Wiley
Data Science For Dummies
Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles in organizations. Data Science For Dummies is the perfect starting point for IT professionals and students interested in making sense of their organization's massive data sets and applying their findings to real-world business scenarios. From uncovering rich data sources to managing large amounts of data within hardware and software limitations, ensuring consistency in reporting, merging various data sources, and beyond, you'll develop the know-how you need to effectively interpret data and tell a story that can be understood by anyone in your organization. It's a big, big data world out there – let Data Science For Dummies help you harness its power and gain a competitive edge for your organization. ...
Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles in organizations. Data Science For Dummies is the perfect starting point for IT professionals and students interested in making sense of their organization's massive data sets and applying their findings to real-world business scenarios. From uncovering rich data sources to managing large amounts of data within hardware and software limitations, ensuring consistency in reporting, merging various data sources, and beyond, you'll develop the know-how you need to effectively interpret data and tell a story that can be understood by anyone in your organization. It's a big, big data world out there – let Data Science For Dummies help you harness its power and gain a competitive edge for your organization. ...
Customer Analytics For Dummies
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. ...
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. ...
JavaFX For Dummies
JavaFX For Dummies gives you access to an innovative software platform that allows you to create and deliver rich Internet applications that can run across a wide variety of connected devices. This accessible book highlights the most important features of this powerful graphics platform, giving you the tools to understand it quickly and easily! No experience with JavaFX? No problem. JavaFX For Dummies has been written especially for newbies and it also serves as a great reference resource for more experienced Java developers. Author Doug Lowe has been writing programming books for decades, and he brings his experience and passion to this guide, sharing his expert approach to coding using JavaFX. The book shows you how to work with JavaFX controls, how to enhance your scenic design, and also offers advice on how to make a splash with your programs. Then, the author wraps it all up with extra recommendations and resources to guide you as you move forward. ...
JavaFX For Dummies gives you access to an innovative software platform that allows you to create and deliver rich Internet applications that can run across a wide variety of connected devices. This accessible book highlights the most important features of this powerful graphics platform, giving you the tools to understand it quickly and easily! No experience with JavaFX? No problem. JavaFX For Dummies has been written especially for newbies and it also serves as a great reference resource for more experienced Java developers. Author Doug Lowe has been writing programming books for decades, and he brings his experience and passion to this guide, sharing his expert approach to coding using JavaFX. The book shows you how to work with JavaFX controls, how to enhance your scenic design, and also offers advice on how to make a splash with your programs. Then, the author wraps it all up with extra recommendations and resources to guide you as you move forward. ...
BeagleBone For Dummies
BeagleBone For Dummies is the definitive beginner's guide to using the popular BeagleBone board to learn electronics and programming. Unlike other books that require previous knowledge of electronics, Linux, and Python, this one assumes you know nothing at all, and guides you step-by-step throughout the process of getting acquainted with your BeagleBone Original or BeagleBone Black. You'll learn how to get set up, use the software, build the hardware, and code your projects, with plenty of examples to walk you through the process. You'll move carefully through your first BeagleBone project, then get ideas for branching out from there to create even better, more advanced programs. The BeagleBone is a tiny computer board – about the size of a credit card – that has all the capability of a desktop. Its affordability and ease of use has made it popular among hobbyists, hardware enthusiasts, and programmers alike, and it's time for you to join their ranks as you officially dive into ...
BeagleBone For Dummies is the definitive beginner's guide to using the popular BeagleBone board to learn electronics and programming. Unlike other books that require previous knowledge of electronics, Linux, and Python, this one assumes you know nothing at all, and guides you step-by-step throughout the process of getting acquainted with your BeagleBone Original or BeagleBone Black. You'll learn how to get set up, use the software, build the hardware, and code your projects, with plenty of examples to walk you through the process. You'll move carefully through your first BeagleBone project, then get ideas for branching out from there to create even better, more advanced programs. The BeagleBone is a tiny computer board – about the size of a credit card – that has all the capability of a desktop. Its affordability and ease of use has made it popular among hobbyists, hardware enthusiasts, and programmers alike, and it's time for you to join their ranks as you officially dive into ...
iPad For Dummies, 7th Edition
This new edition of iPad For Dummies covers all the latest tips and tricks to getting the most out of your iPad, presented in a straightforward-but-fun language that has defined the For Dummies brand for more than twenty years. Clear instructions get you started with the basics, like setting up your iPad, mastering the multi-touch interface, and synching your data. Next, you'll discover how to work in the iCloud, set up iTunes on your iPad, browse the Internet, send and receive e-mails, text with iMessage, download apps from the App Store, making video calls with FaceTime, work with Siri, import pictures, get organized with Reminders, find your way with Maps, and so much more. Written in plain English and complemented with full-color photographs that bring the information to life, iPad For Dummies helps even the most techno-phobic readers understand and master the iPad's myriad capabilities. Whether you're looking to curl up with a good iBook, stay connected on social media, capture ph ...
This new edition of iPad For Dummies covers all the latest tips and tricks to getting the most out of your iPad, presented in a straightforward-but-fun language that has defined the For Dummies brand for more than twenty years. Clear instructions get you started with the basics, like setting up your iPad, mastering the multi-touch interface, and synching your data. Next, you'll discover how to work in the iCloud, set up iTunes on your iPad, browse the Internet, send and receive e-mails, text with iMessage, download apps from the App Store, making video calls with FaceTime, work with Siri, import pictures, get organized with Reminders, find your way with Maps, and so much more. Written in plain English and complemented with full-color photographs that bring the information to life, iPad For Dummies helps even the most techno-phobic readers understand and master the iPad's myriad capabilities. Whether you're looking to curl up with a good iBook, stay connected on social media, capture ph ...
