Product Management Essentials
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You'll ...
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You'll ...
Objective-C for Absolute Beginners, 4th Edition
Learn Objective-C and its latest release, and learn how to mix Swift with it. You have a great idea for an app, but how do you bring it to fruition? With Objective-C, the universal language of iPhone, iPad, and Mac apps. Using a hands-on approach, you'll learn how to think in programming terms, how to use Objective-C to construct program logic, and how to synthesize it all into working apps. Gary Bennett, an experienced app developer and trainer, will guide you on your journey to becoming a successful app developer. Along the way you'll discover the flexibility of Apple's developer tools If you're looking to take the first step towards App Store success, Objective-C for Absolute Beginners, Fourth Edition is the place to start. Understand the fundamentals of computer programming: variables, design data structures, and working with file systems; Examine the logic of object-oriented programming: how to use classes, objects, and methods; Install Xcode and write programs in Object ...
Learn Objective-C and its latest release, and learn how to mix Swift with it. You have a great idea for an app, but how do you bring it to fruition? With Objective-C, the universal language of iPhone, iPad, and Mac apps. Using a hands-on approach, you'll learn how to think in programming terms, how to use Objective-C to construct program logic, and how to synthesize it all into working apps. Gary Bennett, an experienced app developer and trainer, will guide you on your journey to becoming a successful app developer. Along the way you'll discover the flexibility of Apple's developer tools If you're looking to take the first step towards App Store success, Objective-C for Absolute Beginners, Fourth Edition is the place to start. Understand the fundamentals of computer programming: variables, design data structures, and working with file systems; Examine the logic of object-oriented programming: how to use classes, objects, and methods; Install Xcode and write programs in Object ...
Learn ARCore - Fundamentals of Google ARCore
Are you a mobile developer or web developer who wants to create immersive and cool Augmented Reality apps with the latest Google ARCore platform? If so, this book will help you jump right into developing with ARCore and will help you create a step by step AR app easily. This book will teach you how to implement the core features of ARCore starting from the fundamentals of 3D rendering to more advanced concepts such as lighting, shaders, Machine Learning, and others. We'll begin with the basics of building a project on three platforms: web, Android, and Unity. Next, we'll go through the ARCore concepts of motion tracking, environmental understanding, and light estimation. For each core concept, you'll work on a practical project to use and extend the ARCore feature, from learning the basics of 3D rendering and lighting to exploring more advanced concepts. You'll write custom shaders to light virtual objects in AR, then build a neural network to recognize the environment and exp ...
Are you a mobile developer or web developer who wants to create immersive and cool Augmented Reality apps with the latest Google ARCore platform? If so, this book will help you jump right into developing with ARCore and will help you create a step by step AR app easily. This book will teach you how to implement the core features of ARCore starting from the fundamentals of 3D rendering to more advanced concepts such as lighting, shaders, Machine Learning, and others. We'll begin with the basics of building a project on three platforms: web, Android, and Unity. Next, we'll go through the ARCore concepts of motion tracking, environmental understanding, and light estimation. For each core concept, you'll work on a practical project to use and extend the ARCore feature, from learning the basics of 3D rendering and lighting to exploring more advanced concepts. You'll write custom shaders to light virtual objects in AR, then build a neural network to recognize the environment and exp ...
Building Products for the Enterprise
If you're new to software product management or just want to learn more about it, there's plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Identifying customer vs user problems is an enterprise project manager's main challenge; Effective collaboration requires in-depth knowledge of the organization; Analyzing data is key to understanding why users buy and retain your product; Having experience in the industry yo ...
If you're new to software product management or just want to learn more about it, there's plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Identifying customer vs user problems is an enterprise project manager's main challenge; Effective collaboration requires in-depth knowledge of the organization; Analyzing data is key to understanding why users buy and retain your product; Having experience in the industry yo ...
