Packt Publishing
Advertising on Google: The High Performance Cookbook
Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of. Advertising on Google: The High Performance Cookbook is a step-by-step guide with practical tips and everyday examples that will arm you with the tools necessary to run effective Adwords campaigns. Advertising on Google: The High Performance Cookbook is a collection of hands-on recipes for creating and optimizing Adwords campaigns The book begins with the research you'll need to conduct before starting with Adwords, including figuring out how competitive your market is and finding out what your competitors are doing. ...
Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of. Advertising on Google: The High Performance Cookbook is a step-by-step guide with practical tips and everyday examples that will arm you with the tools necessary to run effective Adwords campaigns. Advertising on Google: The High Performance Cookbook is a collection of hands-on recipes for creating and optimizing Adwords campaigns The book begins with the research you'll need to conduct before starting with Adwords, including figuring out how competitive your market is and finding out what your competitors are doing. ...
Building E-commerce Sites with Drupal Commerce Cookbook
Get to grips with Drupal Commerce, the new ecommerce framework based on the Drupal CMS , one of the most popular and powerful open source content management systems available. Building E-commerce Sites with Drupal Commerce Cookbook takes you through the installation, configuration, and customisation of your Drupal Commerce store. With clear, practical recipes with plenty of screenshots and tips this book will help you build attractive and profitable eCommerce sites. This book starts by showing you how to install and configure your Drupal Commerce store. Once your shop is up and running, you'll then learn how to customise and optimise it to make it stand out and display your products better. ...
Get to grips with Drupal Commerce, the new ecommerce framework based on the Drupal CMS , one of the most popular and powerful open source content management systems available. Building E-commerce Sites with Drupal Commerce Cookbook takes you through the installation, configuration, and customisation of your Drupal Commerce store. With clear, practical recipes with plenty of screenshots and tips this book will help you build attractive and profitable eCommerce sites. This book starts by showing you how to install and configure your Drupal Commerce store. Once your shop is up and running, you'll then learn how to customise and optimise it to make it stand out and display your products better. ...
Building E-commerce Sites with VirtueMart Cookbook
VirtueMart is a premier eCommerce solution powered by Joomla! In Building E-commerce Sites with VirtueMart Cookbook you will learn how to create a full-functioning and attractive eCommerce solution with VirtueMart. You will be shown how to install and configure VirtueMart, how to set-up and run your store day-to-day as well as configure and customize the look and feel of your store. With this book by your side, you will be able to overcome as problems setting up, administrating and customizing your eCommerce store! This book finishes with blueprint projects meaning that getting started with VirtueMart is even easier for the novice and aspiring site builder or developer. ...
VirtueMart is a premier eCommerce solution powered by Joomla! In Building E-commerce Sites with VirtueMart Cookbook you will learn how to create a full-functioning and attractive eCommerce solution with VirtueMart. You will be shown how to install and configure VirtueMart, how to set-up and run your store day-to-day as well as configure and customize the look and feel of your store. With this book by your side, you will be able to overcome as problems setting up, administrating and customizing your eCommerce store! This book finishes with blueprint projects meaning that getting started with VirtueMart is even easier for the novice and aspiring site builder or developer. ...
Express Web Application Development
Express is a minimal and flexible node.js web application framework, providing a robust set of features for building single and multi-page, and hybrid web applications. It provides a thin layer of features fundamental to any web application, without obscuring features that developers know and love in node.js. Express Web Application Development is a comprehensive guide for those looking to learn how to use the Express web framework for web application development. Starting with the initial setup of the Express web framework, Express Web Application Development helps you to understand the fundamentals of the framework. ...
Express is a minimal and flexible node.js web application framework, providing a robust set of features for building single and multi-page, and hybrid web applications. It provides a thin layer of features fundamental to any web application, without obscuring features that developers know and love in node.js. Express Web Application Development is a comprehensive guide for those looking to learn how to use the Express web framework for web application development. Starting with the initial setup of the Express web framework, Express Web Application Development helps you to understand the fundamentals of the framework. ...
