Database Design, 2nd Edition
Database Design, 2nd Edition covers database systems and database design concepts. New to this edition are SQL info, additional examples, key terms and review exercises at the end of each chapter. Topics include:The history of databases; Characteristics and benefits of databases; Data models; Data modelling; Classification of database management systems; Integrity rules and constraints; Functional dependencies; Normalization; Database development process. ...
Database Design, 2nd Edition covers database systems and database design concepts. New to this edition are SQL info, additional examples, key terms and review exercises at the end of each chapter. Topics include:The history of databases; Characteristics and benefits of databases; Data models; Data modelling; Classification of database management systems; Integrity rules and constraints; Functional dependencies; Normalization; Database development process. ...
The Conversion Code, 2nd Edition
In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, 2nd Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales; Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; Stop chasing leads and start attracting clients with amazing marketing and clever ads; Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone ...
In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, 2nd Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales; Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; Stop chasing leads and start attracting clients with amazing marketing and clever ads; Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone ...
Even You Can Learn Statistics and Analytics, 4th Edition
This book discusses statistics and analytics using plain language and avoiding mathematical jargon. If you thought you couldnt learn these data analysis subjects because they were too technical or too mathematical, this book is for you! This edition delivers more everyday examples and end-of-chapter exercises and contains updated instructions for using Microsoft Excel. Youll use downloadable data sets and spreadsheet solutions, template-based solutions you can put right to work. Using this book, you will understand the important concepts of statistics and analytics, including learning the basic vocabulary of these subjects. Create tabular and visual summaries and learn to avoid common charting errors; Gain experience working with common descriptive statistics measures including the mean, median, and mode; and standard deviation and variance, among others; Understand the probability concepts that underlie inferential statistics; Learn how to apply hypothesis tests, using Z, t, chi ...
This book discusses statistics and analytics using plain language and avoiding mathematical jargon. If you thought you couldnt learn these data analysis subjects because they were too technical or too mathematical, this book is for you! This edition delivers more everyday examples and end-of-chapter exercises and contains updated instructions for using Microsoft Excel. Youll use downloadable data sets and spreadsheet solutions, template-based solutions you can put right to work. Using this book, you will understand the important concepts of statistics and analytics, including learning the basic vocabulary of these subjects. Create tabular and visual summaries and learn to avoid common charting errors; Gain experience working with common descriptive statistics measures including the mean, median, and mode; and standard deviation and variance, among others; Understand the probability concepts that underlie inferential statistics; Learn how to apply hypothesis tests, using Z, t, chi ...
DevOps in Python, 2nd Edition
Take advantage of Python to automate complex systems with readable code. This new edition will help you move from operations/system administration into easy-to-learn coding. You'll start by writing command-line scripts and automating simple DevOps-style tasks followed by creating reliable and fast unit tests designed to avoid incidents caused by buggy automation. You'll then move on to more advanced cases, like using Jupyter as an auditable remote-control panel and writing Ansible and Salt extensions. The updated information in this book covers best practices for deploying and updating Python applications. This includes Docker, modern Python packaging, and internal Python package repositories. You'll also see how to use the AWS API, and the Kubernetes API, and how to automate Docker container image building and running. Finally, you'll work with Terraform from Python to allow more flexible templating and customization of environments. ...
Take advantage of Python to automate complex systems with readable code. This new edition will help you move from operations/system administration into easy-to-learn coding. You'll start by writing command-line scripts and automating simple DevOps-style tasks followed by creating reliable and fast unit tests designed to avoid incidents caused by buggy automation. You'll then move on to more advanced cases, like using Jupyter as an auditable remote-control panel and writing Ansible and Salt extensions. The updated information in this book covers best practices for deploying and updating Python applications. This includes Docker, modern Python packaging, and internal Python package repositories. You'll also see how to use the AWS API, and the Kubernetes API, and how to automate Docker container image building and running. Finally, you'll work with Terraform from Python to allow more flexible templating and customization of environments. ...