Facebook Marketing For Dummies, 5th Edition
This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes t ...
This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes t ...
Search Engine Optimization For Dummies, 5th Edition
Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings. ...
Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings. ...
Linux Command Line and Shell Scripting Bible, 3rd Edition
Linux Command Line and Shell Scripting Bible is your essential Linux guide. With detailed instruction and abundant examples, this book teaches you how to bypass the graphical interface and communicate directly with your computer, saving time and expanding capability. This third edition incorporates thirty pages of new functional examples that are fully updated to align with the latest Linux features. Beginning with command line fundamentals, the book moves into shell scripting and shows you the practical application of commands in automating frequently performed functions. This guide includes useful tutorials, and a desk reference value of numerous examples. The Linux command line allows you to type specific shell commands directly into the system to manipulate files and query system resources. Command line statements can be combined into short programs called shell scripts, a practice increasing in popularity due to its usefulness in automation. This book is a complete guide provid ...
Linux Command Line and Shell Scripting Bible is your essential Linux guide. With detailed instruction and abundant examples, this book teaches you how to bypass the graphical interface and communicate directly with your computer, saving time and expanding capability. This third edition incorporates thirty pages of new functional examples that are fully updated to align with the latest Linux features. Beginning with command line fundamentals, the book moves into shell scripting and shows you the practical application of commands in automating frequently performed functions. This guide includes useful tutorials, and a desk reference value of numerous examples. The Linux command line allows you to type specific shell commands directly into the system to manipulate files and query system resources. Command line statements can be combined into short programs called shell scripts, a practice increasing in popularity due to its usefulness in automation. This book is a complete guide provid ...
Machine Learning in Python
Machine Learning in Python shows you how to successfully analyze data using only two core machine learning algorithms, and how to apply them using Python. By focusing on two algorithm families that effectively predict outcomes, this book is able to provide full descriptions of the mechanisms at work, and the examples that illustrate the machinery with specific, hackable code. The algorithms are explained in simple terms with no complex math and applied using Python, with guidance on algorithm selection, data preparation, and using the trained models in practice. You will learn a core set of Python programming techniques, various methods of building predictive models, and how to measure the performance of each model to ensure that the right one is used. The chapters on penalized linear regression and ensemble methods dive deep into each of the algorithms, and you can use the sample code in the book to develop your own data analysis solutions. Machine learning algorithms are at the co ...
Machine Learning in Python shows you how to successfully analyze data using only two core machine learning algorithms, and how to apply them using Python. By focusing on two algorithm families that effectively predict outcomes, this book is able to provide full descriptions of the mechanisms at work, and the examples that illustrate the machinery with specific, hackable code. The algorithms are explained in simple terms with no complex math and applied using Python, with guidance on algorithm selection, data preparation, and using the trained models in practice. You will learn a core set of Python programming techniques, various methods of building predictive models, and how to measure the performance of each model to ensure that the right one is used. The chapters on penalized linear regression and ensemble methods dive deep into each of the algorithms, and you can use the sample code in the book to develop your own data analysis solutions. Machine learning algorithms are at the co ...
Project Management Leadership, 2nd Edition
Project Management Leadership is a comprehensive guide to the human factors involved in Project Management, in particular the leadership skills required to ensure successful implementation of current best practice. It provides the latest insights on team building, motivation, collaboration, and networking skills, and the way these can be harnessed to manage a successful project. Exercises and worked examples are provided throughout alongside a fully revised instructor manual. ...
Project Management Leadership is a comprehensive guide to the human factors involved in Project Management, in particular the leadership skills required to ensure successful implementation of current best practice. It provides the latest insights on team building, motivation, collaboration, and networking skills, and the way these can be harnessed to manage a successful project. Exercises and worked examples are provided throughout alongside a fully revised instructor manual. ...
The Project Manager's Guide to Mastering Agile
The Project Management Profession is beginning to go through rapid and profound transformation due to the widespread adoption of agile methodologies. Those changes are likely to dramatically change the role of project managers in many environments as we have known them and raise the bar for the entire project management profession; however, we are in the early stages of that transformation and there is a lot of confusion about the impact it has on project managers. It's no wonder that many Project Managers might be confused by all of this! This book will help project managers unravel a lot of the confusion that exists; develop a totally new perspective to see Agile and traditional plan-driven project management principles and practices in a new light as complementary to each other rather than competitive; and learn to develop an adaptive approach to blend those principles and practices together in the right proportions to fit any situation. ...
The Project Management Profession is beginning to go through rapid and profound transformation due to the widespread adoption of agile methodologies. Those changes are likely to dramatically change the role of project managers in many environments as we have known them and raise the bar for the entire project management profession; however, we are in the early stages of that transformation and there is a lot of confusion about the impact it has on project managers. It's no wonder that many Project Managers might be confused by all of this! This book will help project managers unravel a lot of the confusion that exists; develop a totally new perspective to see Agile and traditional plan-driven project management principles and practices in a new light as complementary to each other rather than competitive; and learn to develop an adaptive approach to blend those principles and practices together in the right proportions to fit any situation. ...