Appcelerator Titanium Business Application Development Cookbook
The demand for Mobile in the Enterprise has never been greater. While meeting this demand is becoming increasingly business critical, the complexities of development are amplified by the explosion in the number and variety of devices and platforms. Appcelerator's Titanium Mobile Platform stands out for its rapid development speed, large number of APIs, and focus on providing a native experience. This ability to rapidly provide business value in a cross-platform way makes Titanium a compelling platform for the creation of Enterprise applications. Appcelerator Titanium Business Application Development Cookbook is your complete guide to creating business applications. From building a unique user experience to securing your application, this book covers every aspect of business application development. ...
The demand for Mobile in the Enterprise has never been greater. While meeting this demand is becoming increasingly business critical, the complexities of development are amplified by the explosion in the number and variety of devices and platforms. Appcelerator's Titanium Mobile Platform stands out for its rapid development speed, large number of APIs, and focus on providing a native experience. This ability to rapidly provide business value in a cross-platform way makes Titanium a compelling platform for the creation of Enterprise applications. Appcelerator Titanium Business Application Development Cookbook is your complete guide to creating business applications. From building a unique user experience to securing your application, this book covers every aspect of business application development. ...
Eclipse 4 Plug-in Development by Example
As a highly extensible platform, Eclipse is used by everyone from independent software developers to NASA. Key to this is Eclipse's plug-in ecosystem, which allows applications to be developed in a modular architecture and extended through its use of plug-ins and features. Eclipse 4 Plug-in Development by Example Beginner's Guide takes the reader through the full journey of plug-in development, starting with an introduction to Eclipse plug-ins, continued through packaging and culminating in automated testing and deployment. The example code provides simple snippets which can be developed and extended to get you going quickly. ...
As a highly extensible platform, Eclipse is used by everyone from independent software developers to NASA. Key to this is Eclipse's plug-in ecosystem, which allows applications to be developed in a modular architecture and extended through its use of plug-ins and features. Eclipse 4 Plug-in Development by Example Beginner's Guide takes the reader through the full journey of plug-in development, starting with an introduction to Eclipse plug-ins, continued through packaging and culminating in automated testing and deployment. The example code provides simple snippets which can be developed and extended to get you going quickly. ...
PostgreSQL Server Programming
Learn how to work with PostgreSQL as if you spent the last decade working on it. PostgreSQL is capable of providing you with all of the options that you have in your favourite development language and then extending that right on to the database server. With this knowledge in hand, you will be able to respond to the current demand for advanced PostgreSQL skills in a lucrative and booming market. PostgreSQL Server Programming will show you that PostgreSQL is so much more than a database server. In fact, it could even be seen as an application development framework, with the added bonuses of transaction support, massive data storage, journaling, recovery and a host of other features that the PostgreSQL engine provides. ...
Learn how to work with PostgreSQL as if you spent the last decade working on it. PostgreSQL is capable of providing you with all of the options that you have in your favourite development language and then extending that right on to the database server. With this knowledge in hand, you will be able to respond to the current demand for advanced PostgreSQL skills in a lucrative and booming market. PostgreSQL Server Programming will show you that PostgreSQL is so much more than a database server. In fact, it could even be seen as an application development framework, with the added bonuses of transaction support, massive data storage, journaling, recovery and a host of other features that the PostgreSQL engine provides. ...
Learning SQL Server Reporting Services 2012
In the present day information-centric world we live in, the success of an enterprise depends enormously on how its information is generated, handled, and disseminated. With ample screenshots and over 65 hands-on exercises, this book will guide you effortlessly through creating cutting edge reports using SQL Server Reporting Services 2012, native and fully integrated with SharePoint Server 2010 including new features like Power View and Data Alerts. Learning SQL Server Reporting Services 2012 will get you started right from installation and then move on to configuration of SQL Server Reporting Services 2012. ...