Learning Swift, 3rd Edition
Get valuable hands-on experience with Swift, the open source programming language developed by Apple. With this practical guide, skilled programmers with little or no knowledge of Apple development will learn how to code with the latest version of Swift by developing a working iOS app from start to finish. You'll begin with Swift programming basics - including guidelines for making your code "Swifty" - and learn how to work with Xcode and its built-in Interface Builder. Then you'll dive step-by-step into building and customizing a basic app for taking, editing, and deleting selfies. You'll also tune and test the app for performance and manage the app's presence in the App Store. Swift 4 basics: Learn Swift's basic building blocks and the features of object-oriented development; Building the Selfiegram app: Build model objects and the UI for your selfie app and add location support, user settings, and notifications; Polishing Selfiegram: Create a theme and support for sharing and ...
Get valuable hands-on experience with Swift, the open source programming language developed by Apple. With this practical guide, skilled programmers with little or no knowledge of Apple development will learn how to code with the latest version of Swift by developing a working iOS app from start to finish. You'll begin with Swift programming basics - including guidelines for making your code "Swifty" - and learn how to work with Xcode and its built-in Interface Builder. Then you'll dive step-by-step into building and customizing a basic app for taking, editing, and deleting selfies. You'll also tune and test the app for performance and manage the app's presence in the App Store. Swift 4 basics: Learn Swift's basic building blocks and the features of object-oriented development; Building the Selfiegram app: Build model objects and the UI for your selfie app and add location support, user settings, and notifications; Polishing Selfiegram: Create a theme and support for sharing and ...
Analyzing Data with Power BI and Power Pivot for Excel
How can you use Excel and Power BI to gain real insights into your information? As you examine your data, how do you write a formula that provides the numbers you need? The answers to both of these questions lie with the data model. This book introduces the basic techniques for shaping data models in Excel and Power BI. It's meant for readers who are new to data modeling as well as for experienced data modelers looking for tips from the experts. If you want to use Power BI or Excel to analyze data, the many real-world examples in this book will help you look at your reports in a different way - like experienced data modelers do. As you'll soon see, with the right data model, the correct answer is always a simple one! Gain an understanding of the basics of data modeling, including tables, relationships, and keys; Familiarize yourself with star schemas, snowflakes, and common modeling techniques; Learn the importance of granularity; Discover how to use multiple fact tables, like sales ...
How can you use Excel and Power BI to gain real insights into your information? As you examine your data, how do you write a formula that provides the numbers you need? The answers to both of these questions lie with the data model. This book introduces the basic techniques for shaping data models in Excel and Power BI. It's meant for readers who are new to data modeling as well as for experienced data modelers looking for tips from the experts. If you want to use Power BI or Excel to analyze data, the many real-world examples in this book will help you look at your reports in a different way - like experienced data modelers do. As you'll soon see, with the right data model, the correct answer is always a simple one! Gain an understanding of the basics of data modeling, including tables, relationships, and keys; Familiarize yourself with star schemas, snowflakes, and common modeling techniques; Learn the importance of granularity; Discover how to use multiple fact tables, like sales ...
LinkedIn For Dummies, 5th Edition
LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you'll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more. This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search. Create an appealing, detailed profile; Establish your credibility and personal brand; Connect with employers and find jobs; Request and write recommendations. Whether you're one of LinkedIn's 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world's largest profes ...
LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you'll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more. This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search. Create an appealing, detailed profile; Establish your credibility and personal brand; Connect with employers and find jobs; Request and write recommendations. Whether you're one of LinkedIn's 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world's largest profes ...
Facebook For Dummies, 7th Edition
When you join Facebook, you're joining a community with over two billion people spread around the globe. It helps to have the insight on not only how to set up your profile and add content, but also how to make sure you control who sees - and doesn't see - your posts. Facebook For Dummies provides the trusted guidance you need to set up a profile, add content, and apply the many tools Facebook provides to give you control of your content. Primarily known as a way for individuals to share information, photos and videos, and calendar invitations, Facebook has gained prominence as a means to spread news, market products, and serve as a business platform. Whatever you're looking to use it for, this book shows you how to use all the features available to make it a more satisfying experience. Build your profile and start adding friends; Use Facebook to send private messages and instant notes; Discover ways to set privacy and avoid online nuisances; Launch a promotion page. Get ready ...