Hands-On Financial Modeling with Excel for Microsoft 365, 2nd Edition
Financial modeling is a core skill required by anyone who wants to build a career in finance. Hands-On Financial Modeling with Excel for Microsoft 365 explores financial modeling terminologies with the help of Excel. Starting with the key concepts of Excel, such as formulas and functions, this updated second edition will help you to learn all about referencing frameworks and other advanced components for building financial models. As you proceed, you'll explore the advantages of Power Query, learn how to prepare a 3-statement model, inspect your financial projects, build assumptions, and analyze historical data to develop data-driven models and functional growth drivers. Next, you'll learn how to deal with iterations and provide graphical representations of ratios, before covering best practices for effective model testing. Later, you'll discover how to build a model to extract a statement of comprehensive income and financial position, and understand capital budgeting with the help ...
Financial modeling is a core skill required by anyone who wants to build a career in finance. Hands-On Financial Modeling with Excel for Microsoft 365 explores financial modeling terminologies with the help of Excel. Starting with the key concepts of Excel, such as formulas and functions, this updated second edition will help you to learn all about referencing frameworks and other advanced components for building financial models. As you proceed, you'll explore the advantages of Power Query, learn how to prepare a 3-statement model, inspect your financial projects, build assumptions, and analyze historical data to develop data-driven models and functional growth drivers. Next, you'll learn how to deal with iterations and provide graphical representations of ratios, before covering best practices for effective model testing. Later, you'll discover how to build a model to extract a statement of comprehensive income and financial position, and understand capital budgeting with the help ...
Introduction to Embedded Systems, 2nd Edition
An introduction to the engineering principles of embedded systems, with a focus on modeling, design, and analysis of cyber-physical systems. The most visible use of computers and software is processing information for human consumption. The vast majority of computers in use, however, are much less visible. They run the engine, brakes, seatbelts, airbag, and audio system in your car. They digitally encode your voice and construct a radio signal to send it from your cell phone to a base station. They command robots on a factory floor, power generation in a power plant, processes in a chemical plant, and traffic lights in a city. These less visible computers are called embedded systems, and the software they run is called embedded software. The principal challenges in designing and analyzing embedded systems stem from their interaction with physical processes. This book takes a cyber-physical approach to embedded systems, introducing the engineering concepts underlying embedded systems ...
An introduction to the engineering principles of embedded systems, with a focus on modeling, design, and analysis of cyber-physical systems. The most visible use of computers and software is processing information for human consumption. The vast majority of computers in use, however, are much less visible. They run the engine, brakes, seatbelts, airbag, and audio system in your car. They digitally encode your voice and construct a radio signal to send it from your cell phone to a base station. They command robots on a factory floor, power generation in a power plant, processes in a chemical plant, and traffic lights in a city. These less visible computers are called embedded systems, and the software they run is called embedded software. The principal challenges in designing and analyzing embedded systems stem from their interaction with physical processes. This book takes a cyber-physical approach to embedded systems, introducing the engineering concepts underlying embedded systems ...
Design Patterns in Modern C++20, 2nd Edition
Apply the latest editions of the C++ standard to the implementation of design patterns. As well as covering traditional design patterns, this book fleshes out new design patterns and approaches that will be useful to modern C++ developers. Author Dmitri Nesteruk presents concepts as a fun investigation of how problems can be solved in different ways, along the way using varying degrees of technical sophistication and explaining different sorts of trade-offs. Design Patterns in Modern C++20, 2nd Edition also provides a technology demo for modern C++, showcasing how some of its latest features (e.g., coroutines, modules and more) make difficult problems a lot easier to solve. The examples in this book are all suitable for putting into production, with only a few simplifications made in order to aid readability. ...
Apply the latest editions of the C++ standard to the implementation of design patterns. As well as covering traditional design patterns, this book fleshes out new design patterns and approaches that will be useful to modern C++ developers. Author Dmitri Nesteruk presents concepts as a fun investigation of how problems can be solved in different ways, along the way using varying degrees of technical sophistication and explaining different sorts of trade-offs. Design Patterns in Modern C++20, 2nd Edition also provides a technology demo for modern C++, showcasing how some of its latest features (e.g., coroutines, modules and more) make difficult problems a lot easier to solve. The examples in this book are all suitable for putting into production, with only a few simplifications made in order to aid readability. ...
