The unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool. ...
Head First EJB
With Head First EJB, you'll learn not just what the technology is, but more importantly, why it is, and what it is and isn't good for. You'll learn tricks and tips for EJB development, along with tricks and tips for passing this latest, very challenging Sun Certified Business Component Developer (SCBCD) exam. You'll learn how to think like a server. You'll learn how to think like a bean. And because this is a Head First book, you'll learn how to think about thinking... And nobody knows the certification like they do --they're co-developers of Sun's actual exam! ...
With Head First EJB, you'll learn not just what the technology is, but more importantly, why it is, and what it is and isn't good for. You'll learn tricks and tips for EJB development, along with tricks and tips for passing this latest, very challenging Sun Certified Business Component Developer (SCBCD) exam. You'll learn how to think like a server. You'll learn how to think like a bean. And because this is a Head First book, you'll learn how to think about thinking... And nobody knows the certification like they do --they're co-developers of Sun's actual exam! ...
Head First HTML with CSS & XHTML
Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learn HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your web pages over time, and so your web pages work in all the browsers and mobile devices out there. So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin. ...
Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learn HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your web pages over time, and so your web pages work in all the browsers and mobile devices out there. So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin. ...
High Performance MySQL, 2nd Edition
High Performance MySQL is the definitive guide to building fast, reliable systems with MySQL. Written by noted experts with years of real-world experience building very large systems, this book covers every aspect of MySQL performance in detail, and focuses on robustness, security, and data integrity. Learn advanced techniques in depth so you can bring out MySQL's full power. The second edition is completely revised and greatly expanded, with deeper coverage in all areas. ...
High Performance MySQL is the definitive guide to building fast, reliable systems with MySQL. Written by noted experts with years of real-world experience building very large systems, this book covers every aspect of MySQL performance in detail, and focuses on robustness, security, and data integrity. Learn advanced techniques in depth so you can bring out MySQL's full power. The second edition is completely revised and greatly expanded, with deeper coverage in all areas. ...
High Performance JavaScript
If you're like most developers, you rely heavily on JavaScript to build interactive and quick-responding web applications. The problem is that all of those lines of JavaScript code can slow down your apps. This book reveals techniques and strategies to help you eliminate performance bottlenecks during development. You'll learn optimal ways to load code onto a page, programming tips to help your JavaScript run as efficiently and quickly as possible, best practices to build and deploy your files to a production environment, and more. ...
If you're like most developers, you rely heavily on JavaScript to build interactive and quick-responding web applications. The problem is that all of those lines of JavaScript code can slow down your apps. This book reveals techniques and strategies to help you eliminate performance bottlenecks during development. You'll learn optimal ways to load code onto a page, programming tips to help your JavaScript run as efficiently and quickly as possible, best practices to build and deploy your files to a production environment, and more. ...
High Performance Web Sites
Want to speed up your web site? This book presents 14 specific rules that will cut 20% to 25% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized were able to benefit from these surprisingly simple performance guidelines. ...
Want to speed up your web site? This book presents 14 specific rules that will cut 20% to 25% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized were able to benefit from these surprisingly simple performance guidelines. ...
iPhone App Development: The Missing Manual
Ready to create your own iPhone app? This book walks you through the entire iPhone app development process. You'll learn how to download the tools, build the app, successfully navigate Apple's approval process, and then market and maintain the finished product. Written by Mac guru Craig Hockenberry, creator of the wildly popular Twitterific iPhone app, iPhone App Development: The Missing Manual includes illustrated, step-by-step tutorials and real-world examples. ...
Ready to create your own iPhone app? This book walks you through the entire iPhone app development process. You'll learn how to download the tools, build the app, successfully navigate Apple's approval process, and then market and maintain the finished product. Written by Mac guru Craig Hockenberry, creator of the wildly popular Twitterific iPhone app, iPhone App Development: The Missing Manual includes illustrated, step-by-step tutorials and real-world examples. ...
Natural Language Processing with Python
This book offers a highly accessible introduction to Natural Language Processing, the field that underpins a variety of language technologies ranging from predictive text and email filtering to automatic summarization and translation. You'll learn how to write Python programs to analyze the structure and meaning of texts, drawing on techniques from the fields of linguistics and artificial intelligence. ...
This book offers a highly accessible introduction to Natural Language Processing, the field that underpins a variety of language technologies ranging from predictive text and email filtering to automatic summarization and translation. You'll learn how to write Python programs to analyze the structure and meaning of texts, drawing on techniques from the fields of linguistics and artificial intelligence. ...