In the present day information-centric world we live in, the success of an enterprise depends enormously on how its information is generated, handled, and disseminated. With ample screenshots and over 65 hands-on exercises, this book will guide you effortlessly through creating cutting edge reports using SQL Server Reporting Services 2012, native and fully integrated with SharePoint Server 2010 including new features like Power View and Data Alerts. Learning SQL Server Reporting Services 2012 will get you started right from installation and then move on to configuration of SQL Server Reporting Services 2012. ...
SDL Game Development
SDL 2.0 is the latest release of the popular Simple DirectMedia Layer API, which is designed to make life easier for C++ developers, allowing you simple low-level access to various multiplatform audio, graphics, and input devices. SDL Game Development guides you through creating your first 2D game using SDL and C++. It takes a clear and practical approach to SDL game development, ensuring that the focus remains on creating awesome games. Starting with the installation and setup of SDL, you will quickly become familiar with useful SDL features, covering sprites, state management, and OOP, leading to a reusable framework that is extendable for your own games. SDL Game Development culminates in the development of two exciting action games that utilize the created framework along with tips to improve the framework. ...
SDL 2.0 is the latest release of the popular Simple DirectMedia Layer API, which is designed to make life easier for C++ developers, allowing you simple low-level access to various multiplatform audio, graphics, and input devices. SDL Game Development guides you through creating your first 2D game using SDL and C++. It takes a clear and practical approach to SDL game development, ensuring that the focus remains on creating awesome games. Starting with the installation and setup of SDL, you will quickly become familiar with useful SDL features, covering sprites, state management, and OOP, leading to a reusable framework that is extendable for your own games. SDL Game Development culminates in the development of two exciting action games that utilize the created framework along with tips to improve the framework. ...
SFML Game Development
Game development comprises the combination of many different aspects such as game logics, graphics, audio, user input, physics and much more. SFML is an Open Source C++ library designed to make game development more accessible, exposing multimedia components to the user through a simple, yet powerful interface. If you are a C++ programmer with a stack of ideas in your head and seeking a platform for implementation, your search ends here. Starting with nothing more than a blank screen, SFML Game Development will provide you with all the guidance you need to create your first fully featured 2D game using SFML 2.0. By the end, you'll have learned the basic principles of game development, including advanced topics such as how to network your game, how to utilize particle systems and much more. ...
Game development comprises the combination of many different aspects such as game logics, graphics, audio, user input, physics and much more. SFML is an Open Source C++ library designed to make game development more accessible, exposing multimedia components to the user through a simple, yet powerful interface. If you are a C++ programmer with a stack of ideas in your head and seeking a platform for implementation, your search ends here. Starting with nothing more than a blank screen, SFML Game Development will provide you with all the guidance you need to create your first fully featured 2D game using SFML 2.0. By the end, you'll have learned the basic principles of game development, including advanced topics such as how to network your game, how to utilize particle systems and much more. ...
HTML5 Web Application Development By Example
HTML5's new features have made it a real application development platform with widespread adoption throughout the industry for this purpose. Being able to create one application that can run on virtually any device from phone to desktop has made it the first choice among developers. Although JavaScript has been around for a while now, it wasn't until the introduction of HTML5 that we have been able to create dynamic, feature-rich applications rivaling those written for the desktop. HTML5 Web Application Development By Example will give you the knowledge you need to build rich, interactive web applications from the ground up, incorporating the most popular HTML5 and CSS3 features available right now. This book is full of tips, tools, and example applications that will get you started writing your own applications today. ...
HTML5's new features have made it a real application development platform with widespread adoption throughout the industry for this purpose. Being able to create one application that can run on virtually any device from phone to desktop has made it the first choice among developers. Although JavaScript has been around for a while now, it wasn't until the introduction of HTML5 that we have been able to create dynamic, feature-rich applications rivaling those written for the desktop. HTML5 Web Application Development By Example will give you the knowledge you need to build rich, interactive web applications from the ground up, incorporating the most popular HTML5 and CSS3 features available right now. This book is full of tips, tools, and example applications that will get you started writing your own applications today. ...