When you join Facebook, you're joining a community with over two billion people spread around the globe. It helps to have the insight on not only how to set up your profile and add content, but also how to make sure you control who sees - and doesn't see - your posts. Facebook For Dummies provides the trusted guidance you need to set up a profile, add content, and apply the many tools Facebook provides to give you control of your content. Primarily known as a way for individuals to share information, photos and videos, and calendar invitations, Facebook has gained prominence as a means to spread news, market products, and serve as a business platform. Whatever you're looking to use it for, this book shows you how to use all the features available to make it a more satisfying experience. Build your profile and start adding friends; Use Facebook to send private messages and instant notes; Discover ways to set privacy and avoid online nuisances; Launch a promotion page. Get ready ...
Android Phones & Tablets For Dummies
Getting a smartphone or tablet can be intimidating for anyone, but this user-friendly guide is here to help you to get the most out of all your new gadget has to offer! Whether you're upgrading from an older model or totally new to the awesome world of Androids, this book makes it easier than ever to get up and running with the latest technology. From setup and configuration to taking advantage of all those intricate bells and whistles, Android Phones & Tablets For Dummies helps you unleash everything your Android can do for you. If you're looking to use your phone or tablet for texting, emailing, accessing the Internet, or anything in between, you'll want to keep this go-to reference close by every step of the way. Make sense of the phone features; Find your way around with navigation; Capture moments on the camera; Seamlessly sync with a PC or Mac. Who needs a headache when dealing with a new device? This book makes it totally pain free! ...
Getting a smartphone or tablet can be intimidating for anyone, but this user-friendly guide is here to help you to get the most out of all your new gadget has to offer! Whether you're upgrading from an older model or totally new to the awesome world of Androids, this book makes it easier than ever to get up and running with the latest technology. From setup and configuration to taking advantage of all those intricate bells and whistles, Android Phones & Tablets For Dummies helps you unleash everything your Android can do for you. If you're looking to use your phone or tablet for texting, emailing, accessing the Internet, or anything in between, you'll want to keep this go-to reference close by every step of the way. Make sense of the phone features; Find your way around with navigation; Capture moments on the camera; Seamlessly sync with a PC or Mac. Who needs a headache when dealing with a new device? This book makes it totally pain free! ...
Tinkercad For Dummies
If you can dream it, you can create it - using Tinkercad. This free tool gives everyone the power to create 3D models, regardless of your level of experience. With the help of Tinkercad For Dummies, you'll have the knowledge you need to plan your designs, the know-how to utilize the platform's drag-and-drop tools to create your design, and the information you need to print or export your designs to use them elsewhere. Tinkercad is for everyone! It's simple enough to be used by kids and students, but robust enough that an adult could use it to create a complex product prototype. With more than 4 million designs posted in the Tinkercad community, the platform is also popular with teachers around the world. Why not join in on the fun? Create your Tinkercad account and join the community; Use the drag-and-drop tools to build 3D images; Export your designs to have them 3D printed; Learn the principles of great 3D design. Tinkercad is truly fun for all ages, and this hands-on guide ...
If you can dream it, you can create it - using Tinkercad. This free tool gives everyone the power to create 3D models, regardless of your level of experience. With the help of Tinkercad For Dummies, you'll have the knowledge you need to plan your designs, the know-how to utilize the platform's drag-and-drop tools to create your design, and the information you need to print or export your designs to use them elsewhere. Tinkercad is for everyone! It's simple enough to be used by kids and students, but robust enough that an adult could use it to create a complex product prototype. With more than 4 million designs posted in the Tinkercad community, the platform is also popular with teachers around the world. Why not join in on the fun? Create your Tinkercad account and join the community; Use the drag-and-drop tools to build 3D images; Export your designs to have them 3D printed; Learn the principles of great 3D design. Tinkercad is truly fun for all ages, and this hands-on guide ...