Natural Language Processing with TensorFlow, 2nd Edition
Learning how to solve natural language processing (NLP) problems is an important skill to master due to the explosive growth of data combined with the demand for machine learning solutions in production. Natural Language Processing with TensorFlow, Second Edition, will teach you how to solve common real-world NLP problems with a variety of deep learning model architectures. The book starts by getting readers familiar with NLP and the basics of TensorFlow. Then, it gradually teaches you different facets of TensorFlow 2.x. In the following chapters, you then learn how to generate powerful word vectors, classify text, generate new text, and generate image captions, among other exciting use-cases of real-world NLP. TensorFlow has evolved to be an ecosystem that supports a machine learning workflow through ingesting and transforming data, building models, monitoring, and productionization. We will then read text directly from files and perform the required transformations through a Te ...
Learning how to solve natural language processing (NLP) problems is an important skill to master due to the explosive growth of data combined with the demand for machine learning solutions in production. Natural Language Processing with TensorFlow, Second Edition, will teach you how to solve common real-world NLP problems with a variety of deep learning model architectures. The book starts by getting readers familiar with NLP and the basics of TensorFlow. Then, it gradually teaches you different facets of TensorFlow 2.x. In the following chapters, you then learn how to generate powerful word vectors, classify text, generate new text, and generate image captions, among other exciting use-cases of real-world NLP. TensorFlow has evolved to be an ecosystem that supports a machine learning workflow through ingesting and transforming data, building models, monitoring, and productionization. We will then read text directly from files and perform the required transformations through a Te ...
Deep Learning with R, 2nd Edition
Deep Learning with R, 2nd Edition shows you how to put deep learning into action. It's based on the revised new edition of François Chollet's bestselling Deep Learning with Python. All code and examples have been expertly translated to the R language by Tomasz Kalinowski, who maintains the Keras and Tensorflow R packages at RStudio. Novices and experienced ML practitioners will love the expert insights, practical techniques, and important theory for building neural networks. Deep learning has become essential knowledge for data scientists, researchers, and software developers. The R language APIs for Keras and TensorFlow put deep learning within reach for all R users, even if they have no experience with advanced machine learning or neural networks. This book shows you how to get started on core DL tasks like computer vision, natural language processing, and more using R. Deep Learning with R, 2nd Edition is a hands-on guide to deep learning using the R language. As you move thr ...
Deep Learning with R, 2nd Edition shows you how to put deep learning into action. It's based on the revised new edition of François Chollet's bestselling Deep Learning with Python. All code and examples have been expertly translated to the R language by Tomasz Kalinowski, who maintains the Keras and Tensorflow R packages at RStudio. Novices and experienced ML practitioners will love the expert insights, practical techniques, and important theory for building neural networks. Deep learning has become essential knowledge for data scientists, researchers, and software developers. The R language APIs for Keras and TensorFlow put deep learning within reach for all R users, even if they have no experience with advanced machine learning or neural networks. This book shows you how to get started on core DL tasks like computer vision, natural language processing, and more using R. Deep Learning with R, 2nd Edition is a hands-on guide to deep learning using the R language. As you move thr ...
Apache Essentials, 2nd Edition
Take a friendly, non-technical approach to installing, configuring, and maintaining a web server for development and testing on Mac OS, Linux, and Windows. This new edition uses straightforward language to demystify the mechanics of the web, leading the reader through a complex topic via simple, iterative steps. The book reflects current, relevant Apache configurations and web application frameworks, and prepares the reader for working in professional web development environments. You'll begin by reviewing a brief history of Apache that focuses on the necessary foundation to understand what these web servers are and why they are used. You'll then install a basic Apache setup on your operating system that loads a static HTML file for display in a browser. Next you'll work through progressively more detailed configurations towards a modern, secure application development environment for the two most commonly implemented development frameworks: a PHP-based framework such as Laravel or ...
Take a friendly, non-technical approach to installing, configuring, and maintaining a web server for development and testing on Mac OS, Linux, and Windows. This new edition uses straightforward language to demystify the mechanics of the web, leading the reader through a complex topic via simple, iterative steps. The book reflects current, relevant Apache configurations and web application frameworks, and prepares the reader for working in professional web development environments. You'll begin by reviewing a brief history of Apache that focuses on the necessary foundation to understand what these web servers are and why they are used. You'll then install a basic Apache setup on your operating system that loads a static HTML file for display in a browser. Next you'll work through progressively more detailed configurations towards a modern, secure application development environment for the two most commonly implemented development frameworks: a PHP-based framework such as Laravel or ...